SKY Brasil is a company, owned by

Vrio VRIO is a business analysis framework that forms part of a firm's larger strategic scheme. The basic strategic process that any firm begins with a vision statement, and continues on through objectives, internal & external analysis, strategic choices ...

, which operates a subscription television service in Brazil. It produces TV content, and owns several TV channels.

History

SKY Mexico The sky is an unobstructed view upward from the surface of the Earth. It includes the atmosphere and outer space. It may also be considered a place between the ground and outer space, thus distinct from outer space. In the field of astronomy, ...

was founded on 25 July 1996, a joint venture between

British Sky Broadcasting Sky UK Limited is a British broadcaster and telecommunications company that provides television and broadband Internet services, fixed line and mobile telephone services to consumers and businesses in the United Kingdom. It is a subsidiary of ...

(BSkyB),

News Corporation News Corporation (abbreviated News Corp.), also variously known as News Corporation Limited, was an American multinational mass media corporation controlled by media mogul Rupert Murdoch and headquartered at 1211 Avenue of the Americas in Ne ...

Liberty Media Liberty Media Corporation (commonly referred to as Liberty Media or just Liberty) is an American mass media company controlled by chairman John C. Malone. The company has three divisions, reflecting the company's ownership stakes in Formula One ...

and

Grupo Televisa Grupo Televisa is a Mexican multimedia mass media company. A major Latin American mass media corporation, it often presents itself as the largest producer of Spanish-language content. In April 2021, Televisa and Univision Communications announce ...

and was later launched on 15 December 1996. At the same time it was being set up in

Brazil Brazil ( pt, Brasil; ), officially the Federative Republic of Brazil (Portuguese: ), is the largest country in both South America and Latin America. At and with over 217 million people, Brazil is the world's fifth-largest country by area ...

, where it involved BSkyB, News Corporation, Liberty Media and

Organizações Globo Grupo Globo ( en, Globo Group), formerly known as Organizações Globo ( en, Globo Organization), is a Brazilian private mass media conglomerate based in Rio de Janeiro, Brazil. Founded in 1925 by Irineu Marinho, it is the largest media group i ...

. By May 2000, the company had extended throughout the rest of

Latin America Latin America or * french: Amérique Latine, link=no * ht, Amerik Latin, link=no * pt, América Latina, link=no, name=a, sometimes referred to as LatAm is a large cultural region in the Americas where Romance languages — languages derived f ...

, launching in

Central America Central America ( es, América Central or ) is a subregion of the Americas. Its boundaries are defined as bordering the United States to the north, Colombia to the south, the Caribbean Sea to the east, and the Pacific Ocean to the west. ...

Argentina Argentina (), officially the Argentine Republic ( es, link=no, República Argentina), is a country in the southern half of South America. Argentina covers an area of , making it the second-largest country in South America after Brazil, th ...

and

Colombia Colombia (, ; ), officially the Republic of Colombia, is a country in South America with insular regions in North America—near Nicaragua's Caribbean coast—as well as in the Pacific Ocean. The Colombian mainland is bordered by the Car ...

but during Argentina's

economic crisis An economy is an area of the production, distribution and trade, as well as consumption of goods and services. In general, it is defined as a social domain that emphasize the practices, discourses, and material expressions associated with th ...

, on 10 July 2002, with over 52,000 subscribers, Sky Argentina ceased all operations. During the course of the decade, most Sky operations in Latin America were rebranded to

DirecTV DirecTV (trademarked as DIRECTV) is an American multichannel video programming distributor based in El Segundo, California. Originally launched on June 17, 1994, its primary service is a digital satellite service serving the United States. It ...

, with the exception of the Mexican and Brazilian operations, that in 2005 absorbed the DirecTV keeping the Sky name. In May 2009, Sky Brazil launched its first ten

HDTV High-definition television (HD or HDTV) describes a television system which provides a substantially higher image resolution than the previous generation of technologies. The term has been used since 1936; in more recent times, it refers to the g ...

channels in

1080i 1080i (also known as Full HD or BT.709) is a combination of frame resolution and scan type. 1080i is used in high-definition television (HDTV) and high-definition video. The number "1080" refers to the number of horizontal lines on the screen. ...

resolution (with the exception of

ESPN HD ESPN (originally an initialism for Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by ESPN Inc., owned jointly by The Walt Disney Company (80%) and Hearst Communications (20%). The co ...

(today ESPN+), which broadcasts in

720p 720p (1280×720 px; also called HD ready, standard HD or just HD) is a progressive HDTV signal format with 720 horizontal lines/1280 columns and an aspect ratio (AR) of 16:9, normally known as widescreen HDTV (1.78:1). All major HDTV broadcast ...

). Currently, Sky Brazil has 57 channels in HDTV in total (note: Sex Zone HD is optional). In 2016, Sky Brazil has reached more than 5.3 million subscribers, ranking as second in number of subscribers in Brazil. In 2022, Grupo Globo divested their 7% stake in SKY Brasil, making Vrio their full 100% owner.

Services

* SKY Livre - Digital decoder with free TV channels and optional prepaid channel packages * Cine SKY - Movie rental service * Cine SKY HD -

Video On Demand Video on demand (VOD) is a media distribution system that allows users to access videos without a traditional video playback device and the constraints of a typical static broadcasting schedule. In the 20th century, broadcasting in the form of o ...

service (Exclusive to Sky HDTV Plus subscribers) (used to be Sky On Demand) * SKY Online -

TV Everywhere TV Everywhere (also known as authenticated streaming or authenticated video on-demand) refers to a type of subscription business model wherein access to streaming video content from a television channel requires users to "authenticate" themselv ...

service * SKY Banda Larga - 4G Internet via LTE routers * SKY Tunes - Online audio channels via

iOS iOS (formerly iPhone OS) is a mobile operating system created and developed by Apple Inc. exclusively for its hardware. It is the operating system that powers many of the company's mobile devices, including the iPhone; the term also includes ...

* SKY Livre SATHD Regional - Digital decoder with free TV channels UHF and DTH TV Globo Regional, SBT and Band Nacional and Regional 30 affiliates * Viva SKY -

Loyalty program A loyalty program is a marketing strategy designed to encourage customers to continue to shop at or use the services of a business associated with the program. Today, such programs cover most types of commerce, each having varying features and ...

References

External links

Sky Brazil official website (in Portuguese)SKY Master Dealer at Facebook (in Portuguese)
{{CATV Americas Companies based in São Paulo (state) Satellite television Former AT&T subsidiaries Grupo Globo subsidiaries Former News Corporation subsidiaries Former Liberty Media subsidiaries

History

Services

See also

References

External links