Ripple was a
non-profit
A nonprofit organization (NPO) or non-profit organisation, also known as a non-business entity, not-for-profit organization, or nonprofit institution, is a legal entity organized and operated for a collective, public or social benefit, in co ...
click-to-donate internet site and search engine which passed 100% of its revenue to other charities.
[Lia Timson]
Search to end poverty
''The Age'', May 29, 2007. Retrieved on October 9, 2007. Launched on May 4, 2007, they generated revenue through
sponsorship
Sponsoring something (or someone) is the act of supporting an event, activity, person, or organization financially or through the provision of products or services. The individual or group that provides the support, similar to a benefactor, is k ...
and advertisements. Ripple.org was named #23 in
BRW Top 100 web 2.0 sites of 2008.
The co-founders of Ripple were Jehan Ratnatunga, Matthew Tilleard, Mack Nevill and
Simon Griffiths, a graduate from Melbourne University.
[
As of March 2017 Ripple.org only contains a link to WaterAid Australia.
]
Features
The Ripple web site generated revenue through clicking and search.
A user could click to choose a preferred form of charity, bringing up an advertisement from a sponsor. The sponsor paid Ripple every time an advertisement is viewed, Ripple assigns the sponsor payment to the charity of the web user's choice.Google Co-op
Google Programmable Search Engine (formerly known as Google Custom Search and Google Co-op) is a platform provided by Google that allows web developers to feature specialized information in web searches, refine and categorize queries and create ...
. Each search generated advertising revenue.
Impact
Ripple supported the WaterAid Australia, Oxfam, Oaktree Foundation, and the Grameen Foundation
Grameen Foundation, founded as Grameen Foundation USA, also known as "GFUSA", is a global 501(c)(3) non-profit organization based in Washington, DC, that works to replicate the Grameen Bank microfinance model around the world through a global n ...
. In 2008, Matthew Tilleard expressed the goal of adding a "carbon charity" and including up to ten charities on the site.[David Adams]
Saving the world one click at a time
''The Age'', April 3, 2008. Retrieved on April 7, 2008. Although the affiliate marketing
Affiliate marketing is a marketing arrangement in which affiliates receive a commission for each visit, signup or sale they generate for a merchant. This arrangement allows businesses to outsource part of the sales process. It is a form of ...
and search interface techniques are not new, donating all proceeds to charity is rare, according to Lia Timson writing in ''The Age
''The Age'' is a daily newspaper in Melbourne, Australia, that has been published since 1854. Owned and published by Nine Entertainment, ''The Age'' primarily serves Victoria, but copies also sell in Tasmania, the Australian Capital Territory ...
''.
See also
*Freerice
Freerice is a website and mobile application that allows players to donate rice to families in need by playing a multiple-choice quiz game. For every question the user answers correctly, ten grains of rice are donated via the United Nations World ...
*The Hunger Site
The Hunger Site is the original click-to-donate site created in 1999 that gets sponsorship from advertisers in return for delivering users who will see their advertisements. The Hunger site encourages visitors to click a button on the site, once ...
References
External links
*
{{Authority control
Click-to-donate sites
Organizations established in 2007
Defunct websites