Sarah Coventry

jewelry Jewellery ( UK) or jewelry (U.S.) consists of decorative items worn for personal adornment, such as brooches, rings, necklaces, earrings, pendants, bracelets, and cufflinks. Jewellery may be attached to the body or the clothes. From a western ...

was named after the granddaughter of Lyman K. Stuart, the founder of the company. Established in 1949, thousands of women and some men were recruited to sell jewelry at Sarah Coventry home jewelry parties. It is recognized as the oldest direct selling jewelry company in the world. They did not design their own jewelry but used other manufacturers to produce it. Most of the production happened in the state of

Rhode Island Rhode Island (, like ''road'') is a U.S. state, state in the New England region of the Northeastern United States. It is the List of U.S. states by area, smallest U.S. state by area and the List of states and territories of the United States ...

. In the mid-1980s a subsidiary of Playboy Enterprises. Inc (the publishers of ''

Playboy ''Playboy'' is an American men's lifestyle and entertainment magazine, formerly in print and currently online. It was founded in Chicago in 1953, by Hugh Hefner and his associates, and funded in part by a $1,000 loan from Hefner's mother. K ...

'' magazine) owned the company, as it was planning on diversifying into a brand management company. It later sold the company in the 1990s. However, Sarah Coventry jewelry was re-opened years later by new owners and was being distributed by representatives via catalogs, the Internet, home shopping networks, and other means. The company has since gone out of business. Thursday, May 14, 2020

Marks

Some marks seen on vintage jewelry include: *"SC" *"Sarah Cov." *"Sarah" *"SaC" *"Coventry" There is usually but not always a copyright symbol accompanying the mark.

Marks

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Further reading