STV is an Australian

television station A television station is a set of equipment managed by a business, organisation or other entity, such as an amateur television (ATV) operator, that transmits video content and audio content via radio waves directly from a transmitter on the earth ...

licensed to and serving the regions surrounding

Mildura, Victoria Mildura is a regional city in north-west Victoria, Australia. Located on the Victorian side of the Murray River, Mildura had a population of 34,565 in 2021. When nearby Wentworth, Irymple, Nichols Point and Merbein are included, the area had ...

, owned and operated by the

WIN Corporation WIN Corporation is a private Australian media company, that owns assets including the WIN Television network, Crawford Productions and several local radio stations. The company is based in Wollongong, New South Wales. History Founding The WIN b ...

and part of the

WIN Television WIN Television is an Australian television network owned by WIN Corporation that is based in Wollongong, New South Wales. WIN commenced transmissions on 18 March 1962 as a single television station covering the Wollongong region. The WIN Netwo ...

network. The station commenced transmissions on 27 November 1965.

History

During the 1970s, STV formed a programming and operational affiliation with

GLV-10 GLV and BCV are television stations licensed to serve Traralgon and Bendigo and regional Victoria, Australia. The stations are owned and operated by Southern Cross 10. History Early years GLV-10 in Traralgon was the first regional television ...

(later GLV-8) in

Traralgon Traralgon ( ) is a town located in the east of the Latrobe Valley in the Gippsland region of Victoria, Australia and the most populous city of the City of Latrobe. The urban population of Traralgon at the was 26,907. It is the largest and fastes ...

and BCV-8 in

Bendigo Bendigo ( ) is a city in Victoria, Australia, located in the Bendigo Valley near the geographical centre of the state and approximately north-west of Melbourne, the state capital. As of 2019, Bendigo had an urban population of 100,991, makin ...

– a partnership expanded upon in 1982 with the establishment of a single on-air identity and programming schedule across the three stations, known originally as ''Southern Cross TV8'' and later, the ''Southern Cross Network''. STV was brought by

ENT Ltd. ENT Ltd, standing for Examiner-Northern TV Ltd, is a private shell company owned by WIN Corporation. In its heyday, ENT was a publicly listed Australian media company based in Launceston, Tasmania. It was run by major shareholder Edmund Rouse unt ...

in 1989 and split from the Southern Cross Network shortly afterwards to join the VICTV Television Victoria network, which also encompassed

GMV-6 VTV is an Australian television station broadcasting in regional Victoria in Australia. The network was owned by ENT Ltd., before being purchased by the WIN Corporation. Network history ''VICTV Television Victoria'' began as a network of sever ...

Shepparton Shepparton () ( Yortayorta: ''Kanny-goopna'') is a city located on the floodplain of the Goulburn River in northern Victoria, Australia, approximately north-northeast of Melbourne. As of the 2021 census, the estimated population of Shepparton, ...

and

BTV-6 VTV is an Australian television station broadcasting in regional Victoria (Australia), Victoria in Australia. The network was owned by ENT Ltd., before being purchased by the WIN Corporation. Network history ''VICTV Television Victoria'' began ...

Ballarat Ballarat ( ) is a city in the Central Highlands (Victoria), Central Highlands of Victoria (Australia), Victoria, Australia. At the 2021 Census, Ballarat had a population of 116,201, making it the third largest city in Victoria. Estimated resid ...

and following aggregation, extended its transmission area into

Albury Albury () is a major regional city in New South Wales, Australia. It is located on the Hume Highway and the northern side of the Murray River. Albury is the seat of local government for the council area which also bears the city's name – the ...

and

Gippsland Gippsland is a rural region that makes up the southeastern part of Victoria, Australia, mostly comprising the coastal plains to the rainward (southern) side of the Victorian Alps (the southernmost section of the Great Dividing Range). It covers ...

. The VIC TV network was sold to WIN Television in 1994. However,

Mildura Mildura is a regional city in north-west Victoria, Australia. Located on the Victorian side of the Murray River, Mildura had a population of 34,565 in 2021. When nearby Wentworth, Irymple, Nichols Point and Merbein are included, the area had ...

did not aggregate until 1 July 1997, when

Prime Television Prime7, formerly Prime Television and other names, was an Australian television network. Prime Television launched on 17 March 1962 as '' CBN-8'' in Orange, and later expanded to cover regional New South Wales, Victoria and the Australian Cap ...

launched to become a

Seven Network The Seven Network (commonly known as Channel Seven or simply Seven) is a major Australian commercial free-to-air Television broadcasting in Australia, television network. It is owned by Seven West Media, Seven West Media Limited, and is one of ...

affiliate while WIN Mildura became a dual Nine and Ten affiliate. On 30 June 2010, the station ceased broadcasting on analogue as part of the digital TV switchover in the Mildura area. On 1 July 2016, as part of a wide national re-alignment of regional television, STV swapped affiliations with MDV switching from Nine Network to

Network Ten Network 10 (commonly known as Ten Network, Channel 10 or simply 10) is an Australian commercial television network owned by Ten Network Holdings, a division of the Paramount Networks UK & Australia subsidiary of Paramount Global. One of five ...

, rebroadcasting a feed of

ATV-10 ATV is a television station in Melbourne, Australia, part of Network 10 – one of the three major Australian free-to-air commercial television networks. The station is owned by Paramount Networks UK & Australia. History In April 1963, the ...

from Melbourne with local ads. On 1 July 2021, as part of a wide national re-alignment of regional television, STV swapped affiliations with MDV switching back from Network 10 to

Nine Network The Nine Network (stylised 9Network, commonly known as Channel Nine or simply Nine) is an Australian commercial free-to-air television network. It is owned by parent company Nine Entertainment and is one of five main free-to-air television netw ...

, rebroadcasting a feed of

GTV-9 GTV is a commercial television station in Melbourne, Australia, owned by the Nine Network. The station is currently based at studios at 717 Bourke Street, Docklands. History GTV-9 was amongst the first television stations to begin regular ...

from Melbourne with local ads.

Programming

WIN Mildura broadcasts its programming from Channel Nine.

WIN News Sunraysia

For nearly 50 years, the station produced regional news bulletins from its Mildura studios. In later years, ''WIN News'' programs were presented from VTV's studios in Ballarat. WIN ceased its Sunraysia news operations in May 2015.An era ends: WIN TV signs off Mildura news bulletin
Sunraysia Daily, 22 May 2015 As a current Nine Network partner, it broadcasts

WIN News ''WIN News'' is a local television news service in parts of regional Australia, produced by WIN Television. 12 regional bulletins and news update services are presented from WIN's headquarters in Wollongong, and until 2021 included production ...

Central Victoria, the national and Victorian ''

Nine News ''Nine News'' (stylised ''9News'') is the national news service of the Nine Network in Australia. Its flagship program is the hour-long 6:00 pm state bulletin, produced by Nine's owned-and-operated stations in Sydney, Melbourne, Brisbane, ...

'' editions and ''

A Current Affair ''A Current Affair'' may refer to: * ''A Current Affair'' (Australian TV program), 1971–present Australian current affairs program that airs on Nine Network * ''A Current Affair'' (American TV program), a 1986–1998 American television news ...

''.

References

WIN Television Television channels and stations established in 1965 Mildura {{Australia-tv-stub