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The R360 is a
motion simulator A motion simulator or motion platform is a mechanism that creates the feelings of being in a real motion environment. In a simulator, the movement is synchronised with a visual display of the outside world (OTW) scene. Motion platforms can provi ...
arcade cabinet An arcade cabinet, also known as an arcade machine or a coin-op cabinet or coin-op machine, is the housing within which an arcade game's electronic hardware resides. Most cabinets designed since the mid-1980s conform to the Japanese Amusement Ma ...
produced by
Sega is a Japanese multinational corporation, multinational video game and entertainment company headquartered in Shinagawa, Tokyo. Its international branches, Sega of America and Sega Europe, are headquartered in Irvine, California and London, r ...
. It was first released in Japan in 1990, and internationally a year later. Being short for "Rotate 360", the R360 is noteworthy for its ability to spin 360 degrees in any direction on two metal axis, allowing the player to freely move as the cabinet mimics the in-game action, including the ability to turn completely upside down. A safety bar and four-point safety harness are utilized to keep players in the seat as the machine moves. An emergency stop button is also present both inside the machine and on the attendant tower.
Gyroscope A gyroscope (from Ancient Greek γῦρος ''gŷros'', "round" and σκοπέω ''skopéō'', "to look") is a device used for measuring or maintaining orientation and angular velocity. It is a spinning wheel or disc in which the axis of rot ...
technology is used for the motion.
Part 1
an

Designed by an early incarnation of what would later become Sega AM4/Mechatronics, the R360 was one of the first parts of the company's movement in creating attraction-like games for Japanese amusement centers. Only three compatible
arcade video game An arcade video game takes player input from its controls, processes it through electrical or computerized components, and displays output to an electronic monitor or similar display. Most arcade video games are coin-operated, housed in an arc ...
s were produced, '' G-LOC: Air Battle'' in 1990, ''
Rad Mobile is a racing arcade game developed by Sega AM3 and published by Sega. It was first published in Japan in October 1990, followed by an international release for arcades in February 1991. ''Rad Mobile'' was Sega's first 32-bit game, using Sega's ...
'' in 1991, and ''
Wing War A wing is a type of fin that produces lift while moving through air or some other fluid. Accordingly, wings have streamlined cross-sections that are subject to aerodynamic forces and act as airfoils. A wing's aerodynamic efficiency is express ...
'' in 1994; most cabinets played ''G-LOC'', with ''Wing War'' and particularly ''Rad Mobile'' versions exceedingly rare. The cabinet was commercially unsuccessful, with only an estimated 100 units being produced and fewer being sold. Critics commended the R360 for its unique and technologically-advanced concept, with one critic saying it helped represent Sega's massive presence in the
arcade game An arcade game or coin-op game is a coin-operated entertainment machine typically installed in public businesses such as restaurants, bars and amusement arcades. Most arcade games are presented as primarily games of skill and include arcade ...
industry. A successor, the R360Z, was released in 2015 for '' Transformers: Human Alliance'', which can seat two players.


Technical specifications

The R360 was designed by a team of developers that would later become Sega AM4. Its name is short for "Rotate 360", representative of the cabinet's ability to spin 360 degrees in any direction. Physically, the unit is in diameter and tall. It weighs over , and utilizes a 20-inch (51 cm) monitor for gameplay. The cabinet is mounted on a
gyroscope A gyroscope (from Ancient Greek γῦρος ''gŷros'', "round" and σκοπέω ''skopéō'', "to look") is a device used for measuring or maintaining orientation and angular velocity. It is a spinning wheel or disc in which the axis of rot ...
that can rotate along two axes, attached to a base which is stationary. A safety bar and four-point safety harness are utilized to keep players in the seat as the machine moves. Additionally, light sensors would stop the machine if a player extended an arm or leg outside the cabinet; this feature caused an issue if the R360 sat in direct sunlight. Two emergency stop buttons are present; one is inside the arcade cabinet and the second is on an attendant tower. A sensor grid triggers an alarm if the cabinet is approached while the game is in motion. While the attendant tower and the cabinet itself of the R360 featured coin slots, arcade operators were strongly warned not to allow the game to be played without an attendant and the safety fence, for fear of someone losing a limb or being killed from the moving machine. Attendants were also necessary if the emergency stop features were triggered; a button on the attendant tower would allow them to reset the machine and prevent players from being stuck upside down. By Sega's recommendation, players are barred from using the R360 if they have heart conditions, are intoxicated, pregnant, have high or low blood pressure, have been advised against strenuous activity, or have "mental or physical problems."


History

The R360 was first shown to the public at a press event held on July 3, 1990, and was location tested at the Hi-Tech Land Sega game center in Shibuya, Tokyo, in the following weeks. Initially, Sega only supplied the machine to larger amusement venues directly managed by them in Japan, including
Sega World Sega World (Japanese: セガワールド, Hepburn: ''Segawārudo''), sometimes stylized as SegaWorld, is a formerly international chain of amusement arcades and entertainment centres created by Sega. Though not the first venues to be developed ...
s in Tokyo. After overseas demand mounted, R360 stock was reallocated, with the units advertised in ''
Sega Visions ''Sega Visions'' was a video game magazine running from 1990 to 1995 that focused on games made for Sega video game consoles such as Master System, Game Gear, Genesis, and Sega CD. History ''Sega Visions'' was launched by Sega in 1990 as an ...
'' in the US as early as winter 1990-early 91 and exhibited at the UK
Amusement Trades Exhibition International The Amusement Trades Exhibition International (ATEI) is the major UK trade show A trade fair, also known as trade show, trade exhibition, or trade exposition, is an exhibition organized so that companies in a specific industry can showcase an ...
in 1991. To begin with, Sega classified the game as a ride, and shipped '' G-LOC: Air Battle'' as the included game. Players were capable of playing the game or simply selecting "experience" to ride the cabinet as the game ran through its demo mode. According to ''The One'', the R360 cost "over £70,000" in 1991, i.e. , while R360 collector Kevin Keinert placed the price at or more. This meant only the largest arcade operators could afford the machine. The Funland Arcade in the Trocadero Complex charged £3 per ride in 1991; in the United States, the play price varied between $3 and $5. Sega did not include schematics with the R360, and the cabinet's circuitry was complex and prone to failure. Additional costs to the machine came in repairs. An R360 unit playing ''
Rad Mobile is a racing arcade game developed by Sega AM3 and published by Sega. It was first published in Japan in October 1990, followed by an international release for arcades in February 1991. ''Rad Mobile'' was Sega's first 32-bit game, using Sega's ...
'' was demonstrated in Japan at expositions and location tested at the aforementioned Hi-Tech Land Sega location in Shibuya during 1991, but never confirmed to have a wider release. An additional release for the cabinet came in 1994 with ''
Wing War A wing is a type of fin that produces lift while moving through air or some other fluid. Accordingly, wings have streamlined cross-sections that are subject to aerodynamic forces and act as airfoils. A wing's aerodynamic efficiency is express ...
'', a Model 1 arcade board release. ''Wing War'' for the R360 required two cabinets to be linked. Sega stopped manufacturing the R360 within a few years. No official figure on how many cabinets were sold has been released; according to Keinert, contact with Sega has been returned with calling that number a "company secret". He estimates that between 100 and 200 units were made. In 2015, Sega introduced a motion simulator attraction based on its arcade game ''Transformers: Human Alliance'' at
Joypolis is a chain of indoor amusement parks created by Sega and run by CA Sega Joypolis. Beginning on July 20, 1994 with the original location sited in Yokohama, Japan, Joypolis centers have since opened in several cities in Japan and later China. Th ...
. The attraction utilizes a new version of the R360, labeled as "R360Z", which seats two passengers.
Taito is a Japanese company that specializes in video games, toys, arcade cabinets and game centers, based in Shinjuku, Tokyo. The company was founded by Michael Kogan in 1953 as the importing vodka, vending machines and jukeboxes into Japan. It b ...
released a similar rotating gyroscopic motion cabinet for arcades in 1991, called the D3BOS. While the R360 was used for interactive
video game Video games, also known as computer games, are electronic games that involves interaction with a user interface or input device such as a joystick, controller, keyboard, or motion sensing device to generate visual feedback. This feedback m ...
content, Taito's cabinet was mainly used for
interactive film An interactive film is a video game or other interactive media that has characteristics of a cinematic film. In the video game industry, the term refers to a movie game, a video game that presents its gameplay in a cinematic, scripted manner, ...
content. Taito later released an upgraded version, the Super D3BOS, in 1993.


Reception

British gaming magazine ''The One'' reviewed the R360 in 1991, playing ''G-LOC: Air Battle'', and begins their review by expressing that "what the R360 delivers is the greatest sensory overload you are ever likely to get without taking your trousers off ... this is a unit that will turn your whole idea of what a coin-op is upside-down." ''The One'' noted that the R360 made them nauseated from motion sickness, but despite this they excitedly stated that the R360's gameplay is "an experience!!!" ''
Cash Box ''Cashbox'', also known as ''Cash Box'', was an American music industry trade magazine, originally published weekly from July 1942 to November 1996. Ten years after its dissolution, it was revived and continues as ''Cashbox Magazine'', an online ...
'' were enamored by the machine's unique concept and capabilities, exclaiming: "This is not just a video game, it is a video experience which will make your heart pound and adrenalin flow as you engage in high speed air battle and dog fighting!" Video game journalist Ken Horowitz called the R360's existence a notable one for its demonstrating Sega's desire to create bigger and more realistic games. Retrospectively in 2019, ''
Retro Gamer ''Retro Gamer'' is a British magazine, published worldwide, covering retro video games. It was the first commercial magazine to be devoted entirely to the subject. Launched in January 2004 as a quarterly publication, ''Retro Gamer'' soon became ...
'' said that the R360 helped represent Sega's massive presence in the arcade game market for its unique and interesting idea, writing that it is "the pinnacle of what could be achieved in videogames at the time and shows the dominance Sega had in the industry."


References

{{Sega Arcade hardware Sega hardware