Sasha P (born Anthonia Yetunde Alabi on 21 May 1983), also known as the "First Lady of Nigerian Hip Hop", is a Nigerian rapper, musician, businesswoman, lawyer, and motivational speaker.

Early life and education

The last of eight children, she was raised by her single mother, an educator, whom she fondly called Sisi Fadekemi, after her father died. She began her musical career as a child in Ibadan. She attended the International School Ibadan and the

University of Lagos The University of Lagos, popularly known as UNILAG, is a public research university located in Lagos, Nigeria and was founded in 1962. UNILAG is one of the first generation universities in Nigeria and is ranked among the top universities in th ...

earning a bachelor's degree in Law.

Music career

Sasha P gained success at a time when there were very few Nigerian women in Hip Hop music. Subsequently, her success helped pave the way for other female rappers and musicians in Nigerian hip hop. She began musical collaborations and was signed on to eLDee's Trybe records. Sasha P has remained one of the most prominent female artists in Nigeria since 2001, especially after the successful release of her debut album ''First Lady'' under her record label STORM. She has been nominated for various awards in Nigeria and abroad. She won the 2009 "Best Female Artist" award in the UK at the ''Women in Entertainment Awards'' for her first single titled "Adara". She was also nominated in dual categories (Best Female Video and Best Cinematography) by the SoundCity Video Music Awards for her second single ''Only One'' in 2009. She was the first ever Nigerian female artist to perform at the 20th anniversary of the ''World Music Awards'' in October 2008. She was also the first Nigerian female artiste to win the ''Best Female Award'' at MTV Africa Music Awards (MAMA). Besides ''Adara'', She released ''Gidi Babe'' on her birthday in 2009. She released a single in 2012 titled ''Bad Girl P.'' In 2013, Sasha P revealed that she was taking a break from the music scene to focus on her fashion business.

Endorsements

Sasha P was endorse as a brand ambassador for

Etisalat Etisalat by e& is an Emirati-based multinational telecommunications services provider, currently operating in 16 countries across Asia, the Middle East and Africa. It is the 18th largest mobile network operator in the world by number of subscri ...

. She is also a cultural ambassador for her home state, Ekiti.

Fashion business

Sasha P pursued fashion as a bespoke designer in 2004. She created Nigerian high street fashion in December 2011 at L'Espace. In August 2012 she launched her own clothing label, ''Eclectic by Sasha,'' designed by herself.

Humanitarian work

In regard to community service, Sasha P said, "I believe as an individual, I have a social responsibility to make a difference any way I can", and this she has done consistently over the years. She was part of the "Save a street child" campaign in

Lagos Lagos (Nigerian English: ; ) is the largest city in Nigeria and the List of cities in Africa by population, second most populous city in Africa, with a population of 15.4 million as of 2015 within the city proper. Lagos was the national ca ...

(January 2009) and the "Maternal Mortality" project (May 2009) which aims to educate and help cater to the needs of young mothers who seek adequate medical care. She is also a motivational speaker and has worked with a campaign to end violence against women. In 2012, Sasha P was the Olympic torch bearer for Nigeria.

Discography

*''First Lady'' (2006) *''Gidi Babe'' (2009)

Singles

*''Oya'' (2002) *''Work it'' (2002) *''Emi Le Gan'' (2003) *''Adara'' (2008) *''Only One'' (2009) *''Bad Girl P'' (2012) *''Falling in Love'' (2014)

Awards and nominations

;Amen Awards !Ref , - , 2004 , Sasha for "Emi Le Gan" , Best Upcoming Artiste , , ;Women in Entertainment Video Awards !Ref , - , 2009 , Sasha for "Adara" , Best Female Artiste , , rowspan=2, ;

Channel O Music Video Awards Channel O Africa Music Video Awards, once known as Spirit of Africa Music Video Awards, are Pan-African music awards organised by South Africa -based Channel O television channel. The awards were first held in 2003 under the name Reel Music Video A ...

!Ref , - , 2009 , "Only One' , Best Female Video , , ;

Kora Awards The KORA All Africa Music Awards are music awards given annually for musical achievement in sub-Saharan Africa. The awards were founded in 1994 by Benin born businessman, Ernest Adjovi, after a discussion in Namibia with the country's President Ha ...

!Ref , - , 2010 , Herself , Best Hip Hop Act in Africa , , ;

MTV Africa Music Awards The MTV Africa Music Awards (also known as the MAMAs) were established in 2008 by MTV Networks Africa (now Viacom International Media Networks Africa) to celebrate the most popular contemporary music in Africa. The 2008 and 2010 events took pla ...

!Ref , - , 2010 , Herself , Best Female Artiste , , ;Sound City Music Video Awards !Ref , - , rowspan=2, 2009 , rowspan=2, "Only One" , Best Female Video , , rowspan=2, , - , Best Cinematography ,

References

External links

* {{DEFAULTSORT:Sasha P Nigerian women rappers 1983 births University of Lagos alumni Musicians from Ibadan International School, Ibadan alumni Nigerian fashion businesspeople 21st-century Nigerian women singers 21st-century Nigerian businesswomen Living people English-language singers from Nigeria Businesspeople from Ibadan Women hip hop musicians Nigerian women lawyers Nigerian motivational speakers Musicians from Lagos Nigerian women fashion designers