![Ruth Belville 1908](https://upload.wikimedia.org/wikipedia/commons/4/41/Ruth_Belville_1908.jpg)
Elizabeth Ruth Naomi Belville (5 March 1854 – 7 December 1943), also known as the Greenwich Time Lady, was a businesswoman from London. She, her mother Maria Elizabeth, and her father John Henry, sold people the time. This was done by setting a Belville's watch to
Greenwich Mean Time
Greenwich Mean Time (GMT) is the mean solar time at the Royal Observatory in Greenwich, London, counted from midnight. At different times in the past, it has been calculated in different ways, including being calculated from noon; as a con ...
, as shown by the Greenwich clock, each day and then "selling" people the time by letting them look at the watch and adjust theirs.
History
![Maria Belville](https://upload.wikimedia.org/wikipedia/commons/7/77/Maria_Belville.jpg)
Ruth Belville's father, John Henry Belville (1795-1856), created a service for 200 clients in 1836. Each morning, John Henry went to
Greenwich Observatory
The Royal Observatory, Greenwich (ROG; known as the Old Royal Observatory from 1957 to 1998, when the working Royal Greenwich Observatory, RGO, temporarily moved south from Greenwich to Herstmonceux) is an observatory situated on a hill in G ...
, where he worked and set his watch to Greenwich Mean Time. He would then set off in his buggy and would set the clocks correctly for clients subscribed to the service.
John Henry continued this service until his death in 1856. His widow, Maria, was granted the privilege of carrying on the work as a means of livelihood and continued the business until her retirement in 1892 when she was in her eighties. Ruth Belville then took over the business.
She continued the business until 1940.
Belville was in her eighties when she retired. At the age of 86 she was still able to journey about twelve miles from her home and attend at the Observatory by 9 am. She died at the age of 89.
The watch used by the business was a
John Arnold pocket chronometer No. 485/786, nicknamed "Arnold". It was originally made for the
Duke of Sussex
Duke of Sussex is a substantive title, one of several royal dukedoms, that has been created twice in the Peerage of the United Kingdom. It is a hereditary title of a specific rank of nobility in the British royal family. It takes its name fr ...
and had a gold case. When it was given to John Henry, he changed the case to silver because he was worried thieves might steal a gold watch. When Ruth died, the watch was left to the
Worshipful Company of Clockmakers
The Worshipful Company of Clockmakers was established under a royal charter granted by King Charles I in 1631. It ranks sixty-first among the livery companies of the City of London, and comes under the jurisdiction of the Privy Council. The c ...
.
Competition
Belville's business came under attack from
St John Wynne, a director of the
Standard Time Company, which sold a telegraphic time signal service and was Belville's main competitor. Wynne made a speech at the city United Wards Club attacking Belville, claiming "that her
elville'smethods were amusingly out of date"; he also implied that she "might have been using her femininity to gain business."
The speech was published in ''
The Times
''The Times'' is a British daily national newspaper based in London. It began in 1785 under the title ''The Daily Universal Register'', adopting its current name on 1 January 1788. ''The Times'' and its sister paper '' The Sunday Times'' (f ...
'' newspaper, but the article did not mention the Standard Time Company and the fact that he was Belville's competitor. Following the publication of the comments, Belville was besieged by reporters interested in her business and also the possible scandal, which was implied by Wynne's comments. Belville managed to cope, and the resulting publicity resulted in an increase in sales. Belville said that all Wynne had managed to do was to give her free advertising.
References
Further reading
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External links
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{{DEFAULTSORT:Belville, Ruth
1854 births
1943 deaths
Businesspeople from London
Time in the United Kingdom