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SangSom (แสงโสม) is a rum from
SangSom (แสงโสม) is a rum from Thailand
Thailand ( ), historically known as Siam () and officially the Kingdom of Thailand, is a country in Southeast Asia, located at the centre of the Indochinese Peninsula, spanning , with a population of almost 70 million. The country is bo ...
, distilled from sugarcane
Sugarcane or sugar cane is a species of (often hybrid) tall, Perennial plant, perennial grass (in the genus ''Saccharum'', tribe Andropogoneae) that is used for sugar Sugar industry, production. The plants are 2–6 m (6–20 ft) tall with ...
. It was introduced in November 1977 and has since become a dominant brand in the Thai spirits market. Over 70 million litres are sold in Thailand each year, achieving a market share of more than 70 percent in its category.
"SangSom Special Rum", as it is called on its website, is distilled from molasses. Its alcohol content is 40 percent by volume. It is aged in charred oak barrels for five years before bottling.
The drink won gold medals in liquor competitions in Madrid
Madrid ( , ) is the capital and most populous city of Spain. The city has almost 3.4 million inhabitants and a metropolitan area population of approximately 6.7 million. It is the second-largest city in the European Union (EU), and ...
, Spain
, image_flag = Bandera de España.svg
, image_coat = Escudo de España (mazonado).svg
, national_motto = ''Plus ultra'' (Latin)(English: "Further Beyond")
, national_anthem = (English: "Royal March")
, i ...
in 1982 and 1983, and again in Barcelona
Barcelona ( , , ) is a city on the coast of northeastern Spain. It is the capital and largest city of the autonomous community of Catalonia, as well as the second most populous municipality of Spain. With a population of 1.6 million within ci ...
in 2006. The medals are featured prominently on the product's packaging and have led to it being referred to locally as "SangSom Rianthong" (''SangSom Gold Medallion'').
The beverage is virtually unheard of outside Thailand. The manufacturers, SangSom Company, export to around 20 countries, but export sales account for barely one percent of total sales. SangSom Company is a member of Thai Beverage Public Company, which itself is a group company of International Beverage Holdings Limited.
See also
*Mekhong
The Mekong or Mekong River is a trans-boundary river in East Asia and Southeast Asia. It is the world's List of rivers by length, twelfth longest river and List of longest rivers of Asia, the third longest in Asia. Its estimated length is , ...
References
Rums Thai distilled drinks Thai drink brands Products introduced in 1977 {{Thai-cuisine-stub