SWRV (pronounced 'swerve') was an American

music video A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a m ...

television channel A television channel is a terrestrial frequency or virtual number over which a television station or television network is distributed. For example, in North America, "channel 2" refers to the terrestrial or cable band of 54 to 60 MHz, with ...

from

Music Choice Music Choice (abbreviated as MC) is an American television music service that digitally broadcasts audio-based music channels and video-related content to cable television providers in the United States. Music Choice reaches 65 million househol ...

that launched on February 10, 2010. SWRV relaunched as

Music Choice Play Music Choice (abbreviated as MC) is an American television music service that digitally broadcasts audio-based music channels and video-related content to cable television providers in the United States. Music Choice reaches 65 million househol ...

on October 15, 2013.

References

{{DEFAULTSORT:Swrv Companies based in New York City Music video networks in the United States Defunct television networks in the United States Television channels and stations established in 2010 Television channels and stations disestablished in 2013 Interactive television