Sana Safinaz is a
Pakistani clothing and accessories retailer based in Karachi, Pakistan.
It sells
ready-to-wear
Ready-to-wear (or ''prêt-à-porter''; abbreviated RTW; "off-the-rack" or "off-the-peg" in casual use) is the term for ready-made garments, sold in finished condition in standardized sizes, as distinct from made-to-measure or bespoke clothing ...
, unstitched and
haute couture.
It was founded by Sana Hashwani and Safinaz Muneer in Karachi, Pakistan.
Creative director Mohsin tawasli
History
Sana Safinaz was founded by Sana Hashwani and Safinaz Muneer in 1989 with seed investment of a few thousand rupees.
In 2014, they celebrated their
Silver Jubilee on completion of 25 years of their retailing history. In 2021, "Mahay" collection, broke all records ever made in fashion industry with ever highest sales worldwide. Article 16 A/B and 6A/B became bestsellers.
In an interview with the portal Dawn, Safinaz stated that the influences on the style of clothing is purely cultural.
In October 2017, Pakistan was found to be one of the countries whose middle class is on the rise. Being among the eighteen largest countries in the world in terms of middle class, Pakistan's middle class is expected to continue to grow as the population increases. Indifferent to other companies, Sana Safinaz seeks to reach the middle class. By focusing on the middle class, clothes acquire affordable prices and, in this way, the sales contingent is increased. Due to this policy, the company has become one of the largest retailers in Pakistan.
Branches
In
Sindh, stores are located in
Karachi
Karachi (; ur, ; ; ) is the most populous city in Pakistan and 12th most populous city in the world, with a population of over 20 million. It is situated at the southern tip of the country along the Arabian Sea coast. It is the former c ...
and Hyderabad. In
Punjab
Punjab (; Punjabi: پنجاب ; ਪੰਜਾਬ ; ; also romanised as ''Panjāb'' or ''Panj-Āb'') is a geopolitical, cultural, and historical region in South Asia, specifically in the northern part of the Indian subcontinent, comprising a ...
, stores are located in
Lahore
Lahore ( ; pnb, ; ur, ) is the second most populous city in Pakistan after Karachi and 26th most populous city in the world, with a population of over 13 million. It is the capital of the province of Punjab where it is the largest city ...
,
Islamabad
Islamabad (; ur, , ) is the capital city of Pakistan. It is the country's ninth-most populous city, with a population of over 1.2 million people, and is federally administered by the Pakistani government as part of the Islamabad Capital ...
,
Rawalpindi,
Multan
Multan (; ) is a city in Punjab, Pakistan, on the bank of the Chenab River. Multan is Pakistan's seventh largest city as per the 2017 census, and the major cultural, religious and economic centre of southern Punjab.
Multan is one of the old ...
,
Sialkot
Sialkot ( ur, ) is a city located in Punjab, Pakistan. It is the capital of Sialkot District and the 13th most populous city in Pakistan. The boundaries of Sialkot are joined with Jammu (the winter capital of Indian administered Jammu and Ka ...
,
Gujranwala,
Sargodha
Sargodha (Punjabi and ur, ) is a city and capital of Sargodha Division, located in Punjab province, Pakistan. It is Pakistan's 12th largest city by population and one of the fastest-growing cities of the country. Sargodha is also known as t ...
and
Bahawalpur
Bahawalpur () is a city in the Punjab province of Pakistan. With inhabitants as of 2017, it is Pakistan's 11th most populous city.
Founded in 1748, Bahawalpur was the capital of the former princely state of Bahawalpur, ruled by the Abbasi fa ...
. In
Khyber Pakhtunkhwa
Khyber Pakhtunkhwa (; ps, خېبر پښتونخوا; Urdu, Hindko: خیبر پختونخوا) commonly abbreviated as KP or KPK, is one of the Administrative units of Pakistan, four provinces of Pakistan. Located in the Geography of Pakistan, ...
province, the store is located in
Peshawar
Peshawar (; ps, پېښور ; hnd, ; ; ur, ) is the sixth most populous city in Pakistan, with a population of over 2.3 million. It is situated in the north-west of the country, close to the International border with Afghanistan. It is ...
.
References
External links
Homepage
{{Clothing companies of Pakistan}
Homepage Clothing brands of Pakistan
Clothing companies of Pakistan
Companies based in Karachi
Clothing retailers of Pakistan
Clothing companies established in 1989
Retail companies established in 1989
Pakistani companies established in 1989
Pakistani fashion designers