is the senior executive officer, general manager of marketing and licensing for

Nintendo is a Japanese Multinational corporation, multinational video game company headquartered in Kyoto, Japan. It develops video games and video game consoles. Nintendo was founded in 1889 as by craftsman Fusajiro Yamauchi and originally produce ...

as well as the outside director of

The Pokémon Company The Pokémon Company (株式会社ポケモン, ''Kabushiki gaisha Pokemon'') is a Japanese company responsible for brand management, production, publishing, marketing, and licensing of the ''Pokémon'' franchise, which consists of video game s ...

. He was named president of

Nintendo of Europe is a Japanese multinational video game company headquartered in Kyoto, Japan. It develops video games and video game consoles. Nintendo was founded in 1889 as by craftsman Fusajiro Yamauchi and originally produced handmade playing cards ...

when ''Shigeru Ota'' left in August 2000 until 30 June 2018. Shibata was formerly the Managing Director of

Nintendo Australia is a Japanese multinational video game company headquartered in Kyoto, Japan. It develops video games and video game consoles. Nintendo was founded in 1889 as by craftsman Fusajiro Yamauchi and originally produced handmade playing cards ...

. Shibata has appeared at several presentations including the Nintendo Show, the

Nintendo DS The is a handheld game console produced by Nintendo, released globally across 2004 and 2005. The DS, an initialism for "Developers' System" or "Dual Screen", introduced distinctive new features to handheld games: two LCD screens working in tan ...

event in Paris, the Nintendo of Europe

Wii The Wii ( ) is a home video game console developed and marketed by Nintendo. It was released on November 19, 2006, in North America and in December 2006 for most other Regional lockout, regions of the world. It is Nintendo's fifth major ho ...

event in September 2006, the European

Nintendo 3DS The is a handheld game console produced by Nintendo. It was announced in March 2010 and unveiled at E3 2010 as the successor to the Nintendo DS. The system features backward compatibility with Nintendo DS video games. As an eighth-generatio ...

press conference in

Amsterdam Amsterdam ( , , , lit. ''The Dam on the River Amstel'') is the Capital of the Netherlands, capital and Municipalities of the Netherlands, most populous city of the Netherlands, with The Hague being the seat of government. It has a population ...

in January 2011, and at

Gamescom Gamescom (stylized as gamescom) is a trade fair for video games held annually at the Koelnmesse in Cologne, North Rhine-Westphalia, Germany. Since 2018, it has been organised by ''game – Verband der deutschen Games-Branche'' (English: Associa ...

2011. He has also promoted several games through interaction with celebrities, such as playing

Wii Sports ''Wii Sports'' is a 2006 sports simulation video game developed and published by Nintendo for the Wii video game console. The 1.0 (pre-release) version of the game was released in North America along with the Wii on November 19, 2006, and the 1. ...

tennis with

Tim Henman Timothy Henry Henman (born 6 September 1974) is a British former professional tennis player. Henman played a serve-and-volley style of tennis. He was the first British man to reach the singles semifinals of Wimbledon since Roger Taylor in the ...

and

Greg Rusedski Gregory Rusedski (born 6 September 1973) is a British and Canadian former tennis player. He was the British No. 1 in 1997, 1999 and 2006, and reached the ATP ranking of world No. 4 for periods from 6 October 1997 to 12 October 1997 and from 25 ...

, and singing "

Call Me Maybe "Call Me Maybe" is a song recorded by Canadian singer-songwriter Carly Rae Jepsen for her EP ''Curiosity'' (2012) and later appeared on her second studio album and first international album ''Kiss'' (2012). The song was written by Jepsen and T ...

" for

Carly Rae Jepsen Carly Rae Jepsen (born November 21, 1985) is a Canadian singer and songwriter. After studying musical theatre for most of her school life and while in university, Jepsen garnered mainstream attention after placing third on the fifth season of ...

. He has also gained attention for various other actions, including a fashion show for '' New Style Boutique'' and

cosplay Cosplay, a portmanteau of "costume play", is an activity and performance art in which participants called cosplayers wear costumes and fashion accessories to represent a specific character. Cosplayers often interact to create a subculture, ...

ing as

Phoenix Wright Phoenix "Nick" Wright, known as in the original Japanese language versions, is the fictional titular defense attorney and the main protagonist in ''Ace Attorney'', a visual novel adventure video game series created by Japanese company Capcom. Ph ...

. Starting in 2012, Shibata hosts the European editions of

Nintendo Direct Nintendo Direct is a series of online presentation or live shows produced by Nintendo, where information regarding the company's upcoming content or franchises is presented, such as information about games and consoles. The presentations began i ...

, and has often appeared alongside Nintendo's former global president,

Satoru Iwata was a Japanese businessman, video game programmer, video game designer, and producer. He was the fourth President (corporate title), president and chief executive officer (CEO) of Nintendo from 2002 until his death in 2015. He was a major contr ...

. Before the first European Nintendo Direct aired, Shibata had very seldom appeared in public due to his shyness; however, he gained greater exposure following his appearances in those presentations, as well as in letters sent to Nintendo 3DS owners in ''

Nintendo Letter Box ''Swapnote'', known as ''Nintendo Letter Box'' in PAL regions and in Japan, is a messaging application for the Nintendo 3DS family. ''Swapnote'' was released on December 21, 2011, in Japan and December 22, 2011, in Europe, Australia and North A ...

''.

References

Japanese chief executives Nintendo people Living people 1962 births {{Japan-bio-stub