"Samajavaragamana" is an Indian

Telugu Telugu may refer to: * Telugu language, a major Dravidian language of India *Telugu people, an ethno-linguistic group of India * Telugu script, used to write the Telugu language ** Telugu (Unicode block), a block of Telugu characters in Unicode S ...

-language song composed by

S. Thaman Ghantasala Sai Srinivas Thaman (born 16 November 1983), known professionally as Thaman S, earlier as S S Thaman, is an Indian music composer, professional drummer, and playback singer who predominantly works in Telugu films and Tamil films. Th ...

for the soundtrack of the 2020 action-drama film ''

Ala Vaikunthapurramuloo ''Ala Vaikunthapurramuloo'' () (), also known by the initialism ''AVPL'', is a 2020 Indian Telugu-language action drama film written and directed by Trivikram Srinivas. The film stars Allu Arjun and Pooja Hegde, alongside Tabu, Jayaram, Susha ...

'' sung by

Sid Sriram Sidharth "Sid" Sriram (born 19 May 1990) is an Indian Carnatic musician, music producer, playback singer, and songwriter. He is an R&B songwriter and has been working in the Tamil ,Telugu, Kannada, Malayalam, Hindi, Marathi and English music ...

and penned by

Sirivennela Seetharama Sastry Sirivennela Seetharama Sastry (born Chembolu Seetharama Sastry; 20 May 1955 – 30 November 2021) was an Indian poet and lyricist known for his works in Telugu cinema and Telugu theatre. He acquired the stage name Sirivennela after writing the ...

. The song's official lyrical version was released on 27 September 2019, while the full video song was released on 17 February 2020 under the music label

Aditya Music Aditya Music India Private Limited is a music company in India, which owns the label Aditya Music. It produces music for the Telugu cinema industry and is headquartered at Hyderabad, Telangana. Overview The company was founded by Umesh Gup ...

. A remix version featuring

Shreya Ghoshal Shreya Ghoshal (born 12 March 1984) is an Indian singer and television personality. One of the highest-paid and most well-established playback singers of Indian cinema, she has received four National Film Awards, four Kerala State Film Awar ...

was released on 3 June 2020, in which she collaborated with Macedonian Symphonic Orchestra.

Release

A glimpse of the first single featuring

's voiceover, was released in all social media platforms on 25 September 2019. A minute video featuring composer S. Thaman and lyricist

, who penned the lyrics for the song, who shared their opinions about the song was released later in media platforms. The full song was released on 27 September 2019 and went viral within an hour of its launch. Rather than the usual lyrical video, the YouTube video had a band, including singer Sid Sriram and composer Thaman, performing the song on a flashy stage with shots of Pooja Hegde and Allu Arjun, and others, from the film.

Music video

The music video version of the single was officially released on 17 February 2020 under

label. The music video features

Allu Arjun Allu Arjun (born 8 April 1982) is an Indian actor who works in Telugu films. One of the highest paid actors in India, Arjun is also known for his extraordinary dancing skills. He is a recipient of several awards, including six Filmfare Award ...

and

Pooja Hegde Pooja Hegde (; born 13 October 1990) is an Indian actress who appears predominantly in Telugu films, in addition to Hindi and Tamil films. She began her career as a model and was crowned as the second runner-up at the 2010 I Am She–Miss Univ ...

dancing for the single. The music is choreographed by Sekhar, a well-known choreographer from Tollywood. The video garned lot of views due to its music and production. The song was recorded at three different studios in India. The music video was filmed in November 2019 at various locations in Europe, especially in France. The single was shot at

Eiffel Tower The Eiffel Tower ( ; french: links=yes, tour Eiffel ) is a wrought-iron lattice tower on the Champ de Mars in Paris, France. It is named after the engineer Gustave Eiffel, whose company designed and built the tower. Locally nicknamed "'' ...

in Paris,

Mont-Saint-Michel Mont-Saint-Michel (; Norman: ''Mont Saint Miché''; ) is a tidal island and mainland commune in Normandy, France. The island lies approximately off the country's north-western coast, at the mouth of the Couesnon River near Avranches and is ...

Normandy Normandy (; french: link=no, Normandie ; nrf, Normaundie, Nouormandie ; from Old French , plural of ''Normant'', originally from the word for "northman" in several Scandinavian languages) is a geographical and cultural region in Northwestern ...

, Lido Le Paris in

Paris Paris () is the capital and most populous city of France, with an estimated population of 2,165,423 residents in 2019 in an area of more than 105 km² (41 sq mi), making it the 30th most densely populated city in the world in 2020. S ...

and in few other locations.

Reception

Audience response

The word Samajavaragamana and its usage is seen highly in

Carnatic music Carnatic music, known as or in the Dravidian languages, South Indian languages, is a system of music commonly associated with South India, including the modern Indian states of Karnataka, Andhra Pradesh, Telangana, Kerala and Tamil Nadu, an ...

. Composer

and vocalist

duo produced the song with fusion of

and other western music elements. This new-age fusion of music made the single so popular. At first

released the unplugged version of the single which got wide popularity. Then the full video version was released, it also received good reception. The popularity of this song also created a buzz and promotion for the film's release during its post-production period. Singer

once again got huge popularity who had previously sung popular

song "Inkem Inkem Kavale" from the film ''

Geetha Govindam ''Geetha Govindam'' is a 2018 Indian Telugu-language romantic comedy film written and directed by Parasuram. It is produced by Bunny Vas under GA2 Pictures. The film stars Vijay Devarakonda and Rashmika Mandanna, while Subbaraju, Rahul ...

''.

Critics review

''TeluguBulletin.com'' wrote that "Undoubtedly, it's a soulful melodious treat to the ears."''Filterkaapilive'' stated that "Sheer melody. That sums up the Samajavaragamana single that was released by Team Ala Vaikunthapuramulo." ''industryhit.com'' wrote that "Although it is a regular situation, the film unit made sure it comes out fresh. The infusion of classical lyrical touch to the live sounds and a unique orchestration is the specialty of the song." ''123telugu.com'' on reviewing the music of the soundtrack album wrote that "After a long time, here is a song that hits you with its tune, lyrics, and composition. Thaman is in his elements and his fusion of western touch to this classic song is just superb." ''Indiaglitz'' stated that "Thaman trods the difficult path with finesse, thanks to his unique sense of music. The way the tempo raises with Sid Sriram uttering the title of the song is an exercise in subtlety."

Records

The lyrical version of the song is the first Telugu song on

YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...

to get 1 million likes and the first ever lndian lyrical music video to do so. The full video version of the song has over 203 million views and the lyrical version has over 239 million views on

. The single also topped the Telugu music charts on many music-streaming services,especially on Amazon Prime Music,

Gaana Gaana (or Gānā) is a genre of Tamil music, which is sung in the Madras Bashai dialect of Chennai, Tamil Nadu, India. It is rap-like "collection of rhythms, beats and sensibilities native to the Chennai people." It evolved over the past two c ...

JioSaavn JioSaavn is an Indian online music streaming service and a digital distributor of Hindi, English, Malayalam, Bengali, Kannada, Tamil, Telugu, Bhojpuri and other regional Indian music around the world. Since it was founded in 2007 as Saavn, th ...

Spotify Spotify (; ) is a proprietary Swedish audio streaming and media services provider founded on 23 April 2006 by Daniel Ek and Martin Lorentzon. It is one of the largest music streaming service providers, with over 456 million monthly active us ...

etc.

Other versions

label also produced a non-film single of the single with

performing in

Telugu language Telugu (; , ) is a Dravidian language spoken by Telugu people predominantly living in the Indian states of Andhra Pradesh and Telangana, where it is also the official language. It is the most widely spoken member of the Dravidian language fami ...

. It was released on 3 June 2020. The song was later released on 10 November 2019, in

Malayalam Malayalam (; , ) is a Dravidian language spoken in the Indian state of Kerala and the union territories of Lakshadweep and Puducherry (Mahé district) by the Malayali people. It is one of 22 scheduled languages of India. Malayalam was des ...

with the same name for the film's Malayalam version, with

Vijay Yesudas Vijay Yesudas (born 23 March 1979) is an Indian playback singer and actor. He has sung over 1000 film songs. Vijay works predominantly in the South Indian film industry, mostly in Malayalam, Telugu, Tamil, Kannada, and Hindi. He is the son of ...

performing the song instead of

. On 18 November 2020,

released in the

Kannada Kannada (; ಕನ್ನಡ, ), originally romanised Canarese, is a Dravidian language spoken predominantly by the people of Karnataka in southwestern India, with minorities in all neighbouring states. It has around 47 million native s ...

version of the song with the same name with

Sanjith Hegde Sanjith Hegde is an Indian playback singer from Bangalore, Karnataka. Sanjith Hegde has rendered film songs in several Indian languages and has several chart hits to his credit. He has sung songs in Kannada, Tamil, Telugu and Hindi. His rendition ...

performing the song.

Music credits

Credits adapted from

. *

– vocals *

– vocals * Macedonian Symphonic Orchestra – vocals *

– lyrics * S. S. Thaman – composer, programmer *

Ramesh Vinayakam Ramesh Vinayakam (born 7 July 1963) is an Indian composer, arranger, singer, songwriter, music producer. Early life Ramesh Vinayakam was born Ramasubramaniam (AKA Ramsubbu) to Tamil parents Vinayakam and Valli. He went to A. M. Jain College an ...

– arranger * Sri Krishna – vocal supervisioner * Sruthi Ranjani – additional harmony * Mohana Sruthi – additional harmony * Srinidhi – additional harmony * Aditi Parnika – additional harmony *

Shadab Rayeen Shadab Rayeen is Indian sound engineer. His best known work is the mix of ''Ae Dil Hai Mushkil''. He has been honoured with the "Best Recording Engineer Award" in the category of Technical Awards for the mix of ''Ae Dil Hai Mushkil'' by Interna ...

– mixing, mastering t New Edge (Mumbai & New York City">New York New York most commonly refers to: * New York City, the most populous city in the United States, located in the state of New York * New York (state), a state in the northeastern United States New York may also refer to: Film and television * '' ...