Rio formerly known as Rio Riva and Arriva is a British

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create ...

of soft drink made by

Hall & Woodhouse Hall and Woodhouse is a British regional brewery founded in 1777 by Charles Hall in Blandford Forum, Dorset, England. The company operates over 250 public houses in the south of England, and brews under the name Badger Brewery. History The b ...

History

The drink was created by

Dorset Dorset ( ; archaically: Dorsetshire , ) is a county in South West England on the English Channel coast. The ceremonial county comprises the unitary authority areas of Bournemouth, Christchurch and Poole and Dorset. Covering an area of , ...

brewery

in the 1980s and was originally named Arriva derived from the French ‘arriver’ which means to arrive. In 1994, its name was changed to Rio Riva before being changed to simply Rio. In 2013, Dragon Rouge redesigned Rio in response to research that showed consumers knew the Rio name but didn’t know much about the drink itself. Rio was redesigned again in 2017 by Pearlfisher taking inspiration from Brazilian street art to target a younger demographic. The logo was changed as well, with the ‘O’ being turned into a sun to emphasise their slogan of "Celebrate the Sunny". In June of the same year, they introduced 500ml

PET bottles Although PET is used in several applications, (principally textile fibres for apparel and upholstery, bottles and other rigid packaging, flexible packaging and electrical and electronic goods), as of 2022 only bottles are collected at a substa ...

. Brand manager Danielle Obbard said the new bottles were an integral part of their "plan for continued growth". In 2018, Rio began sponsoring racing car driver Bobby Thompson. In 2021, Rio entered a partnership deal with Boost Drinks, with the company now overseeing the sales, marketing and distribution of Rio.

References

{{reflist British soft drink brands Products introduced in the 1980s