STV is an Australian

television station A television station is a set of equipment managed by a business, organisation or other entity, such as an amateur television (ATV) operator, that transmits video content and audio content via radio waves directly from a transmitter on the earth ...

licensed to and serving the regions surrounding Mildura, Victoria, owned and operated by the

WIN Corporation WIN Corporation is a private Australian media company, that owns assets including the WIN Television network, Crawford Productions and several local radio stations. The company is based in Wollongong, New South Wales. History Founding The WIN b ...

and part of the WIN Television network. The station commenced transmissions on 27 November 1965.

History

During the 1970s, STV formed a programming and operational affiliation with

GLV-10 GLV and BCV are television stations licensed to serve Traralgon and Bendigo and regional Victoria, Australia. The stations are owned and operated by 10 (Southern Cross Austereo), Southern Cross 10. History Early years GLV-10 in Traralgon was th ...

(later GLV-8) in Traralgon and

BCV-8 GLV and BCV are television stations licensed to serve Traralgon and Bendigo and regional Victoria, Australia. The stations are owned and operated by Southern Cross 10. History Early years GLV-10 in Traralgon was the first regional television st ...

Bendigo Bendigo ( ) is a city in Victoria, Australia, located in the Bendigo Valley near the geographical centre of the state and approximately north-west of Melbourne, the state capital. As of 2019, Bendigo had an urban population of 100,991, makin ...

– a partnership expanded upon in 1982 with the establishment of a single on-air identity and programming schedule across the three stations, known originally as ''Southern Cross TV8'' and later, the ''Southern Cross Network''. STV was brought by ENT Ltd. in 1989 and split from the Southern Cross Network shortly afterwards to join the VICTV Television Victoria network, which also encompassed

GMV-6 VTV is an Australian television station broadcasting in regional Victoria in Australia. The network was owned by ENT Ltd., before being purchased by the WIN Corporation. Network history ''VICTV Television Victoria'' began as a network of sever ...

Shepparton Shepparton () ( Yortayorta: ''Kanny-goopna'') is a city located on the floodplain of the Goulburn River in northern Victoria, Australia, approximately north-northeast of Melbourne. As of the 2021 census, the estimated population of Shepparton, ...

and

BTV-6 VTV is an Australian television station broadcasting in regional Victoria in Australia. The network was owned by ENT Ltd., before being purchased by the WIN Corporation. Network history ''VICTV Television Victoria'' began as a network of severa ...

Ballarat Ballarat ( ) is a city in the Central Highlands (Victoria), Central Highlands of Victoria (Australia), Victoria, Australia. At the 2021 Census, Ballarat had a population of 116,201, making it the third largest city in Victoria. Estimated resid ...

and following aggregation, extended its transmission area into

Albury Albury () is a major regional city in New South Wales, Australia. It is located on the Hume Highway and the northern side of the Murray River. Albury is the seat of local government for the council area which also bears the city's name – the ...

and Gippsland. The VIC TV network was sold to WIN Television in 1994. However, Mildura did not aggregate until 1 July 1997, when

Prime Television Prime7, formerly Prime Television and other names, was an Australian television network. Prime Television launched on 17 March 1962 as '' CBN-8'' in Orange, and later expanded to cover regional New South Wales, Victoria and the Australian Capi ...

launched to become a

Seven Network The Seven Network (commonly known as Channel Seven or simply Seven) is a major Australian commercial free-to-air Television broadcasting in Australia, television network. It is owned by Seven West Media, Seven West Media Limited, and is one of ...

affiliate while WIN Mildura became a dual Nine and Ten affiliate. On 30 June 2010, the station ceased broadcasting on analogue as part of the digital TV switchover in the Mildura area. On 1 July 2016, as part of a wide national re-alignment of regional television, STV swapped affiliations with MDV switching from Nine Network to

Network Ten Network 10 (commonly known as Ten Network, Channel 10 or simply 10) is an Australian commercial television network owned by Ten Network Holdings, a division of the Paramount Networks UK & Australia subsidiary of Paramount Global. One of five ...

, rebroadcasting a feed of

ATV-10 ATV is a television station in Melbourne, Australia, part of Network 10 – one of the three major Australian free-to-air commercial television networks. The station is owned by Paramount Networks UK & Australia. History In April 1963, the ...

from Melbourne with local ads. On 1 July 2021, as part of a wide national re-alignment of regional television, STV swapped affiliations with MDV switching back from Network 10 to

Nine Network The Nine Network (stylised 9Network, commonly known as Channel Nine or simply Nine) is an Australian commercial free-to-air television network. It is owned by parent company Nine Entertainment and is one of five main free-to-air television netw ...

, rebroadcasting a feed of GTV-9 from Melbourne with local ads.

Programming

WIN Mildura broadcasts its programming from Channel Nine.

WIN News Sunraysia

For nearly 50 years, the station produced regional news bulletins from its Mildura studios. In later years, ''WIN News'' programs were presented from VTV's studios in Ballarat. WIN ceased its Sunraysia news operations in May 2015.An era ends: WIN TV signs off Mildura news bulletin
Sunraysia Daily, 22 May 2015 As a current Nine Network partner, it broadcasts WIN News Central Victoria, the national and Victorian ''

Nine News ''Nine News'' (stylised ''9News'') is the national news service of the Nine Network in Australia. Its flagship program is the hour-long 6:00 pm state bulletin, produced by Nine's owned-and-operated stations in Sydney, Melbourne, Brisbane, ...

'' editions and ''

A Current Affair ''A Current Affair'' may refer to: * ''A Current Affair'' (Australian TV program), 1971–present Australian current affairs program that airs on Nine Network * ''A Current Affair'' (American TV program), a 1986–1998 American television news ...

''.

References

WIN Television Television channels and stations established in 1965 Mildura {{Australia-tv-stub