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Sara Davies (born 23 April 1984) is a British businesswoman, entrepreneur, and television personality. She is the founder and owner of Crafter's Companion, a company she started while a student at the University of York. In April 2019 it was announced that she would join the panel of the BBC television programme ''
Dragons' Den ''Dragons' Den'' is a reality television program format in which entrepreneurs pitch their business ideas to a panel of venture capitalists in the hope of securing investment finance from them. The program originated in 2001 in Japan, where it is k ...
'' for its seventeenth series, replacing Jenny Campbell who decided to leave the programme in early 2019. In 2021 Davies was appointed the North East Ambassador for Smart Works Newcastle, a charity supporting unemployed women into work through clothing and coaching.


Early life

Davies was born in
Coundon Coundon is an old mining village in County Durham, England. The Boldon Book mentions a mine in Coundon in the twelfth century. In 2001 it had a population of 2611. In 2011 the ward had a population of 7139. History The name Coundon comes fro ...
, County Durham, England in 1984. She has a sister. She graduated from the University of York with a first class Business degree in 2006.


Career

Davies founded Crafter's Companion, a
craft A craft or trade is a pastime or an occupation that requires particular skills and knowledge of skilled work. In a historical sense, particularly the Middle Ages and earlier, the term is usually applied to people occupied in small scale pro ...
er's supply company, whilst at university in 2005. During a placement at a small craft company she spotted a gap in the market for a tool that could create bespoke envelopes for handmade cards and, with the aid of a local carpenter, designed a product called The Enveloper which she launched on the TV shopping channel
Ideal World Ideal World is a British TV shopping channel, broadcasting on Freeview, Satellite, Cable and online, with transactional websites, broadcast from studios in Peterborough. History Ideal World has its origins in the 1980s as a mail order compan ...
, selling 30,000 units within six months. By the time she graduated the business was turning over £500,000. As of 2019, Crafter's Companion exports to more than 40 countries worldwide. The company has a UK headquarters in
Newton Aycliffe Newton Aycliffe is a town in County Durham, England. Founded in 1947 under the New Towns Act of 1946, the town sits about five miles to the north of Darlington and ten miles to the south of Durham. It is the oldest new town in the north of Eng ...
, outlets in Evesham, Chesterfield and
Colne Colne () is a market town and civil parish in the Borough of Pendle in Lancashire, England. Located northeast of Nelson, north-east of Burnley, east of Preston and west of Leeds. The town should not be confused with the unrelated Colne Val ...
, an office in Corona, California, and employs 200 people worldwide. In 2018 the turnover of Crafter's Companion was said to be nearly £25 million. In her capacity as an entrepreneur, Davies helps women in business and offers support and guidance to businesses as part of her mentoring role with the Entrepreneurs' Forum.


Television

In 2015, Davies hosted
Local Television Limited Local TV Limited (formerly Made Television) is a local television network in the United Kingdom, operating eight stations serving the Birmingham, Bristol, Cardiff, Leeds, Liverpool, North Wales, Teesside and Tyne and Wear areas. The stations a ...
's (formerly Made in Television) craft show, ''Be Creative''. On 23 April 2019, she joined BBC Two's ''
Dragons' Den ''Dragons' Den'' is a reality television program format in which entrepreneurs pitch their business ideas to a panel of venture capitalists in the hope of securing investment finance from them. The program originated in 2001 in Japan, where it is k ...
'' as the show's youngest ever female investor. Speaking to the BBC, she said "I've been a fan of the show since it started. I was even invited to pitch on the show 13 years ago, so it feels like I’ve come a full circle." From September 2021 Davies competed in the nineteenth series of '' Strictly Come Dancing'' where she was paired with Aljaž Škorjanec. They were eliminated in Week 8, after a dance-off with Tilly Ramsay and Nikita Kuzmin. In 2023, Davies was seen on BBC Four walking around Healey and the Swinton Estate in North Yorkshire in ''Spring Walks'', a new spin-off from Cy Chadwick's '' Yorkshire Walks/Walking with...'' format.


Awards and honours

Davies was appointed
Member of the Order of the British Empire The Most Excellent Order of the British Empire is a British order of chivalry, rewarding contributions to the arts and sciences, work with charitable and welfare organisations, and public service outside the civil service. It was established o ...
(MBE) in the
2016 New Year Honours The New Year Honours 2016 were appointments by some of the 16 Commonwealth realms to various orders and honours to recognise and reward good works by citizens of those countries. The New Year Honours are awarded as part of the New Year celebratio ...
for services to the economy. Davies has been recognised with a number of awards for her work as an entrepreneur. In 2010 she was awarded the
Ernst & Young Ernst & Young Global Limited, trade name EY, is a multinational professional services partnership headquartered in London, England. EY is one of the largest professional services networks in the world. Along with Deloitte, KPMG and Pricewat ...
Emerging Entrepreneur of the Year award, in 2013 she was presented with the Entrepreneur of the Year at the Shell Women of the Year Awards and she was listed in startups.co.uk’s Young Guns Entrepreneurs of the Year class of 2015. She has also been the recipient of two Lloyds Bank National Business Awards: the
Santander Santander may refer to: Places * Santander, Spain, a port city and capital of the autonomous community of Cantabria, Spain * Santander Department, a department of Colombia * Santander State, former state of Colombia * Santander de Quilichao, a m ...
Small to Medium Sized Business of the Year award in 2010 and the Outstanding Contribution to British Business Award in 2019.


Personal life

Davies married her husband Simon in September 2007. The couple have two sons and live in
Teesside Teesside () is a built-up area around the River Tees in the north of England, split between County Durham and North Yorkshire. The name was initially used as a county borough in the North Riding of Yorkshire. Historically a hub for heavy manu ...
.


References

{{DEFAULTSORT:Davies, Sara 1984 births Living people 21st-century English businesswomen 21st-century English businesspeople Alumni of the University of York Members of the Order of the British Empire People from Coundon