SM Classics () is a South Korean classical music label under

SM Entertainment SM Entertainment Co., Ltd. () is a South Korean multinational entertainment agency. It is one of South Korea's largest entertainment companies where it was established in 1995 by record executive and record producer Lee Soo-man. The company ha ...

. It was established in June 2020 through the memorandum of understanding signed by SM and the

Seoul Philharmonic Orchestra The Seoul Philharmonic Orchestra (SPO) is a South Korean orchestra based in Seoul. Founded in 1948, it is one of the oldest orchestras in South Korea. Its first foreign tour came on a 1965 trip to Japan, followed by performances in Southeast Asia ...

. The label will release songs of SM arranged in orchestral arrangement through the mutual cooperation and presentation of differentiated content beyond genres.

History

On June 10, 2020,

and the

signed a memorandum of understanding (MoU) at the

orchestra An orchestra (; ) is a large instrumental ensemble typical of classical music, which combines instruments from different families. There are typically four main sections of instruments: * bowed string instruments, such as the violin, viola, c ...

's practice room in

Jongno-gu Bosingak bell pavilion Jongno District () is a district () in central Seoul, South Korea. It takes its name from a major local street, Jongno, which means "Bell Road". Characteristics Jongno District has been the center of the city for 600 yea ...

Seoul Seoul (; ; ), officially known as the Seoul Special City, is the capital and largest metropolis of South Korea.Before 1972, Seoul was the ''de jure'' capital of the Democratic People's Republic of Korea (North Korea) as stated iArticle 103 ...

. The MoU will focus on "expanding and developing" cultural content through collaboration between genres. Lee Sung-soo, the chief executive officer of SM, and Kang Eun-kyung, the CEO of Seoul Philharmonic Orchestra, attended the signing ceremony. The two companies will release the "newly arranged and played songs" of SM, which were "loved" by the public as the first project, through

SM Station SM Station is a digital music project by South Korean record label SM Entertainment. It undertook to release one digital single every Friday starting from February 3, 2016. The project's first season ended on February 3, 2017, with 52 songs. Its ...

in early July. Additionally, it is the first time for Seoul Philharmonic Orchestra to release K-pop music and is expected to give a "different charm". The MoU is the first of its kind in Korea to be joined by a "leading" K-pop entertainment company and a K-Classic orchestra. It was reported that SM and Seoul Philharmonic Orchestra is expected to lead the development of Korean cultural content, by informing the world of the "excellence of K-pop and K-Classic", through mutual cooperation and presenting differentiated content beyond genres. Previously, SM has received favorable reviews by releasing a wide range of genres created by colorful collaboration through its digital music open channel Station since 2016. It will introduce a "variety of content convergence" that extends to the classical music genre by establishing the classical label SM Classics.

Red Flavor "Red Flavor" () is a song recorded by South Korean girl group Red Velvet (group), Red Velvet for their first Korean special extended play, The Red Summer (EP), ''The Red Summer'' (2017). It was released as the lead single from the EP on July 9, 2 ...

by Red Velvet was the first song arranged through orchestral arrangement of song and film music director Park In-young with performance of the orchestra.

Artists

* SM Classics Town Orchestra

Discography

2016

2018

2020

2021

2022

References

External links

Official website
{{Authority control SM Entertainment subsidiaries Classical music record labels South Korean record labels Record labels established in 2020