7 Din Mohabbat In () is a 2018
Pakistani romantic comedy
Romantic comedy (also known as romcom or rom-com) is a subgenre of comedy and slice of life fiction, focusing on lighthearted, humorous plot lines centered on romantic ideas, such as how true love is able to surmount most obstacles. In a typica ...
film with
fantasy
Fantasy is a genre of speculative fiction involving Magic (supernatural), magical elements, typically set in a fictional universe and sometimes inspired by mythology and folklore. Its roots are in oral traditions, which then became fantasy ...
elements. It was directed by
Meenu–
Farjad under Matteela Films. Written by
Fasih Bari Khan
Fasih Bari Khan( ur, ) also spelled as Faseeh Bari Khan is a television scriptwriter from Pakistan. He was born in Karachi, Pakistan. Khan is generally known for the bold portrayals of social issues in his writings. He also wrote Lollywood fil ...
, the film features
Mahira Khan
Mahira Hafeez Khan (; born 21 December 1984) is a Pakistani actress. She started her career as a VJ in 2006. Khan is best known for portraying the role of Khirad Hussain in the romantic-drama ''Humsafar'' for which she received numerous acco ...
and
Sheheryar Munawar
Sheheryar Munawar Siddiqui (born 9 August 1988) is a Pakistani actor, film producer and director. He made his film debut as a lead actor and producer in 2016 with Ho Mann Jahaan. He is notable for his role in Asim Raza's ''Parey Hut Love'', whi ...
in lead roles and also stars
Amna Ilyas
Amna Ilyas ( ur, ) is a Pakistani film and television actress, and model. She is the younger sister of models Salma Ilyas and Uzma Ilyas. Amna began her modeling career at the age of seventeen, and a few years later, moved on to acting in 2013. ...
,
Mira Sethi
Mira Sethi (born January 12, 1987) is a Pakistani actress and writer. The daughter of journalists Najam Sethi and Jugnu Mohsin, she attended Lahore Grammar School and Cheltenham Ladies' College then graduated from Wellesley College in 2010; she ...
,
Hina Dilpazeer
Hina Dilpazeer Khan credited as Hina Dilpazeer ( ur, ) is a Pakistani actress, comedian and host. Known for her comic roles, she is widely regarded as one of the popular comedian and actresses of Pakistan. Khan made her first professional scree ...
and
Javed Sheikh
Jawed Sheikh (also spelled Javaid and Javed; born 8 October 1954) is a Pakistani actor, film director and producer who works in Lollywood and Bollywood. He is best known for working in the Hindi films ''Om Shanti Om'', '' My Name Is Anthony Gon ...
. It released on
Eid al-Fitr
, nickname = Festival of Breaking the Fast, Lesser Eid, Sweet Eid, Sugar Feast
, observedby = Muslims
, type = Islamic
, longtype = Islamic
, significance = Commemoration to mark the end of fasting in Ramadan
, dat ...
, 16 June 2018,
under the production banners of Dawn Films and IMGC Global Entertainment, and has been distributed by Distribution Club in Pakistan and by
B4U Motion Pictures
B4U is a television network focused on Bollywood based entertainment. The network operates the six channels B4U Music, B4U Movies, B4U Kadak, B4U Bhojpuri, B4U Aflam and B4U Plus which are at present available on more than 8 different satellit ...
internationally.
It received mixed reviews from critics. Some praised the film's strong performances and striking visuals, while some criticised the lead characters and the storyline. Despite this, the film was a box office success.
Plot
Tipu (
Sheheryar Munawar
Sheheryar Munawar Siddiqui (born 9 August 1988) is a Pakistani actor, film producer and director. He made his film debut as a lead actor and producer in 2016 with Ho Mann Jahaan. He is notable for his role in Asim Raza's ''Parey Hut Love'', whi ...
) is a young introverted man who works in a jewellery shop. He dreams of a girl who would be his one true love.
A girl Neeli (
Mahira Khan
Mahira Hafeez Khan (; born 21 December 1984) is a Pakistani actress. She started her career as a VJ in 2006. Khan is best known for portraying the role of Khirad Hussain in the romantic-drama ''Humsafar'' for which she received numerous acco ...
) also lives with him and his mother (
Hina Dilpazeer
Hina Dilpazeer Khan credited as Hina Dilpazeer ( ur, ) is a Pakistani actress, comedian and host. Known for her comic roles, she is widely regarded as one of the popular comedian and actresses of Pakistan. Khan made her first professional scree ...
).
Tipu doesn't show any affection towards her but Neeli is always affectionate towards him. Tipu's mother dislikes Neeli and mistreats her. She wants to get her out of her house by getting her to marry a goon named Naseer Kankatta (
Shamoon Abbasi
Shamoon Abbasi ( ur, ; born 4 April 1973) is a Pakistani actor, director and screenwriter, better known for portraying villain roles.
Family
His father Zuhair Abbasi was a novelist and drama writer, and so is his aunt, Seema Ghazal. Syed Ali R ...
).
One day Tipu inadvertently approaches a mysterious man who gives him a magic bottle to solve his problem. A djinn (
Javed Sheikh
Jawed Sheikh (also spelled Javaid and Javed; born 8 October 1954) is a Pakistani actor, film director and producer who works in Lollywood and Bollywood. He is best known for working in the Hindi films ''Om Shanti Om'', '' My Name Is Anthony Gon ...
) comes out of it and introduces himself as Dwarka Prasad from
New Delhi
New Delhi (, , ''Naī Dillī'') is the capital of India and a part of the National Capital Territory of Delhi (NCT). New Delhi is the seat of all three branches of the government of India, hosting the Rashtrapati Bhavan, Parliament House ...
. He gives Tipu a deadline of seven days in which he must get a girl to say "I love you", but she has to have a mole on her face. If he fails to do so, the Djinn will take him as his servant to hell. He tells Tipu that his time starts right now which incidentally is 12 'o' clock but Tipu discovers that the actual time was 30 mins behind so in reality it was 11.30.
So, Tipu starts his search for a girl with a mole on her face with the help of his friend Tingu Master (Danish Maqsood) but fails many times. Tingu suggests to him a feminist named Ghazala (
Amna Ilyas
Amna Ilyas ( ur, ) is a Pakistani film and television actress, and model. She is the younger sister of models Salma Ilyas and Uzma Ilyas. Amna began her modeling career at the age of seventeen, and a few years later, moved on to acting in 2013. ...
) as she has a mole on her face. Tipu succeeds in inviting Ghazala on a date in a restaurant. Whilst on a date, Dwarka puts a bomb in Ghazala's bag and informs the police which results in her getting arrested and imprisoned.
After his failed attempt, Tipu is approached by a rich old lady named Pino (Beo Zafar) who tells him that she needs a necklace delivered right away which she had ordered earlier for her granddaughter Princess Sonu (
Mira Sethi
Mira Sethi (born January 12, 1987) is a Pakistani actress and writer. The daughter of journalists Najam Sethi and Jugnu Mohsin, she attended Lahore Grammar School and Cheltenham Ladies' College then graduated from Wellesley College in 2010; she ...
) who is arriving that day from
England
England is a country that is part of the United Kingdom. It shares land borders with Wales to its west and Scotland to its north. The Irish Sea lies northwest and the Celtic Sea to the southwest. It is separated from continental Europe b ...
via (
Frankfurt
Frankfurt, officially Frankfurt am Main (; Hessian: , "Frank ford on the Main"), is the most populous city in the German state of Hesse. Its 791,000 inhabitants as of 2022 make it the fifth-most populous city in Germany. Located on its na ...
).
Upon reaching Sonu's mansion, Tipu discovers that Sonu also has mole on her face.
Tipu also realises along with Sonu that her father lured her to
Karachi
Karachi (; ur, ; ; ) is the most populous city in Pakistan and 12th most populous city in the world, with a population of over 20 million. It is situated at the southern tip of the country along the Arabian Sea coast. It is the former cap ...
intentionally so he can marry her off with his bad-tempered nephew Sadiq Moti (
Adnan Shah Tipu
Adnan Shah, well known as Adnan Shah Tipu or simply Tipu is a Pakistani actor known for his comic and villainary roles.
Career
Adnan Shah started his career in 1999 as a television actor and gained popularity through a sitcom titled "Sub Set Hai" ...
).
Pino suggests to her that she should marry Tipu who can help her get rid of Sadiq. So whist Ghazala is imprisoned this provokes Tipu to go for Sonu because of the time he has left with the Djinn.
Whilst trying to woo Sonu he inadvertently falls head over heels in love with Neeli.
Sonu succeeds in eloping from Sadiq with Tipu to a hotel where Dwarka tries to interrupt them. Tipu finds out there that Sonu is in love with Fadi.
Neeli becomes suspicious and Dwarka takes her to the hotel where she discovers that Tipu is there with Sonu whilst courting her and assumes he's cheating. Tipu reveals to Neeli that Sonu is in love with Faadi (
Emmad Irfani
Emmad Irfani () is a Pakistani model and actor.
As an actor he has done lead roles in many TV serials from Geo TV, ARY Digital and Hum TV while as a fashion model he has worked with national and international brands.
Early life and career
Of ...
) which pacifies Neeli.
Tipu is relieved and approaches Neeli to tell her he is all hers but Neeli tells him that she has already accepted Naseer's proposal and will marry him the very next day. Tipu is heartbroken.
On the 7th day which is also Neeli's wedding day, Dwarka bails out Ghazala from jail disguised as Tipu's family lawyer and lies to her that Tipu is marrying Neeli.
Enraged Ghazala teams up with her feminine group to go and break up the wedding. Upon reaching she realises its not Tipu's wedding.
After finding out the whole story Tipu gains sympathy from Ghazala and confronts Naseer with her help. Tipu and Neeli are happily united and Tipu reveals to her the truth about Dwarka's challenge and his deadline. But by then, Dwarka appears and everyone vanishes except Tipu and Neeli. He wounds Tipu but Neeli reveals that she also has a mole near her ear. Dwarka ensures them that they are late as it was twenty-five minutes past twelve. But Neeli reveals to him that he is following New Delhi's time while there are still five minutes left until twelve according to Karachi's time. She quickly says "I love you" and their true love empowers Dwarka.
In the end, an empowered Dwarka gets attention of Tipu's mother as she recognizes him as a man she loved while she was in Delhi. They eventually fall for each other while Tipu and Neeli happily marry.
Cast
*
Sheheryar Munawar
Sheheryar Munawar Siddiqui (born 9 August 1988) is a Pakistani actor, film producer and director. He made his film debut as a lead actor and producer in 2016 with Ho Mann Jahaan. He is notable for his role in Asim Raza's ''Parey Hut Love'', whi ...
as Tipu
*
Mahira Khan
Mahira Hafeez Khan (; born 21 December 1984) is a Pakistani actress. She started her career as a VJ in 2006. Khan is best known for portraying the role of Khirad Hussain in the romantic-drama ''Humsafar'' for which she received numerous acco ...
as Nilofar "Neeli"
*
Javed Sheikh
Jawed Sheikh (also spelled Javaid and Javed; born 8 October 1954) is a Pakistani actor, film director and producer who works in Lollywood and Bollywood. He is best known for working in the Hindi films ''Om Shanti Om'', '' My Name Is Anthony Gon ...
as Dwarka Prasad
*
Hina Dilpazeer
Hina Dilpazeer Khan credited as Hina Dilpazeer ( ur, ) is a Pakistani actress, comedian and host. Known for her comic roles, she is widely regarded as one of the popular comedian and actresses of Pakistan. Khan made her first professional scree ...
as Tipu's mother
* Aamir Qureshi as Naseer Kankatta
*
Amna Ilyas
Amna Ilyas ( ur, ) is a Pakistani film and television actress, and model. She is the younger sister of models Salma Ilyas and Uzma Ilyas. Amna began her modeling career at the age of seventeen, and a few years later, moved on to acting in 2013. ...
as Ghazala
*
Mira Sethi
Mira Sethi (born January 12, 1987) is a Pakistani actress and writer. The daughter of journalists Najam Sethi and Jugnu Mohsin, she attended Lahore Grammar School and Cheltenham Ladies' College then graduated from Wellesley College in 2010; she ...
as Princess Sonu
*
Rimal Ali
Rimal Ali Shah ( ur, ) is a Pakistani transgender model and professional dancer. She made her film debut in 2018 with ''Saat Din Mohabbat In''.
In March 2017, a well-known music band featured her as a transgender person in their music video. Whe ...
as Mona Lisa (dance performance in song "Saudai Saiyan")
*
Ayesha Omer
Ayesha Omar (born 12 October 1981) is a Pakistani actress and YouTuber. Considered as a style icon in her home country, Omar is one of the most popular and highest-paid actresses of Pakistan.
In 2012, she released her first singles "Chalte C ...
as Tipu's date partner (special appearance)
*Beo Zafar as Parveen "Pino"
*
Adnan Shah Tipu
Adnan Shah, well known as Adnan Shah Tipu or simply Tipu is a Pakistani actor known for his comic and villainary roles.
Career
Adnan Shah started his career in 1999 as a television actor and gained popularity through a sitcom titled "Sub Set Hai" ...
as Sadiq Moti
*
Mohammed Ehteshamuddin
Mohammed Ehteshamuddin ( ur, ) is a Pakistani TV director, producer, writer and actor. Ehtesham's short films ''Shahrukh Khan Ki Maut'' (2005) and ''Mein Sawa Paanch Bujay Aai Thi'' (2006) featured at the 2005 and 2006 Kara Film Festival. In ...
(cameo)
*
Emmad Irfani
Emmad Irfani () is a Pakistani model and actor.
As an actor he has done lead roles in many TV serials from Geo TV, ARY Digital and Hum TV while as a fashion model he has worked with national and international brands.
Early life and career
Of ...
as Faadi (cameo)
*Danish Maqsood as Tingu Master
*
Fareeha Jabeen
Fareeha Jabeen ( Punjabi, ) also spelled as Fariha Jabeen is a Pakistani actress. She used to appear in PTV Home's classic serials in 1990's. She has also appeared in few Urdu films. She has played a role of Nagina Chachi in Hum TV's acclaim ser ...
Production
Development
On 11 April 2016, Herald Entertainment, a company of the
Dawn Media Group
Pakistan Herald Limited, doing business as the Dawn Media Group, is a Pakistani media company based in Karachi, Sindh, Pakistan. It publishes the ''Dawn'' newspaper and operates a TV channel, radio stations and websites. It is a listed member ...
, signed a contract with Matteela Films, which also included to work on a film with the directorial duo Meenu Gaur and Farjad Nabi of ''
Zinda Bhaag
''Zinda Bhaag'' ( ur, ) is a 2013 Pakistani Punjabi-language drama film co-directed by Meenu Gaur and Farjad Nabi, and produced by Mazhar Zaidi. The film focuses on the issue of illegal migration. The film had a premiere show on 19 September ...
'' (2013) fame. Written by Fasih Bari Khan, ''Saat Din Mohabbat In'' was announced by Dawn Films on 1 March 2017 as their debut production, "this moving film promises to be both a visual and musical treat for moviegoers," said an official spokesperson. On 17 July, it was reported that IMGC Global Entertainment signed an agreement to co-produce the film. Distribution Club Pvt Ltd was appointed the nationwide distributors. Speaking about the film, Sanam Mehdi; the executive producer of Dawn Films said, "I believe this film will be the beginning of a new era in Pakistani cinema."
Casting
Mahira Khan and Sheheryar Munawar were signed in the lead roles, and their names were revealed as the film was announced. It will be their second mutual film after ''
Ho Mann Jahaan
''Ho Mann Jahaan'' ( ur, ) is a 2015 Pakistani coming-of-age musical drama film, written and directed by Asim Raza at his directorial debut. The screenplay was written by Rashna Abdi, Imtisal Abbasi and Asim Raza, while dialogues were written ...
'' (2016). Khan said, "I am doing a comedy film for the first time ever. I am nervous about excited as well."
The cast that were initially signed in supporting roles include Amna Ilyas, Mira Sethi, Imran Aslam, Rehana Saigol, Rimal Ali, Aamir Qureshi and Adnan Shah Tipu.
Ilyas commented on her role that "You can also call this girl a feminist," because "she believes in equality between men and women." Rimal Ali said, "I was approached for the movie by producer, Sanam Mehdi and I knew I had to do it." Sethi signed this as her debut film, she said about her role, "I am playing a British character".
On 22 August, it was announced that Javed Sheikh will also be a part of the film, on which he commented, "We need more light hearted stories like these that have the potential to entertain the audience". On 31 October, it was announced that the ''
Bulbulay
, image = Bulbulay title.jpg
, caption = Title screen
, genre = SitcomSlapstick Comedy
, creator = Dain Qayyum
, writer = Ali Imran (1–378) Saba Hassan (379–onwards) ...
'' fame actresses Ayesha Omer and Hina Dilpazeer too joined the cast. Dilpazeer commented on her second film with Meenu–Farjad, "I feel the audiences will love its unique storyline."
Filming
After having rehearsals throughout July, the
principal photography
Principal photography is the phase of producing a film or television show in which the bulk of shooting takes place, as distinct from the phases of pre-production and post-production.
Personnel
Besides the main film personnel, such as actor ...
began on 1 August 2017 in
Karachi
Karachi (; ur, ; ; ) is the most populous city in Pakistan and 12th most populous city in the world, with a population of over 20 million. It is situated at the southern tip of the country along the Arabian Sea coast. It is the former cap ...
,
while the last spell was shot in November 2017.
Rana Kamran has served as the
cinematographer
The cinematographer or director of photography (sometimes shortened to DP or DOP) is the person responsible for the photographing or recording of a film, television production, music video or other live action piece. The cinematographer is the ch ...
.
Soundtrack
Film music
A film score is original music written specifically to accompany a film. The score comprises a number of orchestral, instrumental, or choral pieces called cues, which are timed to begin and end at specific points during the film in order to e ...
has been composed by
Arshad Mehmood,
Shuja Haider
Shuja ( ar, شجاع, ur, شجاع, bn, সুজা) is a surname and male given name.
Notable people with this name include:
* Shuja al-Khwarazmi, was the mother of Abbasid caliph Al-Mutawakkil (r. 847–861)
* Ahmad Shuja Pasha (born ...
and
Shani Arshad
Shani Arshad is a Pakistani film music director, songwriter, TV jingle composer, playback singer and record producer. He has composed music for various television serials and films including ''Actor in Law'', '' Na Maloom Afraad'', ''Load Wed ...
. Wahab Shah joined the crew as
choreographer
Choreography is the art or practice of designing sequences of movements of physical bodies (or their depictions) in which motion or form or both are specified. ''Choreography'' may also refer to the design itself. A choreographer is one who cr ...
.
Release
Box office
According to the box-office report, ''Saat Din Mohabbat In'' has managed to make Rs. 5.3 crores in Pakistani theaters on the Eid weekend. The film collected 8.05 crores in its 1st week including the next Friday.The film also collected 1.6 crores overseas in its first week. It collected 1.75 crores in its 2nd week, making its total domestic gross up to 9.8 crores. According to reports of 10 July, the film had already grossed 10.35 crores in Pakistan. The worldwide gross of film is 13 crores .
Home Media
''Saat din Mohhabat In'' was made available for streaming on
Netflix
Netflix, Inc. is an American subscription video on-demand over-the-top streaming service and production company based in Los Gatos, California. Founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California, it offers a fil ...
.
Critical Reception
The film generally gathered positive reviews but some criticised it for its storyline and noted resemblance to Bollywood movies.
Shaheera Anwar from ''
The Express Tribune
''The Express Tribune'' is a daily English-language newspaper based in Pakistan. It is the flagship publication of the '' Daily Express'' media group. It is Pakistan's only internationally affiliated newspaper in a partnership with the ''Interna ...
'' gave a positive review with a rating of 3.5/5, stating
''All in all, ''7DMI'' boasts of power-packed performances which will keep you entertained, even if you don't quite take to the script.
'' She praised the film's direction, dialogues and cast, and rewarded the film with the verdict as
''If you're looking for beautiful sets, hilarious punch lines and some PG-rated comedy, ''7DMI'' is your best bet.
''
Aamna Haider Isani of ''Something Haute'' described the film as
''absurd
'', and noted that ''It's a suspension of all logic and senses, encouraging you to take creative control and believe in the impossible. It's also absurd enough to allow you to believe in love, magic and the unexpected.
'' She appreciated the film's writing, direction and special effects, stating ''Kudos to Faisal Bari Khan for writing such an emancipated script and to Farjad and Meenu for directing it to perfection. Attention to detail and special effects in the film are commendable.''
Asjad Khan of ''
HIP
In vertebrate anatomy, hip (or "coxa"Latin ''coxa'' was used by Celsus in the sense "hip", but by Pliny the Elder in the sense "hip bone" (Diab, p 77) in medical terminology) refers to either an anatomical region or a joint.
The hip region is ...
'' praised its visual effects and wrote that "It’s very safe to say that 7DMI has utilized CGI and sound design better than any other Pakistani film". The editor also praised its screenplay and all in all praised the actors especially Mahira Khan and wrote "In a very different role Mahira Khan proves that she is a versatile actress".
Amna Zaidi of ''
Siddy Says'' praised the direction and wrote "The directors have made sure everything, from the Karachi backdrop, to the background music, styling of characters, dialogues, action and comedy all play in harmony with each other delivering an entertaining flick". She also praised the leading actors and complimented on ''
Sheheryar Munawar
Sheheryar Munawar Siddiqui (born 9 August 1988) is a Pakistani actor, film producer and director. He made his film debut as a lead actor and producer in 2016 with Ho Mann Jahaan. He is notable for his role in Asim Raza's ''Parey Hut Love'', whi ...
'', as "Tipu played by Sheheryar Munawar is the highlight of the film, not only does he act like a dorkey 29 year old to perfection, he looks amazing on screen" and praised Mahira Khan, writing that "Mahira is definitely on a roll and a journey to reinvent herself, and she is doing it like a boss. Her comic timing and expression show a new side of her, and you cant help fall in love with Neeli’s firecracker of a character".
Aparita Bhandari of ''
CBC Arts
CBC Arts (french: Radio-Canada Arts) is the division of the Canadian Broadcasting Corporation that creates and curates written articles, short documentaries, non-fiction series and interactive projects that represent the excellence of Canada's div ...
'' praised the film for its stand for female empowerment, dealing with LGBT issues and more powerful hidden elements.
Mahwash Ajaz of Khaleej Times wrote that "While the film retains some pithy dialogues and lags at some points, it stays fresh and intelligent for the most part. The film may be a departure from the dark and gritty Zinda Bhaag but it is no less smart. This is perhaps what can truly wow the audience: Meenu and Farjad take care of the smallest of details, they add important messages, play on metaphors and transformations, they take the best of Pakistani stage qualities, boil down the macabre theatre and turn it into gold."
Areebah Shahid from Bolo Jawan gave the film 2.5 out of 5 stars. While the reviewer praised the film saying that it "wonderfully captures Karachi. It embraces both its wondrous lights and its heaps of garbage; its Urdu speaking residents and its Punjabi settlers; its feminist sub-culture and its drama queens", but criticised it stating that, "7 Din Mohabbat In is strictly a one-time watch that is unlikely to appeal to maturer audiences. Watch only because it is the better of the three options this Eid and because Pakistani cinema needs your support."
Another review was given by Khusro Mumtaz from ''
The News International
''The News International'', published in broadsheet size, is one of the largest English language newspapers in Pakistan. It is published daily from Karachi, Lahore and Rawalpindi/Islamabad. An overseas edition is published from London that cater ...
'', who wrote
''By the end, the movie limps across the finish line in a completely predictable fashion.''
''Dawn'''s staff writer Anum Rehman Chagani gave 4 out of 5 stars, praising the direction and visual effects, and said ''''7DMI'' wouldn't have been bearable if it wasn't so darn visually appealing.
'' She feels that few scenes were inspired by other movies, and wrote
''While Fasih Bari Khan is an intelligent writer, no doubt about it, the movie's story was a let-down.
'' She praised the performances, specially from Mahira Khan
''With every role she takes on, it's becoming evident she's on a mission to reinvent herself, step out of her comfort zone and grow as an actor.
''
See also
*
List of Pakistani films of 2018
References
External links
*
* {{website, matteela.org, Matteela Films
Films shot in Karachi
Films set in Karachi
Pakistani romantic comedy films
2018 romantic comedy films
2018 films
2010s Urdu-language films