Sachin Gupta is a marketing science academic, the Henrietta Louis Johnson Professor of Management and Professor of Marketing in the

Samuel Curtis Johnson Graduate School of Management The Samuel Curtis Johnson Graduate School of Management is the graduate business school in the SC Johnson College of Business at Cornell University, a private Ivy League university located in Ithaca, New York. It was founded in 1946 and ren ...

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, New York State, and the

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of the American Marketing Association's '' Journal of Marketing Research'', He is known for his work on

marketing strategy Marketing strategy allows organizations to focus limited resources on best opportunities to increase sales and achieve a competitive advantage in the market. Strategic marketing emerged in the 1970s/80s as a distinct field of study, further buil ...

, international marketing and management communication.

Education

*B.A. (Honours) Economics, St. Stephen's College, Delhi University, India, 1982 *Post Graduate Diploma in Management, Indian Institute of Management, Ahmedabad, India, 1984 *Ph.D. in Management, Cornell University, Ithaca, NY, 1993

Academic experience

His academic positions have been as follows: *2000–2005: Assistant Professor of Marketing, Kellogg School of Management,

Northwestern University Northwestern University is a private research university in Evanston, Illinois. Founded in 1851, Northwestern is the oldest chartered university in Illinois and is ranked among the most prestigious academic institutions in the world. Charte ...

*2000–2005: Associate Professor of Marketing *July 2005 to present:

*2005 to present: Professor of Marketing Samuel Curtis Johnson Graduate School of Management, *2007 to present: Henrietta Johnson Louis Professor of Management, Samuel Curtis Johnson Graduate School of Management *2016–2018: Director of the Ph.D. Program in Management, Samuel Curtis Johnson Graduate School of Management

Selected publications

* Kim, Sungjin, Sachin Gupta and Clarence Lee. "Donors and Member-Donors for Effective Nonprofit Fundraising." Journal of Marketing 72, no. 3 (2008): 48-63. * Kim, Sungjin, Clarence Lee, and Sachin Gupta, “Bayesian Synthetic Control Methods,” ''Journal of Marketing Research'', 57, 5, October, 831-852. 2020 Winner of the 2020 Paul E. Green Award of the American Marketing Association. * SachinGupta, AravindHaripriya, Ravilla DRavindran, ThulasirajRavilla, "Differences Between Male and Female Residents in Case Volumes and Learning in Cataract Surgery" Journal of Surgical Education * Yu Yu and Sachin Gupta, “Pioneering Advantage in Generic Drug Competition,” International Journal of Pharmaceutical and Healthcare Marketing, 8, 2, , 2014. this article got Outstanding Paper award 2014. According to

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, his works have been cited over 4000 times, giving him an

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of 26.

Honors

* American Marketing Association-

EBSCO EBSCO Industries is an American company founded in 1944 by Elton Bryson Stephens Sr. and headquartered in Birmingham, Alabama. The ''EBSCO'' acronym is based on ''Elton Bryson Stephens Company''. EBSCO Industries is a diverse company of over 4 ...

Annual Award for Responsible Research in Marketing * Paul E. Green Award by American Marketing Association * William H. O'Dell Award by American Marketing Association for Mining Marketing Meaning from Online Chatter: Strategic Brand Analysis of Big Data Using Latent Dirichlet Allocation *Visiting Scholar Stanford University, Graduate School of Business, Jan – March 2019 * Visiting Professor MYRA School of Business, Mysore, India, March 2015 * Visiting Professor,

Indian School of Business The Indian School of Business (ISB) is a private business school established in India in 2001. It has two parallel campuses in India, in Hyderabad (Telangana) and Mohali (Punjab). It offers certificates in various post-graduate management prog ...

, Hyderabad, India December 2004, November 2005 * Visiting Professor,

Nanjing University Nanjing University (NJU; ) is a national public research university in Nanjing, Jiangsu. It is a member of C9 League and a Class A Double First Class University designated by the Chinese central government. NJU has two main campuses: the Xian ...

School of Management, Nanjing, China August 2005

References

{{DEFAULTSORT:Gupta, Sachin American business writers American economics writers American marketing people Living people 1948 births Cornell University alumni Cornell University faculty Journal of Marketing Research editors