San Miguel Beer

San Miguel Beer refers to San Miguel Pale Pilsen, a Filipino pale lager produced by San Miguel Brewery (a subsidiary of San Miguel Corporation). Established in San Miguel, Manila in 1890 by the original San Miguel Brewery (renamed San Miguel Corporation in 1964), it is the largest selling beer in the Philippines and Hong Kong. It is known in Chinese markets as 生力啤酒. San Miguel Beer was introduced in Spain by San Miguel Brewery in 1946. The Spanish rights were spun-off in 1953 by San Miguel Brewery and became an independent entity presently known as the Mahou-San Miguel Group.

Varieties

;Branded as "San Miguel":
* San Miguel Pale Pilsen (San Miguel Beer) (5% ABV)
* San Miguel Premium All-Malt Beer (5% ABV)
* San Miguel Super Dry (5% ABV)
* San Miguel Flavored Beer (3% ABV)
* Cerveza Negra (San Miguel Dark Beer) (5% ABV)
* Red Horse (San Miguel strong beer) (7% ABV)

;Branded as "San Mig":
* San Mig Light (5% ABV)
* San Mig Strong Ice (6.3% ABV)
* San Mig Zero (3% ABV) The Zero in the name stands for O sugar, rather than O alcohol.

San Miguel Beer (Spain)

As part of its overseas expansion, San Miguel Brewery moved into the Spanish market in 1953, setting up the company which would later become San Miguel Spain. Since 1946, there has been a company engaged in the production of malt for medicinal purposes known as La Segarra. In the early 1950s, its key shareholders Enrique Suárez Rezona, Ramón Vidal and Jaime Muñiz made contact with Andrés Soriano, then president of San Miguel Brewery, to allow their group to produce beer under the San Miguel name in Spain. In 1953, San Miguel Brewery, Inc. signed the "Manila Agreement" to establish a new brewery, La Segarra, S.A., in Spain. The company would later be renamed San Miguel Fabricas de Cerveza y Malta, S.A. in 1957, as an affiliate of San Miguel Brewery, Inc. which initially held 20% equity share via its Hong Kong subsidiary.

In 1965, San Miguel arrived in Africa and by 1967 it spread to other capitals in Europe like London, Paris and Berlin. In 1970, it bought the Spanish-Dutch beer brand Gulder and its factory in Burgos. The three factories had a capacity of 600,000 hl, achieving a share of 7% of the national market. Thanks to the progressive opening in Spain and the work of the exports department, the 1970s were a time of growth in exports of the beer, both in Western and Eastern Europe, and Northern Africa, reaching an annual figure of 125,000 hl.

The company was acquired by Mahou, S.A. from Groupe Danone in 2000, and was combined to form Spain’s largest brewer, the Mahou-San Miguel Group. In February 2014, San Miguel Corporation and Mahou-San Miguel signed a co-operation agreement to promote jointly San Miguel Beer and expand its global footprint.

The escudo

The San Miguel ''escudo'' (seal) used as the brand logo of all San Miguel branded beer products is based on the original Spanish-era coat of arms of Manila. It is also the corporate logo of San Miguel Corporation and the San Miguel Brewery companies.

The Mahou-San Miguel Group does not use this logo for its San Miguel branded beers. Instead, it uses an image of a galleon as its brand logo.

San Miguel Beermen

The San Miguel Beermen are a professional basketball team in the Philippine Basketball Association (PBA). The franchise is owned by the San Miguel Corporation (SMC) since 1975. It is one of three PBA ball clubs owned by the SMC group of companies along with the Magnolia Hotshots and Barangay Ginebra San Miguel. It is the only remaining original franchise in the PBA and leads the league with the most number of PBA titles - 27 to date. It is also the only team ever to have won at least one title in each of the five numerical decades of the PBA's existence so far.

See also

* Beer in the Philippines

References

External links

San Miguel Pale Pilsen - PhilippinesSan Miguel - Spain

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Beer brands
Beer in the Philippines
Beer in Spain
Beer in Hong Kong
Beer in China
San Miguel Corporation brands
Philippine brands
Spanish brands