Sabeco (brewery)
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Sabeco (also SABECO, Saigon Alcohol Beer and Beverage Joint Stock Corporation, vi, Tổng Công ty Cổ phần Bia – Rượu – Nước giải khát Sài Gòn) is
Vietnam Vietnam or Viet Nam ( vi, Việt Nam, ), officially the Socialist Republic of Vietnam,., group="n" is a country in Southeast Asia, at the eastern edge of mainland Southeast Asia, with an area of and population of 96 million, making i ...
's leading
beer Beer is one of the oldest and the most widely consumed type of alcoholic drink in the world, and the third most popular drink overall after water and tea. It is produced by the brewing and fermentation of starches, mainly derived from ce ...
producer. It was under the authority of Vietnam's Ministry of Trade and Industry but is now a subsidiary of
ThaiBev Thai Beverage, better known as ThaiBev ( th, ไทยเบฟ) (), is Thailand's largest and one of Southeast Asia's largest beverage companies, with distilleries in Thailand, UK, and China. It is owned by Thai Chinese billionaire business ma ...
. In 2011, Sabeco produced 1.2 billion liters of beer, 51.4% of the national market. Its main brands are Bia Saigon (Saigon Beer) and 333 Beer. Sabeco has several regional subsidiaries throughout Vietnam.


Ownership

Vietnam's Ministry of Trade and Industry owned almost 89.59% of Sabeco as of September 2012, as well a majority of shares of the competitor
Habeco Habeco (also HABECO, Hanoi Beer Alcohol and Beverage Joint Stock Corporation, vi, Tổng công ty Cổ phần Bia – Rượu – Nước giải khát Hà Nội) is a beverage company headquartered in Hanoi, Vietnam. It is the third largest beer ...
. The Ministry's leadership announced in July 2012 that it did not yet intend to cease controlling the company. Nguyễn Bá Thi, former chairman of the Managing Board who was fired by the Ministry in May 2012, said that the Ministry had been interfering too much in the company. Sabeco had an initial public offering in 2008. As of September 2012 there were five international companies that were interested in investing in Sabeco.
Heineken Heineken Lager Beer ( nl, Heineken Pilsener), or simply Heineken () is a pale lager beer with 5% alcohol by volume produced by the Dutch brewing company Heineken N.V. Heineken beer is sold in a green bottle with a red star. History On 15 Febr ...
,
SAB Miller SABMiller plc was a South African multinational brewing and beverage company headquartered in Woking, England on the outskirts of London until 10 October 2016 when it was acquired by Anheuser-Busch InBev. Prior to that date, it was the worl ...
, Kirin and
Asahi Asahi (朝日, 旭, or あさひ) means "morning sun" in Japanese and may refer to: Cities * Asahi, Chiba (旭市; ''Asahi-shi'') Wards * Asahi-ku, Osaka (旭区; ''Asahi-ku'') * Asahi-ku, Yokohama (旭; ''Asahi-ku'') Towns * Asahi, Aichi (旭 ...
have indicated interest in becoming a stakeholder or strategic partner.
Bangkok Bangkok, officially known in Thai language, Thai as Krung Thep Maha Nakhon and colloquially as Krung Thep, is the capital and most populous city of Thailand. The city occupies in the Chao Phraya River delta in central Thailand and has an estima ...
-based
ThaiBev Thai Beverage, better known as ThaiBev ( th, ไทยเบฟ) (), is Thailand's largest and one of Southeast Asia's largest beverage companies, with distilleries in Thailand, UK, and China. It is owned by Thai Chinese billionaire business ma ...
bought a majority of shares in Sabeco in 2018 for 4.8 billion US dollars, ending Sabeco's domestic ownership. At the time of the acquisition, Sabeco's Vietnam market share had fallen below 40 percent.


Market share and competition

Sabeco's market share was 51.4% in 2010. Its main competitors are
Habeco Habeco (also HABECO, Hanoi Beer Alcohol and Beverage Joint Stock Corporation, vi, Tổng công ty Cổ phần Bia – Rượu – Nước giải khát Hà Nội) is a beverage company headquartered in Hanoi, Vietnam. It is the third largest beer ...
(also owned by the Ministry of Industry and Trade) (13.9%) and
Vietnam Brewery Limited Vietnam or Viet Nam ( vi, Việt Nam, ), officially the Socialist Republic of Vietnam,., group="n" is a country in Southeast Asia, at the eastern edge of mainland Southeast Asia, with an area of and population of 96 million, making it ...
(VBL, 29.7%), a joint-venture of
Singapore Singapore (), officially the Republic of Singapore, is a sovereign island country and city-state in maritime Southeast Asia. It lies about one degree of latitude () north of the equator, off the southern tip of the Malay Peninsula, borde ...
's
Asia Pacific Breweries Heineken Asia Pacific, formerly Asia Pacific Breweries (APB) is a Singaporean brewery company. Founded in 1931 as a joint venture between Heineken International and Fraser and Neave, it was renamed Asia Pacific Breweries (APB) in 1989 and given i ...
and
Saigon Trading Group , population_density_km2 = 4,292 , population_density_metro_km2 = 697.2 , population_demonym = Saigonese , blank_name = GRP (Nominal) , blank_info = 2019 , blank1_name = – Total , blank1_ ...
(Satra), which brews and sells
Heineken Heineken Lager Beer ( nl, Heineken Pilsener), or simply Heineken () is a pale lager beer with 5% alcohol by volume produced by the Dutch brewing company Heineken N.V. Heineken beer is sold in a green bottle with a red star. History On 15 Febr ...
,
Tiger Beer Tiger Beer is a Singaporean brand of beer first launched in 1932. It is currently produced by Heineken Asia Pacific, formerly known as Asia Pacific Breweries. The company is a joint-venture between Heineken N.V. and Singaporean multinational ...
and
Bière Larue Bière is a municipality in the Swiss canton of Vaud, located in the district of Morges. History Bière is first mentioned in 1177 as ''Beria''. Geography Bière has an area, , of . Of this area, or 38.3% is used for agricultural purposes, w ...
in Vietnam.


Vietnam War Era

''Ba Muoi Ba'' Biere ( 33 Beer) was a popular local brand among American soldiers during the U.S. war in Vietnam. It was the precursor to "333" Biere. "33" Biere Export is made by BGI Tien Giang.


Gallery

Sai Gon lager beer green label.jpg Bia Saigon Special beer.jpg Bia33.jpg


References


External link

{{Authority control Beer in Vietnam Manufacturing companies based in Ho Chi Minh City Drink companies of Vietnam