Galaxy Unpacked is a biannual event held by

Samsung Electronics Samsung Electronics Co., Ltd. (, sometimes shortened to SEC and stylized as SΛMSUNG) is a South Korean multinational corporation, multinational electronics corporation headquartered in Yeongtong-gu, Suwon, South Korea. It is the pinnacle of ...

where it showcases new devices, including smartphones, tablets, and wearables. It was first held in June 2009 at the CommunicAsia event at the

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Singapore Singapore (), officially the Republic of Singapore, is a sovereign island country and city-state in maritime Southeast Asia. It lies about one degree of latitude () north of the equator, off the southern tip of the Malay Peninsula, borde ...

. For successive releases, the event has frequently been held in

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and

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. The event includes keynote presentations for product launches, delivered by company management figures. Attendees can visit exhibits and have hands-on experiences of the products in demonstration zones. Live broadcasts of Samsung Unpacked feature a piece of pre-roll music from the Samsung Galaxy franchise, often a customized version of "Over the Horizon", and a repeated animation.Only members of the press, social media influencers, and select international Samsung Members are invited to attend. In August 2020, due to the

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, Samsung held their event virtually for the first time to launch its

Galaxy Note 20 The Samsung Galaxy Note 20 and Galaxy Note 20 Ultra (stylized and marketed as Samsung Galaxy Note20 and Galaxy Note20 Ultra) are a series of high-end Android-based phablets designed, developed, produced, and marketed by Samsung Electronics as par ...

series of devices. It was broadcast live from the company's headquarters in

Suwon Suwon (, ) is the capital and largest city of Gyeonggi-do, South Korea's most populous province which surrounds Seoul, the national capital. Suwon lies about south of Seoul. It is traditionally known as "The City of Filial Piety". With a populati ...

, South Korea, and drew 56 million accumulated views. The Galaxy Unpacked for Samsung's Galaxy Z Fold 5, Galaxy Z Flip 5, Galaxy Watch 6 Series, and Galaxy Tab S9 Series was held on July 26, 2023 at 12PM GMT (8PM KST) in

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, where

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member

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(Min Yoon-gi) made an appearance. His song

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, released under his alternate pseudonym Agust D, was featured in the intro for the ceremony. This was the first live Unpacked event to be held in Samsung's home country.

Product launches

References

{{Navboxes, list1= {{Samsung Electronics {{Samsung phones Samsung Galaxy 2009 establishments Technology conferences

Product launches

See also

References