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The Report to the American People on Civil Rights was a speech on
civil rights Civil and political rights are a class of rights that protect individuals' freedom from infringement by governments, social organizations, and private individuals. They ensure one's entitlement to participate in the civil and political life of ...
, delivered on radio and television by
United States President The president of the United States (POTUS) is the head of state and head of government of the United States of America. The president directs the executive branch of the federal government and is the commander-in-chief of the United States ...
John F. Kennedy from the
Oval Office The Oval Office is the formal working space of the President of the United States. Part of the Executive Office of the President of the United States, it is located in the West Wing of the White House, in Washington, D.C. The oval-shaped room ...
on June 11, 1963 in which he proposed legislation that would later become the
Civil Rights Act of 1964 The Civil Rights Act of 1964 () is a landmark civil rights and labor law in the United States that outlaws discrimination based on race, color, religion, sex, and national origin. It prohibits unequal application of voter registration requ ...
. Expressing civil rights as a moral issue, Kennedy moved past his previous appeals to legality and asserted that the pursuit of racial equality was a just cause. The address signified a shift in his administration's policy towards strong support of the
civil rights movement The civil rights movement was a nonviolent social and political movement and campaign from 1954 to 1968 in the United States to abolish legalized institutional racial segregation, discrimination, and disenfranchisement throughout the United ...
and played a significant role in shaping his legacy as a proponent of civil rights. Kennedy was initially cautious in his support of civil rights and desegregation in the United States. Concerned that dramatic actions would alienate legislators in the segregated
southern United States The Southern United States (sometimes Dixie, also referred to as the Southern States, the American South, the Southland, or simply the South) is a geographic and cultural region of the United States of America. It is between the Atlantic Ocea ...
, he limited his activities on the issue and confined his justifying rhetoric to legal arguments. As his term continued, African Americans became increasingly impatient with their lack of social progress and racial tensions escalated. The rising militancy of the civil rights movement troubled white Americans and the deteriorating situation reflected negatively on the United States abroad. Kennedy came to conclude that he had to offer stronger support for civil rights, including the enactment of new legislation that would ensure desegregation in the commercial sector. On June 11, 1963, federal officials integrated the
University of Alabama The University of Alabama (informally known as Alabama, UA, or Bama) is a public research university in Tuscaloosa, Alabama. Established in 1820 and opened to students in 1831, the University of Alabama is the oldest and largest of the public ...
. Kennedy decided that it was an opportune moment to speak about civil rights, and instructed
Ted Sorensen Theodore Chaikin Sorensen (May 8, 1928 – October 31, 2010) was an American lawyer, writer, and presidential adviser. He was a speechwriter for President John F. Kennedy, as well as one of his closest advisers. President Kennedy once called him ...
to draft a speech that he could deliver on television that evening. Attorney General
Robert F. Kennedy Robert Francis Kennedy (November 20, 1925June 6, 1968), also known by his initials RFK and by the nickname Bobby, was an American lawyer and politician who served as the 64th United States Attorney General from January 1961 to September 1964, a ...
and his deputy, Burke Marshall, assisted Sorensen, who finished shortly before President Kennedy was due to begin speaking at 8:00 PM.


Background

From the onset of his term, President John F. Kennedy was relatively silent on the issue of African-American civil rights in the
United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territo ...
, preferring executive action to legislative solutions. He was cautious not to distance the
South South is one of the cardinal directions or compass points. The direction is the opposite of north and is perpendicular to both east and west. Etymology The word ''south'' comes from Old English ''sūþ'', from earlier Proto-Germanic ''*sunþaz' ...
, marked by substantial segregation and racial discrimination, by infringing upon
states' rights In American political discourse, states' rights are political powers held for the state governments rather than the federal government according to the United States Constitution, reflecting especially the enumerated powers of Congress and t ...
. He also wanted to avoid upsetting members of
Congress A congress is a formal meeting of the representatives of different countries, constituent states, organizations, trade unions, political parties, or other groups. The term originated in Late Middle English to denote an encounter (meeting of ...
, as he was already struggling to secure their support for most of his
New Frontier The term ''New Frontier'' was used by Democratic presidential candidate John F. Kennedy in his acceptance speech in the 1960 United States presidential election to the Democratic National Convention at the Los Angeles Memorial Coliseum as the ...
domestic programs. However, Kennedy's position on civil rights had begun to evolve during the
Freedom Rides Freedom Riders were civil rights activists who rode interstate buses into the segregated Southern United States in 1961 and subsequent years to challenge the non-enforcement of the United States Supreme Court decisions '' Morgan v. Virginia' ...
of 1961, when African Americans traveled along segregated bus routes in the South. Though he dispatched federal marshals to guard against the racial violence of the events, he publicly stressed that his actions were rooted in legality and not morality; American citizens had a constitutional right to travel, and he was simply enforcing that right. Regardless, several activists encouraged the President to discuss the "moral issue" of civil rights in American society. According to aide
Harris Wofford Harris Llewellyn Wofford Jr. (April 9, 1926 – January 21, 2019) was an American attorney, Civil Rights Movement, civil rights activist, and Democratic Party (United States), Democratic Party politician who represented Pennsylvania in the United ...
, Kennedy felt that he was the strongest supporter of civil rights who had ever held the presidency, and he was irritated by such appeals. Wofford advised him, "What resident_Dwight_D._Eisenhower.html" ;"title="Dwight_D._Eisenhower.html" ;"title="resident Dwight D. Eisenhower">resident Dwight D. Eisenhower">Dwight_D._Eisenhower.html" ;"title="resident Dwight D. Eisenhower">resident Dwight D. Eisenhowernever did was to give clear moral expression to the issues involved. The only effective time for such moral leadership is during an occasion of moral crisis. This is the time when your words mean most. Negro leaders feel sorely the absence of any such statement." Kennedy devoted a significant amount of his 1962 State of the Union Address to the topic of civil rights, but he confined his rhetoric to legal themes and conveyed that present legislation sufficed his administration's efforts to combat racial discrimination. In September,
James Meredith James Howard Meredith (born June 25, 1933) is an American civil rights activist, writer, political adviser, and Air Force veteran who became, in 1962, the first African-American student admitted to the racially segregated University of Missis ...
, a black man, enrolled at the
University of Mississippi The University of Mississippi (byname Ole Miss) is a public research university that is located adjacent to Oxford, Mississippi, and has a medical center in Jackson. It is Mississippi's oldest public university and its largest by enrollment. ...
. Although Kennedy used federal troops to guarantee Meredith's safety and attendance, he publicly downplayed the violence that had occurred and made no changes to his legislative agenda. Despite being pleased that the federal government had protected Meredith, civil rights leader
Martin Luther King Jr. Martin Luther King Jr. (born Michael King Jr.; January 15, 1929 – April 4, 1968) was an American Baptist minister and activist, one of the most prominent leaders in the civil rights movement from 1955 until his assassination in 1968 ...
was reportedly "deeply disappointed" in the President. Following the failure of the
Albany Movement The Albany Movement was a desegregation and voters' rights coalition formed in Albany, Georgia, in November 1961. This movement was founded by local black leaders and ministers, as well as members of the Student Nonviolent Coordinating Commit ...
later that year, many civil rights activists believed that Kennedy "was more concerned with quieting the civil rights movement down than removing the practices it opposed." In 1963, an increasing number of white Americans, troubled by the rise of more militant black leaders like
Malcolm X Malcolm X (born Malcolm Little, later Malik el-Shabazz; May 19, 1925 – February 21, 1965) was an American Muslim minister and human rights activist who was a prominent figure during the civil rights movement. A spokesman for the Nation of Is ...
, feared that the civil rights movement would take a violent turn. The depiction of racial violence in the media also benefited the
Soviet Union The Soviet Union,. officially the Union of Soviet Socialist Republics. (USSR),. was a List of former transcontinental countries#Since 1700, transcontinental country that spanned much of Eurasia from 1922 to 1991. A flagship communist state, ...
's
Cold War The Cold War is a term commonly used to refer to a period of geopolitical tension between the United States and the Soviet Union and their respective allies, the Western Bloc and the Eastern Bloc. The term '' cold war'' is used because t ...
propaganda and damaged the United States' image abroad, which greatly concerned Kennedy. He determined that appropriate legislation would enable the administration to pursue suits through the court system and get the problem "out of the streets" and away from international spectators. In February, after receiving a report from the Civil Rights Commission on racial discrimination, Kennedy sent a message to Congress calling for a civil rights bill on the 28th. In addition to the suggested economic and diplomatic benefits, he justified his legislation's measures to remove institutional racism because "above all, acismis wrong." This marked the first time that Kennedy discussed civil rights in expressly moral terms. Regardless, the proposal garnered a flat response. Civil rights leaders were disappointed in the bill as it focused mainly on voting rights, and critics believed a bolder proposal was needed to end discrimination for African Americans. The
Southern Christian Leadership Conference The Southern Christian Leadership Conference (SCLC) is an African-American civil rights organization based in Atlanta, Georgia. SCLC is closely associated with its first president, Martin Luther King Jr., who had a large role in the American civ ...
concluded that the Kennedy administration would need to be forced to fully confront racial problems. To do so, the Conference organized a series of demonstrations in April in
Birmingham, Alabama Birmingham ( ) is a city in the north central region of the U.S. state of Alabama. Birmingham is the seat of Jefferson County, Alabama's most populous county. As of the 2021 census estimates, Birmingham had a population of 197,575, down 1% fr ...
, viewed by activists as one of the most segregated cities in the United States, which was designed to create a crisis that would require the President's involvement. The violent crackdown against demonstrators that occurred in May disturbed Kennedy, but he refrained from directly intervening because he did not believe he had a legal basis to do so. The civil conflict attracted global attention, especially from African leaders who were scheduled to assemble for a conference in
Addis Ababa Addis Ababa (; am, አዲስ አበባ, , new flower ; also known as , lit. "natural spring" in Oromo), is the capital and largest city of Ethiopia. It is also served as major administrative center of the Oromia Region. In the 2007 census, t ...
. After the bombing of King's house on May 12, Kennedy delivered a short radio and television address and, in keeping with his previous legal arguments, he promised that his administration would "do whatever must be done to preserve order, to protect the lives of its citizens, and to uphold the law of the land." Meanwhile, Liberal Republicans in Congress proposed legislation that would outlaw segregationist practices.
Nelson Rockefeller Nelson Aldrich Rockefeller (July 8, 1908 – January 26, 1979), sometimes referred to by his nickname Rocky, was an American businessman and politician who served as the 41st vice president of the United States from 1974 to 1977. A member of ...
, a possible contender in the 1964 presidential election, suggested that he would try to raise money to bail King out of a Birmingham jail (King had been arrested for protesting). With such potential rivals threatening to take the initiative on civil rights, Kennedy became convinced that legislative action on the matter was a "political and moral necessity." His brother, Attorney General
Robert F. Kennedy Robert Francis Kennedy (November 20, 1925June 6, 1968), also known by his initials RFK and by the nickname Bobby, was an American lawyer and politician who served as the 64th United States Attorney General from January 1961 to September 1964, a ...
, was compelled by the events in Birmingham to support a legislative solution, though most of his other advisers remained unconvinced. On May 22, the President told the press that law "is not a matter of choice" and that "as a result of recent developments" he was "considering whether any additional proposals
ould Ould is an English surname and an Arabic name ( ar, ولد). In some Arabic dialects, particularly Hassaniya Arabic, ولد‎ (the patronymic, meaning "son of") is transliterated as Ould. Most Mauritanians have patronymic surnames. Notable pe ...
be made to Congress ... We hope to see if we can develop a legal remedy". Nine days later he resolved over the objection of some of his advisers to propose a new civil rights bill being crafted by the
Department of Justice A justice ministry, ministry of justice, or department of justice is a ministry or other government agency in charge of the administration of justice. The ministry or department is often headed by a minister of justice (minister for justice in a ...
, though the details of the legislation had yet to be finalized.


Prelude

On May 21, 1963 a federal district judge ruled that the
University of Alabama The University of Alabama (informally known as Alabama, UA, or Bama) is a public research university in Tuscaloosa, Alabama. Established in 1820 and opened to students in 1831, the University of Alabama is the oldest and largest of the public ...
had to allow two black students,
James Hood James Alexander Hood (November 10, 1942 – January 17, 2013) was one of the first African Americans to enroll at the University of Alabama in 1963, and was made famous when Alabama Governor George Wallace attempted to block him and fellow ...
and
Vivian Malone Vivian Juanita Malone Jones (July 15, 1942 – October 13, 2005) was one of the first two black students to enroll at the University of Alabama in 1963, and in 1965 became the university's first black graduate. She was made famous when George Wal ...
, to be admitted for its summer courses, starting in June. Alabama Governor
George Wallace George Corley Wallace Jr. (August 25, 1919 – September 13, 1998) was an American politician who served as the 45th governor of Alabama for four terms. A member of the Democratic Party, he is best remembered for his staunch segregationist and ...
was determined to make at least a public display of opposing the order. As the ensuing standoff intensified, Kennedy debated with his staff over the value of giving a speech on the matter. He himself was unsure of the idea, and his senior advisers were opposed to it except his brother, who supported the proposition. In a telephone conversation with presidential speechwriter
Ted Sorensen Theodore Chaikin Sorensen (May 8, 1928 – October 31, 2010) was an American lawyer, writer, and presidential adviser. He was a speechwriter for President John F. Kennedy, as well as one of his closest advisers. President Kennedy once called him ...
on June 3, Vice President
Lyndon B. Johnson Lyndon Baines Johnson (; August 27, 1908January 22, 1973), often referred to by his initials LBJ, was an American politician who served as the 36th president of the United States from 1963 to 1969. He had previously served as the 37th vice ...
insisted that civil rights leaders wanted "moral commitment, and that will do more to satisfy them than egislation ennedyshould stick to the moral issue and he should do it without equivocation ... what the Negroes are really seeking is moral force." He also suggested that the President should appear on television with an interracial military honor guard and argue that if there was an equal expectation for military service in the United States, then United States citizens should be treated equally in their country. In anticipation that the President might go forward with a response, the Attorney General had directed his recently-hired speechwriter, Richard Yates, to produce a draft. Yates began writing on the evening of June 9. Hours after giving his American University speech on the following day, President Kennedy met with Sorensen,
Kenneth O'Donnell Kenneth Patrick O'Donnell (March 4, 1924 – September 9, 1977) was an American political consultant and the special assistant and appointments secretary to President John F. Kennedy from 1961 until Kennedy's assassination in November 1963. O'D ...
,
Larry O'Brien Lawrence Francis O'Brien Jr. (July 7, 1917September 28, 1990) was an American politician and basketball commissioner. He was one of the United States Democratic Party's leading electoral strategists for more than two decades. He served as Postm ...
, and Robert Kennedy in the
White House The White House is the official residence and workplace of the president of the United States. It is located at 1600 Pennsylvania Avenue NW in Washington, D.C., and has been the residence of every U.S. president since John Adams in 180 ...
to discuss the issue. The latter said, "Well, we've got a draft which doesn't fit all these points, but it's something to work with, and there's some pretty good sentences and paragraphs." The President then concluded the meeting, saying, "It will help us get ready anyway, because we may want to do it tomorrow." Meanwhile, King participated in a television interview which was to be printed on the front page of ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
'' the following morning. Comparing Kennedy's civil rights policy to Eisenhower's, King said that the President had substituted "an inadequate approach for a miserable one" and admonished him to discuss the moral dimensions of United States' racial problems. On June 11, Governor Wallace stood in the doorway of Foster Auditorium at the University of Alabama to prevent the black students from registering for classes. Shortly after noon, Kennedy, unsure of what Wallace would do, requested for the
Big Three television networks In the United States, there are three major traditional commercial broadcast television networks — CBS (Columbia Broadcasting System), NBC (National Broadcasting Company), and ABC (American Broadcasting Company) — that due to their longe ...
(
ABC ABC are the first three letters of the Latin script known as the alphabet. ABC or abc may also refer to: Arts, entertainment, and media Broadcasting * American Broadcasting Company, a commercial U.S. TV broadcaster ** Disney–ABC Television ...
,
CBS CBS Broadcasting Inc., commonly shortened to CBS, the abbreviation of its former legal name Columbia Broadcasting System, is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainme ...
,
NBC The National Broadcasting Company (NBC) is an American English-language commercial broadcast television and radio network. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters are ...
) to clear time to broadcast a statement at 8:00 p.m. White House Press Secretary
Pierre Salinger Pierre Emil George Salinger (June 14, 1925 – October 16, 2004) was an American journalist, author and politician. He served as the ninth press secretary for United States Presidents John F. Kennedy and Lyndon B. Johnson. Salinger served ...
fulfilled the task, in the process alerting the two largest national wire services, the
Associated Press The Associated Press (AP) is an American non-profit news agency headquartered in New York City. Founded in 1846, it operates as a cooperative, unincorporated association. It produces news reports that are distributed to its members, U.S. newsp ...
and
United Press International United Press International (UPI) is an American international news agency whose newswires, photo, news film, and audio services provided news material to thousands of newspapers, magazines, radio and television stations for most of the 20t ...
. Less than three hours after the standoff began, Wallace yielded to Deputy Attorney General
Nicholas Katzenbach Nicholas deBelleville Katzenbach (January 17, 1922 – May 8, 2012) was an American lawyer who served as United States Attorney General during the Lyndon B. Johnson administration. He previously served as United States Deputy Attorney General ...
and
National Guard National Guard is the name used by a wide variety of current and historical uniformed organizations in different countries. The original National Guard was formed during the French Revolution around a cadre of defectors from the French Guards. N ...
General Henry V. Graham. Kennedy and his staff watched the situation resolve on television in the White House afterwards. Sorensen figured that with the confrontation over, no speech would be given. However, Kennedy thought that the moment was opportune to educate the public on civil rights and follow through with appropriate legislation. Turning his chair towards Sorensen, Kennedy said, "We better give that civil rights speech tonight." That was over the objection of O'Brien, who thought that a speech would galvanize southern opposition and stall Kennedy's legislative agenda. Deputy Attorney General Burke Marshall said of Robert Kennedy's influence on the decision, "He urged it, he felt it, he understood it, and he prevailed. I don't think there was anybody in the Cabinet—except the President himself—who felt that way on these issues, and the President got it from his brother." Historian Carl Brauer argued that the most important factor in Kennedy's choice was his own perception of his reputation and goal to be viewed as a decisive leader, which had been compromised by the events in Birmingham. With only approximately two hours until the broadcast at 8:00 p.m., no work had been done on a speech. After consulting the President on what he wanted to say, Sorensen and several others, including recently-arrived Robert Kennedy and Marshall (the President had called his brother to inform him of his decision to deliver a speech), withdrew to the Cabinet Room to work on a draft. Sorensen was anxious about the deadline he had to meet, but Robert Kennedy assured him, "Don't worry. We have a lot of good material over at the Justice Department that we can send to you." At around 7:00 p.m., President Kennedy checked on the group's progress. Sorensen had managed to create two drafts, one incomplete, and was still revising them. Kennedy remarked, "C'mon Burke, you must have some ideas." He also altered part of the text, mindful not to provoke Southerners, changing Sorensen's "A social revolution is at hand" and "But the pace is still shamefully slow" to "A great change is at hand" and "But the pace is very slow," respectively. According to James Hood, the President called him at some point during the drafting process to ask for his opinion on an excerpt of the speech or his thoughts on how it would be received. At 7:40 p.m., the Kennedy brothers met in the Oval Office to outline an extemporaneous statement in case Sorensen was unable to finish a speech. The President wrote notes on an envelope and available scrap paper. Four minutes before 8:00 p.m., Sorensen entered the room and presented him with a draft. Kennedy looked over the speech and dictated final changes to his secretary,
Evelyn Lincoln Evelyn Maurine Norton Lincoln (June 25, 1909 – May 11, 1995) was the personal secretary to John F. Kennedy from his election to the United States Senate in 1953 until his 1963 assassination. Lincoln, who was in the motorcade when Kennedy ...
, as did Sorensen with his own secretary, who both then attempted to type up finished pieces. They were not completed before the deadline. Kennedy told Sorensen later that evening, "For the first time, I thought I was going to have to go off the cuff." Robert Kennedy suggested that his brother still improvise parts of the speech, later saying, "I think that probably, if he had given it ntirelyextemporaneously, it would have been as good or better."


Content

Kennedy read the prepared portion of his speech from pages placed in a shallow lectern on his desk. An American flag stood in the background behind him. He spoke for 13 minutes and 24 seconds. Associate Press Secretary Andrew Hatcher oversaw the broadcast in the Oval Office. Kennedy began by briefly reviewing the integration of the University of Alabama, the event that provided him his reason for delivering the speech. He stated that he ordered the National Guard to the college "to carry out the final and unequivocal order of the United States District Court of the Northern District of Alabama." He utilized the word "Alabama" four times in his opening to emphasize that the matter was a state problem resolved by the federal government only at the behest of internal state elements. He also commended the student body of the university for behaving "peacefully" throughout the event, in contrast to the students who resisted the integration of the University of Mississippi. He then connected his message with "existing decision" by associating it with established American principles: From there, Kennedy took on a global perspective; he mentioned that the United States military recruited nonwhites to serve abroad and added that for their equal expectation to serve they were entitled to equal treatment within the country. He surmised, "We preach freedom around the world, and we mean it ... but are we to say to the world, and, much more importantly to each other, that this is the land of the free except for the Negroes?" Careful not to levy excessive fault upon the South, Kennedy continued, "This is not a sectional issue. Difficulties over segregation and discrimination exist in every city, in every State of the Union, producing in many cities a rising tide of discontent that threatens the public safety." In his speech, Kennedy called Americans to recognize civil rights as a moral cause to which all people need to contribute and was "as clear as the American Constitution." He conveyed how the proposed legislation would lead the nation to end discrimination against African Americans. It would also provide equal treatment to all African Americans. Kennedy read most of the speech verbatim but he dropped Sorensen's ending and improvised the last eight paragraphs.


Aftermath

Immediately following the address, Kennedy left the Oval Office and at 8:19 p.m., he sat down for dinner upstairs. Meanwhile, the White House was flooded by approximately 1000 responding telegrams, of which two thirds expressed appreciation. Most of the messages from the South were disapproving. Kennedy later had adviser Louis E. Martin read some of them to him. The Attorney General also received mail, much of it expressing anti-civil rights sentiments. The
State Department The United States Department of State (DOS), or State Department, is an United States federal executive departments, executive department of the Federal government of the United States, U.S. federal government responsible for the country's fore ...
issued copies of the speech to all American diplomatic posts with specific instructions from the President and Secretary of State
Dean Rusk David Dean Rusk (February 9, 1909December 20, 1994) was the United States Secretary of State from 1961 to 1969 under presidents John F. Kennedy and Lyndon B. Johnson, the second-longest serving Secretary of State after Cordell Hull from the ...
on how the material was to be shared with the international community. Later that night, civil rights activist
Medgar Evers Medgar Wiley Evers (; July 2, 1925June 12, 1963) was an American civil rights activist and the NAACP's first field secretary in Mississippi, who was murdered by Byron De La Beckwith. Evers, a decorated U.S. Army combat veteran who had served i ...
, who had been listening to Kennedy's remarks on the radio, was assassinated as he returned to his home in
Jackson, Mississippi Jackson, officially the City of Jackson, is the capital of and the most populous city in the U.S. state of Mississippi. The city is also one of two county seats of Hinds County, along with Raymond. The city had a population of 153,701 at t ...
, which immediately drew domestic attention away from the event. Like the address, however, the murder brought renewed emphasis to civil rights problems and contributed to a growing sense of national urgency to take action.


Reception

Martin Luther King Jr. watched the address with
Walter E. Fauntroy Walter Edward Fauntroy (born February 6, 1933) is an American pastor, civil rights activist, and politician who was a delegate to the United States House of Representatives and a candidate for the 1972 and 1976 Democratic presidential nomination ...
in
Atlanta Atlanta ( ) is the capital and most populous city of the U.S. state of Georgia. It is the seat of Fulton County, the most populous county in Georgia, but its territory falls in both Fulton and DeKalb counties. With a population of 498,71 ...
. When it was over, he jumped up and declared, "Walter, can you believe that white man not only stepped up to the plate, he hit it over the fence!" He then sent a telegram to the White House: "I have just listened to your speech to the nation. It was one of the most eloquent profound, and unequivocal pleas for justice and freedom of all men ever made by any President. You spoke passionately for moral issues involved in the integration struggle." King had been working with other black civil rights leaders to organize a "
March on Washington for Jobs and Freedom The March on Washington for Jobs and Freedom, also known as simply the March on Washington or The Great March on Washington, was held in Washington, D.C., on August 28, 1963. The purpose of the march was to advocate for the civil and economic righ ...
" in August. They decided to reorient the focus of the demonstration to put pressure on
Congress A congress is a formal meeting of the representatives of different countries, constituent states, organizations, trade unions, political parties, or other groups. The term originated in Late Middle English to denote an encounter (meeting of ...
—and not Kennedy's administration—to take action. The executive director of the
National Association for the Advancement of Colored People The National Association for the Advancement of Colored People (NAACP) is a civil rights organization in the United States, formed in 1909 as an interracial endeavor to advance justice for African Americans by a group including W. E.&n ...
(NAACP),
Roy Wilkins Roy Ottoway Wilkins (August 30, 1901 – September 8, 1981) was a prominent activist in the Civil Rights Movement in the United States from the 1930s to the 1970s. Wilkins' most notable role was his leadership of the National Association for the ...
, stated that while Kennedy had done well in explaining the moral issue of discrimination, he had failed to address inequality in the workplace adequately. Wilkins later said, however, "This was the message I had waited to hear from him. I fell asleep that night feeling new confidence. For the first time in years, real change seemed to be at hand." Writer
James Baldwin James Arthur Baldwin (August 2, 1924 – December 1, 1987) was an American writer. He garnered acclaim across various media, including essays, novels, plays, and poems. His first novel, '' Go Tell It on the Mountain'', was published in 1953; d ...
and other activists who had met with the Attorney General in May to encourage the Kennedy administration to be more supportive of civil rights received the address positively.
Jackie Robinson Jack Roosevelt Robinson (January 31, 1919 – October 24, 1972) was an American professional baseball player who became the first African American to play in Major League Baseball (MLB) in the modern era. Robinson broke the baseball color line ...
, a prominent black Republican and skeptic of Kennedy, announced that he would vote to re-elect the President in 1964. The speech also moved Mildred Loving, a black woman married to a white man, to write Robert Kennedy to ask if the administration's legislative proposals would include protection for interracial couples. The Attorney General suggested for her to seek help from the
American Civil Liberties Union The American Civil Liberties Union (ACLU) is a nonprofit organization founded in 1920 "to defend and preserve the individual rights and liberties guaranteed to every person in this country by the Constitution and laws of the United States". ...
, the organization that later brought the legal challenge to
Virginia Virginia, officially the Commonwealth of Virginia, is a state in the Mid-Atlantic and Southeastern regions of the United States, between the Atlantic Coast and the Appalachian Mountains. The geography and climate of the Commonwealth are ...
's anti-miscegenation law on Loving's behalf before the
Supreme Court A supreme court is the highest court within the hierarchy of courts in most legal jurisdictions. Other descriptions for such courts include court of last resort, apex court, and high (or final) court of appeal. Broadly speaking, the decisions ...
in the landmark 1967 case '' Loving v. Virginia''. Other civil rights activists feared that Kennedy's speech was delivered too late to curb the increasing violence in their movement. The morning after the broadcast, a panel, moderated by
Richard Heffner Richard Douglas Heffner (August 5, 1925 – December 17, 2013) was the creator and host of '' The Open Mind,'' a public affairs television show first broadcast in 1956. He was a University Professor of Communications and Public Policy at Rutgers Uni ...
, discussed the content of the address on the
Metromedia Metromedia (also often MetroMedia) was an American media company that owned radio and television stations in the United States from 1956 to 1986 and controlled Orion Pictures from 1988 to 1997. Metromedia was established in 1956 after the DuMo ...
program ''The American Experience''. Participants in the televised debate included
Nation of Islam The Nation of Islam (NOI) is a religious and political organization founded in the United States by Wallace Fard Muhammad in 1930. A black nationalist organization, the NOI focuses its attention on the African diaspora, especially on African ...
leader
Malcolm X Malcolm X (born Malcolm Little, later Malik el-Shabazz; May 19, 1925 – February 21, 1965) was an American Muslim minister and human rights activist who was a prominent figure during the civil rights movement. A spokesman for the Nation of Is ...
, New York editor of ''Ebony'' Allan Morrison,
Congress of Racial Equality The Congress of Racial Equality (CORE) is an African-American civil rights organization in the United States that played a pivotal role for African Americans in the civil rights movement. Founded in 1942, its stated mission is "to bring about ...
executive director
James Farmer James Leonard Farmer Jr. (January 12, 1920 – July 9, 1999) was an American civil rights activist and leader in the Civil Rights Movement "who pushed for nonviolent protest to dismantle segregation, and served alongside Martin Luther King Jr." H ...
, and
Southern Christian Leadership Conference The Southern Christian Leadership Conference (SCLC) is an African-American civil rights organization based in Atlanta, Georgia. SCLC is closely associated with its first president, Martin Luther King Jr., who had a large role in the American civ ...
executive director
Wyatt Tee Walker Wyatt Tee Walker (August 16, 1928 – January 23, 2018) was an African-American pastor, national civil rights leader, theologian, and cultural historian. He was a chief of staff for Martin Luther King Jr., and in 1958 became an early board membe ...
. Several observers noted the historical significance of the speech; ''
The Courier-Journal ''The Courier-Journal'', also known as the ''Louisville Courier Journal'' (and informally ''The C-J'' or ''The Courier''), is the highest circulation newspaper in Kentucky. It is owned by Gannett and billed as "Part of the ''USA Today'' Net ...
'' of
Louisville, Kentucky Louisville ( , , ) is the largest city in the Commonwealth of Kentucky and the 28th most-populous city in the United States. Louisville is the historical seat and, since 2003, the nominal seat of Jefferson County, on the Indiana border. ...
wrote that it would "surely rank as one of the landmark public documents," and the ''
St. Louis Post-Dispatch The ''St. Louis Post-Dispatch'' is a major regional newspaper based in St. Louis, Missouri, serving the St. Louis metropolitan area. It is the largest daily newspaper in the metropolitan area by circulation, surpassing the ''Belleville News-Dem ...
'' noted, "President Kennedy's moving appeal to the conscience of America should be regarded as one of the major achievements of the civil rights struggle." ''The New York Times'' published an editorial, which argued that while the President had initially "moved too slowly and with little evidence of deep moral commitment" in regards to civil rights, he "now demonstrate a genuine sense of urgency about eradicating racial discrimination from our national life." ''
The Nation ''The Nation'' is an American liberal biweekly magazine that covers political and cultural news, opinion, and analysis. It was founded on July 6, 1865, as a successor to William Lloyd Garrison's '' The Liberator'', an abolitionist newspaper t ...
'' remarked that Kennedy had "let two eniesout of their respective bottles on successive days" (referencing the American University speech of June 10). A ''
Newsweek ''Newsweek'' is an American weekly online news magazine co-owned 50 percent each by Dev Pragad, its president and CEO, and Johnathan Davis, who has no operational role at ''Newsweek''. Founded as a weekly print magazine in 1933, it was widely ...
'' writer described his actions as the "politics of courage." Favorable editorials were printed in ''
The New Yorker ''The New Yorker'' is an American weekly magazine featuring journalism, commentary, criticism, essays, fiction, satire, cartoons, and poetry. Founded as a weekly in 1925, the magazine is published 47 times annually, with five of these issues ...
'', ''
The New Republic ''The New Republic'' is an American magazine of commentary on politics, contemporary culture, and the arts. Founded in 1914 by several leaders of the progressive movement, it attempted to find a balance between "a liberalism centered in hum ...
'', and ''
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.'' Other publications expressed timid approval of the address. ''
The Wall Street Journal ''The Wall Street Journal'' is an American business-focused, international daily newspaper based in New York City, with international editions also available in Chinese and Japanese. The ''Journal'', along with its Asian editions, is published ...
'' criticized Kennedy's approach, objecting to his harsh language that gave the impression that "90 percent of the American people are engaged in a bitter and unremitting oppression of the other 10 percent." It warned that the speech could tarnish the United States' image abroad, asking, "What is anyone to think when the nation's highest voice speaks of the conditions of Negroes as little more than slavery?" The ''Journal'' argued that Kennedy should have appealed for moderation and respect for law, maintaining, "The conditions are not so grievous that the whole nation must be worked into a frenzy which can aggravate tensions." A
political cartoon A political cartoon, a form of editorial cartoon, is a cartoon graphic with caricatures of public figures, expressing the artist's opinion. An artist who writes and draws such images is known as an editorial cartoonist. They typically combine a ...
was printed in the ''
Hartford Courant The ''Hartford Courant'' is the largest daily newspaper in the U.S. state of Connecticut, and is considered to be the oldest continuously published newspaper in the United States. A morning newspaper serving most of the state north of New Haven ...
'', mocking the President's appeals to the public by showing him pointing his finger at an audience while declaring, "And I Do Mean You!" International reaction to the address was very positive. United States Ambassador to
Ethiopia Ethiopia, , om, Itiyoophiyaa, so, Itoobiya, ti, ኢትዮጵያ, Ítiyop'iya, aa, Itiyoppiya officially the Federal Democratic Republic of Ethiopia, is a landlocked country in the Horn of Africa. It shares borders with Eritrea to the Er ...
Edward M. Korry wrote to the President that his speech had caused a "quick turnaround in attitudes" in the African state; Emperor
Haile Selassie Haile Selassie I ( gez, ቀዳማዊ ኀይለ ሥላሴ, Qädamawi Häylä Səllasé, ; born Tafari Makonnen; 23 July 189227 August 1975) was Emperor of Ethiopia from 1930 to 1974. He rose to power as Regent Plenipotentiary of Ethiopia (' ...
reportedly thought the remarks to be "masterpieces." Korry also sent Kennedy an editorial from the ''Ethiopian Herald'' which referred to him as "the
Abraham Lincoln Abraham Lincoln ( ; February 12, 1809 – April 15, 1865) was an American lawyer, politician, and statesman who served as the 16th president of the United States from 1861 until his assassination in 1865. Lincoln led the nation thro ...
of the Democratic Party" and celebrated that the federal government "in the person of John F. Kennedy, has at long last come out in efenseof the Constitution." The
Soviet Union The Soviet Union,. officially the Union of Soviet Socialist Republics. (USSR),. was a List of former transcontinental countries#Since 1700, transcontinental country that spanned much of Eurasia from 1922 to 1991. A flagship communist state, ...
ignored the event and continued to attack American racism as the product of capitalism. In the United States, Kennedy's approval rating among southern whites immediately dropped. In late May, he had the approval of 52% of southerners, but after the speech, he had only 33%. His ratings later made a partial recovery. The number of Americans who thought Kennedy was forcing integration "too fast" went from 36% in May to 48% in July. Republicans speculated that a northern white "backlash" would befall the President and condemn his proposal to failure. African-Americans' view of Kennedy shifted positively, with one September poll suggesting he would have 95% of the black vote in an election against conservative Senator
Barry Goldwater Barry Morris Goldwater (January 2, 1909 – May 29, 1998) was an American politician and United States Air Force officer who was a five-term U.S. Senator from Arizona (1953–1965, 1969–1987) and the Republican Party nominee for presiden ...
and significantly more black electoral support than Rockefeller. However, satisfaction among the black community was not across the board; on June 14, 3,000 protesters gathered outside the Justice Department to demand the hiring of more black employees. This irritated the Attorney General, who felt that his brother was facing increased criticism for actions taken on his advice. He promised the crowd, "Individuals would be hired according to their ability, not their color" and reiterated the message of the President's speech, calling for an end to discrimination. Reaction from Congress was mixed. Southern legislators despised the speech. Senator John Stennis, a staunch segregationist, vowed to resist Kennedy's proposals, declaring that they were "clearly unconstitutional and would open the door for police control of employment and personal associations in almost every field." Richard Russell Jr. claimed that passing such a bill would be the beginning of a transformation into "a socialistic or communist state." Senator
Strom Thurmond James Strom Thurmond Sr. (December 5, 1902June 26, 2003) was an American politician who represented South Carolina in the United States Senate from 1954 to 2003. Prior to his 48 years as a senator, he served as the 103rd governor of South Caro ...
suggested that
Southern Democrats Southern Democrats, historically sometimes known colloquially as Dixiecrats, are members of the U.S. Democratic Party who reside in the Southern United States. Southern Democrats were generally much more conservative than Northern Democrats wit ...
boycott Kennedy's legislative agenda in its entirety until he backed down on civil rights. Senator Allen Ellender argued that the President's propositions would "mean violence. He has all the laws on the statute books now if he wants use them, but he seems instead to want to follow the advice of Negro leaders and agitators."
George Smathers George Armistead Smathers (November 14, 1913 – January 20, 2007) was an American lawyer and politician who represented the state of Florida in the United States Senate from 1951 until 1969 and in the United States House from 1947 to 1951, as ...
, a longtime friend of Kennedy, said, "I could agree with almost everything the President said, but I don't really believe we need additional legislation. There are plenty of laws on the statute books, and the way the courts have been operating, there is no need of additional legislation to give the Negro his every right." Senator Albert Gore Sr. telephoned Kennedy to inform him that some of his constituents had called to voice their objections to integration. Other senators, especially Republicans
Everett Dirksen Everett McKinley Dirksen (January 4, 1896 – September 7, 1969) was an American politician. A Republican, he represented Illinois in the United States House of Representatives and the United States Senate. As Senate Minority Leader from 1959 un ...
and
Thomas Kuchel Thomas Henry Kuchel ( ; August 15, 1910 – November 21, 1994) was an American politician. A moderate Republican, he served as a US Senator from California from 1953 to 1969 and was the minority whip in the Senate, where he was the co-mana ...
were more receptive to Kennedy's ideas, the latter saying, "Neither caste nor creed have any part in our American system. If the President maintains vigorous leadership, all Americans and Congress will follow."
Jacob Javits Jacob Koppel Javits ( ; May 18, 1904 – March 7, 1986) was an American lawyer and politician. During his time in politics, he represented the state of New York in both houses of the United States Congress. A member of the Republican Party, he a ...
, a liberal member of Republican Party, expressed support for Kennedy's proposals but conveyed his disappointment that the move for new legislation had not been made earlier, saying, "Better late than never." The day after the speech a motion in the
House of Representatives House of Representatives is the name of legislative bodies in many countries and sub-national entitles. In many countries, the House of Representatives is the lower house of a bicameral legislature, with the corresponding upper house often ca ...
to boost funding to the Area Redevelopment Administration as requested by Kennedy suffered a surprising defeat, 209–204, because of the opposition of Southern Democrats. Their rejection of the bill was widely viewed as a revolt against the President for his stance on civil rights. In discussing the failure with House Majority Leader
Carl Albert Carl Bert Albert (May 10, 1908 – February 4, 2000) was an American lawyer and politician who served as the 46th speaker of the United States House of Representatives from 1971 to 1977 and represented Oklahoma's 3rd congressional district as a ...
, Kennedy lamented, "Civil rights did it." When historian and presidential adviser Arthur M. Schlesinger Jr. complemented Kennedy on his remarks, the latter bitterly replied, "Yes, and look at what happened to area development the very next day in the House." He then added, "But of course, I had to give that speech, and I'm glad that I did."


Civil rights legislation

The week after the speech was marked by vigorous legislative activity as the Justice Department worked on finishing Kennedy's proposals while Democratic leadership discussed strategies for enacting them. On June 19, Kennedy sent his civil rights bill to Congress. In addition to his proposals made in February, the bill called for equal accommodations in public facilities, provisions for the Attorney General to initiate school desegregation suits, new programs to ensure fair employment practices such as support of a
Fair Employment Practice Committee The Fair Employment Practice Committee (FEPC) was created in 1941 in the United States to implement Executive Order 8802 by President Franklin D. Roosevelt "banning discriminatory employment practices by Federal agencies and all unions and co ...
, the establishment of a Community Relations Service, and the granting of authority to the federal government to withhold funds from programs and activities in which discrimination occurred. In a speech before a
joint session A joint session or joint convention is, most broadly, when two normally separate decision-making groups meet, often in a special session or other extraordinary meeting, for a specific purpose. Most often it refers to when both houses of a bicam ...
, Kennedy implored Congress to pass it, warning that legislative inaction would result in "continued, if not increased, racial strife—causing the leadership on both sides to pass from the hands of reasonable and responsible men to the purveyors of hate and violence, endangering domestic tranquility, retarding our Nation's economic and social progress and weakening the respect with which the rest of the world regards us." Vice-President Johnson had misgivings about the success of a civil rights bill, at least until appropriations were passed. Senate Majority Leader
Mike Mansfield Michael Joseph Mansfield (March 16, 1903 – October 5, 2001) was an American politician and diplomat. A Democrat, he served as a U.S. representative (1943–1953) and a U.S. senator (1953–1977) from Montana. He was the longest-serving Sena ...
was convinced that mandating the desegregation of public accommodations was unconstitutional. At the same time, civil rights leaders—though they recognized the fact that the bill was the most comprehensive civil rights legislation ever to be considered by Congress—wanted more provisions. Meanwhile, members of the Kennedy administration lobbied in Congress. Secretary Rusk spoke of the Soviet Union's efforts to portray the United States as racist, and Robert Kennedy testified before the
Senate Judiciary Committee The United States Senate Committee on the Judiciary, informally the Senate Judiciary Committee, is a Standing committee (United States Congress), standing committee of 22 U.S. senators whose role is to oversee the United States Department of Ju ...
on conditions in the segregated South. The President wanted the bill to pass before the November 1964 elections to prevent it from becoming a central campaign issue. In the end, the most vocal support for the civil rights bill came from the participants of the August 28 March on Washington for Jobs and Freedom. The demonstration made Kennedy anxious, but its organizers ensured that it would be used to support his legislation. The
16th Street Baptist Church bombing The 16th Street Baptist Church bombing was a white supremacist terrorist bombing of the 16th Street Baptist Church in Birmingham, Alabama, on Sunday, September 15, 1963. Four members of a local Ku Klux Klan chapter planted 19 sticks of dynami ...
(in which four black choir girls were killed) in September increased public support for the bill, but legislative progress stagnated in Congress due to the efforts of southern Democrats and conservative Republicans. In an interview that month, the President acknowledged the political cost of his new stance on civil rights: "It has caused a good deal of feeling against the Administration in the South—also, I suppose, in other parts of the country. ... I lost some southern states in 1960 so I suppose I will lose some, maybe more, in 1964. I am not sure that I am the most popular figure in the country today in the South, but that is all right." Still, he remained optimistic about his legislation, commenting in his last-ever press conference on November 14, "However dark the land looks now, I think that 'westward look, the land is bright,' and I think that next summer it may be." On November 22, 1963 Kennedy was assassinated in
Dallas Dallas () is the third largest city in Texas and the largest city in the Dallas–Fort Worth metroplex, the fourth-largest metropolitan area in the United States at 7.5 million people. It is the largest city in and seat of Dallas County w ...
,
Texas Texas (, ; Spanish language, Spanish: ''Texas'', ''Tejas'') is a state in the South Central United States, South Central region of the United States. At 268,596 square miles (695,662 km2), and with more than 29.1 million residents in 2 ...
. Johnson was immediately sworn in as President and addressed a joint session of Congress, saying, "No memorial oration or eulogy could more eloquently honor President Kennedy's memory than the earliest possible passage of the civil rights bill for which he fought so long." After an intense legislative effort, the bill was approved by Congress and was signed into law by Johnson as the
Civil Rights Act Civil Rights Act may refer to several acts of the United States Congress, including: * Civil Rights Act of 1866, extending the rights of emancipated slaves by stating that any person born in the United States regardless of race is an American ci ...
on July 2, 1964.


Legacy

The address was Kennedy's most dramatic statement on African-American civil rights. It transformed the political discourse of the subject from that of a legal issue to that of a moral one. The emotional impact of the oration was enhanced by the fact that it had occurred only a day after Kennedy's American University speech, putting it in the context of a greater political moment. Sorensen asserted that it signified the end of manifest resistance to university desegregation by state governments. It indicated a significant shift in policy for the Kennedy administration, which, from that point on, assumed the goals of the civil rights movement. Historian Carl Bauer said that the speech "marked a turning point" for the President, who then became a central figure of the civil rights movement, and signified the beginning of a "second
Reconstruction Reconstruction may refer to: Politics, history, and sociology *Reconstruction (law), the transfer of a company's (or several companies') business to a new company *''Perestroika'' (Russian for "reconstruction"), a late 20th century Soviet Union ...
" in which all three branches of the federal government worked together to ensure the rights of African Americans. Sorensen considered the address one of Kennedy's most important speeches, second only to the American University speech. Louis E. Martin called it "the most forthright statement ever made on civil rights." In an editorial appearing in ''The New York Times'' on June 11, 2013, historian Peniel E. Joseph wrote of the oration as "Kennedy's finest moment." Kennedy's posthumous reputation as a key proponent of civil rights is largely because of the speech. In another written piece on the 50th anniversary of Kennedy's death, Joseph asserted that by delivering the speech Kennedy had " one fell swoop ... placed himself not simply on the side of the civil rights movement, but as one of that movement's champions."


See also

* Law Day Address *"
I Have a Dream "I Have a Dream" is a public speech that was delivered by American civil rights activist and Baptist minister, Martin Luther King Jr., during the March on Washington for Jobs and Freedom on August 28, 1963. In the speech, King called ...
"


Notes


Citations


References

* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * {{Civil rights movement Speeches by John F. Kennedy History of civil rights in the United States History of African-American civil rights Civil rights movement 1963 in politics 1963 speeches Oval Office addresses