Safal is the largest organised retail network of fruits and vegetables in the

National Capital Region A capital region, also called a capital district or capital territory, is a region or district surrounding a capital city. It is not always the official term for the region, but may sometimes be used as an informal synonym. Capital regions can exis ...

India India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the so ...

. Currently it operates over 400 retail outlets in the NCR region. Safal is owned by

Mother Dairy Mother Dairy is a wholly owned subsidiary of the National Dairy Development Board which is a statutory body under the ownership of Ministry of Fisheries, Animal Husbandry and Dairying of the Government of India that manufactures, markets and s ...

, a subsidiary of the

National Dairy Development Board The National Dairy Development Board (NDDB) is a statutory body set up by an Act of the Parliament of India. It is under the ownership of Ministry of Fisheries, Animal Husbandry and Dairying of the Government of India. The main office is in Ana ...

. Safal was started in 1988 as an

Indian government The Government of India (ISO 15919, ISO: ; often abbreviated as GoI), known as the Union Government or Central Government but often simply as the Centre, is the Government, national government of the Republic of India, a federal democracy lo ...

initiative to benefit fruit & vegetable producers and the urban consumers. The task was assigned to the

, as they had similar experience in the related sector of milk. Safal's supply chain covers 16 states, around 50,000 farmers and over 200 farmer associations. Safal gives lower prices as well. With fruits and vegetables, Safal stores also sell products such as biscuits, noodles and milkshakes.

References

External links

Official website
Retail companies of India {{India-company-stub