Rustic Modern or rustic chic is a style of
interior design
Interior design is the art and science of enhancing the interior of a building to achieve a healthier and more aesthetically pleasing environment for the people using the space. An interior designer is someone who plans, researches, coordina ...
that uses of historical period room installations or furniture within a more modern overall room design.
Use of the term "Rustic Modern" in the 20th century
Perhaps the first use of the term "Rustic Modern" in popular culture came in the press following the burial of movie star
Marilyn Monroe
Marilyn Monroe (; born Norma Jeane Mortenson; 1 June 1926 4 August 1962) was an American actress. Famous for playing comedic " blonde bombshell" characters, she became one of the most popular sex symbols of the 1950s and early 1960s, as wel ...
. On August 8, 1962,
United Press International
United Press International (UPI) is an American international news agency whose newswires, photo, news film, and audio services provided news material to thousands of newspapers, magazines, radio and television stations for most of the 20th ...
published a release out of West Los Angeles regarding the services for the actress that stated, "thousands of spectators were expected to throng the area around the small 'rustic modern' chapel and mausoleum where the 36-year-old-actress will be entombed." In 2000 author Ali Hanan released a book entitled ''Modern Rustic: Natural Ideas for a Contemporary Lifestyle'' on the subject of the method of interior design in which he wrote that "creating the rustic modern look is an organic process that takes time and commitment. Some decorative touches ... may take some effort tracking down, but the end result is timeless".
Reception in the 21st century
The concept of Rustic Modern interior design received increased attention after 2000, especially in the
State of California
California is a U.S. state, state in the Western United States, located along the West Coast of the United States, Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the List of states and territori ...
.
This incarnation of the design method includes design elements alternatively known as "
kitsch
Kitsch ( ; loanword from German) is a term applied to art and design that is perceived as naïve imitation, overly-eccentric, gratuitous, or of banal taste.
The avant-garde opposed kitsch as melodramatic and superficial affiliation with ...
" that represent eras of design in the 20th century such as chalkboards or twig racks alongside modern conveniences like reduced energy lighting and other state-of-the-art design elements.
Between 2011 and 2012 the trend took off, particularly in the San Diego area, where many commercial establishments such as bars and restaurants have opted to redesign their properties according to the design style.
This particular incarnation has been described by Kitchens Magazine as composed of "earth tones and light weight and/or sustainably harvested woods" that imbue the idea that home owners do not "take themselves too seriously".
The style trend began to spread outside of the California region and into the rest of the United States during the 2011-12 period,
a movement most closely linked to the San Diego design firm
Jackson Design & Remodeling—who won a 2011
American Society of Interior Designers
The American Society of Interior Designers (ASID) is a nonprofit organization based in the United States that promotes the profession of interior design. It has chapters throughout the United States and Canada. Throughout all of the associatio ...
Design Excellence Award for its work within the design method.
The design method is used for both the creation of room design in new homes and the restoration of older homes in an effort to keep their original charm while updating their utility for modern families.
See also
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Cottagecore
Cottagecore is an internet aesthetic popularised by teenagers and young adults celebrating an idealized rural life. Traditionally based on a rural English and European life, it was developed throughout the 2010s and was first named ''cottagecore ...
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Distressing
Distressing (or weathered look) in the decorative arts is the activity of making a piece of furniture or object appear aged and older, giving it a "weathered look". There are many methods to produce an appearance of age and wear. Distressing is ...
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Industrial style
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Shabby chic
Shabby chic is a style of interior design where furniture and furnishings are either chosen for their appearance of age and signs of wear and tear or where new items are distressing, distressed to achieve the appearance of an antique. At the sa ...
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Pastoral
A pastoral lifestyle is that of shepherds herding livestock around open areas of land according to seasons and the changing availability of water and pasture. It lends its name to a genre of literature, art, and music (pastorale) that depicts ...
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Rustic architecture
Rustic architecture is a style of architecture in the United States, used in rural government and private structures and their landscape interior design. It was influenced by the American craftsman style.
According to the National Park Service, †...
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Revivalism (architecture)
Revivalism in architecture is the use of visual styles that consciously echo the style of a Architectural style, previous architectural era. Notable revival styles include Neoclassical architecture (a revival of Classical architecture), and Gothi ...
References
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Interior design