Reigning Champ
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Reigning Champ is a
Canadian Canadians (french: Canadiens) are people identified with the country of Canada. This connection may be residential, legal, historical or cultural. For most Canadians, many (or all) of these connections exist and are collectively the source of ...
streetwear Streetwear is a style of casual clothing which became global in the 1990s. It grew from New York hip hop fashion and Californian surf culture to encompass elements of sportswear, punk, skateboarding and Japanese street fashion. Eventually hau ...
and
athleisure Athleisure is a hybrid style of athletic clothing typically worn as everyday wear. Athleisure outfits can include yoga pants, tights, sneakers, leggings and shorts that look like athletic wear, characterized as "fashionable, dressed-up sweats and ...
brand based in
Vancouver Vancouver ( ) is a major city in western Canada, located in the Lower Mainland region of British Columbia. As the List of cities in British Columbia, most populous city in the province, the 2021 Canadian census recorded 662,248 people in the ...
and founded in 2007 by Craig Atkinson, who also founded wings+horns.Reigning Champ
hypebeast.com
The
brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...
focuses on caps,
t-shirt A T-shirt (also spelled tee shirt), or tee, is a style of fabric shirt named after the T shape of its body and sleeves. Traditionally, it has short sleeves and a round neckline, known as a ''crew neck'', which lacks a collar. T-shirts are general ...
s,
hoodies A hoodie (in some cases spelled hoody and alternatively known as a hooded sweatshirt) is a sweatshirt with a hood. Hoodies with zippers usually include two pockets on the lower front, one on either side of the zipper, while "pullover" hoodies ...
,
sweatpants Sweatpants are a casual variety of soft trousers intended for comfort or athletic purposes, although they are now worn in many different situations. In the United Kingdom, Ireland, Australia, New Zealand, and South Africa they are known as ...
, shorts, and tank tops in
cotton Cotton is a soft, fluffy staple fiber that grows in a boll, or protective case, around the seeds of the cotton plants of the genus ''Gossypium'' in the mallow family Malvaceae. The fiber is almost pure cellulose, and can contain minor perce ...
, heavyweight fleece, and
merino wool The Merino is a breed or group of breeds of domestic sheep, characterised by very fine soft wool. It was established in Spain near the end of the Middle Ages, and was for several centuries kept as a strict Spanish monopoly; exports of the breed ...
. Reigning Champ is sold at 130
retail Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and t ...
ers worldwide. In June 2021 Reigning Champ entered into a definitive agreement to be acquired by Canadian apparel retailer
Aritzia Aritzia LP is a Economy of Canada, Canadian women's fashion brand founded in Vancouver, British Columbia, by Brian Hill (CEO Aritzia), Brian Hill in 1984. Aritzia sells a variety of lifestyle apparel through various upscale retail stores acro ...
at a valuation of $63 million.


Collaborations

Reigning Champ worked with
adidas Adidas AG (; stylized as adidas since 1949) is a German multinational corporation, founded and headquartered in Herzogenaurach, Bavaria, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufactur ...
on designs for shoes, shorts, track pants, sweatpants, knit
bomber jacket A flight jacket is a casual jacket that was originally created for pilots and eventually became part of popular culture and apparel. It has evolved into various styles and silhouettes, including the "letterman" jacket and the fashionable "bomber ...
s, and
hoodies A hoodie (in some cases spelled hoody and alternatively known as a hooded sweatshirt) is a sweatshirt with a hood. Hoodies with zippers usually include two pockets on the lower front, one on either side of the zipper, while "pullover" hoodies ...
.Reigning Champ
adidas Adidas AG (; stylized as adidas since 1949) is a German multinational corporation, founded and headquartered in Herzogenaurach, Bavaria, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufactur ...
.com Reigning Champ has collaborated with Everest, Asics Tiger,
Major League Soccer Major League Soccer (MLS) is a men's professional soccer league sanctioned by the United States Soccer Federation, which represents the sport's highest level in the United States. The league comprises 29 teams—26 in the U.S. and 3 in Canada ...
,
National Basketball Association The National Basketball Association (NBA) is a professional basketball league in North America. The league is composed of 30 teams (29 in the United States and 1 in Canada) and is one of the major professional sports leagues in the United S ...
, and
Converse Converse may refer to: Mathematics and logic * Converse (logic), the result of reversing the two parts of a definite or implicational statement ** Converse implication, the converse of a material implication ** Converse nonimplication, a logical c ...
.


See also

*
A Bathing Ape A Bathing Ape (or BAPE) is a Japanese fashion brand founded by Nigo (Tomoaki Nagao) in Ura-Harajuku in 1993.David FischerNIGO Announces His Definitive Departure from BAPE''highsnobiety'', May 25, 2013
*
Billionaire Boys Club The Billionaire Boys Club was an investing and social club organized in 1983 by Joseph Henry Hunt (born Joseph Henry Gamsky) in Southern California. It was originally simply named "BBC", the initials of Bombay Bicycle Club, a restaurant Hunt had ...
*
Virgil Abloh Virgil Abloh (; September 30, 1980 – November 28, 2021) was an American fashion designer and entrepreneur. He was the artistic director of Louis Vuitton's menswear collection beginning in 2018, and was given increased creative responsibilitie ...
*
OVO ''OVO'' (also released as ''OVO: The Millennium Show'') is a soundtrack album by English singer-songwriter and musician Peter Gabriel and his eleventh album overall. It was released on 12 June 2000 by Real World Records as the soundtrack to ...
*
Chrome Hearts Chrome Hearts is a luxury brand from Hollywood, founded in 1988 by Richard Stark, Leonard Kamhout and John Bowman. It is currently co-owned by Richard Stark and his wife Laurie Lynn Stark. Its logo contains a cross with the brand name around it ...
*
Highsnobiety Highsnobiety is a global fashion and lifestyle media brand founded in 2005 by David Fischer. It was bought by German e-commerce giant Zalando in 2022. Highsnobiety is headquartered in Berlin and has offices in Amsterdam, London, Milan, New York ...
*
Visvim Visvim is a Japanese menswear brand founded by Hiroki Nakamura in Ura-Harajuku in 2001. The brand is headquartered in Tokyo, Japan, and has stores in Japan and the USA. Visvim is also sold internationally in department stores and boutiques, such ...


References

Street fashion Clothing brands of Canada {{canada-company-stub Companies based in Vancouver