Rex-Simplex
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The Deutsche Automobil-Industrie Hering & Richard was a German company which produced motor vehicles in its factory in Gera-Untermhaus. From 1904 the company headquarters was in Ronneburg (Thuringia). Models were produced under the brand names Rex and Rex-Simplex between 1901 and 1923, using engines from
De Dion-Bouton De Dion-Bouton was a French automobile manufacturer and railcar manufacturer operating from 1883 to 1953. The company was founded by the Marquis Jules-Albert de Dion, Georges Bouton, and Bouton's brother-in-law Charles Trépardoux. Steam cars T ...
and/or Fafnir.Marián Suman-Hrebley, Automobile Manufacturers Worldwide Registry
- NB Company not to be confused with other contemporary manufacturers with 'Rex' in their name, e.g. in England and US. ''books.google.co.uk'', accessed 30 December 2018
Rex-Simplex models were produced under licence elsewhere, e.g. by Russo-Balt.


History

The company was founded in 1902 as the company Deutsche Automobil-Industrie Friedrich Hering. As early as 1888, Friedrich Hering had already operated a supplier of bicycle and auto parts as well as axles and chassis frames. Hering began producing voiturettes under licence from De Dion-Bouton. Ball bearing axles were produced for
Daimler-Motoren-Gesellschaft Daimler-Motoren-Gesellschaft (abbreviated as DMG, also known as ''Daimler Motors Corporation'') was a German engineering company and later automobile manufacturer, in operation from 1890 until 1926. Founded by Gottlieb Daimler (1834–1900) and ...
and Benz & Cie., and steel disc wheels with removable hard rubber tires for
Michelin Michelin (; ; full name: ) is a French multinational tyre manufacturing company based in Clermont-Ferrand in the Auvergne-Rhône-Alpes ''région'' of France. It is the second largest tyre manufacturer in the world behind Bridgestone and la ...
, which were still built in large numbers in the new plant. The company, with approximately 300 employees, immediately became known in 1902 in the automotive and commercial vehicle industry, because it produced a particularly modern solidly built light truck under the brand "Rex-Simplex". With modifications this was also built as a robust passenger car. This light commercial vehicle was one of the best-known trucks until the
First World War World War I (28 July 1914 11 November 1918), often abbreviated as WWI, was one of the deadliest global conflicts in history. Belligerents included much of Europe, the Russian Empire, the United States, and the Ottoman Empire, with fightin ...
. In 1904, the entrepreneur Carl Richard, who owned a factory in Ronneburg, became a new shareholder. The company now traded as Hering & Richard. In 1913, the wheel department of Hering was spun off, which was very successful until (and after) the
Second World War World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the vast majority of the world's countries—including all of the great powers—forming two opposin ...
. During the First World War, the standard 3-ton truck was made by about 600 employees. After the war, the three-tonner was further developed; in this form the Rex simplex has been exported all over the world. Nevertheless, Hering and Richard did not manage to raise the necessary capital to survive on their own: in 1922, the factory was taken over by Elite-Werke AG in
Brand-Erbisdorf Brand-Erbisdorf () is a small town in the district of Mittelsachsen, in Saxony, Germany. It is situated 5 km south of Freiberg. As of 2020, the town has a population of 9,145. History The town is first mentioned in 1209 as ''Erlwinesberc'' ...
. The bodywork factory at Ronneburg was spun off. The German automobile company of Hering & Richard and the brand Rex Simplex ceased to trade.


Company names

(1901 - 1904); Deutsche Automobil-Industrie Friedrich Hering; Ronneburg; Germany (1904 - 1908); Deutsche Automobil-Industrie Hering & Richard; Ronneburg; Germany (1908 - 1921); Automobilwerk Richard & Hering; Ronneburg; Germany (1921 - 1923); Elitewagen AG; Ronneburg; Germany Rex; Rex-Simplex (1901 - 1923)
''allcarindex.com'', accessed 30 December 2018
The wheel-making part of the company continues to the present day.
''mefro-raederwerk.de'', accessed 30 December 2018


References


Literature

* Die Geschichte des deutschen LKW-Baus. Band 1 (''The history of German truck construction. part 1''), Weltbild Verlag, 1994, , Pages 57–59. {{DEFAULTSORT:Hering and Richard Defunct motor vehicle manufacturers of Germany