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Raymond D. Strother (October 18, 1940 – October 1, 2022) was a nationally known Democratic political consultant, originally from Port Arthur, Texas.


Background

Reared in a politically active lower-middle-class home, Strother graduated in 1958 from Thomas Jefferson High School in Port Arthur, renamed in 2002 as Memorial High School. Strother won a track scholarship to Northwestern State University, then Northwestern State College, in Natchitoches, Louisiana. After two years, the administration asked him to leave NSC because of his political activities. He transferred to Louisiana State University in
Baton Rouge Baton Rouge ( ; ) is a city in and the capital of the U.S. state of Louisiana. Located the eastern bank of the Mississippi River, it is the parish seat of East Baton Rouge Parish, Louisiana's most populous parish—the equivalent of counties ...
. There he became the advertising director and then the editor of ''
The Daily Reveille The ''Daily Reveille'' has been since 1887 the student newspaper at Louisiana State University in Baton Rouge, Louisiana. It prints once a week on Wednesdays during the fall, spring and summer semesters. The ''Daily Reveille'' has a weekly circul ...
'' student newspaper. While in Baton Rouge to complete his Master of Arts degree in journalism, Strother was a night reporter and photographer for the Associated Press. His 1965
thesis A thesis ( : theses), or dissertation (abbreviated diss.), is a document submitted in support of candidature for an academic degree or professional qualification presenting the author's research and findings.International Standard ISO 7144: ...
at LSU correctly predicted that in the future the outcome of political campaigns would depend more on media coverage and advertising than on traditional political organization.


Political life

Strother's first campaign management role was on behalf of the Democrat Mary Evelyn Parker, who was elected for the first time on February 6, 1968, as the Louisiana
state treasurer In the state governments of the United States, 48 of the 50 states have the executive position of treasurer. New York abolished the position in 1926; duties were transferred to New York State Comptroller. Texas abolished the position of Texas ...
in a lopsided race against the Republican candidate
Allison Kolb Allison Ray Kolb (November 1, 1915 – December 23, 1973) was the elected auditor of Louisiana from 1952 to 1956. He served as a Democrat. He was part of the Louisiana Constitutional Convention of 1973. He campaigned for state treasurer in 1968 as ...
. In time, Strother became a consultant to
U.S. Senator The United States Senate is the upper chamber of the United States Congress, with the House of Representatives being the lower chamber. Together they compose the national bicameral legislature of the United States. The composition and power ...
s Lloyd Bentsen of Texas,
Russell B. Long Russell Billiu Long (November 3, 1918 – May 9, 2003) was an American Democratic politician and United States Senator from Louisiana from 1948 until 1987. Because of his seniority, he advanced to chairman of the Senate Finance Committee, servin ...
,
John Breaux John Berlinger Breaux (; born March 1, 1944) is an American lobbyist, attorney, and retired politician who was a member of the United States Senate from Louisiana from 1987 until 2005. He was also a member of the U.S. House of Representatives ...
and Mary Landrieu of Louisiana, John Stennis of Mississippi,
Dennis DeConcini Dennis Webster DeConcini (; born May 8, 1937) is an American lawyer, philanthropist, politician and former Democratic U.S. Senator from Arizona. The son of former Arizona Supreme Court Judge Evo Anton DeConcini, he represented Arizona in the Un ...
of Arizona, Gary Hart of
Colorado Colorado (, other variants) is a state in the Mountain West subregion of the Western United States. It encompasses most of the Southern Rocky Mountains, as well as the northeastern portion of the Colorado Plateau and the western edge of the ...
,
Blanche Lincoln Blanche Lambert Lincoln (born Blanche Meyers Lambert; September 30, 1960) is an American politician who served as a United States Senator from Arkansas from 1999 to 2011. A member of the Democratic Party, she was first elected to the Senate in 19 ...
of
Arkansas Arkansas ( ) is a landlocked state in the South Central United States. It is bordered by Missouri to the north, Tennessee and Mississippi to the east, Louisiana to the south, and Texas and Oklahoma to the west. Its name is from the Osage la ...
,
Al Gore Albert Arnold Gore Jr. (born March 31, 1948) is an American politician, businessman, and environmentalist who served as the 45th vice president of the United States from 1993 to 2001 under President Bill Clinton. Gore was the Democratic nom ...
of Tennessee, and many others. He worked for
gubernatorial A governor is an administrative leader and head of a polity or political region, ranking under the head of state and in some cases, such as governors-general, as the head of state's official representative. Depending on the type of politica ...
candidates Bill Clinton of Arkansas,
John McKeithen John Julian McKeithen (May 28, 1918 – June 4, 1999) was an American lawyer and politician who served as the 49th governor of Louisiana from 1964 to 1972. Early life McKeithen was born in Grayson, Louisiana on May 28, 1918. His father was a ...
,
Edwin Edwards Edwin Washington Edwards (August 7, 1927 – July 12, 2021) was an American politician and member of the Democratic Party who served as the U.S. representative for from 1965 to 1972 and as the 50th governor of Louisiana for four terms (1972� ...
, and
Buddy Roemer Charles Elson "Buddy" Roemer III (October 4, 1943 – May 17, 2021) was an American politician, investor, and banker who served as the 52nd Governor of Louisiana from 1988 to 1992, and as a member of the United States House of Representatives fr ...
of Louisiana, Mark Wells White of Texas, Bill O'Neil of Connecticut, Rudy Perpich of Minnesota, and
Roy Barnes Roy Eugene Barnes (born March 11, 1948)Cook, James F. (2005). ''The Governors of Georgia, 1754-2004, 3rd Edition, Revised and Expanded.'' Macon, GA: Mercer University Press. is an American attorney and politician who served as the 80th Govern ...
of
Georgia Georgia most commonly refers to: * Georgia (country), a country in the Caucasus region of Eurasia * Georgia (U.S. state), a state in the Southeast United States Georgia may also refer to: Places Historical states and entities * Related to the ...
. In 1984 and 1988, he supervised the media campaign for Gary Hart's presidential bids, but Hart was eliminated by Walter Mondale and Michael Dukakis. Strother then worked on the Super Tuesday states in 1988 for Al Gore, who ran well only in parts of the
American South The Southern United States (sometimes Dixie, also referred to as the Southern States, the American South, the Southland, or simply the South) is a geographic and cultural region of the United States of America. It is between the Atlantic Ocean ...
. Strother garnered awards for his documentaries about Senator Bentsen, a former
U.S. representative The United States House of Representatives, often referred to as the House of Representatives, the U.S. House, or simply the House, is the lower chamber of the United States Congress, with the Senate being the upper chamber. Together they c ...
and later the Clinton administration
Secretary of the Treasury The United States secretary of the treasury is the head of the United States Department of the Treasury, and is the chief financial officer of the federal government of the United States. The secretary of the treasury serves as the principal a ...
, and U.S. Representative
John Lewis John Robert Lewis (February 21, 1940 – July 17, 2020) was an American politician and civil rights activist who served in the United States House of Representatives for from 1987 until his death in 2020. He participated in the 1960 Nashville ...
of Georgia, a figure in the
civil rights movement The civil rights movement was a nonviolent social and political movement and campaign from 1954 to 1968 in the United States to abolish legalized institutional racial segregation, discrimination, and disenfranchisement throughout the United ...
. Strother was named to the LSU Journalism Hall of Fame, the American Association of Political Consultants Hall of Fame, and, in 2013, to the
Louisiana Political Museum and Hall of Fame The Louisiana Political Museum and Hall of Fame is a museum and hall of fame located in Winnfield, Louisiana. Created by a 1987 act of the Louisiana State Legislature, it honors the best-known politicians and political journalists in the state. H ...
in Winnfield, located some thirty miles east of Natchitoches, where his college education had begun in 1958. Strother was a former president and chairman of the board of the
American Association of Political Consultants The American Association of Political Consultants (AAPC) is the trade group for the political consulting profession in the United States. Founded in 1969, it is the world's largest organization of political consultants, public affairs profession ...
. In 1999, he was a resident fellow at the Institute of Politics at Harvard University in
Cambridge Cambridge ( ) is a university city and the county town in Cambridgeshire, England. It is located on the River Cam approximately north of London. As of the 2021 United Kingdom census, the population of Cambridge was 145,700. Cambridge becam ...
, Massachusetts. In 2008 he was named a fellow at the Robert J. Dole Institute of Politics at the University of Kansas. He also served on the Board of Visitors of the LSU College of Journalism. A new national award named "The Strother" in his honor was instituted in his honor during 2002 at the University of Akron where he was named an honorary fellow. The designation recognizes political professionals with an "exemplary record of achievement" in the field itself as well as promoting their expertise in higher education. Northwestern State University awarded him a Doctorate of Humane Letters. An exhibit depicting his life was installed in the Hall of Notable People at the Museum of the Gulf Coast in
Port Arthur, Texas Port Arthur is a city in Jefferson County within the Beaumont–Port Arthur metropolitan area of the U.S. state of Texas. A small, uninhabited portion extends into Orange County; it is east of Houston. The largest oil refinery in the United S ...
. In 1991, Strother penned a novel, ''Cottonwood'', the story of a dishonest political consultant. His 2005 autobiography is entitled ''Falling Up, How a Redneck Helped Invent Political Consulting''. In 2000, Strother was an analyst on the Public Broadcasting Service for the Cheney- Lieberman vice presidential debate. He wrote essays for the ''
Atlanta Constitution ''The Atlanta Journal-Constitution'' is the only major daily newspaper in the metropolitan area of Atlanta, Georgia. It is the flagship publication of Cox Enterprises. The ''Atlanta Journal-Constitution'' is the result of the merger between ...
'', '' The New York Times'', '' Newsweek'', and the '' Washington Post''. ''Campaigns and Elections'' magazine called Strother "the poet of democracy."


Personal life

Strother was married to the former Sandy Peck, also a native of Port Arthur. They had two children who live in the Washington, D.C. area, Dane Strother and Kristan S. Trugman. The Strothers resided in
Bozeman Bozeman is a city and the county seat of Gallatin County, Montana, United States. Located in southwest Montana, the 2020 census put Bozeman's population at 53,293, making it the fourth-largest city in Montana. It is the principal city of ...
and had a home on the Big Hole River near the unincorporated community of Wise River in Beaverhead County near
Dillon Dillon may refer to: People *Dillon (surname) * Dillon (given name) * Dillon (singer) (born 1988), Brazilian singer * Viscount Dillon, a title in the Peerage of Ireland Places Canada *Dillon, Saskatchewan United States *Dillon Beach, Californ ...
, Montana. Strother died from cancer in
Billings Billings is the largest city in the U.S. state of Montana, with a population of 117,116 as of the 2020 census. Located in the south-central portion of the state, it is the seat of Yellowstone County and the principal city of the Billings Metro ...
on October 1, 2022, at the age of 81.


References


External links

*
''About Ray Strother - Dole Institute of Politics'', Fall 2008
''Raymond Strother'', Harvard Institute of Politics, Fall 1999. {{DEFAULTSORT:Strother, Raymond 1940 births 2022 deaths People from Port Arthur, Texas Writers from Baton Rouge, Louisiana Writers from Texas Writers from Washington, D.C. People from Beaverhead County, Montana Writers from Bozeman, Montana Louisiana Democrats Montana Democrats American political consultants American businesspeople Northwestern State University alumni Louisiana State University alumni Journalists from Louisiana American male non-fiction writers Journalists from Montana Journalists from Texas