RepTrak (formerly known as Reputation Institute) is a company that publishes reports on the

reputation The reputation of a social entity (a person, a social group, an organization, or a place) is an opinion about that entity typically as a result of social evaluation on a set of criteria, such as behavior or performance. Reputation is a ubiquitous ...

of corporations and places, based on consumer surveys and media coverage. It is headquartered in

Boston Boston (), officially the City of Boston, is the state capital and most populous city of the Commonwealth of Massachusetts, as well as the cultural and financial center of the New England region of the United States. It is the 24th- mo ...

Massachusetts Massachusetts (Massachusett: ''Muhsachuweesut Massachusett_writing_systems.html" ;"title="nowiki/> məhswatʃəwiːsət.html" ;"title="Massachusett writing systems">məhswatʃəwiːsət">Massachusett writing systems">məhswatʃəwiːsət'' En ...

History

In 1999, Charles Fombrun, a professor at

New York University Stern School of Business The New York University Leonard N. Stern School of Business (commonly referred to as NYU Stern, The Stern School of Business, or simply Stern) is the business school of New York University, a private research university based in New York City. I ...

, and

Cees van Riel Cornelis Bernardus Maria (Cees) van Riel (born 15 June 1951) is a Dutch organizational theorist, consultant, and Professor of Corporate Communication at Rotterdam School of Management and Director of the Corporate Communication Centre at the Erasmus ...

, a professor at

Rotterdam School of Management Rotterdam School of Management, Erasmus University (or RSM) is the international business school of the Erasmus University Rotterdam located in Rotterdam, Netherlands. RSM offers undergraduate and postgraduate programmes taught mostly in English, ...

, founded Reputation Institute. In early 2020, the company changed its name to RepTrak. A complete history of the company from Reputation Institute to The RepTrak Company is available in Charles Fombrun second edition of "Reputation: Realizing Value from the Corporate Image"

Reputation Measurement Tool - RepTrak

In collaboration with Harris Interactive, Reputation Institute developed Reputation Quotient (RQ) in 1999.Carroll 2016. p. 914. In 2005, Reputation Institute developed the RepTrak model to replace RQ. As of 2016, RepTrak studies are conducted annually. RepTrak analyzes corporate reputation using measures in seven dimensions: "products and services," "innovation," "workplace," "governance," "citizenship," "leadership," and "performance." The RepTrak measure model was peer reviewed in two academic papers: * Fombrun, Ponzi, Newburry 2015. Stakeholder Tracking and Analysis: The RepTrak® System for Measuring Corporate Reputation. Accepted. ''Journal of Corporate Reputation Review'' * Ponzi, Fombrun, Gardberg. 2011. RepTrak Pulse: Conceptualizing and Validating a Short-Form Measure of Corporate Reputation. ''Journal of Corporate Reputation Review'' The company also publishes Country RepTrak which ranks the reputations of nations using three criteria: "appealing environment," "advanced economy," and "effective government."

References

External links

* {{authority control 1999 establishments in New York (state) Companies based in Boston Research institutes established in 1999 Research institutes in Massachusetts