Redken is an American

hair care Hair care is an overall term for hygiene and cosmetology involving the hair which grows from the human scalp, and to a lesser extent facial, pubic and other body hair. Hair care routines differ according to an individual's culture and the physic ...

brand owned by

L'Oréal Group L'Oréal S.A. () is a French personal care company headquartered in Clichy, Hauts-de-Seine with a registered office in Paris. It is the world's largest cosmetics company and has developed activities in the field concentrating on hair color, ...

under the Professional Products division.

History

The company was founded in 1960 by

Jheri Redding Jheri Redding (born Robert William Redding March 2, 1907 – March 15, 1998) was an American hairdresser, chemist, hair-care products entrepreneur and businessman. Redding is best known for having created the Jheri curl. Redding is credited wi ...

and

Paula Kent Paula Jane Meehan (formerly Kent; née Baer; August 9, 1931 – June 23, 2014) was an American businesswoman, executive and philanthropist. She co-founded the Redken hair care products company. She briefly worked as an actress and fashion model. ...

, thus the name, "Red-ken." Redken pioneered the "Scientific Approach to Beauty," and revolutionized the professional salon business by introducing the concept of

protein Proteins are large biomolecules and macromolecules that comprise one or more long chains of amino acid residues. Proteins perform a vast array of functions within organisms, including catalysing metabolic reactions, DNA replication, respo ...

reconditioning and developing new protein based products, which they

patent A patent is a type of intellectual property that gives its owner the legal right to exclude others from making, using, or selling an invention for a limited period of time in exchange for publishing an enabling disclosure of the invention."A p ...

ed. In 1993, with sales at $160 million, Redken was sold to Cosmair, Inc.

Marketing

In 2014 Lea T became the face of Redken, thus making her the first openly transgender model to front a global cosmetics brand. In 2015,

Suki Waterhouse Alice Suki Waterhouse (born 5 January 1992) is an English model, actress and singer. She began a career in modelling at the age of 16, and she would go on to model for several major fashion labels. Her first feature film as an actress was a min ...

became the face of Redken. For the company's national and international experience in sustainable development, and eco-friendly products, the Environment Possibility Award conferred the "Award of Earth Defender" to Redken in 2020.

References

External links

Official website
{{Authority control Hair care products L'Oréal brands American companies established in 1960 American brands