Sachin Gupta is a marketing science academic, the Henrietta Louis Johnson Professor of Management and Professor of Marketing in the
Samuel Curtis Johnson Graduate School of Management
The Samuel Curtis Johnson Graduate School of Management is the graduate business school in the SC Johnson College of Business at Cornell University, a private Ivy League university located in Ithaca, New York. It was founded in 1946 and ren ...
at
Cornell University
Cornell University is a private statutory land-grant research university based in Ithaca, New York. It is a member of the Ivy League. Founded in 1865 by Ezra Cornell and Andrew Dickson White, Cornell was founded with the intention to tea ...
in
Ithaca
Ithaca most commonly refers to:
*Homer's Ithaca, an island featured in Homer's ''Odyssey''
*Ithaca (island), an island in Greece, possibly Homer's Ithaca
*Ithaca, New York, a city, and home of Cornell University and Ithaca College
Ithaca, Ithaka ...
, New York State, and the
editor-in-chief
An editor-in-chief (EIC), also known as lead editor or chief editor, is a publication's editorial leader who has final responsibility for its operations and policies.
The highest-ranking editor of a publication may also be titled editor, managing ...
of the
American Marketing Association's ''
Journal of Marketing Research'', He is known for his work on
marketing strategy
Marketing strategy allows organizations to focus limited resources on best opportunities to increase sales and achieve a competitive advantage in the market.
Strategic marketing emerged in the 1970s/80s as a distinct field of study, further buil ...
,
international marketing and management communication.
Education
*B.A. (Honours) Economics, St. Stephen's College, Delhi University, India, 1982
*Post Graduate Diploma in Management, Indian Institute of Management, Ahmedabad, India, 1984
*Ph.D. in Management, Cornell University, Ithaca, NY, 1993
Academic experience
His academic positions have been as follows:
*2000–2005: Assistant Professor of Marketing,
Kellogg School of Management,
Northwestern University
Northwestern University is a private research university in Evanston, Illinois. Founded in 1851, Northwestern is the oldest chartered university in Illinois and is ranked among the most prestigious academic institutions in the world.
Charte ...
*2000–2005: Associate Professor of Marketing
*July 2005 to present:
Samuel Curtis Johnson Graduate School of Management
The Samuel Curtis Johnson Graduate School of Management is the graduate business school in the SC Johnson College of Business at Cornell University, a private Ivy League university located in Ithaca, New York. It was founded in 1946 and ren ...
at
Cornell University
Cornell University is a private statutory land-grant research university based in Ithaca, New York. It is a member of the Ivy League. Founded in 1865 by Ezra Cornell and Andrew Dickson White, Cornell was founded with the intention to tea ...
*2005 to present: Professor of Marketing Samuel Curtis Johnson Graduate School of Management,
*2007 to present: Henrietta Johnson Louis Professor of Management, Samuel Curtis Johnson Graduate School of Management
*2016–2018: Director of the Ph.D. Program in Management, Samuel Curtis Johnson Graduate School of Management
Selected publications
* Kim, Sungjin, Sachin Gupta and Clarence Lee. "Donors and Member-Donors for Effective Nonprofit Fundraising." Journal of Marketing 72, no. 3 (2008): 48-63.
* Kim, Sungjin, Clarence Lee, and Sachin Gupta, “Bayesian Synthetic Control Methods,” ''Journal of Marketing Research'', 57, 5, October, 831-852. 2020 Winner of the 2020 Paul E. Green Award of the American Marketing Association.
* SachinGupta, AravindHaripriya, Ravilla DRavindran, ThulasirajRavilla, "Differences Between Male and Female Residents in Case Volumes and Learning in Cataract Surgery" Journal of Surgical Education
* Yu Yu and Sachin Gupta, “Pioneering Advantage in Generic Drug Competition,” International Journal of Pharmaceutical and Healthcare Marketing, 8, 2, , 2014. this article got Outstanding Paper award 2014.
According to
Google Scholar
Google Scholar is a freely accessible web search engine that indexes the full text or metadata of scholarly literature across an array of publishing formats and disciplines. Released in beta in November 2004, the Google Scholar index includes ...
, his works have been cited over 4000 times, giving him an
h-index
The ''h''-index is an author-level metric that measures both the productivity and citation impact of the publications, initially used for an individual scientist or scholar. The ''h''-index correlates with obvious success indicators such as ...
of 26.
Honors
*
American Marketing Association-
EBSCO
EBSCO Industries is an American company founded in 1944 by Elton Bryson Stephens Sr. and headquartered in Birmingham, Alabama. The ''EBSCO'' acronym is based on ''Elton Bryson Stephens Company''. EBSCO Industries is a diverse company of over 4 ...
Annual Award for Responsible Research in Marketing
*
Paul E. Green Award by
American Marketing Association
*
William H. O'Dell Award by
American Marketing Association for Mining Marketing Meaning from Online Chatter: Strategic Brand Analysis of Big Data Using Latent Dirichlet Allocation
*Visiting Scholar
Stanford University, Graduate School of Business, Jan – March 2019
* Visiting Professor
MYRA School of Business, Mysore, India, March 2015
* Visiting Professor,
Indian School of Business
The Indian School of Business (ISB) is a private business school established in India in 2001. It has two parallel campuses in India, in Hyderabad (Telangana) and Mohali (Punjab). It offers certificates in various post-graduate management prog ...
, Hyderabad, India December 2004, November 2005
* Visiting Professor,
Nanjing University
Nanjing University (NJU; ) is a national public research university in Nanjing, Jiangsu. It is a member of C9 League and a Class A Double First Class University designated by the Chinese central government. NJU has two main campuses: the Xian ...
School of Management, Nanjing, China August 2005
References
{{DEFAULTSORT:Gupta, Sachin
American business writers
American economics writers
American marketing people
Living people
1948 births
Cornell University alumni
Cornell University faculty
Journal of Marketing Research editors