SABA is an Australian fashion brand created by

Joe Saba Joe Saba (born 1940) is an Australia, Australian fashion designer and fashion business owner of Lebanese people, Lebanese descent. Saba started his fashion business in 1965 with the opening a store in 287 Flinders Lane Melbourne called the Jose ...

in 1965. The brand began as The Joseph SABA Shirt Shop on

Flinders Lane Flinders Lane is a minor street and thoroughfare in the central business district of Melbourne, Victoria, Australia. The laneway runs east–west from Spring Street to Spencer Street in-between Flinders and Collins Streets. Originally laid out ...

Melbourne Melbourne ( ; Boonwurrung/Woiwurrung: ''Narrm'' or ''Naarm'') is the capital and most populous city of the Australian state of Victoria, and the second-most populous city in both Australia and Oceania. Its name generally refers to a met ...

. The brand carries a contemporary label for both women's and menswear lines. SABA have taken part in such fashion events as the Mercedes Australian Fashion Week and the L'Oreal Melbourne Fashion Festival. In 1996 the brand won the Australian Fashion Menswear Award and was inducted as the Powerhouse Museum's Fashion House of the Year. In 2002, Joe Saba sold the brand to Daniel and Danielle Besen, owners of the fashion labels

Sportsgirl Sportsgirl is an Australian women's clothing chain owned and operated by Sussan. History 1940s and 1950s The first Sportsgirl store opened in 1948 as an alternative to its sister label Sportscraft on Swanston Street, Melbourne. The store was ...

and Sussan. In 2005, SABA was acquired by the Apparel Group and shortly moved its head office to

Sydney Sydney ( ) is the capital city of the state of New South Wales, and the most populous city in both Australia and Oceania. Located on Australia's east coast, the metropolis surrounds Sydney Harbour and extends about towards the Blue Mountain ...

. Today, the brand owns 30 stand-alone stores throughout Australia and is also available at selected David Jones department stores.

References

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External links

SABAAPG & Co
1965 establishments in Australia Clothing companies established in 1965 Retail companies established in 1965 Clothing companies of Australia Companies based in Melbourne