Sano ( he, סנו) is a

detergent A detergent is a surfactant or a mixture of surfactants with cleansing properties when in dilute solutions. There are a large variety of detergents, a common family being the alkylbenzene sulfonates, which are soap-like compounds that are more ...

products manufacturer in Israel founded in 1961 by Bruno Landesberg. The company produces toiletries and hygiene products, disposable diapers, incontinence products for adults, household cleaning products, laundry detergents, pesticides and insect repellents, cosmetics and various paper products. Sano is headquartered in Hod Hasharon with subsidiary plants in

Netanya Netanya (also known as Natanya, he, נְתַנְיָה) is a city in the Northern Central District of Israel, and is the capital of the surrounding Sharon plain. It is north of Tel Aviv, and south of Haifa, between Poleg stream and Wingate I ...

Kibbutz A kibbutz ( he, קִבּוּץ / , lit. "gathering, clustering"; plural: kibbutzim / ) is an intentional community in Israel that was traditionally based on agriculture. The first kibbutz, established in 1909, was Degania. Today, farming h ...

Snir,

Emek Hefer The Hefer Valley Regional Council ( he, מועצה אזורית עמק חפר, ''Mo'atza Azorit Emek Hefer'') is a regional council in the Hefer Valley region of the Sharon plain in central Israel. It is named after an administrative district in ...

and Eastern Europe. The Latin word ''sano'' means "to heal".

History

In 1952, Bruno Landesberg immigrated from Romania and began working in the

accounting Accounting, also known as accountancy, is the measurement, processing, and communication of financial and non financial information about economic entities such as businesses and corporations. Accounting, which has been called the "languag ...

department at

Rafael Rafael may refer to: * Rafael (given name) or Raphael, a name of Hebrew origin * Rafael, California * Rafael Advanced Defense Systems, Israeli manufacturer of weapons and military technology * Hurricane Rafael, a 2012 hurricane Fiction * ''R ...

. After a few years, he began working in sales at the Kadima Chemicals Corporation, a cleaning products manufacturer. In 1959, Landesberg took advantage of a takeover of 'Kadima' to purchase the distribution line and founded the Southern Marketing Company. The first year, the company distributed products of Vitco Fertilizers. A year later, Landesberg decided to begin independent production and started pioneering a brand that would include all of his products under one name. The first Sano product was toilet bowl scouring powder. After completing Economics and Commerce studies at Harvard University, Landesberg returned to Israel and opened a factory in Bat Yam. At the time, Sano had only four employees, one machine and three products. In 1963, Sano began selling 3M Scotch-Brite, a move that was profitable. In 1969, the company began producing mosquito repellant, cockroach control, and an

air freshener Air fresheners are consumer products that typically emit fragrance and are used in homes or commercial interiors such as restrooms, foyers, hallways, vestibules and other smaller indoor areas, as well as larger areas such as hotel lobbies, auto d ...

named 'Sano Fresh'. In 1972, the company moved the factory to Hod Hasharon where it has since expanded and operates its main distribution center and factories. In 1982, Sano made its first initial public offering on the Tel Aviv Stock Exchange. Two years later, Sano opened a new factory in

Bnei Brak Bnei Brak or Bene Beraq ( he, בְּנֵי בְּרַק ) is a city located on the central Mediterranean Sea, Mediterranean Israeli coastal plain, coastal plain in Israel, just east of Tel Aviv. A center of Haredi Judaism, Bnei Brak covers an are ...

and started manufacturing disposable

diaper A diaper /ˈdaɪpə(r)/ (American and Canadian English) or a nappy ( Australian English, British English, and Hiberno-English) is a type of underwear that allows the wearer to urinate or defecate Defecation (or defaecation) follows dig ...

s named 'Litufim'. In the 1990s, the company began its overseas expansion by exporting to Europe and entering into a partnership to manufacture detergents in

China China, officially the People's Republic of China (PRC), is a country in East Asia. It is the world's most populous country, with a population exceeding 1.4 billion, slightly ahead of India. China spans the equivalent of five time zones and ...

. In 1996, Sano stopped marketing Vitco products and came out with a new line of its own. In 2017, Sano had close to 2,000 employees and marketed over 2,000 products. Sano exports to Romania, Ukraine, Hungary, Moldova, the UK, and many other countries.Sano export website
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References

External links

The official website of Sano
{{in lang, he Manufacturing companies of Israel Israeli brands Hod HaSharon Economy of Israel

History

See also

References

External links