A radio sweeper is a short, pre-recorded
sample
Sample or samples may refer to:
Base meaning
* Sample (statistics), a subset of a population – complete data set
* Sample (signal), a digital discrete sample of a continuous analog signal
* Sample (material), a specimen or small quantity of s ...
used by
radio station
Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...
s as segues between songs that give listeners a brief station identifier or promo, generally 20 seconds or less: "You're listening to the soft sounds of
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radio. Easy listening throughout the Bay Area," for example.
Dry radio sweepers are voice only—no music or sound effects—whereas wet sweepers generally contain sound FX (also known as "sonic", a global term for all sound effects and elements used in a sweeper.)
Sweepers are also known as liners, bumpers, radio imaging, sweeps, station imaging, stingers, IDs, idents, promos, shotguns and intros. Most sweepers will have a