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''The Sartorialist'' is a
Shoots to Twill
"; ''
Schuman began ''The Sartorialist'' with the idea of creating a two-way dialogue about the world of fashion and its relationship to daily life.
He describes his philosophy as trying to echo how
fashion blog
Fashion blogs are blogs that cover the fashion industry, clothing, and lifestyle.
Definition
A fashion blog can cover many topics, such as specific items of clothing and accessories, beauty tips, trends in various apparel markets (haute couture ...
by Scott Schuman in New York City.Fleming, Kirsten; April 1, 2007;Shoots to Twill
"; ''
The New York Post
The ''New York Post'' (''NY Post'') is a conservative daily tabloid newspaper published in New York City. The ''Post'' also operates NYPost.com, the celebrity gossip site PageSix.com, and the entertainment site Decider.com.
It was established ...
''; retrieved April 2, 2007.
Details
After leaving a fashion sales position to take care of his daughter in 2005, Scott Schuman began carrying adigital camera
A digital camera is a camera that captures photographs in digital memory. Most cameras produced today are digital, largely replacing those that capture images on photographic film. Digital cameras are now widely incorporated into mobile device ...
around on the streets of New York City
New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
, taking pictures of people who had dressed in a way that caught his eye, and then posting them to his blog, sometimes with comments about what he'd found. He pioneered fashion photography in blog form.
Schuman began ''The Sartorialist'' with the idea of creating a two-way dialogue about the world of fashion and its relationship to daily life.
He describes his philosophy as trying to echo how fashion design
Fashion design is the Art (skill), art of applying design, aesthetics, clothing construction and natural beauty to clothing and its Fashion accessory, accessories. It is influenced by culture and different trends, and has varied over time and plac ...
ers looked at what they saw on the street:
Schuman collaborated with numerous advertising campaigns: for The Gap and Verizon, with Kiehl's on an exclusively commissioned product and campaign surrounding Father's Day, Nespresso, DKNY Jeans, Gant, OVS, Crate & Barrel. Burberry, meanwhile, tapped Schuman to shoot the groundbreaking social media-cum-advertising “Art of the Trench” project.
Schuman began getting other work from serious fashion publications. Condé Nast
Condé Nast () is a global mass media company founded in 1909 by Condé Montrose Nast, and owned by Advance Publications. Its headquarters are located at One World Trade Center in the Financial District of Lower Manhattan.
The company's media ...
tapped him to do something similar during Paris Fashion Week
Paris Fashion Week (french: Semaine de la mode de Paris) is a series of designer presentations held semiannually in Paris, France with spring/summer and autumn/winter events held each year. Dates are determined by the French Fashion Federation. ...
for its style.com Style.com was a luxury e-commerce website, launched by international media company Condé Nast in September 2016. In June 2017 Style.com was closed and absorbed by online retailer Farfetch.com
Before its closure Style.com offered established and e ...
website. He also regularly works events for Saks Fifth Avenue
Saks Fifth Avenue (originally Saks & Company; Colloquialism, colloquially Saks) is an American Luxury goods, luxury department store chain headquartered in New York City and founded by Andrew Saks. The original store opened in the F Street and ...
, and says French ''Vogue
Vogue may refer to:
Business
* ''Vogue'' (magazine), a US fashion magazine
** British ''Vogue'', a British fashion magazine
** ''Vogue Arabia'', an Arab fashion magazine
** ''Vogue Australia'', an Australian fashion magazine
** ''Vogue China'', ...
'' editor Carine Roitfeld
Carine Roitfeld (; born 19 September 1954) is a French fashion editor, former fashion model, and writer. She is the former editor-in-chief of ''Vogue Paris'', a position she held from 2001 to 2011. In 2012, she became founder and editor-in-chief ...
has also talked to him about doing something for her magazine.
In 2009, an anthology of Schuman's favourite shots from around the world was published as a book entitled ''The Sartorialist''.
See also
*Glamourina
Glamourina, shortened to Glam (born Natalia Grytsuk; 15 May 1988), is a Polish fashion blogger who creates fashion outfits.
Her blog depicts fashion creations she wears herself instead of using a hired model. Some of her outfits are created on a ...
*Karla Deras
Karla Deras (born September 14, 1989) is an American fashion designer, fashion blogger, and former singer. She is the designer of a fashion line called "The Line by K" and maintains her site, "Karla's Closet."
Karla photographs her looks on her ...
References
External links
* {{DEFAULTSORT:Sartorialist, The Fashion websites Street fashion American photography websites