![Model Posing On Typical Studio Set](https://upload.wikimedia.org/wikipedia/commons/f/f8/Model_Posing_On_Typical_Studio_Set.jpg)
A model is a person with a
role
A role (also rôle or social role) is a set of connected behaviors, rights, moral obligation, obligations, beliefs, and social norm, norms as conceptualized by people in a social situation. It is an expected or free or continuously changing behavi ...
either to
promote, display or
advertise
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...
commercial
products
Product may refer to:
Business
* Product (business), an item that serves as a solution to a specific consumer problem.
* Product (project management), a deliverable or set of deliverables that contribute to a business solution
Mathematics
* Produ ...
(notably
fashion
Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fashion i ...
clothing in
fashion show
A fashion show (French ''défilé de mode'') is an event put on by a fashion designer to showcase their upcoming line of clothing and/or accessories during a fashion week. Fashion shows debut every season, particularly the Spring/Summer and Fal ...
s) or to serve as a visual aid for people who are creating
works of art
A work of art, artwork, art piece, piece of art or art object is an artistic creation of aesthetic value. Except for "work of art", which may be used of any work regarded as art in its widest sense, including works from literature ...
or to pose for photography. Though models are predominantly female, there are also male models, especially to model clothing. Models may work professionally or casually.
Modelling ("modeling" in
American English
American English, sometimes called United States English or U.S. English, is the set of varieties of the English language native to the United States. English is the most widely spoken language in the United States and in most circumstances i ...
) is considered to be different from other types of public
performance, such as acting or dancing. Although the difference between modelling and performing is not always clear, appearing in a film or a play is not generally considered to be "modelling". Similarly, appearing in a TV advertisement is generally not considered modelling. Modelling generally does not involve speaking. Personal opinions are generally not expressed and a model's reputation and image are considered critical.
Types of modelling include:
fashion
Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fashion i ...
,
glamour, fitness, bikini, fine art, body-part,
promotional and commercial print models. Models are featured in a variety of media formats including: books, magazines, films, newspapers, internet and television. Fashion modelling as a profession is sometimes featured in films (''
Prêt-à-Porter
Ready-to-wear (or ''prêt-à-porter''; abbreviated RTW; "off-the-rack" or "off-the-peg" in casual use) is the term for ready-made garments, sold in finished condition in standardized sizes, as distinct from made-to-measure
Made-to-measure ( ...
'' and ''
Looker
''Looker'' is a 1981 American science fiction film written and directed by Michael Crichton and starring Albert Finney, Susan Dey, and James Coburn. The film is a suspense/science-fiction piece that comments upon and satirizes media, advertisin ...
''),
reality TV shows (''
America's Next Top Model
''America's Next Top Model'' (abbreviated ''ANTM'' and ''Top Model'') is an American reality television series and interactive competition in which a number of aspiring models compete for the title of "America's Next Top Model" and a chance to b ...
'' and ''
The Janice Dickinson Modeling Agency
''The Janice Dickinson Modeling Agency'', or ''TJDMA'', was a reality television series that debuted on Oxygen on June 6, 2006. The show completed four seasons, through which it followed the self-proclaimed world's first supermodel Janice Dickinso ...
'') and music videos ("
Freedom! '90", "
Wicked Game
"Wicked Game" is a song by American rock musician Chris Isaak, released from his third album, '' Heart Shaped World'' (1989). Despite being released as a single in July 1989, it did not become a hit until it was featured in the 1990 David Lync ...
", "
Daughters
A daughter is a female offspring; a girl or a woman in relation to her parents. Daughterhood is the state of being someone's daughter. The male counterpart is a son. Analogously the name is used in several areas to show relations between groups ...
" and "
Blurred Lines").
Celebrities
Celebrity is a condition of fame and broad public recognition of a person or group as a result of the attention given to them by mass media. An individual may attain a celebrity status from having great wealth, their participation in sports ...
, including actors, singers,
sports personalities and reality TV stars, frequently participate in modelling contests, assignments as well as contracts in addition to their regular work. Often, modelling is not a full-time, main activity.
History
Early years
In
14th-century Europe, fashion had been displayed in miniature form to (often royal) clients by
fashion doll
Fashion dolls are dolls primarily designed to be dressed to reflect fashion trends. They are manufactured both as toys for children to play with and as collectibles for adults. The dolls are usually modeled after teen girls or adult women, thou ...
s, before the clothes were made in human size.
Modelling as a profession was first established in 1853 by
Charles Frederick Worth
Charles Frederick Worth (13 October 1825 – 10 March 1895) was an English fashion designer who founded the House of Worth, one of the foremost fashion houses of the 19th and early 20th centuries. He is considered by many fashion historians to ...
, the "father of
haute couture", when he asked his wife, Marie Vernet Worth, to model the clothes he designed. The term "
house model
A model is a person with a role either to promote, display or advertise commercial products (notably fashion clothing in fashion shows) or to serve as a visual aid for people who are creating works of art or to pose for photography. Though ...
" was coined to describe this type of work. Eventually, this became common practice for
Parisian fashion houses. There were no standard physical measurement requirements for a model, and most designers would use women of varying sizes to demonstrate variety in their
designs
A design is a plan or specification for the construction of an object or system or for the implementation of an activity or process or the result of that plan or specification in the form of a prototype, product, or process. The verb ''to design'' ...
.
With the development of
fashion photography, the modelling profession expanded to photo modelling. Models remained fairly anonymous, and relatively poorly paid, until the late 1940s, when the world's first three supermodels,
Barbara Goalen,
Bettina Graziani
Simone Micheline Bodin (8 May 1925 – 3 March 2015), known professionally as Bettina or Bettina Graziani, was a French fashion model of the 1940s and 1950s and an early muse to the fashion designer Hubert de Givenchy. She was a designer of knit ...
and
Lisa Fonssagrives Lisa or LISA may refer to:
People
People with the mononym
* Lisa Lisa (born 1967), American actress and lead singer of the Cult Jam
* Lisa (Japanese musician, born 1974), stylized "LISA", Japanese singer and producer
* Lisa Komine (born 1978), ...
began commanding very large sums. During the 1940s and 1950s, Graziani was the most photographed woman in France and the undisputed queen of couture, while Fonssagrives appeared on over 200 ''
Vogue
Vogue may refer to:
Business
* ''Vogue'' (magazine), a US fashion magazine
** British ''Vogue'', a British fashion magazine
** ''Vogue Arabia'', an Arab fashion magazine
** ''Vogue Australia'', an Australian fashion magazine
** ''Vogue China'', ...
'' covers; her name recognition led to the importance of ''Vogue'' in shaping the careers of fashion models. One of the most popular models during the 1940s was
Jinx Falkenburg
Eugenia Lincoln "Jinx" Falkenburg (January 21, 1919 – August 27, 2003) was an American actress and model. She married journalist and publicist Tex McCrary in 1945.Autobiography: Jinx, Jinx Falkenburg, Duell, Sloan and Pearce (1951) Known as ...
who was paid $25 per hour, a large sum at the time; through the 1950s,
Wilhelmina Cooper,
Jean Patchett,
Dovima,
Dorian Leigh
Dorian Elizabeth Leigh Parker (April 23, 1917 – July 7, 2008), known professionally as Dorian Leigh, was an American model and one of the earliest modeling icons of the fashion industry. She is considered one of the first supermodels, and was w ...
,
Suzy Parker
Suzy Parker (born Cecilia Ann Renee Parker; October 28, 1932 – May 3, 2003) was an American model and actress active from 1947 until 1970. Her modeling career reached its zenith during the 1950s, when she appeared on the covers of dozens of ma ...
,
Evelyn Tripp
Evelyn Tripp (1927-1995) was a leading fashion model of the 1950s and 1960s.
Evelyn Tripp was born in Flat River, Missouri, in 1927, the daughter of a lead miner.
Tripp was discovered by an assistant to Louise Dahl-Wolfe, the ''Harper's Bazaar'' ...
and
Carmen Dell'Orefice
Carmen Dell'Orefice (, ; born June 3, 1931) is an American supermodel and actress. She is known within the fashion industry for being the world's oldest working model as of the Spring/Summer 2012 season. She was on the cover of ''Vogue'' at the ...
also dominated fashion.
Dorothea Church
Dorothea Towles Church (born Dorthy Mae Towles; July 26, 1922 – July 7, 2006) was the first successful black fashion model in Paris, France, Paris.Mary Rourke"Dorothea Church, 83; First Black Model to Work for French Designers" ''The Los Ang ...
was among the first black models in the industry to gain recognition in Paris. However, these models were unknown outside the fashion community.
Wilhelmina Cooper's measurements were 38"-24"-36" whereas
Chanel Iman
Chanel Iman Robinson (formerly Shepard) (born December 1, 1990) is an American model best known for her work as a Victoria's Secret Angel. ''Vogue Paris'' declared her as one of the top 30 models of the 2000s.
Early life
Iman was born in Atlan ...
's measurements are 32"-23"-33". In 1946,
Ford Models
Ford Models, originally the Ford Modeling Agency, is an American international modeling agency based in New York City. It was established in 1946 by Eileen Ford and her husband Gerard W. Ford.
Company
Ford Models was started in 1946 by Eileen ...
was established by
Eileen and
Gerard Ford in New York, making it one of the oldest model agencies in the world.
The 1960s and the beginning of the industry
![Astrid Andersen 01](https://upload.wikimedia.org/wikipedia/commons/4/46/Astrid_Andersen_01.jpg)
In the 1960s, the modelling world began to establish
modelling agencies. Throughout Europe, secretarial services acted as models' agents charging them weekly rates for their messages and bookings. For the most part, models were responsible for their own billing. In Germany, agents were not allowed to work for a percentage of a person's earnings, so referred to themselves as secretaries. With the exception of a few models travelling to Paris or New York, travelling was relatively unheard of for a model. Most models only worked in one market due to different labor laws governing modelling in various countries. In the 1960s, Italy had many fashion houses and
fashion magazines
Fashion journalism is a component of fashion media, with a focus on writing and photojournalism. Fashion journalists write about fashion events, trends and have to cultivate and maintain a relationship with stylists and designers. A fashion journ ...
but was in dire need of models. Italian agencies would often coerce models to return to Italy without work visas by withholding their pay.
They would also pay their models in cash, which models would have to hide from
customs agents. It was not uncommon for models staying in hotels such as La Louisiana in
Paris
Paris () is the Capital city, capital and List of communes in France with over 20,000 inhabitants, most populous city of France, with an estimated population of 2,165,423 residents in 2019 in an area of more than 105 km² (41 sq mi), ma ...
or the Arena in
Milan
Milan ( , , Lombard: ; it, Milano ) is a city in northern Italy, capital of Lombardy, and the second-most populous city proper in Italy after Rome. The city proper has a population of about 1.4 million, while its metropolitan city h ...
to have their hotel rooms raided by the police looking for their work visas. It was rumoured that competing agencies were behind the raids. This led many agencies to form worldwide chains; for example, the
Marilyn Agency
Marilyn Agency is a French modeling agency established in Paris in 1985 by Marilyn Gauthier.
History
Marilyn Agency was founded in Paris by Marilyn Gauthier in 1985. In 1992, the agency added a men's division, and in 1997 the agency expanded to ...
has branches in Paris and New York.
By the late 1960s,
London
London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...
was considered the best market in Europe due to its more organised and innovative approach to modelling. It was during this period that models began to become household names. Models such as
Jean Shrimpton
Jean Rosemary Shrimpton (born 7 November 1942) is an English model and actress. She was an icon of Swinging London and is considered to be one of the world's first supermodels.
She appeared on numerous magazine covers including ''Vogue,'' ''Har ...
,
Tania Mallet
Tania Mallet (19 May 1941 – 30 March 2019)''England & Wales, Civil Registration Birth Index, 1916–2007'' was an English actress and model, best known for playing Tilly Masterson in the James Bond film '' Goldfinger'' (1964).
Early life an ...
,
Celia Hammond,
Twiggy
Dame Lesley Lawson (''née'' Hornby; born 19 September 1949) is an English model, actress, and singer, widely known by the nickname Twiggy. She was a British cultural icon and a prominent teenaged model during the swinging '60s in London.
...
, and
Penelope Tree
Penelope Tree (born 2 December 1949) is an English fashion model who rose to prominence during the swinging sixties in London.
Family
Penelope Tree is the only child of Ronald, a British journalist, investor and Conservative MP, and Marietta Pe ...
dominated the London fashion scene and were well paid, unlike their predecessors. Twiggy became The Face of '66 at the age of 16. At this time, model agencies were not as restrictive about the models they represented, although it was uncommon for them to sign shorter models. Twiggy, who stood at with a 32" bust and had a boy's haircut, is credited with changing model ideals. At that time, she earned £80 an hour, while the average wage was £15 a week.
![Jean Shrimpton (1965)](https://upload.wikimedia.org/wikipedia/commons/4/48/Jean_Shrimpton_%281965%29.jpg)
In 1967, seven of the top model agents in London formed the Association of London Model Agents. The formation of this association helped legitimize modelling and changed the fashion industry. Even with a more professional attitude towards modelling, models were still expected to have their hair and makeup done before they arrived at a shoot. Meanwhile, agencies took responsibility for a model's promotional materials and branding. That same year, former top fashion model
Wilhelmina Cooper opened up her own fashion agency with her husband called
Wilhelmina Models
Wilhelmina International Inc. (NASDAQ: WHLM), formerly Wilhelmina Models, is a full service modeling and talent agency headquartered in New York City, United States. The company also has offices in Los Angeles, Chicago and Miami. Founded in 196 ...
. By 1968, FM Agency and
Models 1 were established and represented models in a similar way that agencies do today. By the late 1960s, models were treated better and were making better wages. One of the innovators, Ford Models, was the first agency to advance models money they were owed and would often allow teen models, who did not live locally, to reside in their house, a precursor to model housing.
The 1970s and 1980s
The innovations of the 1960s flowed into the 1970s fashion scene. As a result of model industry associations and standards, model agencies became more business minded, and more thought went into a model's promotional materials. By this time, agencies were starting to pay for a model's publicity.
In the early 1970s,
Scandinavia
Scandinavia; Sámi languages: /. ( ) is a subregion in Northern Europe, with strong historical, cultural, and linguistic ties between its constituent peoples. In English usage, ''Scandinavia'' most commonly refers to Denmark, Norway, and Swe ...
had many tall, leggy,
blonde-haired, blue-eyed models and not enough clients. It was during this time that Ford Models pioneered scouting.
They would spend time working with agencies holding modelling contests. This was the precursor to the
Ford Models Supermodel of the World competition which was established in 1980. Ford also focused their attentions on Brazil which had a wide array of seemingly "exotic" models, which eventually led to establishment of Ford Models Brazil. It was also during this time that the ''
Sports Illustrated Swimsuit Issue
The ''Sports Illustrated'' Swimsuit Issue is published annually by American magazine ''Sports Illustrated'' and features female fashion models, celebrities and athletes wearing swimwear in various locales around the world. The highly coveted co ...
'' debuted. The magazine set a trend by photographing "bigger and healthier" California models,
and printing their names by their photos, thus turning many of them into household names and establishing the issue as a hallmark of
supermodel
A supermodel, also spelled super-model or super model, is a highly paid fashion model who usually has a worldwide reputation and often a background in ''haute couture'' and commercial modeling. The term ''supermodel'' became prominent in the po ...
status.
[
]
The 1970s marked numerous milestones in fashion. Beverly Johnson
Beverly Ann Johnson (born October 13, 1952) is an American model, actress, singer, and businesswoman. Johnson rose to fame when she became the first African-American model to appear on the cover of American ''Vogue'' in August 1974. In 1975, Jo ...
was the first black
Black is a color which results from the absence or complete absorption of visible light. It is an achromatic color, without hue, like white and grey. It is often used symbolically or figuratively to represent darkness. Black and white ...
woman to appear on the cover of U.S. ''Vogue'' in 1974. Models, including Iman, Grace Jones, Pat Cleveland
Patricia Cleveland (born June 23, 1950)[The History Makers](_blank)
August 14, 2014. Retrieved March ...
, Alva Chinn
Alva Chinn is an American fashion model.
Early life, career beginnings
She is of Chinese, English, Indian, and Black ancestry. She grew up in Boston where she was the valedictorian of her high school class. While attending the University of ...
, Donyale Luna
Peggy Ann Freeman (August 31, 1945 – May 17, 1979), known professionally as Donyale Luna, was an American supermodel and actress who gained popularity in Western Europe during the late 1960s. Generally cited as "the first Black supermodel" ...
, Minah Bird
Minah Ogbenyealu Bird, (also known as Mynah Bird, 11 March 1950 – July 1995) was a Nigerian model and actress active in the United Kingdom in the 1970s.
Biography
Bird hailed from Aba in Nigeria and was educated in both Nigeria and F ...
, Naomi Sims
Naomi Ruth Sims (March 30, 1948 – August 1, 2009) was an American model, businesswoman, and author, She was the first African-American model to appear on the cover of '' Ladies' Home Journal'', which occurred in November 1968, and is widely c ...
, and Toukie Smith
Doris A. Smith (born September 25, 1952), known professionally as Toukie Smith is an American actress and model. Smith is best known for her role as Eva Rawley on the NBC sitcom ''227'' (1989–90). She is the sister of fashion designer Willi Smi ...
were some of the top black fashion models who paved the way for black women in fashion. In 1975, Margaux Hemingway landed a then-unprecedented million-dollar contract as the face of Fabergé's Babe perfume and the same year appeared on the cover of ''Time'' magazine, labelled one of the "New Beauties", giving further name recognition to fashion models.
Many of the world's most prominent modelling agencies were established in the 1970s and early 1980s. These agencies created the standard by which agencies now run. In 1974, Nevs Models was established in London with only a men's board, the first of its kind. Elite Models was founded in Paris in 1975 as well as Friday's Models in Japan. The next year Cal-Carries was established in Singapore
Singapore (), officially the Republic of Singapore, is a sovereign island country and city-state in maritime Southeast Asia. It lies about one degree of latitude () north of the equator, off the southern tip of the Malay Peninsula, bor ...
, the first of a chain of agencies in Asia. In 1977, Select Model Management opened its doors as well as Why Not Models in Milan. By the 1980s, agencies such as Premier Model Management, Storm Models, Mikas, Marilyn, and Metropolitan Models had been established.
In October 1981, ''Life
Life is a quality that distinguishes matter that has biological processes, such as Cell signaling, signaling and self-sustaining processes, from that which does not, and is defined by the capacity for Cell growth, growth, reaction to Stimu ...
'' cited Shelley Hack
Shelley Marie Hack (born July 6, 1947) is an American actress, model and producer. She is best known as the face of Revlon's Charlie perfume from the mid-1970s until the early 1980s, and for her role as Tiffany Welles in the fourth season of ''C ...
, Lauren Hutton and Iman for Revlon
Revlon, Inc. is an American multinational company dealing in cosmetics, skin care, fragrance, and personal care. The headquarters of Revlon was established in New York City on March 1, 1932, where it still remains. Revlon was founded by brother ...
, Margaux Hemingway for Fabergé, Karen Graham for Estée Lauder, Cristina Ferrare
Cynthia Cristina Ferrare (born 1950) is an American former fashion model, actress, author and talk-show host. She had lead roles in several films in the late-1960s and early-1970s, including the comedy '' The Impossible Years'' and the Western f ...
for Max Factor
Max Factor is a line of cosmetics from Coty, Inc. It was founded in 1909 as Max Factor & Company by Maksymilian Faktorowicz.
Max Factor specialized in movie make-up. Until its 1973 sale for US$500 million (approximately $ billion in 2017 dolla ...
, and Cheryl Tiegs for CoverGirl
CoverGirl is an American cosmetics brand founded in Maryland, United States, by the Noxzema Chemical Company. It was acquired by Procter & Gamble in 1989 and later acquired by Coty, Inc. in 2016. The Noxell Company advertised this cosmetics li ...
by proclaiming them the "million dollar faces" of the beauty industry. These models negotiated previously unheard of lucrative and exclusive deals with giant cosmetics companies, were instantly recognizable, and their names became well known to the public.
By the 1980s, most models were able to make modelling a full-time career. Patti Hansen
Patricia Alvine Hansen (born March 17, 1956) is an American model and actress.
Biography Early life and career
Hansen, who is of Norwegian ancestry, was born and raised in Tottenville, Staten Island, New York City, the youngest of six children. ...
, one of the top earning models in 1980, earned $200 an hour for print and $2,000 for television plus residuals; it was estimated that she earned about $300,000 a year in 1980. It was common for models to travel abroad and work throughout Europe. As modelling became global, numerous agencies began to think globally. In 1980, Ford Models, the innovator of scouting, introduced the Ford Models Supermodel of the World contest. That same year, John Casablancas opened Elite Models
Elite Model Management (MM) refers to two independent chain modeling agencies that originated as one in Paris, France in 1972 with subsequent locations in New York, Los Angeles, Miami, London and Toronto. In 2004, the agencies in New York, Miami, ...
in New York. In 1981, cosmetics companies began contracting top models to lucrative endorsement deals. By 1983, Elite developed its own contest titled the Elite Model Look competition. In New York during the 1980s there were so-called "model wars" in which the Ford and Elite agencies fought over models and campaigns. Models were jumping back and forth between agencies such Elite, Wilhelmina, and Ford. In New York, the late 1980s trend was the boyish look in which models had short cropped hair and looked androgynous. In Europe, the trend was the exact opposite. During this time, a lot of American models who were considered more feminine looking moved abroad. By the mid-1980s, big hair was made popular by some musical groups, and the boyish look was out. The curvaceous models who had been popular in the 1950s and early 1970s were in style again.
1990s
The early 1990s were dominated by the high fashion models of the late 1980s. In 1990, Linda Evangelista famously said to ''Vogue'', "we don't wake up for less than $10,000 a day". Evangelista and her contemporaries, Naomi Campbell
Naomi Elaine Campbell (born 22 May 1970) is an English model, actress, singer, and businesswoman. She began her career at the age of 15, and established herself amongst the most recognisable and in-demand models of the past four decades. Cam ...
, Cindy Crawford
Cynthia Ann Crawford (born February 20, 1966) is an American model, actress and television personality. During the 1980s and 1990s, she was among the most popular supermodels and a ubiquitous presence on magazine covers, runways, as well as fash ...
, Christy Turlington
Christy Nicole Turlington Burns (born January 2, 1969) is an American model and humanitarian. She represented Calvin Klein's Eternity campaign in 1989 and again in 2014, and also represents Maybelline. Turlington was named one of '' Glamour'' ...
, Tatjana Patitz
Tatjana Patitz (born 25 March 1966) is a German model and actress who achieved international prominence in the 1980s and 1990s representing fashion designers on runways and in magazines such as ''Elle'', ''Harper's Bazaar'', and ''Vogue''. Patitz ...
, Stephanie Seymour, and Yasmeen Ghauri
Yasmeen Ghauri ( ur, {{Nastaliq, ; born March 23, 1971) is a Canadian former model.
Early life and career
Ghauri was born in Montreal to a German mother and a Pakistani father. Ghauri had a difficult childhood due to being bullied at school by ...
became arguably the most recognizable models in the world, earning the moniker of "supermodel
A supermodel, also spelled super-model or super model, is a highly paid fashion model who usually has a worldwide reputation and often a background in ''haute couture'' and commercial modeling. The term ''supermodel'' became prominent in the po ...
", and were boosted to global recognition and new heights of wealth for the industry. In 1991, Turlington signed a contract with Maybelline
Maybelline New York (formerly The Maybelline Company and Mabelline and Co.), trading as Maybelline ( ), is an American multinational cosmetics, skin care, fragrance, and personal care company, based in New York City. It was founded in Chicago ...
that paid her $800,000 for twelve days' work each year.
By the mid‑1990s, the new "heroin chic
Heroin chic is a style popularized in early-1990s fashion and characterized by pale skin, dark circles underneath the eyes, emaciated features, androgyny and stringy hair—all traits associated with abuse of heroin or other drugs. American supe ...
" movement became popular amongst New York and London editorial clients. Kate Moss became its poster child through her ads for Calvin Klein. In spite of the heroin chic movement, model Claudia Schiffer
Claudia Maria Schiffer (; born 25 August 1970) is a German model and actress based in the United Kingdom. She rose to fame in the 1990s as one of the world's most successful models, attaining supermodel status. In her early career, she was compa ...
earned $12 million. With the popularity of lingerie retailer Victoria's Secret
Victoria's Secret is an American lingerie, clothing, and beauty retailer known for high visibility marketing and branding, starting with a popular catalog and followed by an annual fashion show with supermodels dubbed Angels. As the largest ...
, and the ''Sports Illustrated Swimsuit Issue
The ''Sports Illustrated'' Swimsuit Issue is published annually by American magazine ''Sports Illustrated'' and features female fashion models, celebrities and athletes wearing swimwear in various locales around the world. The highly coveted co ...
'', there was a need for healthier-looking supermodels such as Tyra Banks
Tyra Lynne Banks (born December 4, 1973), also known as BanX, is an American television personality, model, producer, writer, and actress. Born in Inglewood, California, she began her career as a model at the age of 15, and was the first Africa ...
and Heidi Klum to meet commercial modelling demand. The mid‑1990s also saw many Asian countries establishing modelling agencies.
By the late 1990s, the heroin chic era had run its course. Teen-inspired clothing infiltrated mainstream fashion, teen pop music
Pop music is a genre of popular music that originated in its modern form during the mid-1950s in the United States and the United Kingdom. The terms ''popular music'' and ''pop music'' are often used interchangeably, although the former descri ...
was on the rise, and artists such as Britney Spears, Aaliyah and Christina Aguilera
Christina María Aguilera (; ; born December 18, 1980) is an American singer, songwriter, actress, and television personality. Known for her four-octave vocal range and ability to sustain high notes, she has been referred to as the " Voice of ...
popularized pleather and bare midriffs. As fashion changed to a more youthful demographic, the models who rose to fame had to be sexier for the digital age. Following Gisele Bundchen Gisele or Gisèle may refer to:
Persons
* Gisele (given name)
* Gisele, mononym of Brazilian model Gisele Bündchen
See also
* Giselle (disambiguation)
{{Disambig ...
's breakthrough, a wave of Brazil
Brazil ( pt, Brasil; ), officially the Federative Republic of Brazil (Portuguese: ), is the largest country in both South America and Latin America. At and with over 217 million people, Brazil is the world's fifth-largest country by area ...
ian models including Adriana Lima
Adriana Lima (; born 12 June 1981) is a Brazilian model, who was a Victoria's Secret Angel from 1999 to 2018. She was the longest-running model and named "the most valuable Victoria's Secret Angel" in 2017. She is also known as a spokesmodel fo ...
and Alessandra Ambrosio
Alessandra Corine Ambrósio (; born 11 April 1981) is a Brazilian-American model. She is known for her work with Victoria's Secret and was chosen as the first spokesmodel for the company's PINK line. Ambrosio was a Victoria's Secret Angel from 20 ...
rose to fame on runways and became popular in commercial modelling throughout the 2000s. Some have tied this increase in Brazilian models to the trend of magazines featuring celebrities instead of models on their covers.[''Death of the Supermodels'' by C. L. Johnson, ''Urban Models'' 21 October 200]
online
retrieved 13 July 2006
2000s and after
In the late 2000s, the Brazilians fell out of favour on the runways. Editorial clients were favouring models with a china-doll or alien look to them, such as Gemma Ward and Lily Cole. During the 2000s, Ford Models and NEXT Model Management
NEXT Management is a modeling and talent agency founded in 1989 by Faith Kates and Joel Wilkenfeld. Next is headquartered in New York City with divisions in London, Los Angeles, Miami, Milan and Paris.
Fashion models
Notable models currently re ...
were engaged in a legal battle, with each agency alleging that the other was stealing its models.
However, the biggest controversy of the 2000s was the health of high-fashion models participating in fashion week. While the health of models had been a concern since the 1970s, there were several high-profile news stories surrounding the deaths of young fashion models due to eating disorders and drug abuse. The British Fashion Council
The British Fashion Council (BFC) is a non-profit organization that aims to enable sustainable growth of British fashion in the global fashion economy. Founded in 1983, the BFC organizes biannual womenswear and menswear showcases, London Fashi ...
subsequently asked designers to sign a contract stating they would not use models under the age of sixteen. On March 3, 2012, ''Vogue'' banned models under the age of sixteen as well as models who appeared to have an eating disorder. Similarly, other countries placed bans on unhealthy, and underage models, including Spain
, image_flag = Bandera de España.svg
, image_coat = Escudo de España (mazonado).svg
, national_motto = ''Plus ultra'' (Latin)(English: "Further Beyond")
, national_anthem = (English: "Royal March")
, i ...
, Italy
Italy ( it, Italia ), officially the Italian Republic, ) or the Republic of Italy, is a country in Southern Europe. It is located in the middle of the Mediterranean Sea, and its territory largely coincides with the homonymous geographical ...
, and Israel
Israel (; he, יִשְׂרָאֵל, ; ar, إِسْرَائِيل, ), officially the State of Israel ( he, מְדִינַת יִשְׂרָאֵל, label=none, translit=Medīnat Yīsrāʾēl; ), is a country in Western Asia. It is situated ...
, which all enacted a minimum body mass index (BMI) requirement.
In 2013, New York toughened its child labor law protections for models under the age of eighteen by passing New York Senate Bill No. 5486, which gives underage models the same labor protections afforded to child actors. Key new protections included the following: underage models are not to work before 5:00 pm or after 10:00 pm on school nights, nor were they to work later than 12:30 am on non-school nights; the models may not return to work less than twelve hours after they leave; a pediatric nurse must be on site; models under sixteen must be accompanied by an adult chaperone; parents or guardians of underage models must create a trust fund account into which employers will transfer a minimum of 15% of the child model's gross earnings; and employers must set aside time and a dedicated space for educational instruction.
Types
Fashion modelling
Runway modelling
Runway models showcase clothes from fashion designers, fashion media, and consumers. They are also called "live models" and are self-employed. Their height is generally over 5'11" (180 cm) for men and over 5'7" (170 cm) for women. Runway models work in different locations, constantly travelling between those cities where fashion is well known—New York Fashion Week, New York City, London Fashion Week, London, Paris Fashion Week, Paris, and Milan Fashion Week, Milan. Second-tier international fashion center cities include Rome, Florence, Venice, Brescia, Barcelona, Los Angeles, Tokyo, and Moscow.
The criteria for runway models include certain height and weight requirements. During runway shows, models have to constantly change clothes and makeup. Models walk, turn, and stand in order to demonstrate a garment's key features. Models also go to interviews (called "go and sees") to present their portfolios. The more experience a model has, the more likely she/he is to be hired for a fashion show. A runway model can also work in other areas, such as department store fashion shows, and the most successful models sometimes create their own product lines or go into acting.
The British Association of Model Agents (AMA) says that female models should be around 34"-24"-34" and between and tall. The average model is very slender. Those who do not meet the size requirement may try to become a plus-size model. According to the New York Better Business Career Services website, the preferred dimensions for a male model are a height of 5 ft 11 in (180 cm) to 6 ft 2 in (188 cm), a waist of and a chest measurement of . Male runway models are notably skinny and well toned.
Male and female models must also possess clear skin, healthy hair, and attractive facial features. Stringent weight and body proportion guidelines form the selection criteria by which established, and would‑be, models are judged for their placement suitability, on an ongoing basis. There can be some variation regionally, and by market tier, subject to current prevailing trends at any point, in any era, by agents, agencies and end-clients.
Formerly, the required measurements for models were 35"-23.5"-35" in (90-60-90 cm), the alleged measurements of Marilyn Monroe. Today's fashion models tend to have measurements closer to the AMA-recommended shape, but some – such as Afghans, Afghan model Zohre Esmaeli – still have 35"-23.5"-35" measurements. Although in some fashion centres, a size 00 is more desirable than a size 0.
The often thin shape of many fashion models has been criticized for warping girls' body image and encouraging eating disorders. Organisers of a fashion show in Cibeles Madrid Fashion Week, Madrid in September 2006 turned away models who were judged to be underweight by medical personnel who were on hand. In February 2007 a Uruguayan model, Luisel Ramos, died from heart problems secondary to malnutrition. Her sister Eliana Ramos also was a model and had died immediately after a runway show several months prior. They were amongst the three fashion models to die of malnutrition in a six month span. The other victim was Ana Carolina Reston. Luisel Ramos died of heart failure caused by anorexia nervosa just after stepping off the catwalk. In 2015, France passed a law requiring models to be declared healthy by a doctor in order to participate in fashion shows. The law also requires re-touched images to be marked as such in magazines.
Magazine modeling
Fashion modeling also includes modeling clothing in fashion magazines. In Japan, there are different types of fashion magazine models. are models who regularly appear in a fashion magazine and model exclusively for it. On the other hand, street models, or , are amateur models who model part-time for fashion magazines in conjunction to school work and their main jobs. Unlike professional models, street models are meant to represent the average person in appearance and do not appear on runways. Street models are also not exclusively contracted to fashion magazines. If a street model is popular enough, some of them become exclusive models. Many fashion icons and musicians in Japan began their career as street models, including Kaela Kimura and Kyary Pamyu Pamyu.
Plus-size
Plus-size models are models who generally have larger measurements than editorial fashion models. The primary use of plus-size models is to appear in advertising and runway shows for plus-size labels. Plus-size models are also engaged in work that is not strictly related to selling large-sized clothing, e.g., stock photography and advertising photography for cosmetics, household and pharmaceutical products and sunglasses, footwear and watches. Therefore, plus-size models do not exclusively wear garments marketed as plus-size clothing. This is especially true when participating in fashion editorials for mainstream fashion magazines. Some plus-size models have appeared in runway shows and campaigns for mainstream retailers and designers such as Gucci, Guess, Jean-Paul Gaultier, Levi's and Versace Jeans.
Normal-size
Also known as the "in-between" and "middle models", they are neither considered catalogue size (0–2) nor plus-size (10 up). There is criticism that these models have been left out of the conversation because fashion companies and brands opt to employ the extremes of the spectrum.
Model Camille Kostek who was on a solo cover of Sports Illustrated Swimsuit Issue, ''Sports Illustrated'' Swimsuit Issue in 2019 has stated that she was told by a well-known international modeling agency "...that it was too bad that I wasn’t a size 10. That plus size is a big market right now and it’s too bad I wasn’t measuring bigger. My size (4/6) is considered an "in-between size," meaning I'm not a straight model nor plus model, I'm right in the middle. Actress Mindy Kaling has described this body type in her 2011 book ''Is Everybody Hanging Out Without Me?'' writing, "Since I am not model-skinny, but also not super-fat... I fall into that nebulous, 'Normal American Woman Size' that legions of fashion stylists detest... Many stylists hate that size because, I think, to them, I lack the self-discipline to be an aesthetic, or the sassy confidence to be a total fatty hedonist. They're like, 'Pick a lane.'"
Black models
The arrival of black women modeling as a profession began in early postwar America. It began most notably from the need of advertisers and a rise of black photography magazines. The women who advanced in such careers were those in a middle-class system that emphasized the conservative value of marriage, motherhood, and domesticity. Originally titled the "Brownskin" model, black women refined the social, sexual, and racial realities confined in the gender expectations of the modeling world. There was a profound need for black women to partake in the advertising process for the new "Negro Market". With the help of Branford Models, the first black agency, 1946 was the beginning of the black modeling era. Branford Models’ was able to "overturn the barriers facing African American in the early postwar period" especially by lifting at least one economic freedom. In this postwar America, the demand for such presence in magazines advanced "as a stage for models to display consumer goods" while assisting "in constructing a new visual discourse of urban middle-class African America".
While they represented diversity, a major gap in the fashion industry, it was only until the 1970s that black models had a substantial presence in the modeling world. Known as the "Black is Beautiful" movement, the 1970s became the era of the black model. With growing disenfranchisement and racial inequality, the United States recognized the urgency of opening the "doors of social access and visibility to black Americans". The world of fashion was the gateway for social change. "The world of fashion was similarly looked to as a place where the culture could find signs of racial progress. Expressions of beauty and glamour mattered. Good race relations required taking note of who was selling women lipsticks and mini skirts, which meant that advertisers began looking for black models" Black models were looked to as the vehicle of social change. They were given the opportunity to balance out the lack of presence of black individuals in the mainstream culture. Agencies were beginning to scout black models and focus on the social change they were contributing too. Life (magazine), Life Magazine in October 1969, covered their issue with Naomi Sims
Naomi Ruth Sims (March 30, 1948 – August 1, 2009) was an American model, businesswoman, and author, She was the first African-American model to appear on the cover of '' Ladies' Home Journal'', which occurred in November 1968, and is widely c ...
, one of the most influential black models in the industry. Her rise to fame led her to international magazine jobs and individual projects with designers across the globe. In the Life Magazine issue, Black Beauty, a new agency that represented black models, had a spread in the magazine that showcased 39 black models. Each one of the models had their own unique features, allowing black expression to progress through this historic magazine spread.
With the movement's presence both in magazines and the runway, designers began to realize the need to include black models on their runways and advertisements. The battle of Versailles was one of the most notable moments in fashion history that put black models on the map. Eleanor Lambert, creator of Fashion Week and a major "[controller] of the narrative of American fashion", set up a dinner and a fundraiser to both increase American fashion visibility and restore the palace of Versailles. Five French designers and five American designers battled it out on the runway, showing off the fashion, and for the Americans, black models as well. Oscar de la Renta stated "it was the black models that had made the difference." Pat Cleveland
Patricia Cleveland (born June 23, 1950)[The History Makers](_blank)
August 14, 2014. Retrieved March ...
, Bethann Hardison, Bethann Hardiason, Billie Blair, Jennifer Brice, Alva Chinn, and The Battle of Versailles Fashion Show, Ramona Saunders, were among the many black models that helped Team America win and stun the French competition. This competition made the black model a worldwide phenomenon. The French were beginning to welcome diversity on the runway and in their advertising. With the recognition Versaillies had given, black presence in the modeling world carried out into the 1980s and the 1990s. The models were now known by name and the publicity that came with the designers they were modeling for. With the rise of the supermodel, models like Naomi Campbell
Naomi Elaine Campbell (born 22 May 1970) is an English model, actress, singer, and businesswoman. She began her career at the age of 15, and established herself amongst the most recognisable and in-demand models of the past four decades. Cam ...
and Tyra Banks
Tyra Lynne Banks (born December 4, 1973), also known as BanX, is an American television personality, model, producer, writer, and actress. Born in Inglewood, California, she began her career as a model at the age of 15, and was the first Africa ...
paved the way for black success. Naomi Campbell
Naomi Elaine Campbell (born 22 May 1970) is an English model, actress, singer, and businesswoman. She began her career at the age of 15, and established herself amongst the most recognisable and in-demand models of the past four decades. Cam ...
, born in London, was the first black model to cover Vogue (magazine), American Vogue, Time (magazine), TIME magazine, Russian Vogue, and the first British black model to cover British vogue. Brands like Chanel, Louis Vuitton, Louis Vitton, Balmain (fashion house), Balmain, Prada, and more have all featured Campbell in their campaigns. She used her remarkable success to achieve more than fashion excelience.
By the mid-1990s, black presence in the modeling world had dramatically decreased. Designers began to favor a consistent aesthetic and elected for skinnier white models. This reality was paved by models such as Kate Moss and Stella Tennant who provided a more consistent look for the runway. At this time, "the number of working black models in high-profile runway presentation... became so dire that stories began appearing in the mainstream media about the whitewashing of the runway". In response, models like Campbell, Iman, and Bethann Hardison, joined forces throughout the"Diversity Coalition" in an attempt to "call out and accuse prominent fashion houses for snubbing Black and Asian models on the catwalk, editorial spreads, and campaigns". The lack of representation was, in part, due to the belief that "black girls don’t push products", which "encouraged people who work directly and indirectly in the industry to speak out on the injustices that go on within it". In the 1990s, it was quite clear that the top designers simply preferred a new aesthetic that excluded models of color, which resulted in only 6% of runway models to be women of color. Campbell's Diversity Coalition's main mission was to "expedite inclusion on the runway by deliberately calling out designers who have executed acts of racism on the runway". According to Campbell, it was their choice to not include black models on the runway and desire a uniformed runway that resulted in a racist act. Although such a dramatic effort to exclude black presence from the fashion world, models like Tyra Banks
Tyra Lynne Banks (born December 4, 1973), also known as BanX, is an American television personality, model, producer, writer, and actress. Born in Inglewood, California, she began her career as a model at the age of 15, and was the first Africa ...
and Veronica Webb persisted. Banks not only dominated the runway as a teen, she took over countless pop culture platforms. Being the first black model to cover Sports Illustrated, Banks was one of the most prominent models in the early 2000s. Covering Sports Illustrated, Elle, Essence (magazine), Essence, Vogue
Vogue may refer to:
Business
* ''Vogue'' (magazine), a US fashion magazine
** British ''Vogue'', a British fashion magazine
** ''Vogue Arabia'', an Arab fashion magazine
** ''Vogue Australia'', an Australian fashion magazine
** ''Vogue China'', ...
, and walking for Chanel, Christian Dior (fashion house), Chrisitan Dior, and Claude Motnanta, Banks was truly dominating the fashion world. In addition, she acted in ''Fresh Prince of Bel Air'' and created her own reality competition show called America's Next Top Model
''America's Next Top Model'' (abbreviated ''ANTM'' and ''Top Model'') is an American reality television series and interactive competition in which a number of aspiring models compete for the title of "America's Next Top Model" and a chance to b ...
. In conversation with Trebay of Los the New York Times, Banks stated that her first cover on Sport Illustrated "changed [her] life overnight.. You have to think back to remember what that did for an appreciation of black beauty to have a black girl, a girl next door type, on the cover of one of the most mass mainstream magazines of our lives. It was a societal statement, a political statement, and an economic one". Now, models like Joan Smalls, Winnie Harlow, Winne Harlow, Slick Woods, Jasmine Sanders and more are continuing the fight for black presence in the modeling world and using their successors as inspiration.
Fit models
A fit model (sometimes fitting model) is a person who is used by a fashion designer or clothing manufacturing, manufacturer to check the fit, drape and visual appearance of a design on a 'real' human being, effectively acting as a live mannequin.
Glamour models
Glamour modelling focuses on sexuality and thus general requirements are often unclear, being dependent more on each individual case. Glamour models can be any size or shape. A study from 2014 that analyzed glamour model profiles estimated that the mean values of female models were 1.68m (height), 54kg (weight) and 0.73 (waist-to-hip ratio).
There is no industry standard for glamour modelling and it varies greatly by country. For the most part, glamour models are limited to modelling in calendars, men's magazines, such as ''Playboy'', bikini modelling, lingerie modelling, fetish modelling, music videos, and extra work in films. However, some extremely popular glamour models transition into commercial print modelling, appearing in swimwear, bikini and lingerie campaigns.
It is widely considered that England created the market for glamour modelling when ''The Sun (United Kingdom), The Sun'' established Page Three, Page 3 in 1969, a section in their newspaper which featured sexually suggestive images of ''Penthouse'' and ''Playboy'' models. From 1970 models appeared topless. In the 1980s, ''The Sun'' competitors followed suit and produced their own Page 3 sections. It was during this time that glamour models first came to prominence with the likes of Samantha Fox. As a result, the United Kingdom has a very large glamour market and has numerous glamour modelling agencies to this day.
It was not until the 1990s that modern glamour modelling was established. During this time, the fashion industry was promoting models with waif bodies and androgynous looking women, which left a void. Several fashion models, who were deemed too commercial, and too curvaceous, were frustrated with industry standards, and took a different approach. Models such as Victoria Silvstedt left the fashion world and began modelling for men's magazines. In the previous decades, posing nude for ''Playboy'' resulted in models losing their agencies and endorsements. ''Playboy'' was a stepping stone which catapulted the careers of Victoria Silvstedt, Pamela Anderson, and Anna Nicole Smith. Pamela Anderson became so popular from her ''Playboy'' spreads that she was able to land roles on ''Home Improvement (TV series), Home Improvement'' and ''Baywatch''.
In the mid-1990s, a series of men's magazines were established such as ''Maxim (magazine), Maxim'', ''FHM'', and ''Stuff (magazine), Stuff''. At the same time, magazines including Sweden's ''Slitz'' (formerly a music magazine) re-branded themselves as men's magazines. Pre-internet, these magazines were popular among men in their late teens and early twenties because they were considered to be more tasteful than their predecessors. With the glamour market growing, fashion moved away from the waifs and onto Brazilian bombshells. The glamour market, which consisted mostly of commercial fashion models and commercial print models, became its own genre due to its popularity. Even in a large market like the United Kingdom, however, glamour models are not usually signed exclusively to one agency as they can not rely financially on one agency to provide them with enough work. It was, and still is, a common practice for glamour models to partake in kiss-and-tell interviews about their dalliances with famous men. The notoriety of their alleged bed-hopping often propels their popularity and they are often promoted by their current or former fling. With Page 3 models becoming fixtures in the British tabloids, glamour models such as Jordan, now known as Katie Price, became household names. By 2004, Page 3 regulars earned anywhere from £30,000 to 40,000, where the average salary of a non-Page 3 model, as of 2011, was between £10,000 and 20,000. In the early 2000s, glamour models, and aspiring glamour models, appeared on reality television shows such as ''Big Brother (UK), Big Brother'' to gain fame. Several ''Big Brother'' alumni parlayed their fifteen minutes of fame into successful glamour modelling careers. However, the glamour market became saturated by the mid-2000s, and numerous men's magazines including ''Arena (magazine), Arena'', ''Stuff'' and ''FHM'' in the United States went under. During this time, there was a growing trend of glamour models, including Kellie Acreman and Lauren Pope, becoming DJs to supplement their income. In a 2012 interview, Keeley Hazell said that going topless is not the best way to achieve success and that "[she] was lucky to be in that 1% of people that get that, and become really successful."
Alternative models
An alternative model is any model who does not fit into the conventional model types and may include Punk subculture, punk, Goth subculture, goth, fetish model, fetish, and tattooed models or models with distinctive attributes. This type of modeling is usually a cross between glamour modeling and art modeling. Publishers such as Goliath Books in Germany introduced alternative models and punk photography to larger audiences. Billi Gordon, then known as Wilbert Anthony Gordon, was the top greeting card model in the world and inspired a cottage industry, including greeting cards, T-shirts, fans, stationery, gift bags, etc.
Parts models
Some models are employed for their body parts. For example, hand models may be used to promote products held in the hand and nail (anatomy), nail-related products. (e.g. rings, other jewelry or nail polish). They are frequently part of television commercials. Many parts models have exceptionally attractive body parts, but there is also demand for unattractive or unusual looking body parts for particular campaigns.
Hands are the most in-demand body parts. Feet models are also in high demand, particularly those who fit sample size shoes. Models are also successful modelling other specific parts including abs, arms, back, bust or chest, legs, and lips. Some petite models (females who are under and do not qualify as fashion models) have found success in women's body part modelling.
Parts model divisions can be found at agencies worldwide. Several agencies solely represent parts models, including Hired Hands in London, Body Parts Models in Los Angeles, Carmen Hand Model Management in New York and Parts Models in New York. Parts Models is the largest parts agency, representing over 300 parts models.
Petite models
Petite models are models that are under the typical height requirements that are expected of fashion models. Petite models typically work more often in commercial, and print modeling (rather than runway modeling)
The height of models is typically above for women, and above for men. Models who are of heights such as fall under the category of petite models.
Petite models typically model shoes because their feet are of more common sizes compared to the average fashion model.
Fitness models
Fitness modelling focuses on displaying a healthy, toned physique. Fitness models usually have defined muscle groups. The model's body weight is greater due to muscle weighing more than fat; however, they have a lower body fat percentage and a higher degree of muscle definition. Fitness models are often used in magazine advertising; they can also in some cases be certified personal fitness trainers. However, other fitness models are also athletes and compete as professionals in fitness and figure competitions. There are several agencies in large markets such as New York, London, and Germany that have fitness modelling agencies. While there is a large market for these models, most of these agencies are a secondary agency promoting models who typically earn their primary income as commercial models. There are also magazines that gear towards specifically fitness modelling or getting fit and in shape.
Gravure idols
In Japan, a , often abbreviated to , is a female model who primarily models for magazines, especially men's magazines, photobooks or DVDs. It is considered part of the overall Japanese idol, idol industry in Japan. is a Wasei-eigo term derived from "rotogravure", which is a type of intaglio (printmaking), intaglio printing process that was once a staple of newspaper photo features. The rotogravure process is still used for commercial printing of magazines, postcards, and Cardboard (paper product), cardboard product packaging.
Gravure idols appear in a wide range of photographic styles and genres. Their photos are largely aimed at male audiences with poses or activities intended to be provocative or suggestive, generally accentuated by an air of playfulness and innocence rather than aggressive sexuality. Although gravure idols may sometimes wear clothing that exposes most of their body, they seldom appear fully nude. Gravure idols may be as young as pre-teen age up to their early thirties. In addition to appearing in mainstream magazines, gravure idols often release their own professional photobooks and DVDs for their fans. Many popular Japanese idol, female idols in Japan launched their careers by starting out as gravure idols.
Commercial print and on-camera models
Commercial print models generally appear in print ads for non-fashion products, and in television commercials. Commercial print models can earn up to $250 an hour. Commercial print models are usually non-exclusive, and primarily work in one location.
There are several large fashion agencies that have commercial print divisions, including Ford Models in the United States.
Promotional models
A promotional model is a model hired to drive consumer demand for a product, service, brand, or concept by directly interacting with potential consumers. The vast majority of promotional models tend to be attractive in physical appearance. They serve to provide information about the product or service and make it appealing to consumers. While the length of interaction may be short, the promotional model delivers a live experience that reflects on the product or service he or she is representing. This form of marketing touches fewer consumers for the cost than traditional advertising media (such as print, radio, and television); however, the consumer's perception of a brand, product, service, or company is often more profoundly affected by a live person-to-person experience.
Marketing campaigns that make use of promotional models may take place in Retailing, stores or shopping malls, at tradeshows, special promotional events, clubs, or even at outdoor public spaces. Promotional models may also be used as TV host/anchor for interviewing celebrities such as at film awards, sports events, etc. They are often held at high traffic locations to reach as many consumers as possible, or at venues at which a particular type of target consumer is expected to be present.
Spokesmodels
"Spokesmodel" is a term used for a model who is employed to be associated with a specific brand in advertisements. A spokesmodel may be a celebrity used only in advertisements (in contrast to a brand ambassador who is also expected to represent the company at various events), but more often the term refers to a model who is not a celebrity in their own right. A classic example of the spokesmodel are the models hired to be the Marlboro Man between 1954 and 1999.
Trade show models
Trade show models work a trade show floorspace or booth, and represent a company to attendees. Trade show models are typically not regular employees of the company, but are freelancers hired by the company renting the booth space. They are hired for several reasons: trade show models can make a company's booth more visibly distinguishable from the hundreds of other booths with which it competes for attendee attention. They are articulate and quickly learn and explain or disseminate information on the company and its product(s) and service(s). And they can assist a company in handling a large number of attendees which the company might otherwise not have enough employees to accommodate, possibly increasing the number of sales or leads resulting from participation in the show.
Atmosphere models
Atmosphere models are hired by the producers of themed events to enhance the atmosphere or ambience of their event. They are usually dressed in costumes exemplifying the theme of the event and are often placed strategically in various locations around the venue. It is common for event guests to have their picture taken with atmosphere models. For example, if someone is throwing a "Brazilian Day" celebration, they would hire models dressed in samba costumes and headdresses to stand or walk around the party.
Podium models
Podium models differ from runway models in that they don't walk down a runway, but rather just stand on an elevated platform. They resemble live mannequins placed in various places throughout an event. Attendees can walk up to the models and inspect and even feel the clothing. Podium Modeling is a practical alternative way of presenting a fashion show when space is too limited to have a full runway fashion show.
Art models
Art models pose for any visual artist as part of the creative process. Art models are often paid professionals who provide a reference or inspiration for a work of art that includes the human figure. The most common types of art created using models are figure drawing, figure painting, sculpture and photography, but almost any medium may be used. Although commercial motives dominate over aesthetics in illustration, its artwork commonly employs models. Models are most frequently employed for art school, art classes or by informal groups of experienced artists that gather to share the expense of a model.
Instagram models
Instagram models have become popular due to the widespread use of social media. They are models who gain their success as a result of the large number of followers they have on Instagram and other social media. They should not be confused with established models such as Cara Delevingne and Gigi Hadid, who use Instagram to promote their traditional modelling careers,[ although some models, such as Playboy model Lindsey Pelas, begin their modelling careers conventionally and subsequently become Instagram models. Some models use Instagram success to develop their careers, such as Rosie Roff who worked as a fashion model before being discovered via Instagram and gaining work as a ring girl in American boxing. In some cases, Instagram provides unsigned models with a platform to attract the attention of agencies and talent scouts.] American model Matthew Noszka entered the profession as a result of being discovered on Instagram by Wilhelmina Models
Wilhelmina International Inc. (NASDAQ: WHLM), formerly Wilhelmina Models, is a full service modeling and talent agency headquartered in New York City, United States. The company also has offices in Los Angeles, Chicago and Miami. Founded in 196 ...
.
The Instagram model concept originated in the late 2000s, when the boyfriends of fashion bloggers such as Rumi Neely and Chiara Ferragni began photographing their girlfriends in various outfits. Instagram models often attempt to become social media influencers and engage in influencer marketing,[ promoting products such as fashion brands and detox teas.][ High-profile influencers are able to earn thousands of US dollars for promoting commercial brands. When choosing whom to employ, brands have become less concerned with the number of followers an influencer has and more focussed on their engagement marketing strategy. Research indicates that 89 per cent of influencers use Instagram to promote themselves compared to 20 per cent using Twitter and 16 per cent using Facebook.][
Some Instagram models have gained high-profile modelling jobs and become celebrities. Fitness model Jen Selter had become an Internet celebrity by 2014 with nearly 2 million Instagram followers, gaining professional sports management work and modelling for ''Vanity Fair (magazine), Vanity Fair'' magazine. Cosplayer and model Anna Faith had acquired over 250,000 Instagram followers by 2014, gaining success from her ability to impersonate the The Walt Disney Company, Disney character Elsa (Disney), Elsa. With Facebook's continuing decrease in post reach, Instagram has increasingly become the favorite platform for cosplayers. American actress Caitlin O'Connor had almost 300,000 Instagram followers in 2016, earning most of her social media income from endorsing products on Instagram. Australian personal trainer Kayla Itsines acquired five-and-a-half million Instagram followers allowing her to build a business in the fitness industry. Brazilian model Claudia Alende had gained a following of 2.8 million people on Instagram by 2015 and developed a career as a lingerie model. Plus-size models Iskra Lawrence and Tess Holliday have used Instagram to demonstrate their potential as models.] Yashika Aannand, an Indian teenage actress rose to prominence in the Tamil film industry after gaining popularity among the public as an Instagram model with over 145,000 followers on her account by 2017.
Instagram model techniques and aesthetics have also been used in unconventional or parody profiles. Instagram model Lil Miquela has blurred the line between reality and social media, amassing more than 200,000 followers without it being revealed whether she is real or computer-generated. Australian comedian Celeste Barber had acquired 1.8 million Instagram followers by 2017, parodying celebrity fashion photographs with real-life reenactments. In 2016, French organization Addict Aide ran a campaign to raise awareness for alcohol abuse among young people in which a model posed as Louise Delage, a fictitious 25-year-old Parisian whose Instagram photos nearly always featured alcohol. The account amassed 65,000 followers in a month, after which a reveal video posted to it had over 160,000 views.
Some reports suggest that a number of Instagram models obtain extra income by covertly working as prostitutes. Websites accusing various models of this, often without reliable evidence, have increased in popularity recently, sometimes with the unintended effect of increasing their earnings. However, false accusations on these sites can harm legitimate models' reputations, and some women in the industry consider them to be a way for men to exert power over women.
Earnings and demographics
According to the Bureau of Labor Statistics the median earnings for a model in the United States is $34,000 a year. There are approximately 3,200 men and women who work as models full-time in the United States.
See also
* Video vixen, Hip hop model
* Instagram#Impact_on_people, Instagram's impact on people
* List of models in music videos
* Modeling agency
* List of modeling agencies
* Ring girl
* Time for print
References
Further reading
* Gross, Michael. ''Model : the Ugly Business of Beautiful Women''. New York: IT Books, 2011.
* Hix, Charles, and Michael Taylor. ''Male Model: the World Behind the Camera''. New York: St. Martin's Press, 1979.
*
* Vogels, Josey, and Smee, Tracy. "Object of Desire: Idealized Male Bodies Sell Everything from Underwear to Appliances; Are We Creating a Male Beauty Myth?" ''Hour'' (Montréal), vol. 3, no. 46 (14-20 Dec. 1995), p. [1], 10–11. ''N.B''.: The caption title (on p. 10) is "Male Attention".
{{Authority control
Modeling (profession),
Human appearance
Models (profession),