Santiago Pozo is a Spanish-American film producer, writer, director, and marketing executive. In 1988, he founded Arenas Entertainment, LLC.

Life

Pozo was born in Santo Domingo de la Calzada, La Rioja, Spain. He grew up in Madrid where his father was a baker. As a teenager, he became interested in filmmaking and eventually found a directing job with the producer Elias Querejeta.

Career

Since the early 1980s, Pozo has been involved in the Marketing and distribution of films. His book "La Industria Cinematografica en España" was published by the University Of Barcelona 1984. In 1983, he moved to

Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the List of municipalities in California, largest city in the U.S. state, state of California and the List of United States cities by population, sec ...

where he was working as a janitor cleaning buildings. He was then retained as an assistant by Jose Luis Borau, a Spanish filmmaker, in pre-production of the feature film "On The Line". In 1984, having received a Fulbright scholarship from the Spanish-North American committee, Pozo enrolled in the Peter Stark producing program at

The University of Southern California , mottoeng = "Let whoever earns the palm bear it" , religious_affiliation = Nonsectarian—historically Methodist , established = , accreditation = WSCUC , type = Private research university , academic_affiliations = , endowment = $8.1 ...

. In 1985, he took an internship at

Universal Studios Universal Pictures (legally Universal City Studios LLC, also known as Universal Studios, or simply Universal; common metonym: Uni, and formerly named Universal Film Manufacturing Company and Universal-International Pictures Inc.) is an Americ ...

and with his enthusiasm for supplying the

Hispanic The term ''Hispanic'' ( es, hispano) refers to people, cultures, or countries related to Spain, the Spanish language, or Hispanidad. The term commonly applies to countries with a cultural and historical link to Spain and to viceroyalties forme ...

market, was employed at the studios as director of special markets.

Arenas Group

In 1987, Pozo resigned from Universal Studios and founded Arenas Group, a film marketing company By 1997, Pozo was using the '360'

marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...

method, where a brand is presented to the customer at all points of contact.

Arenas Entertainment

In 2001, Pozo founded Arenas Entertainment, a studio to produce and distribute

Latino Latino or Latinos most often refers to: * Latino (demonym), a term used in the United States for people with cultural ties to Latin America * Hispanic and Latino Americans in the United States * The people or cultures of Latin America; ** Latin A ...

films to the Hispanic market in the US. He received support from Marco Polo, a Spanish risk and capital management firm, and from Marc Shmuger, the vice chairman

Universal Pictures Universal Pictures (legally Universal City Studios LLC, also known as Universal Studios, or simply Universal; common metonym: Uni, and formerly named Universal Film Manufacturing Company and Universal-International Pictures Inc.) is an Ameri ...

. In 2002, Pozo's company was engaged to make the international distribution of ''

Empire An empire is a "political unit" made up of several territories and peoples, "usually created by conquest, and divided between a dominant center and subordinate peripheries". The center of the empire (sometimes referred to as the metropole) ex ...

''. In the same year, Pozo produced '' Imagining Argentina''. In 2004, Pozo distributed the film, '' Nicotina''. Pozo's partnership with Universal Pictures finished but continued with Marco Polo.

Community

In 2001, Pozo successfully lobbied the

City of Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...

to add the Spanish language

tilde The tilde () or , is a grapheme with several uses. The name of the character came into English from Spanish, which in turn came from the Latin '' titulus'', meaning "title" or "superscription". Its primary use is as a diacritic (accent) i ...

( Ñ) to street signs where required.

Producer

* ''The Last Harvest'' (1991) (executive producer) * ''

'' (2002) * '' Imagining Argentina'' (2003) * '' Culture Clash in AmeriCCa'' (2005) (executive producer)

Director

* ''Los Primeros Metros'' (1980)

Writer

* ''Los Primeros Metros'' (1980), producer Elias Querejeta."Technological and commercial innovations for the future of film."
Ficod TV website.

References

External links

*

Company website. Accessed 22 December 2013. {{DEFAULTSORT:Pozo, Santiago American chief executives American film producers American film studio executives Living people USC School of Cinematic Arts alumni Year of birth missing (living people)