Saffron Brand Consultants is an independent global brand consultancy. It was founded in 2001 by Jacob Benbunan and

Wally Olins Wallace Olins CBE (19 December 1930 – 14 April 2014) was a British practitioner of corporate identity and branding. He co-founded Wolff Olins and Saffron Brand Consultants and was the chairman of both. Olins advised many of the world's leading ...

. The company has offices in

London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...

Madrid Madrid ( , ) is the capital and most populous city of Spain. The city has almost 3.4 million inhabitants and a metropolitan area population of approximately 6.7 million. It is the second-largest city in the European Union (EU), and ...

Vienna en, Viennese , iso_code = AT-9 , registration_plate = W , postal_code_type = Postal code , postal_code = , timezone = CET , utc_offset = +1 , timezone_DST ...

Istanbul Istanbul ( , ; tr, İstanbul ), formerly known as Constantinople ( grc-gre, Κωνσταντινούπολις; la, Constantinopolis), is the List of largest cities and towns in Turkey, largest city in Turkey, serving as the country's economic, ...

and

Mumbai Mumbai (, ; also known as Bombay — the official name until 1995) is the capital city of the Indian state of Maharashtra and the ''de facto'' financial centre of India. According to the United Nations, as of 2018, Mumbai is the second- ...

, with strategic partners in

New York New York most commonly refers to: * New York City, the most populous city in the United States, located in the state of New York * New York (state), a state in the northeastern United States New York may also refer to: Film and television * '' ...

and

São Paulo São Paulo (, ; Portuguese for 'Saint Paul') is the most populous city in Brazil, and is the capital of the state of São Paulo, the most populous and wealthiest Brazilian state, located in the country's Southeast Region. Listed by the GaWC a ...

. They claim to have clients all over the world, from San Francisco to London, from Moscow to Hong Kong.

Work

Saffron has advised businesses and institutions all over the world on brand and strategy. Their clients come from a wide variety of sectors, from energy to telecommunications, retail to museums, Silicon Valley giants to European start-ups. Some notable clients include YouTube, Siemens, Engie, Goldman Sachs, Santander, T-Mobile, Vueling, BBVA, Bankinter, Sodexo, Flying Tiger Copenhagen, Pacha, A1 Telekom Austria, C&A,

Fujitsu is a Japanese multinational information and communications technology equipment and services corporation, established in 1935 and headquartered in Tokyo. Fujitsu is the world's sixth-largest IT services provider by annual revenue, and the la ...

Volotea Volotea (stylised VOLOTEΛ) is a Spanish Low-cost carrier, low-cost airline registered in Castrillón, Asturias, Spain, with bases in Spain, Italy, France and Greece. History Volotea was established by Alaeo S.L. from Barcelona, a company crea ...

^, V Festival,

Doha Film Institute Doha Film Institute (DFI) is a nonprofit cultural organisation established in 2010 by Sheikha Al-Mayassa bint Hamad bin Khalifa Al-Thani to support the growth of the Qatari film community and to provide funding and international networking oppor ...

King's College London King's College London (informally King's or KCL) is a public research university located in London, England. King's was established by royal charter in 1829 under the patronage of King George IV and the Duke of Wellington. In 1836, King's ...

, The Institute of Cancer Research,

Madrid Open There are three sporting events known as the Madrid Open: * Madrid Open (golf) The Madrid Open was an annual men's golf tournament which was held in and around the Spanish capital Madrid from 1968 to 2007, apart from a seven-year gap from 1994 to ...

and Turkcell,

Vueling Vueling S.A. is a Spanish low-cost airline based at El Prat de Llobregat in Greater Barcelona with hubs at Barcelona–El Prat Airport (main), Paris-Orly Airport in Paris, France and Leonardo da Vinci–Fiumicino Airport in Rome, Italy (seconda ...

Coca Cola Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlanta ...

, C&A^,

, Raiffeisen Bank International,

LVMH LVMH Moët Hennessy Louis Vuitton (), commonly known as LVMH, is a French holding multinational corporation and conglomerate specializing in luxury goods, headquartered in Paris. The company was formed in 1987 through the merger of fashion house ...

Iberia The Iberian Peninsula (), ** * Aragonese and Occitan: ''Peninsula Iberica'' ** ** * french: Péninsule Ibérique * mwl, Península Eibérica * eu, Iberiar penintsula also known as Iberia, is a peninsula in southwestern Europe, defi ...

Lloyd's of London Lloyd's of London, generally known simply as Lloyd's, is an insurance and reinsurance market located in London, England. Unlike most of its competitors in the industry, it is not an insurance company; rather, Lloyd's is a corporate body gov ...

Swiss Re Swiss Reinsurance Company Ltd,
Swiss Re. Retrieved on 18 January 2011. "Swiss Reinsurance Company Ltd ("Swiss Re") ...

. Saffron has worked for a number of cities and countries on place brand strategy and identities including

Vienna en, Viennese , iso_code = AT-9 , registration_plate = W , postal_code_type = Postal code , postal_code = , timezone = CET , utc_offset = +1 , timezone_DST ...

, the world’s most liveable city, and

Northern Ireland Northern Ireland ( ga, Tuaisceart Éireann ; sco, label= Ulster-Scots, Norlin Airlann) is a part of the United Kingdom, situated in the north-east of the island of Ireland, that is variously described as a country, province or region. Nort ...

, Turkey, Trinidad & Tobago and

Poland Poland, officially the Republic of Poland, is a country in Central Europe. It is divided into 16 administrative provinces called voivodeships, covering an area of . Poland has a population of over 38 million and is the fifth-most populous ...

.http://wiadomosci.gazeta.pl/wiadomosci/1,114873,2431619.html The company also works to define

Employee Value Proposition The employee value proposition (EVP) is a part of employer branding, in that it is one of the ways companies attract the skills and employees they desire and keep them engaged. It is how they market their company to prospective talent, and also ho ...

for clients, notably

Sodexo Sodexo (formerly Sodexho Alliance) is a French food services and facilities management company headquartered in the Paris suburb of Issy-les-Moulineaux. It has 412,088 employees as of 2021, operates in 55 countries and serves 100 million custome ...

, one of the world’s largest employers. Recent clients of Saffron include London’s

Victoria & Albert Museum The Victoria and Albert Museum (often abbreviated as the V&A) in London is the world's largest museum of applied arts, decorative arts and design, housing a permanent collection of over 2.27 million objects. It was founded in 1852 and nam ...

, Despegar – Latin America’s largest online travel agency,

HK Express Hong Kong Express Airways Limited (), commonly known as Hong Kong Express or HK Express, is a Hong Kong–based low-cost airline fully owned by Cathay Pacific Airways. It provides scheduled air service to 27 destinations in Asia, including C ...

airline, Collinear,

Gulf Air Gulf Air ( ar, طيران الخليج ''Ṭayarān al-Khalīj'') is the state-owned airline and the flag carrier of Bahrain, which was founded in 1950 by British Pilot Freddie Bosworth as Gulf Aviation. Headquartered in Muharraq, the airline ...

Repsol Repsol S.A.
El Nuevo Herald, 2012-05-31Originally an init ...

and Bittensor.

References

External links

Saffron Brand ConsultantsCompany Profile Design
{{Authority control Branding companies of the United Kingdom Marketing companies established in 2001