Russell Athletic is an American

clothing Clothing (also known as clothes, apparel, and attire) are items worn on the body. Typically, clothing is made of fabrics or textiles, but over time it has included garments made from animal skin and other thin sheets of materials and natural ...

manufacturer based in

Bowling Green, Kentucky Bowling Green is a home rule-class city and the county seat of Warren County, Kentucky, United States. Founded by pioneers in 1798, Bowling Green was the provisional capital of Confederate Kentucky during the American Civil War. As of the 2 ...

. Currently a subsidiary of global company

Fruit of the Loom Fruit of the Loom is an American company that manufactures clothing, particularly casual wear and underwear. The company's world headquarters is in Bowling Green, Kentucky. Since 2002 it has been a subsidiary of Berkshire Hathaway. Products manu ...

, Russell Athletic was the main brand of Russell Brands, LLC. until its acquisition in 2006.Acquisition of Russell Corporation Complete
on Business Wire Founded in 1902, the company produced team uniforms for a wide range of sports, such as

American football American football (referred to simply as football in the United States and Canada), also known as gridiron, is a team sport played by two teams of eleven players on a rectangular field with goalposts at each end. The offense, the team with ...

basketball Basketball is a team sport in which two teams, most commonly of five players each, opposing one another on a rectangular Basketball court, court, compete with the primary objective of #Shooting, shooting a basketball (ball), basketball (appr ...

baseball Baseball is a bat-and-ball sport played between two teams of nine players each, taking turns batting and fielding. The game occurs over the course of several plays, with each play generally beginning when a player on the fielding tea ...

softball Softball is a game similar to baseball played with a larger ball on a smaller field. Softball is played competitively at club levels, the college level, and the professional level. The game was first created in 1887 in Chicago by George Hanc ...

, and

volleyball Volleyball is a team sport in which two teams of six players are separated by a net. Each team tries to score points by grounding a ball on the other team's court under organized rules. It has been a part of the official program of the Summ ...

. Russell Athletic supplied jersey uniforms and apparel for many professional sports teams of the

major professional sports leagues in the United States and Canada The major professional sports leagues in the United States and Canada commonly refer to the highest men's professional competitions of team sports in those countries. The four leagues traditionally included in the definition are Major League Bas ...

, and also high schools, colleges, universities, and minor league teams, until it shut down its team uniform division in 2017.Russell Throws In The Towel On Uniforms
SGB Media, Sep 29, 2017 Nevertheless, manufacturing of team uniforms restarted in 2018 through an agreement with

Georgia Georgia most commonly refers to: * Georgia (country), a country in the Caucasus region of Eurasia * Georgia (U.S. state), a state in the Southeast United States Georgia may also refer to: Places Historical states and entities * Related to the ...

-based company Augusta Sportswear.Russell Athletic
on Augusta Sportswear site, retrieved 2 Aug 2020 Today, Russell Athletic primarily focuses on

casual wear Casual wear (or casual attire or clothing) is a Western dress code that is relaxed, occasional, spontaneous and suited for everyday use. Casual wear became popular in the Western world following the counterculture of the 1960s. When emphasisi ...

, producing

t-shirt A T-shirt (also spelled tee shirt), or tee, is a style of fabric shirt named after the T shape of its body and sleeves. Traditionally, it has short sleeves and a round neckline, known as a ''crew neck'', which lacks a collar. T-shirts are general ...

hoodie A hoodie (in some cases spelled hoody and alternatively known as a hooded sweatshirt) is a sweatshirt with a hood. Hoodies with zippers usually include two pockets on the lower front, one on either side of the zipper, while "pullover" hoodies ...

jacket A jacket is a garment for the upper body, usually extending below the hips. A jacket typically has sleeves, and fastens in the front or slightly on the side. A jacket is generally lighter, tighter-fitting, and less insulating than a coat, which ...

sweatpants Sweatpants are a casual variety of soft trousers intended for comfort or athletic purposes, although they are now worn in many different situations. In the United Kingdom, Ireland, Australia, New Zealand, and South Africa they are known as ...

shorts Shorts are a garment worn over the human pelvis, pelvic area, circling the waist and splitting to cover the upper part of the legs, sometimes extending down to the knees but not covering the entire length of the leg. They are called "shorts" b ...

and

underwear Undergarments, underclothing, or underwear are items of clothing worn beneath outer clothes, usually in direct contact with the skin, although they may comprise more than a single layer. They serve to keep outer garments from being soiled o ...

. The company also manufactures

, and

uniforms in its partnership with Augusta Sportswear.

History

Founding

The company was founded by Benjamin Russell in

Alexander City, Alabama Alexander City, known to locals as "Alex City", is the largest city in Tallapoosa County, Alabama, United States, with a population of 14,843 as of the 2020 census. It has been the largest community in Tallapoosa County since 1910. It is know ...

, in 1902. The original mill produced women's undershirts and children's undergarments. The mills beginning capacity was 150 garments daily. During the 1910s, Russell Manufacturing Co. become an established business. In 1920 Russell Sr. & Jr. created the first cotton jersey that is now known as the

sweatshirt A sweatshirt is a long-sleeved pullover shirt fashioned out of thick, usually cotton cloth material. Sweatshirts are almost exclusively casual attire and hence not as dressy as some sweaters. Sweatshirts may or may not have a hood. A sweatshirt w ...

. By 1925 long underwear, sweaters, athletic shirts, and women's

bloomers Bloomers, also called the bloomer, the Turkish dress, the American dress, or simply reform dress, are divided women's garments for the lower body. They were developed in the 19th century as a healthful and comfortable alternative to the heavy, ...

were added to the production of women's vests, making a more complete product line. 1932 saw how Russell acquired Southern Manufacturing Company, which gave the company access to athletic team apparel. With it, the company became Russell Southern. This was the beginning of the Russell Athletic division's cutting and sewing operations. Later in 1938, Russell began making woven athletic garments, including basketball, baseball, and football pants and jackets.

Expansion

In 1941, founder Benjamin Russell died on December 16 and the reins of the company were passed to his son Benjamin C. Russell. During

World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the vast majority of the world's countries—including all of the great powers—forming two opposin ...

, Russell's 'Athletic' Division sold primarily to the military. Shirts, drawers, T-shirts, athletic garments, and special outer garments were made for the Army and Navy. Benjamin C. Russell died in 1945 and was succeeded as president by his brother, Thomas D. Russell. After the War, the company embarked on further expansion and development throughout its knitting, weaving, dyeing, finishing, and cutting departments. During the 1960s, the 'Athletic' division was the largest marketer and manufacturer of athletic apparel and uniforms in the country. In 1962, Russell Manufacturing Company's name was changed to Russell Mills, Inc. In 1973, Russell Mills' name was changed to the

Russell Corporation Russell Brands, LLC was an American corporation that manufactured sports equipment, marketing its products under many brands and subsidiaries, such as Russell Athletic (its flagship brand) and Spalding. Formerly a publicly traded company, Russ ...

, and the company expanded manufacturing across the Southern USA, also to

Latin America Latin America or * french: Amérique Latine, link=no * ht, Amerik Latin, link=no * pt, América Latina, link=no, name=a, sometimes referred to as LatAm is a large cultural region in the Americas where Romance languages — languages derived f ...

and

Scotland Scotland (, ) is a country that is part of the United Kingdom. Covering the northern third of the island of Great Britain, mainland Scotland has a border with England to the southeast and is otherwise surrounded by the Atlantic Ocean to the ...

. In 1992, Russell Athletic dealt a five-year contract to serve as the exclusive producer and marketer of athletic uniforms for most

Major League Baseball Major League Baseball (MLB) is a professional baseball organization and the oldest major professional sports league in the world. MLB is composed of 30 total teams, divided equally between the National League (NL) and the American League (AL), ...

(MLB) teams. The contract also stipulated that the company held the exclusive right to manufacture and market replicas of major league uniforms, T-shirts, and shorts. By 1995, Russell Athletic was the official supplier of team uniforms for 25 of (the then) 28 MLB teams, outfitted more NFL teams than any other company, and was still the largest manufacturer of athletic uniforms in the U.S. Meanwhile, the contract with the MLB was extended to 1999 (by which time the league had expanded to 30 teams); after which there was no exclusive uniform supplier to MLB, but continued to supply uniforms to some MLB teams through the end of the 2004 season, when

Majestic Athletic Majestic Athletic is an American textile company headquartered in Easton, Pennsylvania, with manufacturing facilities in Easton, Pennsylvania. Majestic currently designs, manufactures and markets licensed casual wear, such as t-shirts, hoodies, p ...

became the exclusive supplier to uniforms to MLB, a partnership which began the next year in 2005 and continued until the end of the 2019 season, when

Nike Nike often refers to: * Nike (mythology), a Greek goddess who personifies victory * Nike, Inc., a major American producer of athletic shoes, apparel, and sports equipment Nike may also refer to: People * Nike (name), a surname and feminine given ...

took over the MLB uniform contract starting in 2020.

Acquisition

On April 17, 2006,

Berkshire Hathaway Berkshire Hathaway Inc. () is an American Multinational corporation, multinational conglomerate (company), conglomerate holding company headquartered in Omaha, Nebraska, United States. Its main business and source of capital is insurance, from ...

agreed to purchase 100% of Russell. Finally on August 1, 2006, Russell shareholders approved the sale of their firm to

for $18.00 per share in cash. The acquisition was successfully completed on the following day. Russell's brands joined

in the Berkshire Hathaway family of products.

International operations

Over the last decade Russell Athletic expanded under licence of

Russell Brands Russell Brands, LLC was an American corporation that manufactured sports equipment, marketing its products under many brands and subsidiaries, such as Russell Athletic (its flagship brand) and Spalding. Formerly a publicly traded company, Russ ...

to a number of markets around the world focusing on their signature authentic American

sportswear Sportswear or activewear is clothing, including footwear, worn for sport or physical exercise. Sport-specific clothing is worn for most sports and physical exercise, for practical, comfort or safety reasons. Typical sport-specific garments ...

and the story behind the invention of the

. The largest market outside the USA is based on Europe, with "Russell Europe" division operating in the continent through a licensee agreement between Future Brands Ltd. (a subsidiary of the Batra Group) and Brand Machine Group. Following their success in Europe, Russell Athletic also operates in Australia, Japan and South Africa. Russell Athletic has had a team of brand ambassadors representing the brand in their local markets, ranging from Olympic swimmers

Stephanie Rice Stephanie Louise Rice, OAM (born 17 June 1988) is an Australian former competitive swimmer. She won three gold medals at the 2008 Summer Olympics in Beijing, and was awarded the Medal of the Order of Australia on 26 January 2009. On 9 April 2 ...

and Ellie Faulkner to number of professional

rugby union Rugby union, commonly known simply as rugby, is a close-contact team sport that originated at Rugby School in the first half of the 19th century. One of the two codes of rugby football, it is based on running with the ball in hand. In its m ...

and

rugby league Rugby league football, commonly known as just rugby league and sometimes football, footy, rugby or league, is a full-contact sport played by two teams of thirteen players on a rectangular field measuring 68 metres (75 yards) wide and 112 ...

players in

England England is a country that is part of the United Kingdom. It shares land borders with Wales to its west and Scotland to its north. The Irish Sea lies northwest and the Celtic Sea to the southwest. It is separated from continental Europe b ...

and

South Africa South Africa, officially the Republic of South Africa (RSA), is the southernmost country in Africa. It is bounded to the south by of coastline that stretch along the South Atlantic and Indian Oceans; to the north by the neighbouring countri ...

such as

Sailosi Tagicakibau Sailosi Tagicakibau (born 14 November 1982) is a rugby union footballer who has played at wing for London Irish and Wasps in the Aviva Premiership. He spent the majority of his career with English Premiership side London Irish, making in exce ...

Cheslin Kolbe Cheslin Kolbe (born 28 October 1993) is a South African professional rugby union player who currently plays for the South Africa national team and for in the Top 14 in France. His regular position is Wing (rugby union), wing, but he also plays ...

Shaun Lunt Shaun Lunt is aN English former professional rugby league footballer who last played as a for the Batley Bulldogs in the Betfred Championship, and has played for England and the England Knights at international level. Lunt played for the Cas ...

Ryan Atkins Ryan Atkins (born 7 October 1985) is an English former professional rugby league footballer who plays as a for York City Knights in the Betfred Championship and formerly England at international level. He previously played for the Bradford Bu ...

, and

Stevie Ward Stevie Ray Ward (born 17 November 1993) is an English former professional rugby league footballer who played as a or for the Leeds Rhinos in the Super League. Background Ward was born in Morley, Leeds, West Yorkshire, England, to an Irish ...

and professional health ambassadors and Yoga ambassadors such as Samantha Laura Kaye. In early 2015 Russell Athletic Europe visited one of their factories and filmed the process of the making of a T-shirt.

Refocus and reversal

On September 28, 2017, Russell Athletic said it would be exiting the team uniform manufacturing business after 115 years, and the company would be refocused on activewear for the consumer apparel market. The company cited that companies like

Adidas Adidas AG (; stylized as adidas since 1949) is a German multinational corporation, founded and headquartered in Herzogenaurach, Bavaria, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufactur ...

, and

Under Armour Under Armour, Inc. is an American sports equipment company that manufactures footwear, sports and casual apparel. Under Armour's global headquarters are located in Baltimore, Maryland, with additional offices located in Amsterdam (European hea ...

(which all started making

athletic footwear Sneakers (also called trainers, athletic shoes, tennis shoes, gym shoes, kicks, sport shoes, flats, running shoes, or runners) are shoes primarily designed for sports or other forms of physical exercise, but which are now also widely used f ...

) starting their own team uniform units, and as a result eating away at Russell's market share in that department was a contributing factor in discontinuing Russell's team uniform manufacturing business. However, the company reversed course shortly after and restarted its uniform manufacturing department, via a partnership with

-based company, Augusta Sportswear. The agreement had been announced by both companies in June 2018.

Sponsorships

Past sponsorships

American football

Many teams of the

NFL The National Football League (NFL) is a professional American football league that consists of 32 teams, divided equally between the American Football Conference (AFC) and the National Football Conference (NFC). The NFL is one of the major ...

wore uniforms (in addition to jerseys for retail from the league starting in the 1980s) provided by Russell Athletic during the 1980s to the 1990s: *

Cleveland Browns The Cleveland Browns are a professional American football team based in Cleveland. Named after original coach and co-founder Paul Brown, they compete in the National Football League (NFL) as a member club of the American Football Conference ( ...

(1992–95) *

Tampa Bay Buccaneers The Tampa Bay Buccaneers are a professional American football team based in Tampa, Florida. The Buccaneers compete in the National Football League (NFL) as a member club of the league's National Football Conference (NFC) NFC South, South divisio ...

(1989, 1992–95) *

Arizona Cardinals The Arizona Cardinals are a professional American football team based in the Phoenix metropolitan area. The Cardinals compete in the National Football League (NFL) as a member of the National Football Conference (NFC) West division, and play t ...

(1992–96) *

San Diego Chargers The San Diego Chargers were a professional American football team that played in San Diego from 1961 until the end of the 2016 season, before relocating to Los Angeles, where the franchise had played its inaugural 1960 season. The team is now ...

(1993) *

Dallas Cowboys The Dallas Cowboys are a professional American football team based in the Dallas–Fort Worth metroplex. The Cowboys compete in the National Football League (NFL) as a member club of the league's National Football Conference (NFC) East divisi ...

(1990–92) *

Philadelphia Eagles The Philadelphia Eagles are a professional American football team based in Philadelphia. The Eagles compete in the National Football League (NFL) as a member club of the league's National Football Conference (NFC) East division. The team plays ...

(1992–96) *

Atlanta Falcons The Atlanta Falcons are a professional American football team based in Atlanta. The Falcons compete in the National Football League (NFL) as a member club of the league's National Football Conference (NFC) South division. The Falcons joined th ...

(1992–96) *

Houston Oilers The Houston Oilers were a professional American football team that played in Houston from its founding in 1960 to 1996 before relocating to Memphis, and later Nashville, Tennessee becoming the Tennessee Titans. The Oilers began play in 1960 as ...

(1989, 1992–93) *

Los Angeles Rams The Los Angeles Rams are a professional American football team based in the Los Angeles metropolitan area. The Rams compete in the National Football League (NFL) as a member of the National Football Conference (NFC) West division. The Rams play ...

(1993–96) *

Baltimore Ravens The Baltimore Ravens are a professional American football team based in Baltimore, Maryland. The Ravens compete in the National Football League (NFL) as a member club of the American Football Conference (AFC) North division. The team plays its ...

(1996) *

Minnesota Vikings The Minnesota Vikings are a professional American football team based in Minneapolis. They compete in the National Football League (NFL) as a member club of the National Football Conference (NFC) North division. Founded in 1960 as an expansion ...

(1993)

Indoor football

Arena Football League The Arena Football League (AFL) was a professional arena football league in the United States. It was founded in 1986, but played its first official games in the 1987 season, making it the third longest-running professional football league in ...

Australian football

Adelaide Adelaide ( ) is the capital city of South Australia, the state's largest city and the fifth-most populous city in Australia. "Adelaide" may refer to either Greater Adelaide (including the Adelaide Hills) or the Adelaide city centre. The dem ...

(2003–05) *

Brisbane Lions The Brisbane Lions is a professional Australian rules football club based in Brisbane, Queensland, that plays in the Australian Football League (AFL). The club was formed in late 1996 via a merger of the Melbourne-based 1883 foundation VFL c ...

(2001–06)AFL aligns with sportswear brand
on AdNews.com, 16 Feb 2001 *

Fremantle Fremantle () () is a port city in Western Australia, located at the mouth of the Swan River in the metropolitan area of Perth, the state capital. Fremantle Harbour serves as the port of Perth. The Western Australian vernacular diminutive for ...

(2001–04) *

North Melbourne North Melbourne is an inner-city suburb in Melbourne, Victoria, Australia, north-west of Melbourne's Central Business District, located within the City of Melbourne local government area. North Melbourne recorded a population of 14,953 at the ...

(2001–04)

Baseball

MLB Major League Baseball (MLB) is a professional baseball organization and the oldest major professional sports league in the world. MLB is composed of 30 total teams, divided equally between the National League (NL) and the American League (AL), ...

– all teams (1992–2004; both team-issued uniforms and jerseys for retail) *

Little League Baseball Little League Baseball and Softball (officially, Little League Baseball Inc) is a 501(c)(3) nonprofit organization Harlem Globetrotters The Harlem Globetrotters are an American exhibition basketball team. They combine athleticism, theater, and comedy in their style of play. Created in 1926 by Tommy Brookins in Chicago, Illinois, the team adopted the name ''Harlem'' because of i ...

(2010–13)Russell signs a deal with the Globetrotters
Businesswire.com

Formula One

* MTV Simtek-Ford

Colleges

Appalachian State Appalachian State University (; Appalachian, App State, App, or ASU) is a public university in Boone, North Carolina. It was founded as a teachers college in 1899 by brothers B. B. and D. D. Dougherty and the latter's wife, Lillie Shull Dough ...

Carroll College Carroll College is a private Catholic college in Helena, Montana. The college has 21 buildings on a 63-acre campus, has over 35 academic majors, participates in 15 NAIA athletic sports, and is home to All Saints Chapel. The college motto, in L ...

College of DuPage College of DuPage is a public community college with its main campus in Glen Ellyn, Illinois. The college also owns and operates facilities in the Illinois communities of Addison, Carol Stream, Naperville and Westmont. With more than 20,000 s ...

Georgia Tech The Georgia Institute of Technology, commonly referred to as Georgia Tech or, in the state of Georgia, as Tech or The Institute, is a public research university and institute of technology in Atlanta, Georgia. Established in 1885, it is part of ...

* Johnson C. Smith Golden Bulls * Lincoln Lions *

Auburn University Auburn University (AU or Auburn) is a public land-grant research university in Auburn, Alabama. With more than 24,600 undergraduate students and a total enrollment of more than 30,000 with 1,330 faculty members, Auburn is the second largest uni ...

Mississippi State University Mississippi State University for Agriculture and Applied Science, commonly known as Mississippi State University (MSU), is a public land-grant research university adjacent to Starkville, Mississippi. It is classified among "R1: Doctoral Unive ...

Pomona Pitzer Pomona-Pitzer Sagehens is the joint athletics program for Pomona College and Pitzer College, two of the Claremont Colleges. It competes in the Southern California Intercollegiate Athletic Conference (SCIAC) of the NCAA Division III. Its masco ...

* Prairie View A&M Panthers *

Samford Bulldogs The Samford Bulldogs are the 17 varsity teams (8 men's and 9 women's) that represent Samford University in NCAA Division I athletics. The men's basketball team made its first NCAA Tournament appearances in 1999 and 2000.They were led by Reed Raw ...

West Texas A&M Buffaloes The West Texas A&M Buffaloes, also known as the WTAMU Buffaloes or WT Buffaloes, and formerly West Texas State Buffaloes and WTSU Buffaloes, are the athletic teams that represent West Texas A&M University, located in Canyon, Texas, in NCAA Divi ...

References

External links

*
Russell Athletic uniforms
on Augusta Sportswear {{DEFAULTSORT:Russell Athletic (Brand) Companies based in Alexander City, Alabama Berkshire Hathaway Sporting goods manufacturers of the United States Clothing companies established in 1902 Sportswear brands 1902 establishments in Alabama