SINOIAN is an Armenian fashion brand established in Germany in 2013. It is the first and only brand of its kind focussing on creating high-end

ready-to-wear Ready-to-wear (or ''prêt-à-porter''; abbreviated RTW; "off-the-rack" or "off-the-peg" in casual use) is the term for ready-made garments, sold in finished condition in standardized sizes, as distinct from made-to-measure or bespoke clothing ...

fashion based on

Armenia Armenia (), , group=pron officially the Republic of Armenia,, is a landlocked country in the Armenian Highlands of Western Asia.The UNbr>classification of world regions places Armenia in Western Asia; the CIA World Factbook , , and ''Ox ...

n design elements.Wuppertaler Mode punktet in Wien

Westdeutsche Zeitung The ''Westdeutsche Zeitung'' (''WZ'') ( en, West German Newspaper) is one of the largest regional newspaper in North Rhine-Westphalia, Germany. Its headquarters is in Wuppertal with additional offices in Düsseldorf and Krefeld Krefeld ( , ; ...

. June 7, 2015. Retrieved December 14, 2015. Notable celebrities who have worn SINOIAN clothing in public or got to know the brand include

Charles Aznavour Charles Aznavour ( , ; born Shahnour Vaghinag Aznavourian, hy, Շահնուր Վաղինակ Ազնավուրեան, ; 22 May 1924 – 1 October 2018) was a French-Armenian singer, lyricist, actor and diplomat. Aznavour was known for his dist ...

Ontronik Khachaturian Ontronik "Andy" Khachaturian (born May 4, 1975) is an Armenian American musician, producer and DJ. He is known for being the original drummer (1994–1997) of the metal band System of a Down and founder/lead vocalist (1999–2002) of the alt-pr ...

Genealogy Genealogy () is the study of families, family history, and the tracing of their lineages. Genealogists use oral interviews, historical records, genetic analysis, and other records to obtain information about a family and to demonstrate kins ...

Vahe Tilbian Vahe Tilbian ( hy, Վահե Թիլբյան, Western Armenian Վահէ Թիլպեան, am, ቫሔ ቲልቢያን; born 17 February 1980) is an Ethiopian singer of Armenian descent. A solo artist, he became lead singer for the Ethiopian group Ze ...

Armenchik Armen Gondrachyan ( hy, Արմեն Գոնդրաչյան; born August 8, 1980), better known by his stage name Armenchik ( hy, Արմենչիկ), is an Armenian-American pop singer based in Los Angeles. Early years and career Armen Gondrachyan w ...

Lilit Hovhannisyan Lilit Hovhannisyan ( arm, Լիլիթ Հովհաննիսյան, born 7 December 1987), is an Armenian pop singer. Career 2006: ''Hay Superstar'' Lilit was a finalist of the first season of ''Hay Superstar'', the Armenian version of Pop Id ...

and Vahe Berberian. SINOIAN has created and established the abbreviation "YRVN" for Armenia's capital

Yerevan Yerevan ( , , hy, Երևան , sometimes spelled Erevan) is the capital and largest city of Armenia and one of the world's List of oldest continuously inhabited cities, oldest continuously inhabited cities. Situated along the Hrazdan River, Y ...

through its fashion pieces.Ermeni kültürünün modayla buluşma noktası: SINOIAN

Agos ''Agos'' (in hy, Ակօս, "furrow") is an Armenian bilingual weekly newspaper published in Istanbul, Turkey, established on 5 April 1996. ''Agos'' has both Armenian and Turkish pages as well as an online English edition. Today, the paper h ...

. January 9, 2015. Retrieved December 9, 2015

History

The brand was founded by Armenian designer Emin Bolbolian who was born in

Wuppertal Wuppertal (; "''Wupper Dale''") is, with a population of approximately 355,000, the seventh-largest city in North Rhine-Westphalia as well as the 17th-largest city of Germany. It was founded in 1929 by the merger of the cities and to ...

Germany Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwe ...

. Bolbolian graduated from the renowned

Folkwang University of the Arts The Folkwang University of the Arts is a university for music, theater, dance, design, and academic studies, located in four German cities of North Rhine-Westphalia. Since 1927, its traditional main location has been in the former Werden Abbey in E ...

and came up with the idea of a modern Armenian themed ready-to-wear fashion brand in early 2012. SINOIAN designs visually combine traditional

cultural Culture () is an umbrella term which encompasses the social behavior, institutions, and Social norm, norms found in human Society, societies, as well as the knowledge, beliefs, arts, laws, Social norm, customs, capabilities, and habits of the ...

design elements of the

Armenian Armenian may refer to: * Something of, from, or related to Armenia, a country in the South Caucasus region of Eurasia * Armenians, the national people of Armenia, or people of Armenian descent ** Armenian Diaspora, Armenian communities across the ...

nation with modern fashion trends; with a fresh, contemporary feel. The brand stands for quality, style and class and is a fashion label that extends beyond aesthetics by combining tradition, fashion and art. SINOIAN appeals to the conscience of the people. At a time when nations are growing apart from each other SINOIAN is building a bridge between tradition and the modern age.

Eurovision

In May 2015 SINOIAN was chosen to represent Armenia at the first-ever

Eurovision The Eurovision Song Contest (), sometimes abbreviated to ESC and often known simply as Eurovision, is an international songwriting competition organised annually by the European Broadcasting Union (EBU), featuring participants representing pr ...

fashion show "Fashion For Europe" in

Vienna en, Viennese , iso_code = AT-9 , registration_plate = W , postal_code_type = Postal code , postal_code = , timezone = CET , utc_offset = +1 , timezone_DST ...

. The SINOIAN fashion house successfully presented eight pieces of its new collection during the show. Other participants were amongst others

Michael Michalsky Michael Michalsky (born 23 February 1967) is a German fashion designer. He is the founder and head designer of the fashion label ''Michalsky''. He is also the creative director of the luxury handbag manufacturer MCM since 2005. Besides his fash ...

for Germany, Galia Lahav for Israel, Ivana Helsinki for Finland, Agnesa Vuthaj fashion for Albania,

Calzedonia Calzedonia () is an Italian fashion group founded in Verona by Sandro Veronesi in 1986, with over 5,000 shops worldwide as of 2021. Besides the Calzedonia brand, the group also owns the Intimissimi, Tezenis, Falconeri, Atelier Emé, Progetto Q ...

for Italy and more. The fashion show was televised and attracted up to 10.000 visitors.

Collaboration

In an exclusive collaboration with renowned Armenian artist Sevada Grigoryan his paintings have become fashion pieces for the very first time. The "Sevada Collection" by SINOIAN is based on the paintings of Sevada Grigoryan. The collection consists of six designer T-shirts, both for women and men.Men's fashion pieces of the "Sevada Collection" by Armenian fashion brand SINOIAN
Retrieved December 12, 2015.

References

External links

* {{Official website, name=SINOIAN homepage, http://www.sinoian.com/ Clothing brands of Germany Retail companies established in 2013 Clothing retailers of Germany High fashion brands Clothing brands Armenian diaspora German people of Armenian descent Armenian clothing Armenian fashion designers