Rauw Alejandro
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Raúl Alejandro Ocasio Ruiz (born January 10, 1993), known professionally as Rauw Alejandro, is a Puerto Rican singer and songwriter. Referred to as the " King of Modern Reggaeton", he belongs to "the new generation" of Puerto Rican urban musicians. His debut studio album, '' Afrodisíaco'', was released in November 2020. His second studio album, ''
Vice Versa References Additional references * * {{Latin phrases V ca:Locució llatina#V da:Latinske ord og vendinger#V fr:Liste de locutions latines#V id:Daftar frasa Latin#V it:Locuzioni latine#V nl:Lijst van Latijnse spreekwoorden en ui ...
'', released in June 2021, featured the lead single "
Todo de Ti "Todo de Ti" () is a song recorded by Puerto Rican singer Rauw Alejandro for his second studio album, ''Vice Versa'' (2021). It was written by Eric Duars, Colla, Mr. NaisGai, Rafa Pabón, and Alejandro, while the production was handled by Mr. ...
". He has won two
Latin Grammy Awards The Latin Grammy Awards are an award by The Latin Recording Academy to recognize outstanding achievement in the Latin music industry. The Latin Grammy honors works recorded in Spanish or Portuguese from anywhere around the world that has been r ...
from twelve nominations.


Life and career

Raúl Alejandro Ocasio Ruiz was born on January 10, 1993, in
San Juan San Juan, Spanish for Saint John, may refer to: Places Argentina * San Juan Province, Argentina * San Juan, Argentina, the capital of that province * San Juan, Salta, a village in Iruya, Salta Province * San Juan (Buenos Aires Underground), ...
, Puerto Rico and was raised in Canóvanas and Carolina. His father, guitarist Raúl Ocasio, and his mother, backing vocalist María Nelly Ruiz, introduced him to some of his musical influences like
Elvis Presley Elvis Aaron Presley (January 8, 1935 – August 16, 1977), or simply Elvis, was an American singer and actor. Dubbed the "Honorific nicknames in popular music, King of Rock and Roll", he is regarded as Cultural impact of Elvis Presley, one ...
,
Michael Jackson Michael Joseph Jackson (August 29, 1958 – June 25, 2009) was an American singer, songwriter, dancer, and philanthropist. Dubbed the "King of Pop", he is regarded as one of the most significant cultural figures of the 20th century. Over a ...
, and
Chris Brown Christopher Maurice Brown (born May 5, 1989) is an American singer, songwriter, dancer, and actor. According to '' Billboard'', Brown is one of the most successful R&B singers of his generation, having often been referred to by many contempo ...
. For many years, Alejandro and his father lived in the mainland United States, mainly Miami and New York City, where he got inspiration from the R&B and
dancehall Dancehall is a genre of Jamaican popular music that originated in the late 1970s. Initially, dancehall was a more sparse version of reggae than the roots style, which had dominated much of the 1970s.Barrow, Steve & Dalton, Peter (2004) "The Rou ...
genres. Alejandro and fellow Puerto Rican rapper
Anuel AA Emmanuel Gazmey Santiago (born November 26, 1992), known professionally as Anuel AA, is a Puerto Rican rapper and singer. His music often contains samples and interpolations of songs that were popular during his youth. He is seen as a controv ...
are childhood friends; they both went to the same school and had classes together. As a child, Alejandro competed in school
talent shows A talent show is an event in which participants perform the arts of singing, dancing, lip-syncing, acting, martial arts, playing an instrument, poetry, comedy or other activities to showcase skills. Many talent shows are performances rather th ...
because he has a passion for dancing. After graduating high school, he enrolled at
University of Puerto Rico The University of Puerto Rico ( es, Universidad de Puerto Rico, UPR) is the main public university system in the U.S. Commonwealth of Puerto Rico. It is a government-owned corporation with 11 campuses and approximately 58,000 students and 5,3 ...
. From the age of six until he was twenty, he played soccer, but later quit because he "could not perform as he expected to" and suffered an injury at age 20. He moved to
Orlando, Florida Orlando () is a city in the U.S. state of Florida and is the county seat of Orange County, Florida, Orange County. In Central Florida, it is the center of the Greater Orlando, Orlando metropolitan area, which had a population of 2,509,831, acco ...
to attempt to get scouted to play in the Premier Development League (PDL), but eventually was unsuccessful. After quitting soccer, he was left in a light depression, so to improve his mood he decided to switch to a musical career and began to publish songs through
SoundCloud SoundCloud is an online audio distribution platform and music sharing website that enables its users to upload, promote, and share audio. Founded in 2007 by Alexander Ljung and Eric Wahlforss, SoundCloud is one of the largest music streaming se ...
in 2014. In November 2016, he released his debut mixtape titled ''Punto de Equilibrio''. In January 2017, he signed a music deal with Duars Entertainment. In 2018, he was chosen by
Sony Music Latin Sony Music Entertainment US Latin LLC (often referred to as Sony Music Latin) is a record label owned by Sony Music. The label focuses on artists of Latin music. History In 1979, CBS Records (now Columbia Records) ended its partnership with C ...
to be part of "Los Próximos", a musical project in which the label sought to enlist new musical talents. The musical project helped him gain fame, and as a result other notable artists noticed him and he was featured in multiple collaborations like Kevin Roldán and
Khea Ivo Alfredo Thomas Serue (born 13 April 2000), known by his stage name Khea, is an Argentine trap rapper and singer. He is a member of the Argentinian trap scene along with artists such as Cazzu and Duki. Early years Ivo Alfredo Thomás Seru ...
's "Pa' Tu Casa", and "Luz Apaga" by
Ozuna Juan Carlos Ozuna Rosado (; born March 13, 1992), known simply by his surname Ozuna, is a Puerto Rican singer. Five of his studio albums have topped the Billboard Top Latin Albums, ''Billboard'' Top Latin Albums chart, with ''Aura (Ozuna al ...
,
Lunay Lunay () is a commune in the Loir-et-Cher department of central France. Geography Lunay is located west of the city of Vendôme, in the northwest of the ''département'' and 180 km southwest of Paris. The river Loir flows along the east an ...
and
Lyanno Edgardo Rafael Cuevas Feliciano ( San Juan; Puerto Rico, April 22, 1995) better known by his stage name as Lyanno, is a Puerto Rican singer-songwriter of R&B Reggaetón and Trap Latino. Music career He studied sound engineering at the Lice ...
that year. In December 2017, he released his first single as a lead artist, titled "Toda" with Alex Rose. It peaked at the 29th spot on the ''Billboard'' Hot Latin Songs charts in November 2018. A remix of "Toda" featuring
Cazzu Julieta Emilia Cazzuchelli (born 16 December 1993), known professionally as Cazzu, is an Argentines, Argentine rapper and singer. Born and raised in Libertador General San Martín, Jujuy, Ledesma, Jujuy Province, Jujuy, she gained popularity wit ...
,
Lenny Tavárez Dyland & Lenny were a Puerto Rican reggaeton duo, consisting of Carlos Castillo Cruz (Dyland) and Julio Manuel González Távarez (Lenny). Career Both had planned to become basketball players before making a career in music. They started the ...
, and
Lyanno Edgardo Rafael Cuevas Feliciano ( San Juan; Puerto Rico, April 22, 1995) better known by his stage name as Lyanno, is a Puerto Rican singer-songwriter of R&B Reggaetón and Trap Latino. Music career He studied sound engineering at the Lice ...
was released in May 2018. The song proved successful, with the music video having over 1 billion views on YouTube as of November 2020. In January 2019, he released his single "Que le dé" with
Nicky Jam Nick Rivera Caminero (born March 17, 1981), known professionally as Nicky Jam, is an American singer and actor. He is best known for hits such as " X", " Travesuras", "En la Cama", "Te Busco", "El Perdón", "Hasta el Amanecer", and "El Amante"; ...
. In December 2019, his song "Fantasias" with
Farruko Carlos Efrén Reyes Rosado (born May 2, 1991), better known by his stage name Farruko, is a retired Puerto Rican singer and rapper. He rose to fame collaborating with Daddy Yankee, J Balvin, Don Omar, and J Álvarez. He came to prominence in 201 ...
peaked at the number 12 spot on the US Latin chart, which is also the highest position his songs have reached on the chart, along with "Tattoo". Both songs stayed for 20 weeks on the chart, the highest duration for one of Alejandro's songs to date and won the
Latin Grammy Award for Best Urban Fusion/Performance The Latin Grammy Award for Best Urban/Fusion Performance is an honor presented annually by the Latin Academy of Recording Arts & Sciences at the Latin Grammy Awards, a ceremony that recognizes excellence and promotes a wider awareness of cultural ...
in 2021. Alejandro's debut album, '' Afrodisíaco'', was released on November 13, 2020. It was preceded by the release of the songs and music videos, "Enchule", the "Elegí" remix, and "Reloj", with
Anuel AA Emmanuel Gazmey Santiago (born November 26, 1992), known professionally as Anuel AA, is a Puerto Rican rapper and singer. His music often contains samples and interpolations of songs that were popular during his youth. He is seen as a controv ...
. On May 20, 2021, he released "Todo de Ti", which peaked at the number 2 spot on
Spotify Spotify (; ) is a proprietary Swedish audio streaming and media services provider founded on 23 April 2006 by Daniel Ek and Martin Lorentzon. It is one of the largest music streaming service providers, with over 456 million monthly active us ...
's Top Songs Global chart. On June 25, 2021, he released his album,''
Vice Versa References Additional references * * {{Latin phrases V ca:Locució llatina#V da:Latinske ord og vendinger#V fr:Liste de locutions latines#V id:Daftar frasa Latin#V it:Locuzioni latine#V nl:Lijst van Latijnse spreekwoorden en ui ...
,'' through
Sony Music Latin Sony Music Entertainment US Latin LLC (often referred to as Sony Music Latin) is a record label owned by Sony Music. The label focuses on artists of Latin music. History In 1979, CBS Records (now Columbia Records) ended its partnership with C ...
. ''Afrodisíaco'' earned him a nomination for Best Música Urbana Album at the
64th Annual Grammy Awards The 64th Annual Grammy Awards ceremony was held at the MGM Grand Garden Arena in Las Vegas on April 3, 2022. It recognized the best recordings, compositions, and artists of the eligibility year, running from September 1, 2020, to September 30, ...
.


Artistry

Rauw Alejandro's music style includes Latin R&B,
reggaeton Reggaeton (, ), also known as reggaetón and reguetón (), is a music style that originated in Panama during the late 1980s. It was later popularized in Puerto Rico. It has evolved from dancehall and has been influenced by American Hip hop m ...
, rhythmic pop, and ballads. ''Billboard'' commented that it has helped "set him apart from a growing class of pop-leaning reggaetoneros". He was influenced early on by Presley and Jackson, and later by
Ricky Martin Enrique Martín Morales (born December 24, 1971), known professionally as Ricky Martin, is a Puerto Rican singer, songwriter, and actor. He is known for his musical versatility, with his Ricky Martin albums discography, discography spanning ...
,
Daddy Yankee Ramón Luis Ayala Rodríguez (born February 3, 1976), known professionally as Daddy Yankee, is a Puerto Rican rapper, singer, composer, and actor. Known as the " King of Reggaetón" by music critics and fans alike, he is the artist who coined ...
, and
Chris Brown Christopher Maurice Brown (born May 5, 1989) is an American singer, songwriter, dancer, and actor. According to '' Billboard'', Brown is one of the most successful R&B singers of his generation, having often been referred to by many contempo ...
. He also cites
Ciara Ciara Princess Wilson ( ; Harris; born October 25, 1985) is an American singer, songwriter, actress, model and entrepreneur. She released her debut studio album, '' Goodies'' in 2004, which spawned four singles: " Goodies" (featuring Petey Pa ...
as a musical inspiration.


Discography

* '' Afrodisíaco'' (2020) * ''
Vice Versa References Additional references * * {{Latin phrases V ca:Locució llatina#V da:Latinske ord og vendinger#V fr:Liste de locutions latines#V id:Daftar frasa Latin#V it:Locuzioni latine#V nl:Lijst van Latijnse spreekwoorden en ui ...
'' (2021) * '' Saturno'' (2022)


Filmography

* ''
Sky Rojo ''Sky Rojo'' () is a Spanish black comedy action drama television series, created by Álex Pina and Esther Martínez Lobato. The series traces three prostitutes who flee from their pimp. According to the creators, the series shows "the impunity ...
'' (2022)


Awards and nominations

Alejandro is the recipient of numerous awards. This includes a Latin Grammy Award, a Latin American Music Award, and an MTV Millennial Award. He has also been nominated for a Grammy Award.


Tours

* Fantasias Tour (2020) * Rauw Alejandro World Tour (2021) * Vice Versa Tour (2022) *
Saturno World Tour The Saturno World Tour was the fourth concert tour by Puerto Rican singer Rauw Alejandro in support of his third studio album '' Saturno'' (2022) and its counterpart '' Playa Saturno'' (2023). It began on 18 February 2023 in Santo Domingo, Domi ...
(2023)


Notes


References


External links

*
Rauw Alejandro
at CMTV {{DEFAULTSORT:Alejandro, Rauw 1993 births Living people 21st-century American singers Latin Grammy Award winners Latin trap musicians Puerto Rican hip hop musicians Puerto Rican rappers Puerto Rican reggaeton musicians Rauw Alejandro Singers from San Juan, Puerto Rico Spanish-language singers Spanish-language singers of the United States Urbano musicians Sony Music Latin artists Latin music songwriters