Smooth West Midlands is an
Independent Local Radio station for the
Birmingham and the
West Midlands. It is owned and operated by
Global as part of the
Smooth network.
History
GMG Radio
The station launched following
GMG Radio's purchase of the
Saga Radio Group in December 2006, and granting of permission from the regulator
Ofcom
The Office of Communications, commonly known as Ofcom, is the government-approved regulatory and competition authority for the broadcasting, telecommunications and postal industries of the United Kingdom.
Ofcom has wide-ranging powers acros ...
to change the format of its
Smooth FM stations in London and the North West. The decision was made to change both the Smooth FM and Saga stations to Smooth Radio and so Saga 105.7 FM was closed at 6pm on Friday 23 March 2007. This was then followed by a preview weekend for the new Smooth Radio giving listeners the chance to hear the presenters and music which would be on the new station.
Local programming originated from studios in
Birmingham. Networked programming was syndicated from sister station
Smooth North West at
Salford Quays,
Manchester.
In 2010, it was announced that it would be merging its five Smooth stations in England to create a nationwide Smooth Radio service based in Manchester. The new station was launched on 4 October 2010 and could be heard both on DAB and on the locally on the FM frequencies.
Global
Smooth Radio's output was relocated to new owner
Global's
Leicester Square
Leicester Square ( ) is a pedestrianised square in the West End of London, England. It was laid out in 1670 as Leicester Fields, which was named after the recently built Leicester House, itself named after Robert Sidney, 2nd Earl of Leicester ...
headquarters from 1 October 2013, a move that coincided with a major overhaul of its schedule, and the closure of Smooth 70s after 21 months on air.
On 4 February 2014, the ''
Radio Today'' website reported that Ofcom had given Global permission to remove Smooth from the Digital One platform, and to replace it with a service playing music from the 1970s, 80s and 90s.
Under this agreement, Smooth would continue to broadcast on its regional frequencies, but would be required to provide seven hours of local output per day.
[
In September 2019, following OFCOM's decision to relax local content obligations from commercial radio, Smooth's local Drivetime and weekend shows were replaced by network programming from London. Local news bulletins, traffic updates and advertising were retained, alongside the station's West Midlands breakfast show.
]
Station format
Smooth West Midlands plays middle-of-the-road, adult contemporary music, aimed at listeners aged 35 and over. It had few similarities to its predecessor. Some of the specialist shows from the Saga days survived initially, but were gradually replaced with a more contemporary format.
Smooth's initial slogan ''Your Life, Your Music'', which was used on Saga stations, was modified to ''Love Life, Love Music'' to enhance Smooth's promise to play the best choice of music from the previous four decades. The music policy at Smooth ranged from the late '60s right up to the present date, with a heavy focus on easy listening songs. On 1 March 2014, a new slogan ''Your Relaxing Music Mix'' was introduced.
Programming
Local programming is produced and broadcast from Global's Birmingham studios from 6-10am with Smooth Breakfast with Nigel Freshman on weekdays. All networked programming originates from Global's London headquarters, including ''The Smooth Drive Home'' with Angie Greaves.Smooth Radio - West Midlands public file
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News
Global's Newsroom broadcasts hourly regional news bulletins from 6 am – 7 pm on weekdays and 6 am – noon on weekends. The Birmingham newsroom also produces bulletins for Capital Midlands and Heart West Midlands.
National news updates air hourly from Global's London headquarters at all other times.
References
External links
Smooth West MidlandsSmooth West Midlands - Public Profile
{{DEFAULTSORT:Smooth
Radio stations in Birmingham, West Midlands
Radio stations established in 2007
Radio stations disestablished in 2010
West Midlands
2007 establishments in England