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"San Francisco values" is a term often used
pejorative A pejorative or slur is a word or grammatical form expressing a negative or a disrespectful connotation, a low opinion, or a lack of respect toward someone or something. It is also used to express criticism, hostility, or disregard. Sometimes, a ...
ly and as an ''
ad hominem ''Ad hominem'' (), short for ''argumentum ad hominem'' (), refers to several types of arguments, most of which are fallacious. Typically, this term refers to a rhetorical strategy where the speaker attacks the character, motive, or some other ...
'' phrase to refer to cultural, social and moral attributes associated with the city of
San Francisco San Francisco (; Spanish language, Spanish for "Francis of Assisi, Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the List of Ca ...
and
California California is a U.S. state, state in the Western United States, located along the West Coast of the United States, Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the List of states and territori ...
's
liberal Liberal or liberalism may refer to: Politics * a supporter of liberalism ** Liberalism by country * an adherent of a Liberal Party * Liberalism (international relations) * Sexually liberal feminism * Social liberalism Arts, entertainment and m ...
politics more generally. Often values and expressions that are less popular among
social conservatives Social conservatism is a political philosophy and variety of conservatism which places emphasis on traditional power structures over social pluralism. Social conservatives organize in favor of duty, traditional values and social instituti ...
, such as
LGBT equality Rights affecting lesbian, gay, bisexual, and transgender (LGBT) people vary greatly by country or jurisdiction—encompassing everything from the legal recognition of same-sex marriage to the death penalty for homosexuality. Notably, , 33 ...
, the
anti-war An anti-war movement (also ''antiwar'') is a social movement, usually in opposition to a particular nation's decision to start or carry on an armed conflict, unconditional of a maybe-existing just cause. The term anti-war can also refer to pa ...
movement, or
secular Secularity, also the secular or secularness (from Latin ''saeculum'', "worldly" or "of a generation"), is the state of being unrelated or neutral in regards to religion. Anything that does not have an explicit reference to religion, either negativ ...
values, are invoked by users to
frame A frame is often a structural system that supports other components of a physical construction and/or steel frame that limits the construction's extent. Frame and FRAME may also refer to: Physical objects In building construction *Framing (con ...
their argument. The same values form the foundation of what is known as West Coast liberalism, though the political cultures of
Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...
(and notably
Hollywood Hollywood usually refers to: * Hollywood, Los Angeles, a neighborhood in California * Hollywood, a metonym for the cinema of the United States Hollywood may also refer to: Places United States * Hollywood District (disambiguation) * Hollywood, ...
),
Seattle Seattle ( ) is a seaport city on the West Coast of the United States. It is the seat of King County, Washington. With a 2020 population of 737,015, it is the largest city in both the state of Washington and the Pacific Northwest regio ...
,
Portland Portland most commonly refers to: * Portland, Oregon, the largest city in the state of Oregon, in the Pacific Northwest region of the United States * Portland, Maine, the largest city in the state of Maine, in the New England region of the northeas ...
et cetera also contribute to this concept. This term, however, is not necessarily pejorative. For example, a liberal may identify as a "West Coast liberal" to distinguish themself from other similar ideologies (i.e. East Coast liberalism) or to emphasize the issues which are most important to them.


Meaning

"San Francisco values" is used in a pejorative sense by
conservative Conservatism is a cultural, social, and political philosophy that seeks to promote and to preserve traditional institutions, practices, and values. The central tenets of conservatism may vary in relation to the culture and civilization i ...
commentators to describe a secular progressive culture commonly associated with the city of San Francisco. The term has been associated with
same-sex marriage Same-sex marriage, also known as gay marriage, is the marriage of two people of the same Legal sex and gender, sex or gender. marriage between same-sex couples is legally performed and recognized in 33 countries, with the most recent being ...
, high
minimum wages A minimum wage is the lowest remuneration that employers can legally pay their employees—the price floor below which employees may not sell their labor. Most countries had introduced minimum wage legislation by the end of the 20th century. Bec ...
, anti-war activism,
abortion-rights movements Abortion-rights movements, also referred to as pro-choice movements, advocate for the right to have legal access to induced abortion services including elective abortion. They seek to represent and support women who wish to terminate their pre ...
, marijuana decriminalization, and
free migration Free migration or open immigration is the position that people should be able to migrate to whatever country they choose with few restrictions. From a human-rights perspective, free migration may be seen to complement Article 13 of the Univers ...
.


Media usage

The term "San Francisco values" was used by conservative pundits during the conservative movement of the mid-1990s, and has since been popularized by Bill O'Reilly and
Newt Gingrich Newton Leroy Gingrich (; né McPherson; born June 17, 1943) is an American politician and author who served as the 50th speaker of the United States House of Representatives from 1995 to 1999. A member of the Republican Party, he was the U ...
. It is possibly a successor to then-Democrat
Jeane Kirkpatrick Jeane Duane Kirkpatrick (née Jordan; November 19, 1926December 7, 2006) was an American diplomat and political scientist who played a major role in the foreign policy of the Ronald Reagan administration. An ardent anticommunist, she was a lo ...
's condemnation of "San Francisco Democrats" for a "blame America first" mentality at the 1984 Republican National Convention (the Democrats had just held their convention in San Francisco). While O'Reilly claimed to have coined the term, it dates back at least to 1996, when Rep.
Frank Riggs Frank Duncan Riggs (born September 5, 1950) is an American army veteran, former law enforcement officer, charter school executive, and politician from the states of California and Arizona. Early life Frank Riggs was born in Louisville, Kentucky. ...
attacked his Democratic rival Michela Alioto over her "San Francisco values." With the ascendancy of San Francisco representative
Nancy Pelosi Nancy Patricia Pelosi (; ; born March 26, 1940) is an American politician who has served as Speaker of the United States House of Representatives since 2019 and previously from 2007 to 2011. She has represented in the United States House of ...
to Speaker of the House, the term experienced a surge in popularity following the 2006 midterm elections. Newt Gingrich, for example, sent a fundraising letter to supporters, saying, "Will everything you've worked so hard to accomplish be lost to the San Francisco values of would-be Speaker Nancy Pelosi?" Meanwhile, the ''
Augusta Chronicle ''The Augusta Chronicle'' is the daily newspaper of Augusta, Georgia, and is one of the oldest newspapers in the United States still in publication. The paper is known for its coverage of the Masters Tournament, which is played in Augusta. The '' ...
'', a
Georgia Georgia most commonly refers to: * Georgia (country), a country in the Caucasus region of Eurasia * Georgia (U.S. state), a state in the Southeast United States Georgia may also refer to: Places Historical states and entities * Related to the ...
newspaper, warned readers that "Pelosi will be speaker and her far-left San Francisco values -- gay marriage, cutting and running from
Iraq Iraq,; ku, عێراق, translit=Êraq officially the Republic of Iraq, '; ku, کۆماری عێراق, translit=Komarî Êraq is a country in Western Asia. It is bordered by Turkey to Iraq–Turkey border, the north, Iran to Iran–Iraq ...
, coddling terrorists, raising taxes, amnesty for illegals -- will become the House agenda." In addition to being used by some right-wing pundits, the term has appeared in and around San Francisco itself. The ''
San Francisco Chronicle The ''San Francisco Chronicle'' is a newspaper serving primarily the San Francisco Bay Area of Northern California. It was founded in 1865 as ''The Daily Dramatic Chronicle'' by teenage brothers Charles de Young and M. H. de Young, Michael H. de ...
'', San Francisco's largest daily newspaper, discussed the term in its 2006 article, "Three Dirty Words: San Francisco Values." The next week, the ''
San Francisco Bay Guardian The ''San Francisco Bay Guardian'' was a free alternative newspaper published weekly in San Francisco, California. It was founded in 1966 by Bruce B. Brugmann and his wife, Jean Dibble. The paper was shut down on October 14, 2014. It was relaun ...
'' responded with a similarly titled article, "San Francisco Values," calling the Chronicle's editorial positions into question. Congressman
Sam Graves Samuel Bruce Graves Jr. (born November 7, 1963) is an American politician serving as the United States representative for , serving since 2001. He is a member of the Republican Party. The district stretches across most of the northern third of ...
defeated challenger Kay Barnes in the 2008 election after airing two television ads. The first ad, dubbed "San Francisco Values," made use of a Barnes fundraising trip to U.S. Rep. Nancy Pelosi's California district. It featured a black man in a cowboy hat dancing in a bar with two women - one white, one black. The script suggested that Barnes, among other liberal sins, favored "abortion on demand."


Positive usage

'' The Peter B. Collins Show'', a syndicated
liberal talk Progressive talk radio is a talk radio format devoted to expressing left-leaning, liberal or progressive viewpoints of news and issues as opposed to conservative talk radio. In the United States, the format has included syndicated and independe ...
show no longer on the air, billed itself as a
talk show A talk show (or chat show in British English) is a television programming or radio programming genre structured around the act of spontaneous conversation.Bernard M. Timberg, Robert J. Erler'' (2010Television Talk: A History of the TV Talk Show ...
"infused with dangerous 'San Francisco values' like compassion, justice, and a
living wage A living wage is defined as the minimum income necessary for a worker to meet their basic needs. This is not the same as a subsistence wage, which refers to a biological minimum, or a solidarity wage, which refers to a minimum wage tracking labor ...
".
San Francisco State University San Francisco State University (commonly referred to as San Francisco State, SF State and SFSU) is a public research university in San Francisco. As part of the 23-campus California State University system, the university offers 118 different b ...
, the only public
undergraduate Undergraduate education is education conducted after secondary education and before postgraduate education. It typically includes all postsecondary programs up to the level of a bachelor's degree. For example, in the United States, an entry-lev ...
university A university () is an institution of higher (or tertiary) education and research which awards academic degrees in several academic disciplines. Universities typically offer both undergraduate and postgraduate programs. In the United States, t ...
in San Francisco, California, in the absence of high profile sports and traditional collegiate greek life demonstrates a unique
school spirit School spirit is the sense of identity and community shared by members of an educational institution. This can apply to any type of school, from elementary schools to universities. Members of a school can manifest spirit in the exhibition of sc ...
steeped in San Francisco values. Every graduate must complete the SF state studies component of their
bachelor's degree A bachelor's degree (from Middle Latin ''baccalaureus'') or baccalaureate (from Modern Latin ''baccalaureatus'') is an undergraduate academic degree awarded by colleges and universities upon completion of a course of study lasting three to six ...
that requires coursework in American ethnic and racial minorities,
environmental sustainability Specific definitions of sustainability are difficult to agree on and have varied in the literature and over time. The concept of sustainability can be used to guide decisions at the global, national, and individual levels (e.g. sustainable livi ...
, global perspectives and
social justice Social justice is justice in terms of the distribution of wealth, opportunities, and privileges within a society. In Western and Asian cultures, the concept of social justice has often referred to the process of ensuring that individuals fu ...
.{{Cite web, url=http://bulletin.sfsu.edu/undergraduate-education/sf-state-studies/, title=SF State Studies < San Francisco State University, website=bulletin.sfsu.edu, language=en, access-date=2018-05-20 This broad-based progressive education is the university response to student activism going back more than 50 years, most notably with the
Third World Liberation Front strikes of 1968 The Third World Liberation Front (TWLF) rose in 1968 as a coalition of ethnic student groups on college campuses in California in response to the Eurocentric education and lack of diversity at San Francisco State College (now San Francisco Sta ...
, that resulted in the very first program and only College of
Ethnic Studies Ethnic studies, in the United States, is the interdisciplinary study of difference—chiefly race, ethnicity, and nation, but also sexuality, gender, and other such markings—and power, as expressed by the state, by civil society, and by indivi ...
. In this way, San Francisco values are really the spirit demonstrated in the daily lives of students from San Francisco state and perpetuates and develops these values in the greater community. This creates an
institutional Institutions are humanly devised structures of rules and norms that shape and constrain individual behavior. All definitions of institutions generally entail that there is a level of persistence and continuity. Laws, rules, social conventions a ...
basis for San Francisco values.


See also

*
Massachusetts liberal Massachusetts liberal is a phrase in American politics which is generally used as a derogatory political epithet by Republican party (United States), Republicans against Democratic party (United States), Democrats who are from the Commonwealth of M ...
*
Left Coast Left Coast is a political expression that implies that the West Coast of the United States leans politically to the left or the expression can refer to states that lean politically left. The implication is that with the exception of Alaska, the s ...
*
Liberal elite Liberal elite, also referred to as the metropolitan elite or progressive elite, is a stereotype of politically liberal people whose education has traditionally opened the doors to affluence, wealth and power and who form a managerial elite. It is ...
*
Limousine liberal Limousine liberal and latte liberal are pejorative U.S. political terms used to illustrate hypocritical behavior by political liberals of upper class or upper middle class status. The label stems primarily from unwillingness of ''limousine libera ...
*
Propaganda Propaganda is communication that is primarily used to influence or persuade an audience to further an agenda, which may not be objective and may be selectively presenting facts to encourage a particular synthesis or perception, or using loaded ...
*
Stereotype In social psychology, a stereotype is a generalized belief about a particular category of people. It is an expectation that people might have about every person of a particular group. The type of expectation can vary; it can be, for example ...


References


External links


San Francisco Values
Culture of San Francisco Political terminology of the United States