Rocket Fuel was an ad technology company based in
Redwood City
Redwood City is a city on the San Francisco Peninsula in Northern California's Bay Area, approximately south of San Francisco, and northwest of San Jose. Redwood City's history spans its earliest inhabitation by the Ohlone people to being a po ...
, California.
It was founded in 2008 by alumni of
Yahoo!
Yahoo! (, styled yahoo''!'' in its logo) is an American web services provider. It is headquartered in Sunnyvale, California and operated by the namesake company Yahoo Inc., which is 90% owned by investment funds managed by Apollo Global Manage ...
.
Rocket Fuel completed an
initial public offering
An initial public offering (IPO) or stock launch is a public offering in which shares of a company are sold to institutional investors and usually also to retail (individual) investors. An IPO is typically underwritten by one or more investme ...
in September 2013. The initial stock offering was $29 per share and reached a high of $59.95 per share when the stock opened. The stock closed at $56.10 per share on opening day, giving the company a value of $942.5 million. By February 24, 2015, the stock had dropped to $9.63, or 86 percent below its record high and 67 percent below its IPO price.
Rocket Fuel acquired the New York-based ad tech company
+1in August 2014 for $230 million.
In 2017, the company was acquired by
Sizmek, a private ad tech company owned by
Vector Capital; one outcome of this was a retreat from public company status back to being a private company.
In November 2017, Sizmek retired the brand Rocket Fuel.
References
External links
*
* {{Finance links
, name = Rocket Fuel
, symbol = FUEL
, sec_cik = 1477200
, yahoo = FUEL
, google = NASDAQ:FUEL
, bloomberg = FUEL:US
Big data companies
Technology companies established in 2008
2008 establishments in California
Companies based in Redwood City, California
Companies formerly listed on the Nasdaq
Online advertising
2013 initial public offerings