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Robert Marshall Watts (1923-1988) was an American artist best known for his work as a member of the international group of artists
Fluxus Fluxus was an international, interdisciplinary community of artists, composers, designers and poets during the 1960s and 1970s who engaged in experimental art performances which emphasized the artistic process over the finished product. Fluxus ...
. Born in
Burlington, Iowa Burlington is a city in, and the county seat of, Des Moines County, Iowa, Des Moines County, Iowa, United States. The population was 23,982 in the 2020 United States Census, 2020 census, a decline from the 26,839 population in 2000 United States ...
June 14, 1923, he became Professor of Art at
Douglass College Douglass Residential College, is an undergraduate, non degree granting higher education program of Rutgers University-New Brunswick for women. It succeeded the liberal arts degree-granting Douglass College after it was merged with the other und ...
,
Rutgers University Rutgers University (; RU), officially Rutgers, The State University of New Jersey, is a public land-grant research university consisting of four campuses in New Jersey. Chartered in 1766, Rutgers was originally called Queen's College, and was ...
, New Jersey in 1953, a post he kept until 1984. In the 1950s, he was in close contact with other teachers at Rutgers including
Allan Kaprow Allan Kaprow (August 23, 1927 – April 5, 2006) was an American painter, assemblagist and a pioneer in establishing the concepts of performance art. He helped to develop the "Environment" and " Happening" in the late 1950s and 1960s, as well ...
,
Geoffrey Hendricks Geoffrey Hendricks (July 30, 1931 in Littleton, New Hampshire – May 12, 2018) was an American artist associated with Fluxus since the mid 1960s. He was professor emeritus of art at Rutgers University, where he taught from 1956 to 2003 and was ass ...
and
Roy Lichtenstein Roy Fox Lichtenstein (; October 27, 1923 – September 29, 1997) was an American pop artist. During the 1960s, along with Andy Warhol, Jasper Johns, and James Rosenquist among others, he became a leading figure in the new art movement. ...
. This has led some critics to claim that pop art and
conceptual art Conceptual art, also referred to as conceptualism, is art in which the concept(s) or idea(s) involved in the work take precedence over traditional aesthetic, technical, and material concerns. Some works of conceptual art, sometimes called ins ...
began at Rutgers. He organised the proto-fluxus ''Yam Festival'', May 1963 with
George Brecht George Brecht (August 27, 1926 – December 5, 2008), born George Ellis MacDiarmid, was an American conceptual artist and avant-garde composer, as well as a professional chemist who worked as a consultant for companies including Pfizer, Johnson ...
, and was one of the main protagonists, along with
George Maciunas George Maciunas (; lt, Jurgis Mačiūnas; November 8, 1931 – May 9, 1978) was a Lithuanian American artist, born in Kaunas. A founding member and the central coordinator of Fluxus, an international community of artists, architects, composers ...
, in turning
SoHo Soho is an area of the City of Westminster, part of the West End of London. Originally a fashionable district for the aristocracy, it has been one of the main entertainment districts in the capital since the 19th century. The area was deve ...
, New York, into an artist's quarter. He died Friday September 2, 1988 of lung cancer in
Martins Creek, Pennsylvania Martins Creek is a census-designated place in Lower Mt. Bethel Township, Pennsylvania. It is located along Martins Creek. Its population was 664 as of the 2020 U.S. census. Martins Creek is part of the Lehigh Valley metropolitan area, which had ...
. He was also known as Bob Watts or Doctor Bob.


Early life

Watts attended the
duPont Manual High School duPont Manual High School is a public magnet high school located in the Old Louisville neighborhood of Louisville, Kentucky, United States. It serves students in grades 9– 12. It is a part of the Jefferson County Public School District. DuPo ...
in Louisville and earned a degree in
mechanical engineering Mechanical engineering is the study of physical machines that may involve force and movement. It is an engineering branch that combines engineering physics and mathematics principles with materials science, to design, analyze, manufacture, ...
at the
University of Louisville The University of Louisville (UofL) is a public research university in Louisville, Kentucky. It is part of the Kentucky state university system. When founded in 1798, it was the first city-owned public university in the United States and one ...
in 1944. He then served as an officer in the United States Navy aboard aircraft carriers. Watts left the Navy and moved to New York in 1948, where he studied art at the
Art Students League The Art Students League of New York is an art school at 215 West 57th Street in Manhattan, New York City, New York. The League has historically been known for its broad appeal to both amateurs and professional artists. Although artists may stu ...
and later at
Columbia University Columbia University (also known as Columbia, and officially as Columbia University in the City of New York) is a private research university in New York City. Established in 1754 as King's College on the grounds of Trinity Church in Manhatt ...
from where he gained a degree in the History of Art in 1951, majoring in pre-Columbian and non-Western Art. After becoming Professor of Art at Douglass College, Rutgers University, 1953, he started to exhibit works in a proto-pop style. He participated in Pop Art shows such as ''New Forms, New Media'' exhibition in 1960 at Martha Jackson's Gallery; the ''Popular Image'' exhibition at the Washington Gallery of Art in 1963; and the 1964 ''American Supermarket'' exhibition at New York's Bianchini Gallery, which also featured
Andy Warhol Andy Warhol (; born Andrew Warhola Jr.; August 6, 1928 – February 22, 1987) was an American visual artist, film director, and producer who was a leading figure in the visual art movement known as pop art. His works explore the relationsh ...
,
Claes Oldenburg Claes Oldenburg (January 28, 1929 – July 18, 2022) was a Swedish-born American sculptor, best known for his public art installations typically featuring large replicas of everyday objects. Another theme in his work is soft sculpture versions ...
and
Tom Wesselmann Thomas K. Wesselmann (February 23, 1931 – December 17, 2004) was an American artist associated with the Pop Art movement who worked in painting, collage and sculpture. Early years Wesselmann was born in Cincinnati. From 1949 to 1951 he atte ...
.Mail Art John Held Jr
After exhibiting at Leo Castelli's Gallery in 1964, Watts turned his back on the gallery system, and concentrated instead on the
anti-art Anti-art is a loosely used term applied to an array of concepts and attitudes that reject prior definitions of art and question art in general. Somewhat paradoxically, anti-art tends to conduct this questioning and rejection from the vantage poi ...
of the emerging New York avant-garde centred around George Maciunas.
" iswork obviously related to that of the Pop artists that I had discovered a few years before ... Watts' chromed objects closely related to Johns' cast beer cans and flashlights, for instance. The 1964 exhibition also included Watts' sculpture of plaster cast loaves of bread on shelves. That work, in particular, I think of as one of his most important inventions. I'm also particularly fond of the chrome eggs and egg carton in my own collection which will appear in this osthumousshow. The public will be surprised that an artist -so promising at such an early date- did not receive through the years the appreciation he deserved." Leo Castelli


The Yam Festival

Watts met the artist and chemist
George Brecht George Brecht (August 27, 1926 – December 5, 2008), born George Ellis MacDiarmid, was an American conceptual artist and avant-garde composer, as well as a professional chemist who worked as a consultant for companies including Pfizer, Johnson ...
in 1957 after the latter saw an exhibition of Watts' work and sought his acquaintance; the two would meet for lunch every week, with Kaprow occasionally joining them, for a number of years to discuss art and to plan joint exhibitions. One of the most famous was the proto-fluxus ''Yam Festival'' (1962–3), which used mail-art to build expectations for a month-long series of happenings, performances and exhibitions at Rutgers, New York City and George Segal's farm in
New Jersey New Jersey is a state in the Mid-Atlantic and Northeastern regions of the United States. It is bordered on the north and east by the state of New York; on the east, southeast, and south by the Atlantic Ocean; on the west by the Delawa ...
. Participating artists included
Alison Knowles Alison Knowles (born 1933) is an American visual artist known for her installations, performances, soundworks, and publications. Knowles was a founding member of the Fluxus movement, an international network of artists who aspired to merge diff ...
,
Ay-O Takao Iijima (born May 19, 1931), better known by his art name Ay-O, (靉嘔 ''Ai Ō''), is a Japanese avant-garde visual and performance artist who has been associated with Fluxus since its international beginnings in the 1960s. Biography Ear ...
,
Al Hansen Alfred Earl "Al" Hansen (5 October 1927 – 20 June 1995) was an American artist. He was a member of Fluxus, a movement that originated on an artists' collective around George Maciunas. He was the father of Andy Warhol protégé Bibbe Hans ...
, Ray Johnson,
John Cage John Milton Cage Jr. (September 5, 1912 – August 12, 1992) was an American composer and music theorist. A pioneer of indeterminacy in music, electroacoustic music, and non-standard use of musical instruments, Cage was one of the leading f ...
, and Dick Higgins. The events ran parallel to George Maciunas' Fluxus Festivals in Europe (Sept 1962-early 1963) -which had already performed some of Watts' event scores in Düsseldorf- and the two events were officially joined when Maciunas published Brecht's event scores as ''Water Yam'', the first of the Flux boxes to be published. Watts' own flux collection, ''Robert Watts Events'' was published a year later and brought together many of the mail art event scores that had been used to publicise the Yam Festival.
"I consider Yam Lecture a chain of events arranged in such a way that the sequence is quite random, no performance exactly like any other, with changing performers, costumers, actions, sounds, words, images, and so on. The 'structure' is such that it is very flexible (nearly non-existent) and permits inclusion of anything one wished to do and any possible future changes. It is a loose and open thing. The audience puts it together the way it wishes or not at all."
"Similar ideas were at work in Yam Festival which George Brecht and I carried out last year. In effect this was a mailing to an audience, sometimes randomly chosen, of an assortment of things. Some were event cards similar to the above; others were objects, food, pencils, soap, photos, actions, words, facts, statements, declarations, puzzles, etc. Certain ones were by subscription. One might say this way of working is a way or manner of calling attention to what one wishes to talk about; or it is a way of talking about it. Or it is a way to hold up for scrutiny a range of material that ordinarily is not so directly useful for art or has not yet been so considered." Robert Watts, quoted in the Times Literary Supplement, 1964
One example of Watts' event scores around this point is ''Casual Event'';


''Casual Event'' (1962)

drive car to filling station
inflate right front tire
continue to inflate until tire blows out
change tire*
drive home *if car is newer model drive home on blown out tire According to
Henry Flynt Henry Flynt (born 1940 in Greensboro, North Carolina) is an American philosopher, musician, writer, activist, and artist connected to the 1960s New York avant-garde. He coined the term "concept art" in the early 1960s, during which time he was a ...
, Maciunas ' eggedWatts not to continue 'Yam' separately from Fluxus. Maciunas was desperate to unite the whole post-Cage movement under his command.'


Fluxus

Watts' friendship with Maciunas was cemented when the latter was confined to a hospital bed throughout May 1963. To cheer him up, Watts sent him ''Hospital Events'' (se

. Maciunas enjoyed the piece so much that he published it as an early ''Fluxbox''; many of Watts' contemporary event cards were subsequently included in ''Fluxus 1'', 1963, Maciunas' first year box compiling works by the members of the international avant-garde.
"It must have been Alison Knowles who called me up to say eorge Maciunaswas in bad shape with asthma in an Air Force hospital in Germany and needed help or at least some encouragement. ... I decided to send something for entertainment, so I stuck some pistol caps on the back of old photos from an Italian magazine of WWI vintage. I remember there was a photo of a priest blessing a propeller of an Italian Air Force fighter plane. The idea was to put the photo on an anvil and hit the front with a hammer until all the caps exploded. Later GM said he got a big kick out of this procedure, especially since after he exploded all the caps, he set up the photos' remains for the locals to continue the destruction. ... he said the people beat the shit out of those photos until there was nothing left but fuzz." Robert Watts, 1980
Over the years Watts contributed a number of works to Fluxus including a ''Flux Atlas'', a collection of rocks from different countries, and a ''Flux Timekit'', a series of boxes that housed objects that existed in different time scales, such as seeds to be planted, a time-lapsed photo of a speeding bullet and a pocket watch. He also set up ''Implosions Inc.'' with Maciunas to mass-produce novelty items, and helped run the ''Flux Housing Co-Operative'', an artist-run scheme that is held responsible for the rehabilitation and gentrification of SoHo, offering cheap loft spaces to artists throughout the sixties and seventies. Watts himself was the first resident of the first working Flux Co-Op at 80 Wooster Street.
Jonas Mekas Jonas Mekas (; December 24, 1922 – January 23, 2019) was a Lithuanian-American filmmaker, poet, and artist who has been called "the godfather of American avant-garde cinema". Mekas' work has been exhibited in museums and at festivals worldwi ...
' cinematheque and Maciunas' apartment were housed in the same building which soon became the 'central Fluxus loft'. He took part in the notorious ''Flux Mass'', and was one of the very few original artists apart from Maciunas himself to have neither distanced himself from the movement, nor to have been expelled.


Posthumous Reputation

Referred to as ''the invisible man of Fluxus and Pop'' by the critic Kim Levin, a term later used as the title of a solo posthumous show in Kassel, Watts remains a 'distant, aloof, and enigmatic' figure. In general his reputation has gradually recovered since the late 90s, although not without comments on some of the works' perceived sexism. As individual members of Fluxus have increasingly been singled out for re-appraisals, Watts work has been seen in a number of solo and small group shows across the USA and Europe.
'There is something impersonal or phlegmatic in Watts's composition, a deliberately flattened sense of timing. This aspect of his work has not aged as gracefully as have his concerns with commodity and its absurdities. A puckish wit remains where media and message are crisply meshed, as in Portrait Dress, 1965, a see-through vinyl frock with pockets for photographs, or the suite of neon signs in which the signatures of masters like Ingres, Duchamp, and Lichtenstein glow like ads. Other items in this show appeared dated, such as the Lucite sculptures with embedded photographs of food, or the painted plaster casts of bread lined up in a grayscale row, but this was largely because their semiotic jokesterism has been so wholly assimilated by successors that it cannot startle now as it did then.' Frances Richard, 2001http://findarticles.com/p/articles/mi_m0268/is_2_40/ai_79826078
His work is held in numerous collections, including The
Museum of Modern Art The Museum of Modern Art (MoMA) is an art museum located in Midtown Manhattan, New York City, on 53rd Street between Fifth and Sixth Avenues. It plays a major role in developing and collecting modern art, and is often identified as one of t ...
, New York City,
Whitney Museum of American Art The Whitney Museum of American Art, known informally as "The Whitney", is an art museum in the Meatpacking District and West Village neighborhoods of Manhattan in New York City. It was founded in 1930 by Gertrude Vanderbilt Whitney (1875–194 ...
, the
Smithsonian American Art Museum The Smithsonian American Art Museum (commonly known as SAAM, and formerly the National Museum of American Art) is a museum in Washington, D.C., part of the Smithsonian Institution. Together with its branch museum, the Renwick Gallery, SAAM holds ...
, The
Art Institute of Chicago The Art Institute of Chicago in Chicago's Grant Park, founded in 1879, is one of the oldest and largest art museums in the world. Recognized for its curatorial efforts and popularity among visitors, the museum hosts approximately 1.5 mill ...
, The
Philadelphia Museum of Art The Philadelphia Museum of Art (PMoA) is an art museum originally chartered in 1876 for the Centennial Exposition in Philadelphia. The main museum building was completed in 1928 on Fairmount, a hill located at the northwest end of the Benjamin ...
,
San Francisco Museum of Modern Art The San Francisco Museum of Modern Art (SFMOMA) is a modern and contemporary art museum located in San Francisco, California. A nonprofit organization, SFMOMA holds an internationally recognized collection of modern and contemporary art, and was ...
,
Walker Art Center The Walker Art Center is a multidisciplinary contemporary art center in the Lowry Hill neighborhood of Minneapolis, Minnesota, United States. The Walker is one of the most-visited modern and contemporary art museums in the United States and, to ...
, Minneapolis,
Centre Georges Pompidou The Centre Pompidou (), more fully the Centre national d'art et de culture Georges-Pompidou ( en, National Georges Pompidou Centre of Art and Culture), also known as the Pompidou Centre in English, is a complex building in the Beaubourg area of ...
, Paris,
J. Paul Getty Museum The J. Paul Getty Museum, commonly referred to as the Getty, is an art museum in Los Angeles, California housed on two campuses: the Getty Center and Getty Villa. The Getty Center is located in the Brentwood neighborhood of Los Angeles and fea ...
,
Kunsthaus Zurich Kunsthaus ( German meaning "art house") may refer to: * Kunsthaus Graz *Kunsthaus Tacheles * KunstHausWien * Kunsthaus Zürich See also * Art gallery An art gallery is a room or a building in which visual art is displayed. In Western culture ...
, and
Tate Modern Tate Modern is an art gallery located in London. It houses the United Kingdom's national collection of international modern and contemporary art, and forms part of the Tate group together with Tate Britain, Tate Liverpool and Tate St Ives. It ...
, London.Doctor Bob, Flux Med
/ref>


See also

*
Fluxus at Rutgers University The mid-20th-century art movement Fluxus had a strong association with Rutgers University. History Allan Kaprow and Robert Watts, both key figures in the movement, originally met while they were students at Columbia University; though only togeth ...


External links


Cold War Games and Postwar Art / Claudia Mesch
* ttp://www.artpool.hu/Fluxus/Watts.html Flux Med Doctor Bobbr>Robert Watts by Frances Richard
*https://www.findagrave.com/memorial/27321015/robert-marshall-watts
Robert Watts
United States Navy Memorial Log
Finding aid for the Robert Watts papers, 1883-1989, bulk 1940-1988
by Annette Leddy,
Online Archive of California The California Digital Library (CDL) was founded by the University of California in 1997. Under the leadership of then UC President Richard C. Atkinson, the CDL's original mission was to forge a better system for scholarly information management a ...


Notes

{{DEFAULTSORT:Watts, Robert 1923 births 1988 deaths People from Burlington, Iowa Fluxus American conceptual artists Columbia University alumni Rutgers University faculty United States Navy personnel University of Louisville alumni DuPont Manual High School alumni