Sam Launer
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Launer London is a British manufacturer of luxury
handbag A handbag, commonly known as a purse or pocketbook in North American English, is a handled medium-to-large bag used to carry personal items. Purse, handbag or pouch The term "purse" originally referred to a small bag for holding coins. In many ...
s and other small
leather Leather is a strong, flexible and durable material obtained from the tanning, or chemical treatment, of animal skins and hides to prevent decay. The most common leathers come from cattle, sheep, goats, equine animals, buffalo, pigs and hogs, ...
goods founded in 1940 by Sam Launer, who emigrated to London from Czechoslovakia during the Second World War. The company first sold a handbag to a member of the British royal family in 1950 and subsequently was awarded a
royal warrant A royal warrant is a document issued by a monarch which confers rights or privileges on the recipient, or has the effect of law. Royal warrant may refer to: * Royal warrant of appointment, warrant to tradespeople who supply goods or services to a r ...
by Queen
Elizabeth II Elizabeth II (Elizabeth Alexandra Mary; 21 April 1926 – 8 September 2022) was Queen of the United Kingdom and other Commonwealth realms from 6 February 1952 until her death in 2022. She was queen regnant of 32 sovereign states during ...
.


History

In 1940, Sam Launer founded Launer London, and began making handbags in a small rented workshop in London's
Soho Soho is an area of the City of Westminster, part of the West End of London. Originally a fashionable district for the aristocracy, it has been one of the main entertainment districts in the capital since the 19th century. The area was develop ...
district. He had left Czechoslovakia after it was occupied by Germany early in the Second World War. Launer died in 1955, and the company remained a family business until Gerald Bodmer purchased the company in 1981. In 2011, Launer started producing bags in colours other than their traditional black, brown, and navy. By 2019 turnover had risen 167% since the 2011 figure of £1.5 million. For the 52 weeks of 2018 Launer reported a 23% increase in turnover to £4 million.


Royal warrant

Queen Elizabeth The Queen Mother Elizabeth Angela Marguerite Bowes-Lyon (4 August 1900 – 30 March 2002) was Queen of the United Kingdom and the Dominions of the British Commonwealth from 11 December 1936 to 6 February 1952 as the wife of King George VI. She was the l ...
first purchased a Launer bag in the 1950s, and later gave one to her daughter,
Queen Elizabeth II Elizabeth II (Elizabeth Alexandra Mary; 21 April 1926 – 8 September 2022) was Queen of the United Kingdom and other Commonwealth realms from 6 February 1952 until Death and state funeral of Elizabeth II, her death in 2022. She was queen ...
. In 1968, Launer London were given a
royal warrant A royal warrant is a document issued by a monarch which confers rights or privileges on the recipient, or has the effect of law. Royal warrant may refer to: * Royal warrant of appointment, warrant to tradespeople who supply goods or services to a r ...
by The Queen, and have supplied her with bags since then. She had bought more than 200 of their bags by 2019, according to CEO and owner Gerald Bodmer; her three favourites appear to be a black leather Royale, a black patent Traviata, and a third custom-made bag. She also has kept all of her mother's Launer bags, according to Bodmer. The Traviata is Launer's bestselling design, partly due to the influence of The Queen; it is handmade in
Walsall Walsall (, or ; locally ) is a market town and administrative centre in the West Midlands (county), West Midlands County, England. Historic counties of England, Historically part of Staffordshire, it is located north-west of Birmingham, east ...
in the West Midlands, and sold for about £1,800 in 2019.


References


External links

* {{Use dmy dates, date=January 2020 British Royal Warrant holders Clothing brands of the United Kingdom Clothing retailers of the United Kingdom Clothing companies established in 1940 Leather manufacturers Luxury brands Manufacturing companies of the United Kingdom 1940 establishments in England British brands High fashion brands Companies based in Surrey