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Rise (also known as Beyoncé Rise) is a
perfume Perfume (, ; french: parfum) is a mixture of fragrant essential oils or aroma compounds (fragrances), fixatives and solvents, usually in liquid form, used to give the human body, animals, food, objects, and living-spaces an agreeable scent. Th ...
endorsed by
Beyoncé Beyoncé Giselle Knowles-Carter ( ; born September 4, 1981) is an American singer, songwriter, and actress. Beyoncé's boundary-pushing artistry and vocals have made her the most influential female musician of the 21st century, according to ...
and distributed through division Coty Beauty of manufacturer
Coty, Inc. Coty Inc. is an American-French multinational beauty company founded in 1904 by François Coty. With its subsidiaries, it develops, manufactures, markets, and distributes fragrances, cosmetics, skin care, nail care, and both professional and re ...
She collaborated with perfumer Loc Dong from the company
International Flavors & Fragrances International Flavors & Fragrances is an American corporation that produces flavors, fragrances, and cosmetic actives, which it markets globally. It is headquartered in New York City and has creative, sales, and manufacturing facilities in 44 di ...
(IFF) for creating the scent. It marks her third fragrance following the release of
Heat In thermodynamics, heat is defined as the form of energy crossing the boundary of a thermodynamic system by virtue of a temperature difference across the boundary. A thermodynamic system does not ''contain'' heat. Nevertheless, the term is al ...
(2010) and
Pulse In medicine, a pulse represents the tactile arterial palpation of the cardiac cycle (heartbeat) by trained fingertips. The pulse may be palpated in any place that allows an artery to be compressed near the surface of the body, such as at the nec ...
(2011). Inspired by African-American author
Maya Angelou Maya Angelou ( ; born Marguerite Annie Johnson; April 4, 1928 – May 28, 2014) was an American memoirist, popular poet, and civil rights activist. She published seven autobiographies, three books of essays, several books of poetry, and ...
and meant to showcase private sides of Beyoncé's personal life, Rise was created as a woman's fragrance. It was released in February 2014 to various stores; a promotional poster and a commercial shot by English
music video director A music video director is the head of music video production. The director conceives of videos' artistic and dramatic aspects while instructing the musical act, technical crew, actors, models, and dancers. They may or may not be in collaboration ...
Jake Nava Jake Nava is a British director, mostly known for his work in music videos for Beyoncé, Arctic Monkeys, Adele, Britney Spears and The Rolling Stones. He also directs TV commercials, notably for Guinness and Levi Strauss & Co. Early life and ed ...
were released the same month with the latter featuring Beyoncé surrounded by golden glitter. Upon their release, the perfume and the commercial were positively received by critics with Rise's various scents and its
feminist Feminism is a range of socio-political movements and ideologies that aim to define and establish the political, economic, personal, and social equality of the sexes. Feminism incorporates the position that society prioritizes the male po ...
inspiration being particularly hailed. Rise features
top notes Notes in perfumery are descriptors of scents that can be sensed upon the application of a perfume. Notes are separated into three classes: top/head notes, middle/heart notes, and base notes; which denote groups of scents which can be sensed with ...
of Italian bergamot orange, golden apricot and a basil sorbet middle notes of gold symphony orchid freesia blossom and ''
jasminum sambac ''Jasminum sambac'' (Arabian jasmine or Sambac jasmine) is a species of jasmine native to tropical Asia, from the Indian subcontinent to Southeast Asia. It is cultivated in many places, especially West Asia, South Asia and Southeast Asia. It is ...
'' and base notes of autumn woods accord, cashmere
musk Musk (Persian: مشک, ''Mushk'') is a class of aromatic substances commonly used as base notes in perfumery. They include glandular secretions from animals such as the musk deer, numerous plants emitting similar fragrances, and artificial sub ...
and a vetiver extract.


Background

Beyoncé announced the release of her first fragrance
Heat In thermodynamics, heat is defined as the form of energy crossing the boundary of a thermodynamic system by virtue of a temperature difference across the boundary. A thermodynamic system does not ''contain'' heat. Nevertheless, the term is al ...
in December 2009 after she had previously worked with
Tommy Hilfiger Thomas Jacob Hilfiger ( /hɪlˈfɪgər/; born March 24, 1951) is an American fashion designer and the founder of Tommy Hilfiger Corporation. After starting his career by co-founding a chain of jeans/fashion stores called People's Place in upst ...
on True Star and with Giorgio Armani on Diamonds for which she also appeared in several promotional campaigns. Heat, released on February 3, 2010, was followed by six additional releases of the same line with various scent changes. It went on to become one of the three best-selling fragrances of all time with $400 million earned at retail globally. A new line of perfumes titled
Pulse In medicine, a pulse represents the tactile arterial palpation of the cardiac cycle (heartbeat) by trained fingertips. The pulse may be palpated in any place that allows an artery to be compressed near the surface of the body, such as at the nec ...
followed in September 2011 and included several additional releases. The perfume was meant to showcase the singer's persona and energy while performing live on stage during her concerts. On December 12, 2013, it was reported by MTV that beauty and lifestyle editor Jess Torres of the magazine ''Siempre Mujer'' was offered a glimpse of Beyoncé's new perfume called Rise. On December 20, 2013, it was officially announced by fashion magazine ''
Women's Wear Daily ''Women's Wear Daily'' (also known as ''WWD'') is a fashion-industry trade journal often referred to as the "Bible of fashion".Horyn, Cathy"Breaking Fashion News With a Provocative Edge" ''The New York Times''. (August 20, 1999). It provides infor ...
'' that she would release her third line of perfumes titled Rise in early 2014. Perfumer Loc Dong of
International Flavors & Fragrances International Flavors & Fragrances is an American corporation that produces flavors, fragrances, and cosmetic actives, which it markets globally. It is headquartered in New York City and has creative, sales, and manufacturing facilities in 44 di ...
(IFF) served as a collaborator with Beyoncé. The perfume was influenced by Beyoncé's autobiographical
HBO Home Box Office (HBO) is an American premium television network, which is the flagship property of namesake parent subsidiary Home Box Office, Inc., itself a unit owned by Warner Bros. Discovery. The overall Home Box Office business unit is ba ...
documentary '' Life Is But a Dream'' (2013); both Rise and the film showcase the singer's personal sides including "inner strength, overcoming adversity, and what it really means to be a woman".


Conception

Marsha Brooks, a vice president of global marketing for Coty Beauty, a division of
Coty, Inc. Coty Inc. is an American-French multinational beauty company founded in 1904 by François Coty. With its subsidiaries, it develops, manufactures, markets, and distributes fragrances, cosmetics, skin care, nail care, and both professional and re ...
responsible for Beyoncé's fragrance business, said in an interview that Rise was meant to leave a "strong sense of 'overcoming adversity and rising above it all.'" She added, "The fragrance concept is about female empowerment and finding the inner strength that makes women so beautiful... We're getting a little bit more intimate and personal with this next initiative we are doing. The time has come for something more natural and emotional." According to her, testings for Rise were done in multiple countries with positive feedback. It was also revealed that the perfume was inspired by a poem by African-American author
Maya Angelou Maya Angelou ( ; born Marguerite Annie Johnson; April 4, 1928 – May 28, 2014) was an American memoirist, popular poet, and civil rights activist. She published seven autobiographies, three books of essays, several books of poetry, and ...
. Journalists Katy Waldman of ''
Slate Slate is a fine-grained, foliated, homogeneous metamorphic rock derived from an original shale-type sedimentary rock composed of clay or volcanic ash through low-grade regional metamorphism. It is the finest grained foliated metamorphic rock. ...
'', Kathleen Hou of ''
New York New York most commonly refers to: * New York City, the most populous city in the United States, located in the state of New York * New York (state), a state in the northeastern United States New York may also refer to: Film and television * '' ...
'' and Treye Green of the ''
International Business Times The ''International Business Times'' is an American online news publication that publishes five national editions in four languages. The publication, sometimes called ''IBTimes'' or ''IBT'', offers news, opinion and editorial commentary on busi ...
'' noted "Still I Rise" from Angelou's book ''
And Still I Rise ''And Still I Rise'' is author Maya Angelou's third volume of poetry, published by Random House in 1978. It was published during one of the most productive periods in Angelou's career; she had written three autobiographies and published two oth ...
'' as a potential inspiration. The fragrance features various
notes Note, notes, or NOTE may refer to: Music and entertainment * Musical note, a pitched sound (or a symbol for a sound) in music * Notes (album), ''Notes'' (album), a 1987 album by Paul Bley and Paul Motian * ''Notes'', a common (yet unofficial) sho ...
. The top notes consist of an Italian bergamot orange, golden apricot and a basil sorbet. The middle notes contain gold symphony orchid (identified as Beyoncé's favorite flower), freesia blossom and ''
jasminum sambac ''Jasminum sambac'' (Arabian jasmine or Sambac jasmine) is a species of jasmine native to tropical Asia, from the Indian subcontinent to Southeast Asia. It is cultivated in many places, especially West Asia, South Asia and Southeast Asia. It is ...
''. Rise concludes with base notes of autumn woods accord, cashmere
musk Musk (Persian: مشک, ''Mushk'') is a class of aromatic substances commonly used as base notes in perfumery. They include glandular secretions from animals such as the musk deer, numerous plants emitting similar fragrances, and artificial sub ...
and a vetiver extract.


Release and promotion

The perfume was shipped in January 2014 and it was released to stores the following month. It was packaged in a tall glass bottle, designed by Ken Hirst, and contained a gold collar and gold crystals. Marissa G. Muller of
MTV MTV (Originally an initialism of Music Television) is an American cable channel that launched on August 1, 1981. Based in New York City, it serves as the flagship property of the MTV Entertainment Group, part of Paramount Media Networks, a di ...
compared the packaging with the foil of Jay-Z's Gold perfume. According to Beyoncé's official perfume website, it was meant to show her "resilient spirit and graceful femininity". The promotional poster for Rise was released in early 2014. It features a close-up shot of her face with blonde hair and metallic
eye shadow Eye shadow (or eyeshadow) is a Cosmetics, cosmetic applied primarily to the eyelids to attract attention to the wearer's eyes, making them stand out or look more attractive. Eye shadow can also be applied under the eyes, on the cheeks, or to br ...
. ''Reveal'' magazine writer Brigitte Swimer deemed the photograph "smouldering" and went on to offer praise for Beyoncé looking "breathtaking... rocking flawless skin and perfectly contoured cheeks". Brittany Talarico of ''
People A person (plural, : people) is a being that has certain capacities or attributes such as reason, morality, consciousness or self-consciousness, and being a part of a culturally established form of social relations such as kinship, ownership of pr ...
'' also reviewed the image positively, calling it "sexy" and noting "one of her signature powerhouse stares as her hair blows wildly around her". Talarico concluded that the golden theme matched the perfume's bottle design. It was estimated by several industry sources that the promotion for the fragrance, which mainly included the commercial and promotion on
Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin M ...
, was worth
US $ The United States dollar (symbol: $; code: USD; also abbreviated US$ or U.S. Dollar, to distinguish it from other dollar-denominated currencies; referred to as the dollar, U.S. dollar, American dollar, or colloquially buck) is the official ...
10 million and it was predicted the perfume would sell $25 million. In January, 2014, ''People'' magazine organized a contest between readers of its website on
Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
asking them to share a photo of the singer in their favorite outfit on their profiles and win a signed bottle of Rise. In celebration of the perfume's release, a contest was also launched by Beyoncé's team asking fans to tell them "what they rise for"; several of them were filmed and their videos were published on Beyoncé's perfume channel. A winner was announced in June 2014 and awarded with a bottle of Rise.


Commercial

A 30-second clip for the fragrance surfaced on the Internet in January 2014 and several publications reported and speculated it would be the commercial for Rise. A commercial was later officially released in February and was shot by
Jake Nava Jake Nava is a British director, mostly known for his work in music videos for Beyoncé, Arctic Monkeys, Adele, Britney Spears and The Rolling Stones. He also directs TV commercials, notably for Guinness and Levi Strauss & Co. Early life and ed ...
with whom Beyoncé had collaborated frequently. It opens with shots of her showered in gold as she rises out of a glittering bowl formed of dust while dramatic music plays in the background; several of the scenes are filmed using a
slow motion Slow motion (commonly abbreviated as slo-mo or slow-mo) is an effect in film-making whereby time appears to be slowed down. It was invented by the Austrian priest August Musger in the early 20th century. This can be accomplished through the use o ...
technique. Her voiceover is heard in the background, "You can let yourself disappear, or you can stir things up. Never settle, shake loose. Embrace the elements. Because from now on, you will always Rise!". Beyoncé is seen surrounded by glittery ashes, wearing thigh-high
gladiator A gladiator ( la, gladiator, "swordsman", from , "sword") was an armed combatant who entertained audiences in the Roman Republic and Roman Empire in violent confrontations with other gladiators, wild animals, and condemned criminals. Some gla ...
sandals and a bodysuit noted to be Amazonian-inspired. Brigitte Swimer of ''Reveal'' labelled it "sizzling" noting scenes showing Beyoncé "swishing her hair around in true Beyoncé style". Kelly Bryant of '' OK!'' magazine called the advertisement "sexy". In an in-depth review of the commercial, Caitlin Morton from MTV heavily praised Beyoncé's look, style, movements and poses for the camera and concluded, "THAT ... is how you sell a perfume". Maeve Keirans writing for the same publication wrote the clip was "heavy on the glitter and hair-flips" and added, "We would've bought Rise anyway, but now ue to its commercialwe're definitely going to buy it." Carl Williott from the website
Idolator An idolator is a practitioner of idolatry. Idolater or Idolator may also refer to: Books *''Os Idólatras'', 1968 Portuguese novel by Maria Judite de Carvalho Music * Idolator (website), an American music blog * ''Idolator'' (album), third album ...
interpreted Beyoncé's character in the video as a "gold dust woman imploring you to embrace the elements and rise". Charlie Gowans Eglinton of ''
Elle ''Elle'' (stylized ''ELLE'') is a worldwide women's magazine of French origin that offers a mix of fashion and beauty content, together with culture, society and lifestyle. The title means "she" or "her" in French. ''Elle'' is considered the w ...
'' magazine provided a positive review for the clip summarizing, "there's hair–flipping, intense eye–contact and a sultry voiceover, all covered in a layer of gold dust. What more could you ask for?".


Reception

Kristin Booker of the fashion website
Refinery29 Refinery29 (R29) is an American multinational digital media and entertainment website focused on young women. It is owned by Vice Media. History Justin Stefano, Philippe von Borries, Piera Gelardi, and Christene Barberich co-founded Refinery29 i ...
described the scent as a "voluptuous, sexy floral". Kathleen Hou writing for ''New York'' opined that the perfume's best part was that it was inspired by a poem by Angelou. Hou also noted
feminist Feminism is a range of socio-political movements and ideologies that aim to define and establish the political, economic, personal, and social equality of the sexes. Feminism incorporates the position that society prioritizes the male po ...
influences in the scent with usual additions of orchid and
masculine Masculinity (also called manhood or manliness) is a set of attributes, behaviors, and roles associated with men and boys. Masculinity can be theoretically understood as socially constructed, and there is also evidence that some behaviors con ...
notes of autumn woods, cashmere, musk, and vetiver extract. She concluded her review by stating "Maya Angelou-reading perfume sounds (and will surely smell) pretty good". With a similar opinion, Treye Green of the ''International Business Times'' noted more masculine notes with the addition of woods, cashmere, musk. She hailed Rise as a "sweet treat" for her fans along her self-titled album's surprise release a week earlier and noted, "Beyoncé's definition of feminism has stirred quite the debate following her new album's release. But maybe her perfume version of it will be more openly embraced – plus who can deny the genius of a Maya Angelou-inspired scent." Madison Lafayette in an article for ''
VIBE Vixen ''Vibe Vixen'' is a magazine geared towards female readers of ''Vibe Magazine'' that covered fashion, beauty, dating, entertainment, sex, and societal issues for "urban minded females". The magazine was initially released in fall of 2004 and sale ...
'' praised Beyoncé's decision to release Rise "capitaliz ngoff" her success and "giving us another reason to talk about her". Tor Cardona of the magazine ''Grazia Daily'' praised the fact the perfume was announced a week after Beyoncé's fifth album, noting she was set for a "world domination" in 2014. Focusing on the scent, Cardona advised female readers to buy it and went on to state "With hints of orchid, golden apricot and jasmine- we reckon this might just be 2014's hottest scent."
BET Black Entertainment Television (acronym BET) is an American basic cable channel targeting African-American audiences. It is owned by the CBS Entertainment Group unit of Paramount Global via BET Networks and has offices in New York City, Los A ...
editor Dorkys Ramos described the scent as a mixture of "sexy, floral" notes. ''
The Daily Telegraph ''The Daily Telegraph'', known online and elsewhere as ''The Telegraph'', is a national British daily broadsheet newspaper published in London by Telegraph Media Group and distributed across the United Kingdom and internationally. It was fo ...
''s Katy Young called the gold symphony orchid used in the scent "the queen of orchids". She also said that notes of cashmere musk and vetiver "give the whole blend a grounding element" before concluding "the notes are not wrong". Charlie Gowans Eglinton of ''Elle'', noted that the perfume promised to be "almost as intoxicating as Bey herself" with a "sexy scent" of musk according to reports she had read. In a guide for spring perfumes to buy in 2014, editors of
E! Online E! (an initialism for Entertainment Television) is an American basic cable channel which primarily focuses on pop culture, celebrity focused reality shows, and movies, owned by the NBCUniversal Television and Streaming division of NBCUniversa ...
included Rise, calling it "exactly what you think it would be: vivacious, strong and bold" and concluding "it is certainly not a dainty spring scent". Cinya Burton of the same publication noted the fragrance was different than other floral perfumes during the season, deeming it "plain fierce".


Products

Products related to Rise are taken from Beyoncé's official perfume website. Two additional products were released in the collection—a body lotion for hydrating the skin and a shower gel. ;Eau de parfume *100ml / 3.4 oz *50 ml / 1.7 oz *30 ml / 1.0 oz *15 ml / 0.5 oz ;Glistening body lotion *200ml / 6.7 oz ;Silky shower gel *200ml / 6.7 oz


See also

*
List of celebrity-branded fragrances Many celebrities have signed contracts with perfume houses to associate their name with a signature scent, as a self-promotion campaign. The scents are then marketed; the association with the celebrity's name usually being the selling point of the ...


References


External links

* {{DEFAULTSORT:Rise (Perfume) Products introduced in 2014 Beyoncé perfumes Perfumes released by Coty, Inc.