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Ramón Pereyra Jacinto (born June 3, 1945), best known by his initials RJ, is a
Filipino Filipino may refer to: * Something from or related to the Philippines ** Filipino language, standardized variety of 'Tagalog', the national language and one of the official languages of the Philippines. ** Filipinos, people who are citizens of th ...
businessman, musician and radio TV personality. He previously served as
Undersecretary Undersecretary (or under secretary) is a title for a person who works for and has a lower rank than a secretary (person in charge). It is used in the executive branch of government, with different meanings in different political systems, and is al ...
for Government Digital Broadcast Television and the Digitization of the Entertainment Industry Sector in Department of Information and Communications Technology. He is also the founder and chairman of Philippine rock-and-roll radio station DZRJ and the
Rajah Broadcasting Network Rajah Broadcasting Network, Inc. (which stands for RAmon JAcinto Holdings) is a Philippine television and radio network owned by guitarist-singer-businessman Ramon "RJ" Jacinto. The network's studio headquarters located at Ventures I Bldg., Ma ...
.


Education

Jacinto attended the
Ateneo de Manila University , mottoeng = Light in the Lord , type = Private, research, non-profit, coeducational basic and higher education institution , established = December 10, 1859 , religious_affiliation = Roman Catholic (Jesuits) , academic_aff ...
and graduated with honors in Economics. To further his studies, he took up law at the
University of Santo Tomas The University of Santo Tomas (also known as UST and officially as the Pontifical and Royal University of Santo Tomas, Manila) is a private, Catholic research university in Manila, Philippines. Founded on April 28, 1611, by Spanish friar Miguel ...
while working for his father's steel company, Iligan Integrated Steel Mills, Inc.


Career

Jacinto became an entrepreneur at the age of 15, founding the first multi-track recording company in Asia. At the age of 17, Jacinto and his friends established his radio station in his parents' backyard. The establishment of the radio station with the call letters dzRJ, would eventually become the legendary and at the same time, influential rock and roll station in the country. By the age of 19, Jacinto began working at his family's Iligan Integrated Steel Mills, Inc. (IISMI), the Philippines' largest steel mill, as VP Purchasing and later as SVP Operations. During the Martial law period under Ferdinand Marcos, the Jacinto family's assets were forcibly seized and placed under military control and executives of the company were jailed with no charges filed. The sequestered assets included Jacinto's two radio stations. At that time, Jacinto was in the United States and opted to stay there in exile for 14 years to save himself from being jailed. During his exile, Jacinto recorded songs together with other Filipino musicians and secretly sent them to the Philippines for airplay. The songs "Muli" and "Don't Let Go" became hits but the composers and singers were not named in order to avoid military sanctions. On March 5, 1986,
Juan Ponce Enrile Juan Valentin Furagganan Ponce Enrile Sr., (born Juanito Furagganan; February 14, 1924), also referred to by his initials JPE, or Manong Johnny, is a Filipino politician and lawyer known for his role in the administration of Philippine dicta ...
, who was then the Defense Minister, returned the radio stations and some of the Jacinto family's steel mills back to the Jacintos. DZRJ was finally transferred from military administration in June 1986 and Jacinto began to make DZRJ, the leader in retro wave by playing music from the 1950s, 1960s and 1970s. Upon returning from exile from Martial Law, Jacinto established a string of businesses: *UHF Television *Home TV Shopping *Non-collateral Consumer Finance *American Style Bargain Stores like Price Club (now occupied by S&R Shopping), Save-A-Lot & Cotsco He also owned Ventures Rural Bank, which he later sold and is now known as AMA Bank. Through his show ''RJ Sunday Jam'', he is claimed to be the first to establish "''teleradyo''" - a simulcast of radio on TV which was the model for
ABS-CBN ABS-CBN (an initialism of its two predecessors' names, Alto Broadcasting System and Chronicle Broadcasting Network) is a Television in the Philippines, Philippine Commercial broadcasting, commercial broadcast broadcast network, network tha ...
's DZMM TeleRadyo, the #1 AM radio station in the country.


Bistro RJ, RJ Bar and RJ Bistro

On July 25, 1986, Jacinto set up Bistro RJ, a rock and roll music lounge and restaurant located at
Arnaiz Avenue Avenida Antonio Arnáiz Somoza, or simply Avenida Arnáiz, formerly known as ''Calle Libertad'' and then ''Calzada de Pásay'', is a major east–west collector road that links Makati and Pasay in the Philippines. It stretches across western Me ...
,
Makati Makati ( ), officially the City of Makati ( fil, Lungsod ng Makati), is a 1st class highly urbanized city in the National Capital Region of the Philippines. Makati is the financial center of the Philippines; it has the highest concentration ...
,
Metro Manila Metropolitan Manila (often shortened as Metro Manila; fil, Kalakhang Maynila), officially the National Capital Region (NCR; fil, link=no, Pambansang Punong Rehiyon), is the capital region, seat of government and one of three List of metrop ...
which became popular for those who were into singing and dancing. At the time, live bands traveled abroad to make a living and the night circuit in
Manila Manila ( , ; fil, Maynila, ), officially the City of Manila ( fil, Lungsod ng Maynila, ), is the capital of the Philippines, and its second-most populous city. It is highly urbanized and, as of 2019, was the world's most densely populate ...
depended on piano bars and discos. Jacinto decided to hire live bands to provide financial opportunities as well as to revive the night life in the Philippines through live music. Bistro RJ was renamed RJ Bar in 1991. It relocated to the Mandarin Oriental Manila Hotel in 1997 and later to
Gil Puyat Avenue Senator Gil J. Puyat Avenue, also known simply as Gil Puyat Avenue and formerly and still referred to as Buendia Avenue, is a major arterial thoroughfare which travels east–west through the cities of Makati and Pasay in western Metro Manila, P ...
and subsequently Jupiter Street, all in Makati, Metro Manila. In 2010, RJ Bar was renamed RJ Bistro and relocated to the Dusit Thani Hotel Manila in Makati, Metro Manila.


RJ Guitars

Jacinto developed an interest in music and he was particularly inclined to the guitar. RJ Guitars Store was launched in 1988 in Glorietta Mall (formerly Quad Mall),
Makati Makati ( ), officially the City of Makati ( fil, Lungsod ng Makati), is a 1st class highly urbanized city in the National Capital Region of the Philippines. Makati is the financial center of the Philippines; it has the highest concentration ...
. While performing in his bistro, Jacinto felt exasperated about switching between a
Fender Jazzmaster The Fender Musical Instruments Corporation, Fender Jazzmaster is an electric guitar designed as a more expensive sibling of the Fender Stratocaster. First introduced at the 1958 NAMM Show, it was initially marketed to jazz guitarists, but found ...
and a
Gibson Les Paul The Gibson Les Paul is a solid body electric guitar that was first sold by the Gibson Guitar Corporation in 1952. The guitar was designed by factory manager John Huis and his team with input from and endorsement by guitarist Les Paul. Its typi ...
. He decided to approach the legendary Filipino luthier Rudy Discipulo to make a guitar versatile enough to produce all the sounds he needed. Impressed by Discipulo's workmanship, Jacinto embarked on putting up a guitar manufacturing business. At present, there are 20 RJ Guitar Centers in the Philippines, providing RJ Guitar models, and other musical instruments as well as distributing
Taylor Guitars Taylor Guitars is an American guitar manufacturer based in El Cajon, California, and is one of the largest manufacturers of acoustic guitars in the United States. They specialize in acoustic guitars and semi-hollow electric guitars. The company w ...
and other brands from abroad. In 2017, he established RJ Bacchus Japanese Guitar Factory, in partnership with Japanese guitar manufacturer Deviser. The 1,150 square meter factory located in
Dasmariñas Dasmariñas (colloquially shortened to Dasma), officially the City of Dasmariñas ( fil, Lungsod ng Dasmariñas), is a 1st class component city in the province of Cavite, Philippines. With a land area of and a population of 703,141 people acc ...
,
Cavite Cavite, officially the Province of Cavite ( tl, Lalawigan ng Kabite; Chavacano: ''Provincia de Cavite''), is a province in the Philippines located in the Calabarzon region in Luzon. Located on the southern shores of Manila Bay and southwest ...
.


RJ Academy of Music

The RJ Academy of Music began in 1994 when RJ Guitar Center became the licensee of the Music Institute of Los Angeles, California.


Presidential appointments

Jacinto served as Vice Chairman for the Presidential Committee on Flagship Programs and Projects under former President
Fidel V. Ramos Fidel Valdez Ramos (, ; March 18, 1928 – July 31, 2022), popularly known as FVR and Eddie Ramos, was a Filipino general and politician who served as the 12th president of the Philippines from 1992 to 1998. He was the only career military ...
from March 22, 1995 to March 1, 1998. Since 2008, Jacinto is president and CEO of Philcomsat Holdings Corporation, a subsidiary of
Philippine Communications Satellite Corporation Philippine Communications Satellite Corporation (PHILCOMSAT) is a telecommunications company based in Makati, Metro Manila, Philippines. Its main teleport is in the province of Rizal. History PHILCOMSAT was formed as a joint venture between the go ...
(PHILCOMSAT). He is also Chairman of the Board of Directors and Chairman of the Executive Committee of PHILCOMSAT. On July 14, 2016, President
Rodrigo Duterte Rodrigo Roa Duterte (, ; born March 28, 1945), also known as Digong, Rody, and by the initials DU30 and PRRD, is a Filipino lawyer and politician who served as the 16th president of the Philippines from 2016 to 2022. He is the chairperson ...
appointed Jacinto as Presidential Adviser on Economic Affairs and Information Technology Communications with the rank of Undersecretary. During the 2016
presidential campaign President most commonly refers to: *President (corporate title) *President (education), a leader of a college or university * President (government title) President may also refer to: Automobiles * Nissan President, a 1966–2010 Japanese fu ...
of Duterte, Jacinto was among the celebrities who were actively supporting him. He created a campaign jingle for Duterte during his 2016 presidential campaign. On May 22, 2020, Jacinto was appointed
Undersecretary Undersecretary (or under secretary) is a title for a person who works for and has a lower rank than a secretary (person in charge). It is used in the executive branch of government, with different meanings in different political systems, and is al ...
for Government Digital Broadcast Television and the Digitization of the Entertainment Industry Sector Department of Information and Communications Technology. On November 25, 2020, Jacinto was again appointed by President Duterte as his Presidential Adviser for Telecommunications with the rank of Secretary.


Presidential citation

On June 23, 1998, Jacinto was awarded a Presidential Citation in recognition of the distinguished and exemplary service he rendered to the Philippines as presidential consultant of President
Fidel V. Ramos Fidel Valdez Ramos (, ; March 18, 1928 – July 31, 2022), popularly known as FVR and Eddie Ramos, was a Filipino general and politician who served as the 12th president of the Philippines from 1992 to 1998. He was the only career military ...
from March 22, 1995 to March 1, 1998.


Personal life

Jacinto is married to Frannie Osorio Aguinaldo. He was previously married to María Lourdes “Marilou" Tuason Arroyo.


Discography


RJ & the Riots

*1962: ''The Teenage Touch of RJ & the Riots'' Dance with the Guitarman, Just for Tonight, Dahil Sa Yo, La Bamba, Patricia, Weightless, Too Much Masi-Mashi, Hungry Eye, Turkish Town, Five-Foot Too, Mandrake, I'm in the Mood for Love. *1964: ''RJ & the Riots''


Solo albums

*1987: ''Back from Exile'' *1990: ''The Guitarman'' *1991: ''Giliw'' *1992: ''The Guitarman II'' *2014: '' Fine as Wine Instrumentals'' *2015: ''RJ Orig'' *2016: ''Swinging the Kundiman'' *2016: ''Romancing RJ'' *2017: ''Songs I Grew Up With'' *2019: ''Kundiman Ni Guitarman'' *2020: ''KundiRock'' *2022: ''Bouncing the Standards''


Extended plays

*1992: ''Compact Series''


Live albums

*1992: ''Live Adventures of RJ Vol. 1''


Christmas albums

*1989: ''Pasko Na Naman'' *1990: ''Christmas with RJ'' *2015: '' Super Vintage Christmas Guitar Instrumentals''


Collaborative albums

*2012: ''
RJ Duets Ramón Pereyra Jacinto (born June 3, 1945), best known by his initials RJ, is a Filipino businessman, musician and radio TV personality. He previously served as Undersecretary for Government Digital Broadcast Television and the Digitization of th ...
''


Compilations and other albums

*1991: ''RJ Best of Original Hits'' *1999: ''The Ultimate RJ Bistro Collection Vol. 1'' *2000: ''The Ultimate RJ Bistro Collection Vol. 2'' *2005: ''The Very Best of RJ'' *2005: ''Rock & Roll Classics'' *2006: ''Muli''


Collaborations

*1994: ''Quantum Hit Series Vol. 1'' (RJ Productions, formerly Quantum Music Corporation) *1994: ''Quantum Hit Series Vol. 2'' (RJ Productions, formerly Quantum Music Corporation) *1996: ''Quantum Hit Series Vol. 4'' (RJ Productions, formerly Quantum Music Corporation)


References


External links


"Philippine radio's top innovators honored." Inquirer, 1 January 2000
*"Who's Who of the Philippines". Philippine Tatler. 2009.
Biography at Rjplanet.com"One iconic night with Ramon ‘RJ’ Jacinto and the sultans of Pinoy Rock." Inquirer, 7 June 2015
{{DEFAULTSORT:Jacinto, Ramon 1945 births Living people Ateneo de Manila University alumni Businesspeople from Metro Manila 20th-century Filipino businesspeople Filipino rock musicians Filipino radio personalities Musicians from Metro Manila Duterte administration personnel People from Pasay University of Santo Tomas alumni 21st-century Filipino businesspeople