Sandro Andy S.A.S, commonly known as Sandro Paris, is a French luxury

ready-to-wear Ready-to-wear (or ''prêt-à-porter''; abbreviated RTW; "off-the-rack" or "off-the-peg" in casual use) is the term for ready-made garments, sold in finished condition in standardized sizes, as distinct from made-to-measure or bespoke clothing ...

brand founded in 1984 by Évelyne Chetrite in

Paris Paris () is the capital and most populous city of France, with an estimated population of 2,165,423 residents in 2019 in an area of more than 105 km² (41 sq mi), making it the 30th most densely populated city in the world in 2020. S ...

History

Sandro was founded in 1984 by Évelyne Chetrite with the help of her husband as a premium contemporary brand positioned between

luxury Luxury may refer to: *Luxury goods, an economic good or service for which demand increases more than proportionally as income rises *Luxury tax, tax on products not considered essential, such as expensive cars **Luxury tax (sports), surcharge put ...

designer brands Designer Brands Inc. is an American company that sells designer and name brand shoes and fashion accessories. It owns the Designer Shoe Warehouse (DSW) store chain, and operates over 500 stores in the United States and an e-commerce website. T ...

and

mass market The term "mass market" refers to a market for goods produced on a large scale for a significant number of end consumers. The mass market differs from the niche market in that the former focuses on consumers with a wide variety of backgrounds with ...

brands. Évelyne Chetrite has described the philosophy of the brand as "casual but always chic" and "sophisticated but cool." It began as a womenswear brand before Ilan Chetrite, the son of founder Évelyne Chetrite, joined the company and launched Sandro Homme in 2008. Sandro Homme's design was described by Wmagazine as "masculine but not at all macho" and "timeless but with a bit of edge." Sandro's business model was exclusively

wholesale Wholesaling or distributing is the sale of goods or merchandise to retailers; to industrial, commercial, institutional or other professional business users; or to other wholesalers (wholesale businesses) and related subordinated services. In ...

until 2007 when it began opening stand-alone retail stores in Europe. The first Sandro boutique in the U.S. opened in 2011 in

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

. In 2023, Sandro has over 50 outlets in the United States. Isabelle Allouch, a former

Balenciaga Balenciaga SA ( ) is a luxury fashion house founded in 1919 by the Spanish designer Cristóbal Balenciaga in San Sebastian, Spain. Balenciaga produces ready-to-wear, footwear, handbags, and accessories and licenses its name and branding to C ...

executive before joining SMCP Group, was named CEO in 2019. In 2021, Sandro launched its second-hand offer in France and later in other European countries like Germany, the Netherlands and Spain. For Autumn-Winter 2023, Sandro blended its ready-to-wear collection with the heritage and Western aesthetic of Wrangler, an American label with a passion for denim. In December 2023, Sandro expanded its presence in the American market with the opening of a new store at the

Westfield Topanga Westfield Topanga & The Village is a shopping mall in the Canoga Park neighborhood of Los Angeles, California. It spans and houses anchor stores Neiman Marcus, Nordstrom, Macy's, and Target. History Opened on February 10, 1964, Topanga Plaza ...

Shopping Center in

Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...

References

External links

* * {{Authority control French companies established in 1984 Clothing brands of France Clothing companies of France Clothing companies established in 1984 Design companies established in 1984 French brands Clothing brands High fashion brands Companies based in Paris