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Russian Standard ( rus, Ру́сский Станда́рт, r=Rússkу Standárt, p=ˈrusːkʲɪj stɐnˈdart) is a major
Russia Russia (, , ), or the Russian Federation, is a transcontinental country spanning Eastern Europe and Northern Asia. It is the largest country in the world, with its internationally recognised territory covering , and encompassing one-eight ...
n company producing the
vodka Vodka ( pl, wódka , russian: водка , sv, vodka ) is a clear distilled alcoholic beverage. Different varieties originated in Poland, Russia, and Sweden. Vodka is composed mainly of water and ethanol but sometimes with traces of impuriti ...
brand of the same name. The brand was founded by
Roustam Tariko Roustam Tariko (russian: Рустам Тарико; born March 17, 1962) is the founder of Russian Standard Vodka. He also founded Russian Standard Bank, a credit card operation and a term life insurer in Russia. In 2009, Tariko's net worth w ...
in 1998.


History

The brand was introduced as the "Russian Standard" vodka in 1998 by the Russian Standard company of
Roustam Tariko Roustam Tariko (russian: Рустам Тарико; born March 17, 1962) is the founder of Russian Standard Vodka. He also founded Russian Standard Bank, a credit card operation and a term life insurer in Russia. In 2009, Tariko's net worth w ...
. Two years after a successful Russian market launch, international expansion was started. This was accompanied by the launch of ''Russian Standard Platinum'' product in 2001 and the luxury brand ''Imperia'' in 2004. The original product was re-christened ''Original''. In 2006, a new
distillery Distillation, or classical distillation, is the process of separating the components or substances from a liquid mixture by using selective boiling and condensation, usually inside an apparatus known as a still. Dry distillation is the heating ...
with 4 million cases/yr capacity was opened in
Saint Petersburg Saint Petersburg ( rus, links=no, Санкт-Петербург, a=Ru-Sankt Peterburg Leningrad Petrograd Piter.ogg, r=Sankt-Peterburg, p=ˈsankt pʲɪtʲɪrˈburk), formerly known as Petrograd (1914–1924) and later Leningrad (1924–1991), i ...
. In response to the
2022 Russian invasion of Ukraine On 24 February 2022, in a major escalation of the Russo-Ukrainian War, which began in 2014. The invasion has resulted in tens of thousands of deaths on both sides. It has caused Europe's largest refugee crisis since World War II. An ...
, the company was hit by several retail boycotts on Russian-branded vodka. Some legislations also adopted boycott policies. On 26 February 2022,
Ohio Ohio () is a state in the Midwestern region of the United States. Of the fifty U.S. states, it is the 34th-largest by area, and with a population of nearly 11.8 million, is the seventh-most populous and tenth-most densely populated. The sta ...
governor
Mike DeWine Richard Michael DeWine (; born January 5, 1947) is an American politician and attorney serving as the 70th and current governor of Ohio. A member of the Republican Party, DeWine began his career as a prosecutor before being elected to the Oh ...
announced that he had directed the
Ohio Department of Commerce The Ohio Department of Commerce is the administrative department of the Ohio state government Ohio Rev. Code § 121.01 ''et seq.'' responsible for regulating banks and savings institutions, credit unions, mortgage lenders and consumer finance busi ...
to "cease both the purchase & sale of all vodka made by Russian Standard". On 11 March, U.S. president Joe Biden issued an executive order blocking U.S. imports of key Russian products, including vodka, and banning exports of high-end goods to Russia. In the
United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and Nor ...
, the supermarket chains
Sainsbury's J Sainsbury plc, trading as Sainsbury's, is the second largest chain of supermarkets in the United Kingdom, with a 14.6% share of UK supermarket sales. Founded in 1869 by John James Sainsbury with a shop in Drury Lane, London, the company wa ...
,
Morrisons Wm Morrison Supermarkets, trading as Morrisons, is the fifth largest supermarket chain in the United Kingdom. As of 2021, the company had 497 supermarkets across England, Wales and Scotland, as well as one in Gibraltar. The company is headqua ...
,
Co-op Food Co-op Food is a brand used for the food retail business of The Co-operative Group in the United Kingdom. Prior to reintroducing the brand in 2016, the group used " The Co-operative" branding, which is still used by a number of consumers' c ...
and
Aldi Aldi (stylised as ALDI) is the common company brand name of two German multinational family-owned discount supermarket chains operating over 10,000 stores in 20 countries. The chain was founded by brothers Karl and Theo Albrecht in 1946, when t ...
removed Russian Standard vodka from their shelves.


Market position

In a 2006 overview of Russian premium vodkas for '' Vanity Fair'', the "Imperia" product stood alone with a top A+ grade.


Production

Production of the Russian Standard Original is based on a four-step protocol: #
mashing In brewing and distilling, mashing is the process of combining a mix of ground grains – typically malted barley with supplementary grains such as corn, sorghum, rye, or wheat – known as the " grain bill" with water and then heating the mixt ...
and
fermenting Fermentation is a metabolic process that produces chemical changes in organic substrates through the action of enzymes. In biochemistry, it is narrowly defined as the extraction of energy from carbohydrates in the absence of oxygen. In food ...
#
distillation Distillation, or classical distillation, is the process of separating the components or substances from a liquid mixture by using selective boiling and condensation, usually inside an apparatus known as a still. Dry distillation is the heating ...
and rectification #
filtration Filtration is a physical separation process that separates solid matter and fluid from a mixture using a ''filter medium'' that has a complex structure through which only the fluid can pass. Solid particles that cannot pass through the filter m ...
and relaxation #
bottling Bottling lines are production lines that fill a product, generally a beverage, into bottles on a large scale. Many prepared foods are also bottled, such as sauces, syrups, marinades, oils and vinegars. Beer bottling process Packaging of bottle ...
and
packaging Packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of designing, evaluating, and producing packages. Packaging can be described as a co ...
. Higher-end products add more purification steps.
Winter grain Winter cereals, also called winter grains, fall cereals, fall grains, or autumn-sown grains, are biennial cereal crops sown in the autumn. They germinate before winter comes, may partially grow during mild winters or simply persevere under a suffi ...
from Russian steppes is milled and fermented. The spirits are blended with water from Lake Ladoga. The proximity of Lake Ladoga was one of the main reasons for the company's decision to establish its distillery in Saint Petersburg. The lake's underground sources provide one of the softest waters naturally available. The product is then filtered four times through
charcoal Charcoal is a lightweight black carbon residue produced by strongly heating wood (or other animal and plant materials) in minimal oxygen to remove all water and volatile constituents. In the traditional version of this pyrolysis process, cal ...
.


Mendeleev myth

The marketing claims that, "In 1894,
Dmitri Mendeleev Dmitri Ivanovich Mendeleev (sometimes transliterated as Mendeleyev or Mendeleef) ( ; russian: links=no, Дмитрий Иванович Менделеев, tr. , ; 8 February Old_Style_and_New_Style_dates">O.S._27_January.html" ;"title="O ...
, the greatest scientist in all Russia, received the decree to set the Imperial quality standard for Russian vodka and the 'Russian Standard' was born",Sainsburys: "Russian Standard Vodka 1L"
Retrieved 28 June 2014 or that the vodka is "compliant with the highest quality of Russian vodka approved by the royal government commission headed by Mendeleev in 1894." This, however, is based on a popular myth that Mendeleev's 1865 doctoral dissertation "A Discourse on the combination of alcohol and water" contained a statement that 38% is the ideal strength of vodka, and that this number was later rounded to 40% to simplify the calculation of alcohol tax. However, Mendeleev's dissertation was about alcohol concentrations over 70% and he never wrote anything about vodka. Furthermore, the 40% standard strength was introduced by the Russian government already in 1843, when Mendeleev was nine years old.


Variants

* ''Russian Standard Vodka'' ** Original product launched in 1998 ** Raw ingredients: winter grains from Russian Steppes, glacial water from Lake Ladoga ** Distilled four times and filtered four times through charcoal * ''Russian Standard Gold'' ** Notes of vanilla, caramel, and spearmint ** Added ingredient Siberian ginseng extract * ''Russian Standard Platinum'' ** Higher-end product, launched 2001 ** Filtered additional two times through silver. * ''Imperial'' ** The luxury brand, launched 2004 ** Distilled additional four times. ** Filtered additional two times through
quartz Quartz is a hard, crystalline mineral composed of silica ( silicon dioxide). The atoms are linked in a continuous framework of SiO4 silicon-oxygen tetrahedra, with each oxygen being shared between two tetrahedra, giving an overall chemical fo ...
.


See also

*
List of vodkas This is a list of brands of vodka. Vodka is a distilled beverage composed primarily of water and ethanol, sometimes with traces of impurities and flavorings. Vodka is made by the distillation of fermented substances such as grains, potatoes, or s ...


References


External links

* {{Alcoholic drinks Russian vodkas Russian brands Alcoholic drink brands