Roy Morgan, formerly known as Roy Morgan Research, is an independent Australian social and political

market research Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness. Ma ...

and public opinion statistics company headquartered in

Melbourne Melbourne ( ; Boonwurrung/ Woiwurrung: ''Narrm'' or ''Naarm'') is the capital and most populous city of the Australian state of Victoria, and the second-most populous city in both Australia and Oceania. Its name generally refers to a metro ...

, Victoria. It operates nationally as Roy Morgan and internationally as Roy Morgan International. The Morgan Poll, a political poll that tracks voting intentions, is its most well-known product in Australia.

Foundation

The company was founded in by Roy Morgan (1908–1985) in 1941; its Executive Chairman today is his son, Gary Morgan; CEO is Michele Levine.

Commercial performance

The company has annual turnover of more than A$40 million, and along with the head office in Melbourne, also has offices in

Sydney Sydney ( ) is the capital city of the state of New South Wales, and the most populous city in both Australia and Oceania. Located on Australia's east coast, the metropolis surrounds Sydney Harbour and extends about towards the Blue Mounta ...

Perth Perth is the capital and largest city of the Australian state of Western Australia. It is the fourth most populous city in Australia and Oceania, with a population of 2.1 million (80% of the state) living in Greater Perth in 2020. Perth is ...

and

Brisbane Brisbane ( ) is the capital and most populous city of the Australian state of Queensland, and the third-most populous city in Australia and Oceania, with a population of approximately 2.6 million. Brisbane lies at the centre of the South ...

as well as offices of Roy Morgan International in

Auckland Auckland (pronounced ) ( mi, Tāmaki Makaurau) is a large metropolitan city in the North Island of New Zealand. The most populous urban area in the country and the fifth largest city in Oceania, Auckland has an urban population of about I ...

London London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

Princeton Princeton University is a private research university in Princeton, New Jersey. Founded in 1746 in Elizabeth as the College of New Jersey, Princeton is the fourth-oldest institution of higher education in the United States and one of the nin ...

and

Jakarta Jakarta (; , bew, Jakarte), officially the Special Capital Region of Jakarta ( id, Daerah Khusus Ibukota Jakarta) is the capital city, capital and list of Indonesian cities by population, largest city of Indonesia. Lying on the northwest coa ...

. The results are published on their website and by media sources (newspapers, magazines, television, radio, the Internet and online subscription services such as ''

Crikey Crikey is an Australian electronic magazine comprising a website and email newsletter available to subscribers. Crikey was described by the former Federal Opposition Leader Mark Latham as the "most popular website in Parliament House" in '' T ...

'' and '' Henry Thornton'' magazine).

Products and services

Morgan Poll

The Morgan Poll is a political polling service that tracks the voting intentions of Australian voters, which caters for detailed demographic and geographic analyses of the results and is widely reported.

The Worm

The company is a major provider of advertising and media planning data and undertakes large government, social and corporate research programs. Roy Morgan developed the ''

Worm Worms are many different distantly related bilateral animals that typically have a long cylindrical tube-like body, no limbs, and no eyes (though not always). Worms vary in size from microscopic to over in length for marine polychaete wor ...

'', which first appeared on live TV on the

Network Ten Network 10 (commonly known as Ten Network, Channel 10 or simply 10) is an Australian commercial television network owned by Ten Network Holdings, a division of the Paramount Networks UK & Australia subsidiary of Paramount Global. One of fiv ...

political talk program '' Face to Face'' This leading Audience Response Measurement technology was colloquially described as ''The Worm'' because of the live graphs that snake their way over the television screen, displaying the audience's reactions to visual stimuli (like for example an election debate) in real-time. After being commissioned to provide ''The Worm'' to the

Nine Network The Nine Network (stylised 9Network, commonly known as Channel Nine or simply Nine) is an Australian commercial free-to-air television network. It is owned by parent company Nine Entertainment and is one of five main free-to-air television netw ...

for a decade, Roy Morgan discovered that Nine had secretly registered The Worm''' as a trademark. Primarily as a result of an ensuing dispute, Roy Morgan changed the branding from ''The Worm'' to ''The Reactor''The Reactor
/ref> in 2004 and continued to develop the product which is now primarily conducted online and via ''The Reactor'' mobile app. Roy Morgan conducts the fieldwork for The Melbourne Institute's Household, Income and Labour Dynamics in Australia Survey (HILDA).

References

External links

* {{Authority control Market research companies of Australia Public opinion research companies Companies based in Melbourne Australian companies established in 1941 Consulting firms established in 1941 Opinion polling in Australia