Sanford E. "Sandy" Reisenbach (May 13, 1932 – January 6, 2015) was the longtime marketing executive for

Warner Bros Warner Bros. Entertainment Inc. (commonly known as Warner Bros. or abbreviated as WB) is an American film and entertainment studio headquartered at the Warner Bros. Studios complex in Burbank, California, and a subsidiary of Warner Bros. Di ...

. He lived in

Beverly Hills Beverly Hills is a city located in Los Angeles County, California. A notable and historic suburb of Greater Los Angeles, it is in a wealthy area immediately southwest of the Hollywood Hills, approximately northwest of downtown Los Angeles. Bev ...

California California is a U.S. state, state in the Western United States, located along the West Coast of the United States, Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the List of states and territori ...

. According to ''

The Hollywood Reporter ''The Hollywood Reporter'' (''THR'') is an American digital and print magazine which focuses on the Cinema of the United States, Hollywood film industry, film, television, and entertainment industries. It was founded in 1930 as a daily trade pap ...

'', Reisenbach guided over 250 advertising campaigns. He died at 82 in January 2015. At the

87th Academy Awards The 87th Academy Awards ceremony, presented by the Academy of Motion Picture Arts and Sciences (AMPAS), honored the best 2014 in film, films of 2014 and took place on February 22, 2015, at the Dolby Theatre in Hollywood, Los Angeles, Hollywood, ...

, Reisenbach was included in the " In Memoriam" segment. Reisenbach began his career in the early 1950s, working at the mailroom of

Dancer Fitzgerald Sample Dancer Fitzgerald Sample (DFS and later DFS-Dorland) was a Madison Avenue advertising agency during the 20th century. It was founded in Chicago in 1923, and was acquired and merged into the Saatchi & Saatchi network in the 1980s. History The ag ...

. He earned his college degree by going to night classes at New York University's School of Commerce. He later left Dancer Fitzgerald Sample and joined the advertising company

Grey Global Group Grey Group is a global advertising and marketing agency with headquarters in New York City, and 432 offices in 96 countries, operating in 154 cities. It is organized into four geographical units: North America; Europe, Middle East & Africa, Asia ...

, working his way up to Media Director and creating an entertainment division which had Warner Bros. Studios as a client. Warner CEOs Steve Ross, Ted Ashley, and Frank Wells were so impressed by Reisenbach - who had been employed by Grey for 20 years at this point - that they asked him to leave Grey to work for Warner. Reisenbach is survived by his wife Gayle and two daughters. He was the father of John A. Reisenbach, the victim of a seemingly random murder in his New York neighborhood. That crime led to the establishment of The John A. Reisenbach Foundation, with a mission centered on improving safety and quality of life in New York City.

References

* * * * 2015 deaths 1932 births New York University Stern School of Business alumni {{US-business-bio-stub